How to Easily Increase Your SEO using the Skyscraper Technique

By: | March 8, 2016 | Tags: , , , , ,

Skyscraper Technique to Building Links #SEOAre you a walking dictionary?

You shouldn’t have to be a walking dictionary to be able to blog successfully.

However, in order to succeed at SEO, it would be helpful to know and act on your knowledge of blogging terms.

Are you aware two of the terms are white hat and black hat SEO?

Have you ever heard of dofollow and nofollow links?

Are you familiar with the Skyscraper Technique?

Fortunately, my guest author, SEO expert Robin Khokar, is here to help me explain those terms, so you can increase your page ranking.

Brian Dean came up with the Skyscraper Technique in blogging. It involves link building in order to increase your SEO.

When I first heard about it, I was excited. I could build links to the metaphorical sky if it would improve my search engine ranking, and I could explain to my readers how to use the Skyscraper Technique to improve their search engine results.

Look at an excerpt from an Email that greeted me at the beginning of this year:

I hope you had a great holiday season! My name is Charles Bodner and I am reaching out to you on behalf of AWeber. We would like to thank you for mentioning AWeber in your article titled “How to Easily Install a Click to Tweet in a Welcome Email”.

We are reaching out today to ask for your help. In order to help your readers access our resources, we ask if you can link back to AWeber in your article… We would greatly appreciate it. It will really help us out.

Kind Regards,
Charles Bodner

My reaction to this was surprise. Aweber, the most famous Email service on the planet, wanted a link from me?

Clearly, it is important to have links into your site.

Blogger Harleena Singh admits, “We cannot ignore the reality that links are so important and valuable in today’s blogosphere.”

Sounds doable? Guess again. Google is way ahead of us. They actually have “no follow links” just so people can’t improve their SEO by getting links into their site.

The KimSixFix blog likens “nofollow links” to “sucking out the Google juice.” She explains the reason Google started “nofollow” links. Apparently, spam was filtering into search engine results.

Now, Google ranks your site based on the quality of the links and not just the number.

How are you going to be able to implement the Skyscraper technique to improve your search engine ranking (or, to use the new term– improve your page authority) if Google sucks the juice out of links into your site?

Robin, take it away.

Nofollow vs. Dofollow Links

When it comes to search engine optimization, there are many terms which must be used like dofollow, nofollow, noindex, doindex, meta tags, meta robots and many others. These terms really play an important role for better results in the SERPS [Search Engine Results Pages].

In this post, with the best of my efforts, I will explain the dofollow and nofollow links. It has been four years that I am in the field of SEO, but each day, I learn new things and try to share with everyone. The nofollow and dofollow links are really an essential part of SEO (link building), and it’s really important to learn about these terms to up-rank in the SERPs.

An anchor tag is used as an HTML which makes links. But the attribute values instruct the search engines bots which link to follow and not to follow and also decides which link is dofollow and nofollow.

Difference between the Nofollow and Dofollow links

The nofollow link is not indexed by search engines and passes no link juice. But nofollow links are the best source of referral traffic. The nofollow are used to control over spam, and it also saves you from Google penalties. It is recommended by many SEO experts to use a combination of dofollow and nofollow links together to get best results.

Here is the example of Nofollow Link:

<a href=”http://www.google.com/” rel=”nofollow”>Google</a>

Dofollow links are followed by all the search engines providing the webmasters quality links and also passing the link juice. The dofollow link is followed by both bots and humans. They are responsible for the reputation of a website and ranking the websites in the SERPs. You can say that more the dofollow links point to your site, the more chances are there for your site to rank on the first pages of Google.

Also, see the example of a dofollow link:

<a href=”http://www.google.com/”>Google</a>

Almost all the CMS Content Management System) by default have dofollow links enabled or are coded like that only. If you are using any CMS like WordPess, Magento, Blogger, Pligg or any other, then there are some settings which can be done to make the links nofollow.

Do nofollow links still have value?

