Do you know the importance of SMO in digital marketing?
Guest author Enstine Muki returns to explain how you can use social media sites to generate leads.
These social leads will bring you traffic, signups, and income.
- What are Social Leads?
- 4 Social Media Marketing Tips to Drive More Traffic in 2020
- What is Social Media Marketing?
- 4 Social Media Marketing Tips for Improved Results
- Position yourself as an expert
- Engage with your audience
- Measure your results from different properties
- Drive from social media to your email list
- Wrapping Up: How to Use Social Leads to Be a Better Digital Marketer
Are you ready to learn how you can use social leads to boost your marketing success?
Let’s dive in.
What are Social Leads?
Lead generation is important in every business, even the business of blogging.
When you generate leads, you build interest in your content, products, or services.
Social leads are leads you generate on social media sites.
4 Social Media Marketing Tips to Drive More Traffic in 2020
It’s difficult to find a successful digital entrepreneur who doesn’t have an active social media presence.
Whether it’s on Facebook, Twitter, Pinterest, Linkedin or Instagram, social media is an interesting source of traffic and business.
For bloggers, optimizing your social media presence is key if you want extra exposure and more blog readers. But in recent times, there has been a lot of noise on these platforms.
How do you cut through this disorder, build a useful presence and boost engagements and results in 2020 and beyond?
Unlike Google traffic, social media traffic can be so short-lived. We must be able to develop a stronger social media optimization plan that will generate and maintain the traffic flow.
Before we move on to see some interesting social media marketing tips, I want to thank Janice for giving me another opportunity to share this with you and I’m so sure you are going to find something useful in this post.
What is Social Media Marketing?
Social media marketing is simply the use of social media platforms to promote your products or services. As bloggers, this goes with promoting our blogs, driving traffic and generating leads.
Social media is a way of connecting people on the Internet. As businesses all over the world turn to the net, the term ‘social media marketing’ is becoming more and more popular.
According to Emarsys, over 40% of the world (3.5 billion people) use social media.
That’s too big a figure to cast a blind eye on and the most active social media platforms are Facebook, Twitter, Instagram, YouTube, and Pinterest.
Using any (Not necessary all) of these social media platforms to try to get more customers is simply referred to as Social Media Marketing.
Generally, there are three ways to go on with SMO in digital marketing:
- Advertise and sell directly on these platforms.
- Drive traffic to your website.
- Generate leads directly from the platforms.
It’s complex and beyond the scope of this post if we want to get into details of doing paid social media advertising, generating leads, and making sales on social media platforms.
We want to focus on one aspect – sharing social media marketing tips that will help you drive targeted free traffic to your website.
[Related: How to Monetize Instagram]
4 Social Media Marketing Tips for Improved Results
There are many phases to promoting your business on social media but we will be focusing on the social media marketing strategy that helps you market your blog – driving free traffic to your blog posts, generating leads and sales.
The first thing you should know is that not everyone on social media is interested in you or your blog. With this, you have to go get those who are attracted to what you publish.
Position yourself as an expert
Now, this is one thing you must do to build an active community on social media. If you are not doing paid Social PPC (Pay Per Click), you will need natural exposure and that only comes from social media communities.
There is so much noise on social media with everyone trying to get people’s attention. Why would people turn to you and give you their attention?
You must make them believe you have what they want. Social media users don’t just click the follow button by error.
[Host blogger’s comments: By answering questions on Quora, I position myself as an authority in my niche. Since Quora is a social media site, I generate social leads. These leads, in turn, bring my blog traffic resulting in signups, and income. Here’s how you can use Quora to generate social leads.]
It’s a result of a conscious decision influenced by many different factors:
a. Use professional cover photos
Many social media platforms have what they call cover photos. These are horizontal graphics at the top of your profile page. They give you the possibility to actually display meaningful information about your business or personality.
One of the problems users face here is being able to get the right sizes of these cover photos. For Facebook users, check out these Facebook cover photo size details. Note that for each platform, the header photo recommended size and specs must be respected. For Twitter users, this post may be useful
b. Give sense to your profile pic
Your profile picture also says a lot about your business. Some people choose to use their logos while others use their personal pictures.
If your blogging is all about you and the things you do, I’ll think that using your personal picture is more ideal. If it’s all about a product, the logo may speak louder.
Taking a look at Janice’s Twitter profile, you’ll find out that both her cover photo and profile pictures speak a lot about her professionalism and seriousness in content marketing.
Make sure these two elements are constantly refreshed to reflect changes and growth in your blogging business.
c. Stick to your promises
Don’t go out of your way to mess up your timelines with unnecessary information. Your readers follow you for specific information they expect from you. Stick to what you believe will add value to your business and don’t give your followers any reasons to quit.
Engage with your audience
One thing you must never forget is the social aspect of social media. In developing any social media marketing strategy, note that it’s about people wanting to hang out (virtually), interact and feel recognized.
Readers who follow you on any of these social media platforms should not be left to think they are following a bot or someone who doesn’t care about their actions.
So what should you be doing?
- Properly respond to comments on your post on social media.
- When your readers like/tweet or retweet your post, follow up with a Thank You note.
- Drop meaningful comments on posts of your peers.
- Help your peers by sharing their content on your social media timeline as well.
Measure your results from different properties
I cannot end talking about social media marketing tips without mentioning this point. We know there are many popular social media platforms. These platforms may share their audiences but there are things that are particular to each property.
Because of these particularities and differences, some users have preferences for some platforms. User behaviors on these platforms also differ.
As a successful marketer, you must be able to know where you get more attention from your community by way of clicks and engagement:
- Use tools to measure the level of engagement on each platform.
- Use tracking and analytics scripts to weigh the traffic you get from each property.
Focus your attention on the platforms with the best results. Jumping from one to another may be less productive and time-wasting.
Drive from social media to your email list
You can never be so sure of anything happening on social media. These are businesses run by people who at any point in time are working hard to protect their investment.
They may change their terms of service and take decisions that may negatively impact your business without your consent.
Facebook, for instance, suspends Fan pages daily. These, for the most part, are made up of active communities built by their owners over a long period of time.
Time doesn’t slow down on suspending accounts and APIs, making some businesses frustrated. These are all lessons to us not to fully rely on these platforms.
So it’s wiser to always channel traffic from your social media platforms to your email list, thereby creating an asset that’s fully in your control.
Wrapping Up: How to Use Social Leads to Be a Better Digital Marketer
I hope these social media marketing tips will help you develop a strategy that will increase your traffic and income in 2020.
Drop a comment and let me know what you think. Do you have any strategies for using social leads to boost traffic and income?
Readers, please share so other bloggers and marketers take advantage of Enstine’s strategies involving how to use social leads to boost your marketing success.