How to Easily Increase Your SEO using the Skyscraper Technique

By: | March 8, 2016 | Tags: , , , , , | 67 comments

Skyscraper Technique to Building Links #SEOAre you a walking dictionary?

You shouldn’t have to be a walking dictionary to be able to blog successfully.

However, in order to succeed at SEO, it would be helpful to know and act on your knowledge of blogging terms.

Are you aware two of the terms are white hat and black hat SEO?

Have you ever heard of dofollow and nofollow links?

Are you familiar with the Skyscraper Technique?

Fortunately, my guest author, SEO expert Robin Khokar, is here to help me explain those terms, so you can increase your page ranking.

Brian Dean came up with the Skyscraper Technique in blogging. It involves link building in order to increase your SEO.

When I first heard about it, I was excited. I could build links to the metaphorical sky if it would improve my search engine ranking, and I could explain to my readers how to use the Skyscraper Technique to improve their search engine results.

Look at an excerpt from an Email that greeted me at the beginning of this year:

I hope you had a great holiday season! My name is Charles Bodner and I am reaching out to you on behalf of AWeber. We would like to thank you for mentioning AWeber in your article titled “How to Easily Install a Click to Tweet in a Welcome Email”.

We are reaching out today to ask for your help. In order to help your readers access our resources, we ask if you can link back to AWeber in your article… We would greatly appreciate it. It will really help us out.

Kind Regards,
Charles Bodner

My reaction to this was surprise. Aweber, the most famous Email service on the planet, wanted a link from me?

Clearly, it is important to have links into your site.

Blogger Harleena Singh admits, “We cannot ignore the reality that links are so important and valuable in today’s blogosphere.”

Sounds doable? Guess again. Google is way ahead of us. They actually have “no follow links” just so people can’t improve their SEO by getting links into their site.

The KimSixFix blog likens “nofollow links” to “sucking out the Google juice.” She explains the reason Google started “nofollow” links. Apparently, spam was filtering into search engine results.

Now, Google ranks your site based on the quality of the links and not just the number.

How are you going to be able to implement the Skyscraper technique to improve your search engine ranking (or, to use the new term– improve your page authority) if Google sucks the juice out of links into your site?

Robin, take it away.

Nofollow vs. Dofollow Links

When it comes to search engine optimization, there are many terms which must be used like dofollow, nofollow, noindex, doindex, meta tags, meta robots and many others. These terms really play an important role for better results in the SERPS [Search Engine Results Pages].

In this post, with the best of my efforts, I will explain the dofollow and nofollow links. It has been four years that I am in the field of SEO, but each day, I learn new things and try to share with everyone. The nofollow and dofollow links are really an essential part of SEO (link building), and it’s really important to learn about these terms to up-rank in the SERPs.

An anchor tag is used as an HTML which makes links. But the attribute values instruct the search engines bots which link to follow and not to follow and also decides which link is dofollow and nofollow.

Difference between the Nofollow and Dofollow links

The nofollow link is not indexed by search engines and passes no link juice. But nofollow links are the best source of referral traffic. The nofollow are used to control over spam, and it also saves you from Google penalties. It is recommended by many SEO experts to use a combination of dofollow and nofollow links together to get best results.

Here is the example of Nofollow Link:

<a href=”http://www.google.com/” rel=”nofollow”>Google</a>

Dofollow links are followed by all the search engines providing the webmasters quality links and also passing the link juice. The dofollow link is followed by both bots and humans. They are responsible for the reputation of a website and ranking the websites in the SERPs. You can say that more the dofollow links point to your site, the more chances are there for your site to rank on the first pages of Google.

Also, see the example of a dofollow link:

<a href=”http://www.google.com/”>Google</a>

Almost all the CMS Content Management System) by default have dofollow links enabled or are coded like that only. If you are using any CMS like WordPess, Magento, Blogger, Pligg or any other, then there are some settings which can be done to make the links nofollow.

Do nofollow links still have value?

Google said that they still count on nofollow links as a distribution to the page rank of your page. When we do link building, if Google finds all the links pointing to our sites are dofollow. then Google might think that you are spamming. But if we use both nofollow and dofollow links, then there are very fewer chances of getting a penalty and being accused of spamming.

However, nofollow links have helped me to get much more traffic than expected. Although they are not counted by Google, they are extremely helpful.

Types of Nofollow Links

  •    Robots Meta Tag : <meta name=”robots” content=”nofollow” />

The robots meta tag allows the search engines to not to follow the links on the full page. In short, all the links become nofollow.