Google said that they still count on nofollow links as a distribution to the page rank of your page. When we do link building, if Google finds all the links pointing to our sites are dofollow. then Google might think that you are spamming. But if we use both nofollow and dofollow links, then there are very fewer chances of getting a penalty and being accused of spamming.

However, nofollow links have helped me to get much more traffic than expected. Although they are not counted by Google, they are extremely helpful.

Types of Nofollow Links

  •    Robots Meta Tag : <meta name=”robots” content=”nofollow” />

The robots meta tag allows the search engines to not to follow the links on the full page. In short, all the links become nofollow.

  •    Link Attribute : <a href=”http://www.google.com” rel=”nofollow”>

This tag is used for some particular links. Sometimes we don’t want to give a dofollow link to either  a site or blog, for some reason. Then, we use this link attribute “rel=”nofollow””.

If you still have any question about nofollow or dofollow links, please let us know by leaving comments.

Admin Blogger’s Commentary:

While it is true that you need links from sites to boost your SEO, they should be from relevant, quality sites. Alexa.com is useful for knowing if a URL is a quality site. The lower the Alexa score, the better.

How to Get Quality Do Follow Links Into Your Site

  • Enstine Muki explains one easy way to get do follow links from sites is by commenting on their blogs. However, he proposes two conditions must be in place: the blog must have CommentLuv Premium on it and be in your niche. Busy bloggers might express concern that they just don’t have time to do one more thing like link build, but successful bloggers network by commenting on other blogs routinely.
  • Neil Patel suggests actually selling your graphics in exchange for, not money, but links into your site when people give you credit for your photos.
  • Using Email outreach, ask people to link to you. Aweber asked me, and I agreed.
  • Guest post for a blog in your niche. Ask for a dofollow link back to your blog in your bio.
  • Ask if you can supply an infographic that would supplement a blogger’s post. If they are in your niche, and they have an article your infographic would be a nice companion to, they might say yes.
  • Add a browser extension that shows you whose links are nofollow and dofollow.
  • Guest author Robin Khokar recommends getting a link from Inbound.
  • Create great content! Bloggers exclaim, “Content is king!” for a reason. Create great content, and then people will want to link to you.

7 Ways to Build Links Into Your Site Improve #SEO

Conclusion

When bloggers link to your site, they are doing you an enormous favor. They are increasing your exposure to new readers. If they write a nice blurb about your post, they are giving you exposure as well. Now you know they are also helping you build links into your site which will boost your SEO.

I always thank bloggers who link to me for thinking of me while composing their posts, and I recommend you do too. Perhaps they will repeat the gesture.

Readers, please share, so other bloggers and site creators know how to boost their SEO by building links into their sites.

Had you ever heard of the Skyscraper technique? Were you familiar with dofollow and nofollow links before reading this post? Do you think you will try link building? I look forward to your views.

After commenting, go show our guest Robin Khokar some blog love and visit his site.

Related Posts and Pages:

#1 Secret Tip that Will Make You See More Search Engine Traffic

How to Get the Kind of Blog Traffic You Want with Reddit (Only the first link from Reddit is a no follow link.)

17 Reasons High Page Views Should Make you Panic (See Update)

How to Rise in the SEO Ranks

How to Increase Blog Traffic Like an SEO Expert

Link Exchange (You will find bloggers within your niche in this group. If you have subscribed to this blog and would like to join the Link Exchange, please leave a comment in the comments section.)What

What is Backlinking, and How to Do It

  1. Enstine Muki

    Hi Robin,
    Welcome to Janice’s home and thanks for mentioning my article in this post.

    I had my own share of confusion in my early days online These terms got me mixed up and at one point, I stopped trying to understand them but as I grew up in online business and SEO, things have become so clear to me.

    Links are important ranking factor and there must be a balance between nofollow and dofollow. As you put it, Google will take you to be spamming if all your links are dofollow.

