Social Leads: How to Drive More Traffic in 2020, 4 Ways

By: | January 14, 2020 | Tags: , , , , , ,
How to use Social Leads for Lead Generation to boost traffic and income in 2020

Do you know the importance of SMO in digital marketing?

Guest author Enstine Muki returns to explain how you can use social media sites to generate leads.

These social leads will bring you traffic, signups, and income.

Are you ready to learn how you can use social leads to boost your marketing success?

Let’s dive in.

What are Social Leads?

Lead generation is important in every business, even the business of blogging.

When you generate leads, you build interest in your content, products, or services.

Social leads are leads you generate on social media sites.

4 Social Media Marketing Tips to Drive More Traffic in 2020

Enstine Muki

It’s difficult to find a successful digital entrepreneur who doesn’t have an active social media presence. 

Whether it’s on Facebook, Twitter, Pinterest, Linkedin or Instagram, social media is an interesting source of traffic and business.

For bloggers, optimizing your social media presence is key if you want extra exposure and more blog readers. But in recent times, there has been a lot of noise on these platforms. 

How do you cut through this disorder, build a useful presence and boost engagements and results in 2020 and beyond?

Unlike Google traffic, social media traffic can be so short-lived. We must be able to develop a stronger social media optimization plan that will generate and maintain the traffic flow.

Before we move on to see some interesting social media marketing tips, I want to thank Janice for giving me another opportunity to share this with you and I’m so sure you are going to find something useful in this post.

What is Social Media Marketing?

Social media marketing is simply the use of social media platforms to promote your products or services. As bloggers, this goes with promoting our blogs, driving traffic and generating leads.

Social media is a way of connecting people on the Internet. As businesses all over the world turn to the net, the term ‘social media marketing’ is becoming more and more popular.

According to Emarsys, over 40% of the world (3.5 billion people) use social media.

That’s too big a figure to cast a blind eye on and the most active social media platforms are Facebook, Twitter, Instagram, YouTube, and Pinterest.

Using any (Not necessary all) of these social media platforms to try to get more customers is simply referred to as Social Media Marketing.

Generally, there are three ways to go on with SMO in digital marketing:

  1. Advertise and sell directly on these platforms.
  2. Drive traffic to your website.
  3. Generate leads directly from the platforms.

It’s complex and beyond the scope of this post if we want to get into details of doing paid social media advertising, generating leads, and making sales on social media platforms.

We want to focus on one aspect – sharing social media marketing tips that will help you drive targeted free traffic to your website.

[Related: How to Monetize Instagram]

4 Social Media Marketing Tips for Improved Results

There are many phases to promoting your business on social media but we will be focusing on the social media marketing strategy that helps you market your blog – driving free traffic to your blog posts, generating leads and sales.

The first thing you should know is that not everyone on social media is interested in you or your blog. With this, you have to go get those who are attracted to what you publish.

Position yourself as an expert

Now, this is one thing you must do to build an active community on social media. If you are not doing paid Social PPC (Pay Per Click), you will need natural exposure and that only comes from social media communities.

There is so much noise on social media with everyone trying to get people’s attention. Why would people turn to you and give you their attention?

You must make them believe you have what they want.  Social media users don’t just click the follow button by error.

[Host blogger’s comments: By answering questions on Quora, I position myself as an authority in my niche. Since Quora is a social media site, I generate social leads. These leads, in turn, bring my blog traffic resulting in signups, and income. Here’s how you can use Quora to generate social leads.]

It’s a result of a conscious decision influenced by many different factors:

a. Use professional cover photos

Many social media platforms have what they call cover photos. These are horizontal graphics at the top of your profile page. They give you the possibility to actually display meaningful information about your business or personality.

One of the problems users face here is being able to get the right sizes of these cover photos. For Facebook users, check out these Facebook cover photo size details. Note that for each platform, the header photo recommended size and specs must be respected. For Twitter users, this post may be useful

b. Give sense to your profile pic

Your profile picture also says a lot about your business. Some people choose to use their logos while others use their personal pictures.

If your blogging is all about you and the things you do, I’ll think that using your personal picture is more ideal. If it’s all about a product, the logo may speak louder.