  •    Link Attribute : <a href=”http://www.google.com” rel=”nofollow”>

This tag is used for some particular links. Sometimes we don’t want to give a dofollow link to either  a site or blog, for some reason. Then, we use this link attribute “rel=”nofollow””.

If you still have any question about nofollow or dofollow links, please let us know by leaving comments.

Admin Blogger’s Commentary:

While it is true that you need links from sites to boost your SEO, they should be from relevant, quality sites. Alexa.com is useful for knowing if a URL is a quality site. The lower the Alexa score, the better.

How to Get Quality Do Follow Links Into Your Site

  • Enstine Muki explains one easy way to get do follow links from sites is by commenting on their blogs. However, he proposes two conditions must be in place: the blog must have CommentLuv Premium on it and be in your niche. Busy bloggers might express concern that they just don’t have time to do one more thing like link build, but successful bloggers network by commenting on other blogs routinely.
  • Neil Patel suggests actually selling your graphics in exchange for, not money, but links into your site when people give you credit for your photos.
  • Using Email outreach, ask people to link to you. Aweber asked me, and I agreed.
  • Guest post for a blog in your niche. Ask for a dofollow link back to your blog in your bio.
  • Ask if you can supply an infographic that would supplement a blogger’s post. If they are in your niche, and they have an article your infographic would be a nice companion to, they might say yes.
  • Add a browser extension that shows you whose links are nofollow and dofollow.
  • Guest author Robin Khokar recommends getting a link from Inbound.
  • Create great content! Bloggers exclaim, “Content is king!” for a reason. Create great content, and then people will want to link to you.

7 Ways to Build Links Into Your Site Improve #SEO

Conclusion

When bloggers link to your site, they are doing you an enormous favor. They are increasing your exposure to new readers. If they write a nice blurb about your post, they are giving you exposure as well. Now you know they are also helping you build links into your site which will boost your SEO.

I always thank bloggers who link to me for thinking of me while composing their posts, and I recommend you do too. Perhaps they will repeat the gesture.

Readers, please share, so other bloggers and site creators know how to boost their SEO by building links into their sites.

Had you ever heard of the Skyscraper technique? Were you familiar with dofollow and nofollow links before reading this post? Do you think you will try link building? I look forward to your views.

After commenting, go show our guest Robin Khokar some blog love and visit his site.

Related Posts and Pages:

#1 Secret Tip that Will Make You See More Search Engine Traffic

How to Get the Kind of Blog Traffic You Want with Reddit (Only the first link from Reddit is a no follow link.)

17 Reasons High Page Views Should Make you Panic (See Update)

How to Rise in the SEO Ranks

How to Increase Blog Traffic Like an SEO Expert

Link Exchange (You will find bloggers within your niche in this group. If you have subscribed to this blog and would like to join the Link Exchange, please leave a comment in the comments section.)What

What is Backlinking, and How to Do It

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  1. Enstine Muki at 2:17 am

    Hi Robin,
    Welcome to Janice’s home and thanks for mentioning my article in this post.

    I had my own share of confusion in my early days online These terms got me mixed up and at one point, I stopped trying to understand them but as I grew up in online business and SEO, things have become so clear to me.

    Links are important ranking factor and there must be a balance between nofollow and dofollow. As you put it, Google will take you to be spamming if all your links are dofollow.

    Someone recently asked me in a comment on my blog if nofollow have a positive impact on SEO and my response was a big YES! thanks for confirming that here 😉

    commenting generates links but I think the best links are editorial. And yes, that too can come through blog commenting.

    It was through blog commenting I connected with Janice and I have been so excited about her response. As a result of that connection through blog commenting, I here have a link back to my blog. Though this post is not about blog commenting, I can underline the fact that commenting is a huge link building strategy.

    BUT…

    You fail if you comment just to have the links. Commenting to connect with bloggers is the juicy part. The results (including editorial backlinks) are just so many 😉

    I love the image at the top of this post 😉

    O yes Janice, I’ll be off to Robin’s site right away.