    Someone recently asked me in a comment on my blog if nofollow have a positive impact on SEO and my response was a big YES! thanks for confirming that here 😉

    commenting generates links but I think the best links are editorial. And yes, that too can come through blog commenting.

    It was through blog commenting I connected with Janice and I have been so excited about her response. As a result of that connection through blog commenting, I here have a link back to my blog. Though this post is not about blog commenting, I can underline the fact that commenting is a huge link building strategy.

    BUT…

    You fail if you comment just to have the links. Commenting to connect with bloggers is the juicy part. The results (including editorial backlinks) are just so many 😉

    I love the image at the top of this post 😉

    O yes Janice, I’ll be off to Robin’s site right away.

    You both have a wonderful week ahead

    • Robin Khokhar

      Hi Enstne,
      Thanks for this awesome comments. And talking about the comments, I want to say that commenting is a great way to get backlinks dofollow as well as nofollow. But Matt Cutts has said in one of his videos that if someone comments like infinitely on blogs or website then that can considered as a spam and manual action will be taken on his site.
      Although, I do lots of comments on many blogs and have got new connections through my comments.

    • Janice Wald

      Hi Enstine,
      It was my pleasure to link to you. Your article was helpful in putting together this post.
      I am excited about our connection as well. I look forward to getting to know you better and learning from you. Thank you for your comments.
      Janice

    • Janice Wald

      Hi Enstine,
      In my original response to your comment, I did not thank you for your compliment on my graphic. I take much pride in my photos. I take all my own photos and never use stock photos anymore. I took the photo on vacation in Europe. It was not a skyscraper, but it still looked like it was scraping the sky. Thanks for noticing.
      Janice

      • Enstine Muki

        Wow wow!That’s beautiful
        While not signup to some premium photo platforms and sell them?

        You can really make some money doing that you know?

        • Janice Wald

          Hi Enstine,
          I did not know, but I am very interested. I have about 300 photos just like that. Do you have a link with the information? Thank you so much for trying to help me.
          Janice

          • Janice Wald

            Thank you!

          • Janice Wald

            Thank you.

  2. John Doe

    In the past you have proven SEO is so important. Thanks for the new tips.

    • Janice Wald

      It’s my pleasure. I am glad you enjoyed the link-building tips.
      Janice

  3. Shari Eberts

    Very interesting. I had no idea. Thanks for the information. My best bet with links back to my site so far has been to guest post.

    • Janice Wald

      Hi Shari,
      Nice meeting you. I appreciate your nice comments about the article. Guest posting is a great way to get links into your site.
      Janice

  4. Mona AlvaradoFrazier

    Okay, I’m a little less confused now about SEO, but it’s all baby steps for me. I found the article interesting and by clicking over to Robin Khokhar’s site I found another helpful article: “How to rank on Google first page without backlinks.” Tweeting these posts as many people are like me: near to clueless about SEO.
    Thanks for sharing the knowledge!

    • Janice Wald

      Hi Mona,
      Thank you for showing our guest author some blog love and visiting his site. I went and checked out Robin’s blog further after reading your comments. I liked his Digg article. I need to explore Digg and possibly blog about the site one day. Thanks for the inspiration.
      Thank you so much for sharing Mona! Greatly appreciated! Thanks for writing.
      Janice

  5. BHavpreet

    Hey guys,

    I have been in touch with Janice since i started my blog. I still remember the day when she helped me by publishing a post on demand on how to earn from blogging. Since then i have been following her posts. This is great to be a part of the discussion of you all senior bloggers . I am happy and glad that i read this post. I have started my own online marketing firm even though i got campus placed in my college but i wanted to grow in this field so i just went in it. I hope it will be fun with you all guys. Wish to meet you soon in US when i come there.