Taking a look at Janice’s Twitter profile, you’ll find out that both her cover photo and profile pictures speak a lot about her professionalism and seriousness in content marketing.

Make sure these two elements are constantly refreshed to reflect changes and growth in your blogging business.

c. Stick to your promises

Don’t go out of your way to mess up your timelines with unnecessary information. Your readers follow you for specific information they expect from you. Stick to what you believe will add value to your business and don’t give your followers any reasons to quit.

Engage with your audience

One thing you must never forget is the social aspect of social media. In developing any social media marketing strategy, note that it’s about people wanting to hang out (virtually), interact and feel recognized.

Readers who follow you on any of these social media platforms should not be left to think they are following a bot or someone who doesn’t care about their actions.

So what should you be doing?

  • Properly respond to comments on your post on social media.
  • When your readers like/tweet or retweet your post, follow up with a Thank You note.
  • Drop meaningful comments on posts of your peers.
  • Help your peers by sharing their content on your social media timeline as well.

[Related: How to Raise Your Instagram Engagement Now, 5 Proven Ways]

Measure your results from different properties

I cannot end talking about social media marketing tips without mentioning this point. We know there are many popular social media platforms. These platforms may share their audiences but there are things that are particular to each property.

Because of these particularities and differences, some users have preferences for some platforms. User behaviors on these platforms also differ.

As a successful marketer, you must be able to know where you get more attention from your community by way of clicks and engagement:

  1. Use tools to measure the level of engagement on each platform.
  2. Use tracking and analytics scripts to weigh the traffic you get from each property.

Focus your attention on the platforms with the best results. Jumping from one to another may be less productive and time-wasting.

Check out this post on how to measure your social media effectiveness.


Drive from social media to your email list

You can never be so sure of anything happening on social media. These are businesses run by people who at any point in time are working hard to protect their investment.

They may change their terms of service and take decisions that may negatively impact your business without your consent.

Facebook, for instance, suspends Fan pages daily. These, for the most part, are made up of active communities built by their owners over a long period of time.

Time doesn’t slow down on suspending accounts and APIs,  making some businesses frustrated. These are all lessons to us not to fully rely on these platforms.

So it’s wiser to always channel traffic from your social media platforms to your email list, thereby creating an asset that’s fully in your control.

Wrapping Up: How to Use Social Leads to Be a Better Digital Marketer

I hope these social media marketing tips will help you develop a strategy that will increase your traffic and income in 2020.

Drop a comment and let me know what you think. Do you have any strategies for using social leads to boost traffic and income?

Readers, please share so other bloggers and marketers take advantage of Enstine’s strategies involving how to use social leads to boost your marketing success.

  1. Moss Clement

    Hi Entine,

    Your article is epic and I love your #1 strategy – position yourself as an expert. You don’t have to be an authority to make it as a social media marketer. But positioning or claiming to be an expert can make all the difference. The good thing about social media and digital marketing, in general, is that you learn and grow. So when you position yourself, you attract positive vibes and generate lead. And at the same time, you keep learning to improve your strategy.

    • Enstine Muki

      Hey Moss,
      Thanks for stopping over with a beautiful comment.

      Yes authorities are not always experts. They merely have influence but experts can drill you through the tricks in the industry.

      I hope you are having a wonderful beginning of year.

  2. Jo Boyne

    As ever Janice, these are great ideas. My main aim in 2020 is to boost my social reach. These tips will help me. I’ve made a gravatar for commenting too. I do wonder if this could help in the same way as having my picture incorporated into my logo does? Here’s to a great new year!

    • Enstine Muki

      Hey Jo,
      Thanks for dropping a comment on my guest post here.
      I have been a silent reader on your blog since you engaged on mine a few days ago 😉

      There is nothing bad with having your picture built into your logo. It links you to your brand. However, both your image and logo qualities should be maintained.

      Brighter days ahead so let’s keep giving

  3. Keep Toddlers Busy

    Awesome post! I recently started putting more effort into the engagement aspect of my social media accounts and have seen some great results, just as you said in your post. Its amazing how providing great content and letting people know that you care gets great results across all types of platforms. But it takes the most time! lol

    Driving social leads to my email list is a Golden nuggett and I plan to start putting that into use today! Thanks!