    You both have a wonderful week ahead
    Enstine Muki recently posted…Hostgator 60% discount code Limited Time Promotion!My Profile

  2. Mona AlvaradoFrazier at 7:40 am

    Okay, I’m a little less confused now about SEO, but it’s all baby steps for me. I found the article interesting and by clicking over to Robin Khokhar’s site I found another helpful article: “How to rank on Google first page without backlinks.” Tweeting these posts as many people are like me: near to clueless about SEO.
    Thanks for sharing the knowledge!
    Mona AlvaradoFrazier recently posted…Can You Name #5 Latina Artists?My Profile

    • Janice Wald at 8:50 pm

      Hi Mona,
      Thank you for showing our guest author some blog love and visiting his site. I went and checked out Robin’s blog further after reading your comments. I liked his Digg article. I need to explore Digg and possibly blog about the site one day. Thanks for the inspiration.
      Thank you so much for sharing Mona! Greatly appreciated! Thanks for writing.
      Janice
      Janice Wald recently posted…Inspire Me Monday Linky Party #72My Profile

  3. BHavpreet at 9:05 am

    Hey guys,

    I have been in touch with Janice since i started my blog. I still remember the day when she helped me by publishing a post on demand on how to earn from blogging. Since then i have been following her posts. This is great to be a part of the discussion of you all senior bloggers . I am happy and glad that i read this post. I have started my own online marketing firm even though i got campus placed in my college but i wanted to grow in this field so i just went in it. I hope it will be fun with you all guys. Wish to meet you soon in US when i come there.

    Bhavpreet Singh

    • Janice Wald at 10:15 pm

      Hi Bhavpreet,
      You and I do go back a long way. Thank you for remembering me. Congratulations on building your own online marketing firm! How exciting! I am glad you liked the SEO post. Thank you for writing me. Great to hear from you again. I would have replied sooner, but your comments ended up in the Spam folder. I fished it out. It should not reoccur.
      Janice
      Janice Wald recently posted…#1 Secret Tip That Will Make You Gain More CredibilityMy Profile

  4. Richard Schulte at 6:06 am

    To easily see the difference between do-follow and no-follow links on any webpage, use the Firefox browser with the nodofollow extension. Here’s a link where you can get it:

    https://addons.mozilla.org/en-US/firefox/addon/nodofollow/

    No-follow links turn pink and do-follow links turn purple when this is enabled.

    Check this out, Janice! It might make a good blog post!

    No-follow links aren’t really all that important. People who leave lots of comments on other blogs and websites can have hundreds or thousands of them. (In the past you could juice your site’s ranking this way, but no longer. Unless, perhaps, the no-follow links come from a super authoritative site–like the footnote links in Wikipedia.)

    One do-follow backlink from a unique domain or subdomain is all you need–you don’t need multiple links from that domain or subdomain. (In fact, lots and lots of dofollow links from one place might be construed by Google to be spam.)

    Friends, coworkers, colleagues, supporters, grateful recipients of your help or sponsorship, reviewers of your product, and business suppliers are also a potential source for do-follow backlinks. But the best (and most) do-follow links come unexpectedly, linking to your great content.
    Richard Schulte recently posted…How to make fun, simple science stuff for kids!My Profile

  5. Abeeha Mahmood at 8:39 am

    I’ve been studying SEO for the past one month now and I still wasn’t able to understand the importance of (and difference between) Nofollow and Dofollow links.. Thank you SO much for clarifying it!!

    This post was extremely helpful for me!! :)))

  6. Norman Risner at 7:27 pm

    Have a question. Let’s say you post an article on Tumblr and use a few anchor text links pointing back to different pages on your website. Are these nofollow? I know in your profile there is a place for your website url which is a dofollow I believe. Haven’t found anything on the internet one way or the other about these anchor text links on social media articles being nofollow or dofollow.

    • Janice Wald at 7:47 pm

      Hi Norman,
      Thank you so much for writing me. Rather than guess at the answer, I wrote Robin and asked him to come back to the post and answer your question. He knows more about nofollow/dofollow links than I do, and he can more accurately answer your question.
      Janice
      Janice Wald recently posted…Inspire Me Monday Linky Party #72My Profile

    • Robin Khokhar at 10:17 pm

      Hi Norman,
      Surely you will get Dofollow links from Tumblr. Actually, Tumblr is a cross platform, that means it can be used like WordPress for writing the post and also can be used like facebook for sharing our post.
      Talking about the Profile: If you are a webmaster then it’s your will to make changes to your links. Either you can make it dofollow or nofollow. I have provided the tags for both in my post.
      And if you still have any questions, feel free to ask.
      I will be happy to help.
      Have a Good ahead.
      Robin Khokhar recently posted…How to Create a Social Bookmarking Site Using Pligg (CMS)?My Profile

  7. Julie Syl Kalungi at 3:17 am

    Awesome explanation of the Dofollow and Nofollow Links Janice and I do agree with Richard above. You do not need many of them As Google may think yo are using black hat SEO….Unfortunately sometimes I delete comments from people I know coz they add not value to my post..other times I let them go and approve…Backlinks from commenters can be mostly useless…unless they are same niche or relevant to the topic. Many people miss this. If you find a great post on Twitter marketing tips and yob wrote a great post too on same topic. Use that link as our URL for that post. Most people use their most recent post thus missing the connection!

