Why Your Small Scale Business Needs a Blog

By: | September 12, 2017 | Tags: , , , , |

A small scale business will grow with a blog

by Daniel Bailey

Does your small business have a blog? If it doesn’t, it should. With today’s technology-driven world, people are constantly connected to their devices and spend a good portion of their day on the internet. Businesses are choosing to take advantage of the internet to push out content and raise awareness about their brand rather than use traditional advertising. If you don’t think your business could benefit from having a blog, think again and read these reasons why you should reconsider.

You Want to Be an Industry Leader

Sharing a blog is a great way to set yourself apart as an industry leader. It gives you an opportunity to share your expertise rather than simply push a product or service and demonstrates that you’re willing to stay on top of trends as they arise to remain relevant in your field.

Using an online website builder is an affordable way to get a website up and running quickly. A surprising number of businesses don’t take advantage of blogging because they think it’s ineffective or time-consuming.

You Can Engage with Customers

Maintaining a blog for your business is a great way to engage with your customers. For example, if you run an HVAC company and post a blog about the difference between radiant heating versus traditional heating, you may spark a conversation with potential customers who want more information from an industry expert. Taking the time to engage with your customers shows your human side and demonstrates that you care about your customers.

To Increase Traffic

If you want to increase traffic to your website, a well-written blog with a following can certainly accomplish that goal. In addition to creating quality content, you should be sure your website is appealing as well. You can make your own website using website builders on the internet if you don’t have a large budget to pay someone to build it for you.

Keep Customers in the Know

Customers value transparency, and using your blog to communicate important information with your customers is an easy, efficient way to accomplish this. You can control the messaging by creating and hosting content on your own site and have an opportunity to respond to customer comments or concerns as they arise.

It’s Cheap Advertising

Advertising can be expensive, especially if you go the traditional route and run print advertisements or create radio ads. Blogging can be a very cheap form of advertising, which is helpful if you’re a small business with a limited marketing budget. Since organic search traffic doesn’t cost anything, your blog has an opportunity of reaching your audience naturally. If you’re willing to invest a little money into boosting your blog, you may get an even wider reach.

Offer Promotions

A great way to check for engagement on your page, aside from analytics, is to offer an incentive to people who read your blog. Offer promotions on your blog to drive traffic to your site and capture how many people read your page. This can be especially helpful if you offer products online since people often look for promotional deals before they check out and offering them right on your site gives them the incentive to come back.

Gives You an Edge

If you want to be an industry leader, you need to know your craft. A surprising number of businesses don’t take advantage of blogging because they think it’s ineffective or time-consuming. Using a blog on your website can give you an edge over the competition, particularly if there are few blogs. People often turn to the internet for advice before going anywhere else, and if your site has a good presence with a lot of useful information it may give you a leg up against other businesses when it comes time to for customers to make a purchase.

Networking Leverage

When you manage a successful blog that gains a lot of attention, you may attract the attention of other entrepreneurs who want to capitalize on your industry expertise. A credible, well-maintained blog may lead to other business opportunities.

Maintaining a blog for your small business can be a rewarding experience if you have the time to invest. It takes some thorough market research, being an expert at your craft and a little time to maintain, but you should see your investment pay off through increased sales.

Host blogger’s comments:

Readers, please share so other people with a small scale business know Daniel’s tips for growing their companies with a blog.

  1. Robin Khokhar

    Hi Janice,
    Surely the small scale business needs a blog to grow online and make more profit. And surely these tips are a good help.
    Keep up the good work.
    have a good week ahead.

    • Janice Wald

      Hi Robin,
      I’m glad you found Daniel’s tips valuable. I’m glad you saw the point of the post– a blog would help a small scale business grow. Thanks for coming by today to tell us.

  2. GiGi Eats

    Blogs are so important because it creates a VOICE, a PERSON behind the business! You can build trust with people if they know YOU ARE HUMAN 😉

    • Janice Wald

      Hi Gigi,
      I understand your implication.
      Writing from a persona is just one idea for the sake of variety– so you and your readers don’t get bored.
      If someone doesn’t think writing from a persona is a good idea or is inappropriate or wouldn’t be appreciated by their readers, then by all means, they shouldn’t do it.

  3. Jen

    Great write-up! I’ve worked at small businesses in the past & they usually treat their blog on their company website as an after thought. These are compelling reasons for a biz to put more effort into it!

    • Janice Wald

      Hi Jen,
      You have an excellent point. I was going to blog about that but most of my readers are hobby bloggers without businesses.

  4. Shafras

    Maybe I think you are an expert in this subject. You correct about this, small scale business needs a blog to grow online. Anyway thanks for this great article. I read it without missing any words. Keep writing….

    Thank you

  5. Kathleen Calado

    Hi Janice, definitely agreeing you on “Maintaining a blog for your business is a great way to engage with your customers.” and that “Customers value transparency”. I think both of them are the major key points in a business whether it be a start-up business or a major one. Thanks for sharing this! 🙂

  6. Ravi

    Blog is most important for small business as it helps to reach out to it’s targeted audience and build relationships.

    • Janice Wald

      I agree with you Ravi. Everybody has blogs today– businesses, authors, teachers, bloggers… =) Thanks for writing.

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