    Bhavpreet Singh

    • Janice Wald

      Hi Bhavpreet,
      You and I do go back a long way. Thank you for remembering me. Congratulations on building your own online marketing firm! How exciting! I am glad you liked the SEO post. Thank you for writing me. Great to hear from you again. I would have replied sooner, but your comments ended up in the Spam folder. I fished it out. It should not reoccur.
      Janice

  6. Melinda

    Uh oh, my BBFFJ, I donotfollow.
    Nothing new there!
    Thanks so much for having commentluv!!

    • Janice Wald

      Hi Melinda,
      Thank you as always for bringing your special brand of humor to the comments section on my blog.
      You don’t follow?? Too funny.
      BBFFJ

  7. Richard Schulte

    To easily see the difference between do-follow and no-follow links on any webpage, use the Firefox browser with the nodofollow extension. Here’s a link where you can get it:

    https://addons.mozilla.org/en-US/firefox/addon/nodofollow/

    No-follow links turn pink and do-follow links turn purple when this is enabled.

    Check this out, Janice! It might make a good blog post!

    No-follow links aren’t really all that important. People who leave lots of comments on other blogs and websites can have hundreds or thousands of them. (In the past you could juice your site’s ranking this way, but no longer. Unless, perhaps, the no-follow links come from a super authoritative site–like the footnote links in Wikipedia.)

    One do-follow backlink from a unique domain or subdomain is all you need–you don’t need multiple links from that domain or subdomain. (In fact, lots and lots of dofollow links from one place might be construed by Google to be spam.)

    Friends, coworkers, colleagues, supporters, grateful recipients of your help or sponsorship, reviewers of your product, and business suppliers are also a potential source for do-follow backlinks. But the best (and most) do-follow links come unexpectedly, linking to your great content.

  8. Abeeha Mahmood

    I’ve been studying SEO for the past one month now and I still wasn’t able to understand the importance of (and difference between) Nofollow and Dofollow links.. Thank you SO much for clarifying it!!

    This post was extremely helpful for me!! :)))

  9. Norman Risner

    Have a question. Let’s say you post an article on Tumblr and use a few anchor text links pointing back to different pages on your website. Are these nofollow? I know in your profile there is a place for your website url which is a dofollow I believe. Haven’t found anything on the internet one way or the other about these anchor text links on social media articles being nofollow or dofollow.

    • Janice Wald

      Hi Norman,
      Thank you so much for writing me. Rather than guess at the answer, I wrote Robin and asked him to come back to the post and answer your question. He knows more about nofollow/dofollow links than I do, and he can more accurately answer your question.
      Janice

      • Janice Wald

        HI NORMAN,
        THANKS FOR WRITING ME. I CONTACTED ROBIN, THE GUEST AUTHOR, AND ASKED HIM TO REPLY TO YOUR QUESTION. HE IS MORE KNOWLEDGEABLE ABOUT DOFOLLOW/NOFOLLOW THAN I AM.
        JANICE

    • Robin Khokhar

      Hi Norman,
      Surely you will get Dofollow links from Tumblr. Actually, Tumblr is a cross platform, that means it can be used like WordPress for writing the post and also can be used like facebook for sharing our post.
      Talking about the Profile: If you are a webmaster then it’s your will to make changes to your links. Either you can make it dofollow or nofollow. I have provided the tags for both in my post.
      And if you still have any questions, feel free to ask.
      I will be happy to help.
      Have a Good ahead.

  10. Shameer

    thank you for clarifying on Nofollow and Dofollow links and skyscrapper technique

    • Janice Wald

      Hi Shameer,
      It was our pleasure. Robin is an SEO expert. I was happy to be able to use his knowledge to help my readers. Thank for writing us. I actually have SEO posts planned every Tuesday of this month.
      Janice

  11. Julie Syl Kalungi

    Awesome explanation of the Dofollow and Nofollow Links Janice and I do agree with Richard above. You do not need many of them As Google may think yo are using black hat SEO….Unfortunately sometimes I delete comments from people I know coz they add not value to my post..other times I let them go and approve…Backlinks from commenters can be mostly useless…unless they are same niche or relevant to the topic. Many people miss this. If you find a great post on Twitter marketing tips and yob wrote a great post too on same topic. Use that link as our URL for that post. Most people use their most recent post thus missing the connection!

