SMM Tools: How to Make Your Social Media Marketing Plan, 8 Easy Ways [2022]

By: | May 28, 2021 | Tags: |
SMM Tools

Have you given thought to which SMM tools you plan to use in 2021?

Now is a great time to work on tuning up your social media strategy, with more competition and complexities found across social media platforms. Since the global pandemic of 2020, the digital world has become a massive space for business owners to market.

If your business is not promoting across social media, you miss out on this vast market trend for your growth.

Developing a smart and concise social media strategy will help your brand effectively reach goals and provide your customers with the most up-to-date information. If you are new to social media for your business brand, this is the perfect time to dive deep into it and learn all you can use so that you can efficiently utilize it for your marketing.

By the time you’re done reading, you’ll have an arsenal of Social Media Marketing methods and SMM tools to help you make a 2021 marketing plan. These are actionable strategies.

Let’s dive in and learn how to use SMM tools and methods to make your social media action plan for 2021.

How to Build Your Social Media Marketing Strategy for 2021

You can use social media to generate leads, increase sales, or just grow a significant client base. Navigating through social media can feel overwhelming, but there are plenty of ways to strategize and work towards a more optimized workflow that will engage your audience and drive profitability. 

The questions arise whether or not social media will stay relevant with things slowly returning to normal. Regardless, the vast majority of younger generation folks are still very active in social media, so learning the platforms and establishing your marketing strategy are still vital elements to assist your business.

Setting Goals

When you started your business, you had an end goal in mind. Maybe you have already reached that goal in terms of what you hoped to sell, who you expected to sell to, or how you wanted to be more established with your brand. On the other hand, maybe you are still developing your brand strategy. Either way, your first step was to set an attainable goal and work towards it.

The same start applies to setting your social media strategy – you need to know and establish what you want to gain from your business through social media using SMM tools. 

Some reasons for doing so might be:

  • You want your social media to be fronting your drive in revenue – followers need to be explicitly targeted to be brought in to make purchases.
  • You want to build a more loyal following of prospects and clients – bringing in new followers would mean you have to introduce the business to those who have never heard of your brand.
  • You want to provide customers with more convenience and drive more traffic to your website – you need to know where your target audience can find you in social media channels the most and explore ways to grab their attention. 
  • You want to increase your brand awareness – you should get your name out there in an authentic way, focusing on emphasizing your mission and values and providing your demographic with some personality.
  • You want to boost more engagement – look for ways to entice your current followers, experiment with your content, as well as add and monitor hashtags.

Whatever your reasons are, the objectives you set will help define your strategy to create content. You need to organize and determine how much time, energy, and staff you will need to dedicate to your campaigns as well.

Analyze Your Target Audience

Social media can provide your business with the leverage it needs to evaluate and analyze your target demographic efficiently. There are plenty of different social platforms that will attract diverse audiences, so that is something to keep in mind. It may be helpful if you focus on one or two specific platforms for your social media strategy where you are sure to find the majority of your audience instead of trying to market across all of them.

Social Media insights are going to help you with researching your target audience. Creating an avatar or “buyer persona” can assist you to know exactly who your audience is and what it is that they look for in your advertisements. Then you can effectively create and develop content that they will engage with and productively turn social media followers into customers. 

Some critical factors in determining your audience should include:

  • Age
  • Occupation
  • Gender
  • Location
  • Hobbies and interests

When you can define your audience, you will have a clear insight into which social media platforms they can reach for more straightforward conversion. Mapping out this strategy will provide you with a clear path to utilizing social media smartly. Your customer needs to be your main focus because they influence everything from your marketing strategy to how you will approach them within your SMM tools.

Establish Metrics and Tracking

Your social media strategy should be data-driven, meaning that you focus on the performance metrics that will matter most. Brands need to dig deep into collecting information that will align directly with their established objectives. 

Metrics that you should be looking at might include:

  • Clicks – How many users saw your post and clicked on your content or account, which help to understand what drives people or encourages them to click.
  • Engagement – Find out how many social interactions you’re getting in conjunction with how many people respond or engage.
  • Reach – The number of users who saw your post, so you can see how far your content reaches their feeds.
  • Organic Likes – Organic engagement is tough to gain, so many brands turn to advertisements here. 

These metrics are based on numbers, so you need to focus on how these numbers are playing into your established goals. 