    • Janice Wald at 10:03 pm

      Hi Julie,
      My apologies for not writing sooner. Your comments ended up in the Spam folder again. Does this happen on other sites or just mine? I will get in the habit of routinely checking my Spam folder.
      At any rate, thanks for reading what my guest author wrote and the kind words about the article. Your furthering the explanation is much appreciated. SEO can be a complicated topic.
      Janice
      Janice Wald recently posted…#1 Secret Tip That Will Make You Gain More CredibilityMy Profile

    • Janice Wald at 12:44 pm

      Hi Dr. Hardy,
      Thank you for writing us. I so appreciate your kind words and high praise for my article. I agree Robin did a great job. I was excited about the piece on the Skyscraper Technique. I am glad you agree the post was valuable.
      I think many bloggers are confused on the difference between the links. I have decided to compile a glossary of blogging terms and publish them in a future blog post. Perhaps you would consider subscribing so you have access to it when it’s published.
      Thank you for your visit and your validation.
      Janice
      Janice
      Janice Wald recently posted…Bloggers Pit Stop #14My Profile

  8. Gale at 10:36 am

    I was actually just reading that comment spam is one area where google might ding you for no-follow links (not no follow from your site, but it it)…

    “No, typically nofollow links cannot hurt your site – so upfront, very quick answer on that point,” said Matt Cutts, Google’s Distinguished Engineer. “That said, let me just mention one weird corner case, which is if you are leaving comments on every blog in the world, even if those links might be nofollow, if you are doing it so much that people know you and they’re really annoyed by you and people spam report about you, we might take some manual spam action, for example.”

    https://searchenginewatch.com/sew/news/2295558/matt-cutts-too-many-nofollow-links-wont-hurt-your-google-search-rankings

    So just be careful to leave good, real comments and don’t spam. No one likes spam comments on their blog.
    Gale recently posted…Shamrock Temporary Tattoo Giveaway (3/10)My Profile

    • Janice Wald at 1:26 am

      Hi Gale,
      Thank you so much for writing. I actually know a blogger that happened to. He was accused of spamming by WordPress since he was networking so much when apparently he wasn’t spamming at all. I go in spurts where I network often in hopes of growing my readership. However, I always try to leave genuine, thoughtful comments. Thank you for the warnings. Now, I’ll be more sure than ever to make my comments insightful! Thanks for the visit yesterday.
      Janice
      Janice Wald recently posted…Bloggers Pit Stop #14My Profile

  9. jagmohan singh negi at 8:20 am

    Hi JANICE WALD , i get your link from another site after reading your thoughts .first of all thanks to share more about do-follow & no-follow links.now i will try to use your valuable information on my site.
    thanks again .keep in touch.

    • Robin Khokhar at 10:21 pm

      Hi Lance,
      If you keep on building nofollow links it may give a bad impression but google don’t care for nofollow links and don’t count them for any ranking. Whereas dofollow links are being counted by google for the ranking on SERPs. Nowadays it is little difficult to get dofollow links, so try to get as much as possible, there will be very few who will be willing to give you dofollow links. So, you will be getting nofollow links easily but try to get dofollow links along with that too.
      Robin Khokhar recently posted…Google Rewards $100,000 for hacking ChromebookMy Profile

    • Robin Khokhar at 11:02 pm

      Hi lance,
      Google don’t care for nofollow links, but dofollow links are responsible for ranking on the Google SERPs. And if yu are able to get a good mixture of nofollow as well as dofollow links, it will be great. a mixture of links don’t matter, what matters is the quality of the links.
      If you still have any questions, feel free to ask…

  10. Ipswich digital marketing agency at 7:45 am

    Inbound links from sites similar to your own are important as well. This indicates that your site does have content related to that topic. Plus, it indicates that your competition finds your site valuable, and that gives your site more credibility.

    • Janice Wald at 8:42 pm

      Hi MahaLearning,
      Thanks for commenting on my SEO article. At first I thought the Skyscraper Technique was complicated, but it isn’t. It’s just about link building. I often have posts like these. I’d love to encourage you to subscribe to my blog, so you get notified of them.
      Janice
      Janice Wald recently posted…Blogger’s Pit Stop #30My Profile

  11. Gaurav Jain at 6:09 am

    I do agree with the fact you have mentioned in your article that no follow and do follow link building are the essential tactics to implement for optimizing one’s website. Great job.

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