    • Janice Wald

      Hi Julie,
      My apologies for not writing sooner. Your comments ended up in the Spam folder again. Does this happen on other sites or just mine? I will get in the habit of routinely checking my Spam folder.
      At any rate, thanks for reading what my guest author wrote and the kind words about the article. Your furthering the explanation is much appreciated. SEO can be a complicated topic.
      Janice

  12. Dr. Diana Hardy

    Hello Janice,

    You have opened my eyes. I was confused BTW dofollow and nofollow links. Robin thanks for giving us a SEO tips to promote our blog posts and other links.

    ~Dr. Diana

    • Janice Wald

      Hi Dr. Hardy,
      Thank you for writing us. I so appreciate your kind words and high praise for my article. I agree Robin did a great job. I was excited about the piece on the Skyscraper Technique. I am glad you agree the post was valuable.
      I think many bloggers are confused on the difference between the links. I have decided to compile a glossary of blogging terms and publish them in a future blog post. Perhaps you would consider subscribing so you have access to it when it’s published.
      Thank you for your visit and your validation.
      Janice
      Janice

    • Janice Wald

      Hi again,
      I wanted to make sure you knew I returned the blog love and visited your blog and commented on a post from December that resonated with me.
      Janice

  13. Gale

    I was actually just reading that comment spam is one area where google might ding you for no-follow links (not no follow from your site, but it it)…

    “No, typically nofollow links cannot hurt your site – so upfront, very quick answer on that point,” said Matt Cutts, Google’s Distinguished Engineer. “That said, let me just mention one weird corner case, which is if you are leaving comments on every blog in the world, even if those links might be nofollow, if you are doing it so much that people know you and they’re really annoyed by you and people spam report about you, we might take some manual spam action, for example.”

    https://searchenginewatch.com/sew/news/2295558/matt-cutts-too-many-nofollow-links-wont-hurt-your-google-search-rankings

    So just be careful to leave good, real comments and don’t spam. No one likes spam comments on their blog.

    • Janice Wald

      Hi Gale,
      Thank you so much for writing. I actually know a blogger that happened to. He was accused of spamming by WordPress since he was networking so much when apparently he wasn’t spamming at all. I go in spurts where I network often in hopes of growing my readership. However, I always try to leave genuine, thoughtful comments. Thank you for the warnings. Now, I’ll be more sure than ever to make my comments insightful! Thanks for the visit yesterday.
      Janice

  14. Debbie

    I always learn so much from your blog, though I still get confused by dofollow and nofollow. I just know that when I publish a sponsored post I should use nofollow links (and I have a plugin so I don’t have to worry about the html 🙂 ). Thanks for sharing at the Blogger’s Pit Stop!

    • Janice Wald

      Hi Debbie,
      Thanks for coming over from Pit Stop to greet me. Thanks for the tip about the plugin.
      Janice

  15. jagmohan singh negi

    Hi JANICE WALD , i get your link from another site after reading your thoughts .first of all thanks to share more about do-follow & no-follow links.now i will try to use your valuable information on my site.
    thanks again .keep in touch.

    • Janice Wald

      Hello Jagmohan,
      Nice to meet you. I am glad you enjoyed the SEO article. Link building has become even more important to me after reading what my guest author wrote.
      I am actually planning more SEO posts for the next two Tuesdays. If you are interested, please consider subscribing. You asked me to keep in touch. I will visit your site now.
      Janice

  16. Riya

    Great description about no follow and do follow links… The blog is really very useful. Keep sharing useful blogs.

