Done right, a blog is a great all-purpose tool. If you are the owner of a small business – even if that business is just yourself – a blog can make the world of difference. There are very few more direct ways of engaging a large number of people in a topic you are interested in. Of course, there is a lot to keeping a blog well-maintained – a lot more than most people think. If you have your own blog, you are probably already well aware of how much there is to do. This is especially the case if you want to draw in as many people as possible. However, you don’t want to spend too much of your time trying to make your blog work. Ultimately, you want it to work for you. With that in mind, let’s take a look at some of the simple ways you can make blogging a lot easier.
One of the main purposes of having a blog is to get as many people as possible interested in what you are saying. There is a whole host of different tricks and tips for making sure you reach a wide readership. It goes without saying that you should be trying to incorporate various SEO practices into your blog, for example. But you should also do your best to make the most of sharing. Social media sites offer a fantastic opportunity for drawing in greater numbers of readers. One useful trick is to use an automated sharing service. With this, your posts are automatically shared via Twitter, Facebook and the like. This means more readers for you, without you having to do anything except publish your post.
All blogs need hosting of some kind or another. At its most basic, this is a case of just setting up a WordPress account and assigning it to your personal domain. However, only going this far will mean that you are unlikely to see much progress. If you want your blog to really pop, then you probably need to treat yourself to an all-in-one package of some kind. That way, you can be sure that your blog will remain looking professional. What’s more, with the cheap hosting that usually comes included, you will be saving yourself a pretty penny too.
It can be difficult to always think of fresh, exciting content for your followers to digest. If you run a daily blog, it might not be long before you find your creative juices drying up. If this happens, don’t worry – it happens to everyone at some point or another. A great way to get around it is to get other people to write guest posts for you. This can actually be a surprisingly powerful marketing technique for both of you. If you allow them a link to their own site or a bio, then you will both benefit from it. Guest posts also ensure that the content on your blog or site remains varied and exciting.
This post was contributed.
Readers, please share, so other bloggers know how to deal with concerns about blog traffic, a host, and burnout.