Check Out the Competition

Before creating content to share, do some research into other companies competing with you on a similar level. Do an in-depth review of their social media presence, and have a team do research and bring back feedback. 

You can see how their social media channels compared to your network marketing strategies. Your goal should not be to steal any of their ideas, but it is helpful to see what is working well for these brands and what is not. This way, you aren’t going into your strategy with a blind eye for what will work, and you can set up your campaigns accordingly.

Create Your Social Media Content

Now is the time to set up and create your content for your social media strategy. It is a good idea that you stay organized with your SMM tools and acquire a smart URL shortener to keep your tracking data all in one place. 

You should have a good idea at this point on what you want to publish across the social media platform(s) of your choice to set up your goals and establish your brand identity. But there are some other important aspects of creating and launching your social media strategy that needs to take place.

Take, for instance, your content themes. You need to keep your focus on a central encompassing theme, from your captions to the filters you utilize for your graphics. Many brands rely on the same formats so that they become recognizable for them. Just ensure that the choices are relevant to both your brand and strategy.

The other aspect involved in creating your content is keeping to a consistent schedule. Creating a content calendar can help you to stay on track. Using SMM tools like Hubspot can help you with social media planning and scheduling posts ahead of time. Determine your scheduled timings for your posts and research the optimum days and times you should post on each platform. 

Types of Social Media Content

The content that you create will be both engaging and relevant for your audience. But what, exactly, should you post? This breakdown can help you to decide what type of social media content you want to utilize with your strategy:

  • Videos – Video is a considerable attention-grabber, and many brands use short stories and time-sensitive stories so that you can create the fear of missing out, or FOMO, as it is so-called. Followers won’t want to miss those short-form videos that they can only see for a limited time. You can use Instasize to make your videos. Here is a video Instasize tutorial.
  • Images – There is a massive amount of content created with photos, from office culture to events and everything in between. Use your photos to show off your brand and help to make it as relatable to your target audience as possible! To make your images, you can use the Poster on My Wall app.
  • Blog –  You can create a company blog, share the articles thought posts on social media platforms. The key is to know your audience well enough and increase your blog traffic to keep them reading engaging content.
  • Brand Highlights – These can be ways in which you congratulate employees on promotions, new jobs for a potential hire, or anything regarding the brand itself, such as a new product, flavor, service, etc. Make sure to personalize this as much as possible.

Customer Engagement

Use your SMM tools to ensure that you are present throughout your social media when launching each campaign or new strategy. Customer care is essential to the growth of your brand, and it is necessary to increase audience awareness with more engagement. 

Respond to any potential customer inquiries, issues, or feedback across social media as soon as possible. It is essential not to leave your customers hanging or waiting on a response. If you can, designate teams specifically to engagement so that you can respond quickly and start developing those relationships.

Improvement and Growth

Social media marketing deals primarily with trial and error. Monitor your metrics and analyze your effectiveness on each social media platform closely to find which posts reach more potential customers and on what platform. All of this data will assist you in targeting and, more efficiently, providing your audience with what they want to see. So much of your strategy relies on utilizing those SMM tools. 

Adapting your strategy will also prove challenging, but when you can locate and identify areas within your social media marketing that are just not working, you can work to fix them. It may just be some minor tweaks that you need to make, but you need to be reactive to get the most out of your campaigns so that you can improve.

SMM Tools: FAQ

What Is SMM In Digital Marketing?

“SMM” stands for Social Media Marketing. This popular method entails promoting your content, goods, and services on social media sites. Unless you pay to boost visibility, this technique often doesn’t require a budget.

What tools are used for SMM?

There are many free and paid SMM tools. Free SMM tools include Missinglettr and IFTTT. Tools like Later and Agorapulse are premium tools. Tools like Buffer and Hootsuite have both free and premium plans.

Wrapping Up: SMM Tools and Methods

This post shared SMM tools and strategies you can use to make your social media marketing plan for the rest of 2021.

Readers, please share so social media marketers learn about these SMM strategies and SMM tools.

I look forward to your comments. Do you have any effective SMM tools or strategies you can recommend?

This post was contributed and made possible by the support of our readers.

  1. Antionette Blake

    Great tips, especially about analyzing your target market audience.

    • Janice Wald

      Hi Antionette,
      Great to see you here! Thanks for coming by! I’m glad you liked the post. I think marketers forget target audiences differ, and they follow what they think is correct without checking. Checking is easy and free with Google Analytics.
      I appreciate your comments.

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