    • Janice Wald

      HI Riya,
      What kind words. Thank you, and thank you for writing me. If you are interested in SEO, I have posts published on my site about SEO regularly. I actually have another one coming out in out 26 hours. I encourage you to subscribe, so you receive them.
      Janice

    • Janice Wald

      By the way, I tried to visit your sign, but it asked me to sign in.
      Janice

  17. samba siva

    great post. cleanly explained about dofollow and no follow links. I regularly visit this blog

  18. Lance Kumar

    Hey Janice, nice article. So I was keenly reading your portion on nofollow links and I was wondering that if we build just nofollow links then that is bad right? What should be the perfect mixture from good links perspective..

    • Robin Khokhar

      Hi Lance,
      If you keep on building nofollow links it may give a bad impression but google don’t care for nofollow links and don’t count them for any ranking. Whereas dofollow links are being counted by google for the ranking on SERPs. Nowadays it is little difficult to get dofollow links, so try to get as much as possible, there will be very few who will be willing to give you dofollow links. So, you will be getting nofollow links easily but try to get dofollow links along with that too.

    • Robin Khokhar

      Hi lance,
      Google don’t care for nofollow links, but dofollow links are responsible for ranking on the Google SERPs. And if yu are able to get a good mixture of nofollow as well as dofollow links, it will be great. a mixture of links don’t matter, what matters is the quality of the links.
      If you still have any questions, feel free to ask…

    • Janice Wald

      Thank you for the compliment. What would you like to know about my blog?
      Thank you for your interest.
      Janice

  19. Ipswich digital marketing agency

    Inbound links from sites similar to your own are important as well. This indicates that your site does have content related to that topic. Plus, it indicates that your competition finds your site valuable, and that gives your site more credibility.

    • Janice Wald

      I agree with you. The trick is finding people with similar content to link to you. Hopefully, this post offered some ideas. Thanks for writing and for the visit.
      Janice

  20. local search engine marketing Brisbane

    Great article. Learned a lot in this. Now gonna test it.

    • Janice Wald

      Thank you so much. I regularly have SEO posts on my site if you’d like to consider subscribing. Let me know how it goes once you test it.
      Janice

    • Janice Wald

      Hi MahaLearning,
      Thanks for commenting on my SEO article. At first I thought the Skyscraper Technique was complicated, but it isn’t. It’s just about link building. I often have posts like these. I’d love to encourage you to subscribe to my blog, so you get notified of them.
      Janice

    • Janice Wald

      Glad you found the article helpful. Sorry I didn’t reply sooner; I only just saw this.
      Janice

  21. Mark Adams

    Hi, Janice. Thanks for the great tips. Have you written any posts about quality score and their affect on SEO (mainly SERP ranking)?

  22. Madhushalini

    Good explanation.
    Are you sure nofollow will stop indexing also or just only passing link juice?

    Thanks in advance

    • Janice Wald

      Hi,
      1. May I ask where you found the article. This rather old article is receiving many page views today.
      2. I will ask the author and have him reply.
      Janice

    • Robin Khokhar

      Hi Madhushalini,
      yes, Google does not Follow the Nofollow links and passes no juice at all. But we can use Nofollow links to get some referrel traffic.
      Hope i am able to answer your question.
      If you can any more difficulties then feel free to ask.

  23. syed kashif ali

    Your article is well written and full of information for new visitors but one thing is sure, you have good knowledge on this topic because it is hard to write on it. Thanks for share with us

  24. Arina

    You write the very meaningful article for the beginners. It helps a lot to many people. Thanks for sharing such information with us.

  25. medicomart

    It amazing post very nice . I well using this skyscrsper in my seo work. Thanks to this post. I am sharing your post.

    • Janice Wald

      Hi Medicomart,
      Thanks for sharing. I try to build links to my site whenever/wherever I can.
      Janice

  26. Gaurav Jain

    I do agree with the fact you have mentioned in your article that no follow and do follow link building are the essential tactics to implement for optimizing one’s website. Great job.

    • Janice Wald

      My pleasure, Gaurav. Thanks for writing to tell me you agreed with the tips in the post.
      Janice

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