    • Enstine Muki

      Thanks for the comment.
      Yes it does take some considerable amount of time but it gradually pays too. It’s not quick to build a long lasting positive image. The more time it takes, the stronger it becomes.

      I hope you are having a wonderful beginning of the year

    • Shivangi

      Hey Enstine,

      I won’t just say that I loved your post but I would confess that Yes, you are doing a great job by updating people like us to social needs with the social platform itself. With the growing trends in each sector, competitiveness is rising at its peak. As a newbie blogger, the article about driving traffic will help me a lot. Therefore, it is essential to outshine above all. And you are the one inspiring us to rise in 2020. Thank you so much for sharing! 🙂

  4. Kyra Rodriguez

    This tips will help me to boost my social reach this 2020! Will share this with my blogger friends too!

    • Enstine Muki

      Hey Kyra,
      Thanks for the comment and promise to share the post.
      I do really appreciate your visit and engagement.

    • Enstine Muki

      Hi Kyra,
      Thanks for reading and commenting. I appreciate you sharing with your blogging friends as well.

      Hope the new year is announcing great things ahead 😉

  5. Joy Healey

    Hi Enstine,

    An excellent and very relevant post for me at the moment as I want to start generating leads on social media – something I haven’t seriously tried before.

    However, I can fully endorse your statement about FB pages being shut down every day. I had one shut down and have no idea why, nor would they give me any clue. It was particularly infuriating as I had done paid FB ads to generate Likes – so that money was just wasted. Happily not a fortune, but losing money is never good.

    Joy Healey – Blogging After Dark

  6. Jonathan

    Nice material. Sticking to promises really resonates with some of the projects I’ve worked on. There are numerous times when I’ve planned out something but didn’t follow up. People notice.

  7. Annelise

    Very nice wrap-up of all the channels and aspects to consider to drive more traffic to your business in 2020. It is worth stressing that it will be very individual what works best for you. Everyone has to evaluate his or her own strategies and preferences to see what works best in every individual case – and how to position himself or herself best.

    Thanks for sharing!

    • Janice Wald

      Hi Annelise,
      I agree. Enstine did a great job going over the social channels and how we can use them to get social leads. Thanks for writing and for your compliments.
      Janice

  8. D N Nimesh Madushanka

    Dear Janice,
    I love the idea of driving traffic from social channels and funnel them onto your email list.
    Well, having a purely opted-in email list is something like having a blank cheque at your hand.
    You can always use this email list to drive more and more hot leads and ultimately drive more sales.

    Keep sharing and Thank you

  9. diya

    Hi
    I am selling home decors statues online, and we are really new to the digital platform, I was struggling how to promote our brand and getting leads, thanks for your article it is really very useful

  10. Bella D. @ Self-Publishing Made Easy Now

    I love this article. I learned so much about social leads and how it can help boost marketing success. Thank you so much for imparting your knowledge about this topic. I’m looking forward to reading some other articles from you.

  11. Thabo

    Truly answering reader’s questions is one way to get credibility. I have had return readers ask followup questions because of a blog post they felt helped them solve a problem relating to back or neck pain—my niche. I’m not yet seeing massive traffic, but I think having return readers is good sign that at least people are finding my content useful. Thanks for the tips. I’ll use them to generate more interest.

    • Janice Wald

      My pleasure, Thabo. Great to see you. You might consider offering them a paid solution.
      A marketer taught me:
      Answer the question in depth.
      Then, if/when they ask a follow-up question, give a cursory answer and offer them a more in-depth solution through your product or service.
      Thanks for letting us know about your experience.
      Janice

    • Janice Wald

      Hi Thabo
      I hope my response doesn’t sound too spammy. I run a blogging academy with an SEO expert. His knowledge boosted my SEO so much, I have gained 6,000 more page views a month. His courses start at $7.95. You can’t go wrong for that. Perhaps consider it as a way of boosting your traffic.
      Since your content is useful, there is no reason your traffic shouldn’t soar.
      Janice

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