This New SEO Strategy Can Make You Easily Boost Your Google Traffic, 14 Free Ways

By: | March 25, 2018 | Tags: , , , , |

14-part SEO strategy for 2018

Do you spend hours on your blog posts just to find after your readers’ initial excitement wears off, your posts sit dusty on the shelf?

That’s why having an SEO strategy is so important.

If you’re a blogger, you get new eyes, eyes from search engines, on your already published content.

If you’re a marketer, an SEO strategy can help you make sales.

This article offers you an action plan to boost your SEO traffic.

With all the competition on the internet (152 million blogs the last time I checked), you definitely need a plan so readers click on your links. The tips in this post may work at other search engines but are specifically designed so you can increase your search engine traffic from Google.

Use the 14 tips in this post as your SEO strategy for 2018.

Are you ready to meet your new SEO plan?

Your New and Relatively New SEO Strategy

1. Use Push Notifications.

Gaurav Kumar recently explained the validity of using push notifications as part of your SEO strategy. “Push notifications are more in trend. It is a good idea to make the readers know about latest updates even if they have not subscribed your blog.”

Why is this an SEO trend? Using push notifications will boost your traffic. Google rewards active sites with visibility.

2. Use Link Networks.

Building link networks is a new strategy. Let me explain what that is.

You want Google to see you as an authority in your niche. If you do, Google will recommend your articles to its users and you’ll receive search engine traffic.

Google will see you as an expert if you build link networks.

A link network is a network of links inside your blog post backlinking to other links all about the same topic from your blog.

For example, this week I published “4 Tips for Hiring the Perfect Blogger for Your Business Blog.” I backlinked to “The Easiest Way to Start a Beauty Video Blog for Your Business and Make Money.”

This “link network” tells Google my blog has credible tips about business blogs.

3. Use LSI Keywords.

Google doesn’t want you to “keyword stuff,” stuff your post with the same keyword repeatedly just to generate search engine traffic. How to avoid it? Use LSI keywords— synonyms for your keywords. The result: You’ll avoid keyword stuffing and you’ll still show Google’s bots what your article is all about.

4. Speed up your site.

Use the GTmetrix website to make sure your site speed isn’t too slow. Google likes fast loading mobile sites.

5. Use recorded video.

Video keeps people on your site longer which Google likes. The reason is Google likes a variety of media.

The benefits of using video are such common knowledge, more and more companies are developing ways for you to insert videos in your posts for free.

You don’t even have to be in the video if that is a concern for you! Many free online video maker tools exist that enable you to incorporate videos without appearing in them.

Are you a blogger who uses WordPress? This is how you incorporate video into your blog post:

WordPress has the capacity to include media. Click “Add Media.” Click “Insert from URL” and paste the link to your video.

6. Use Live Stream Video.

Not only do people get to see you face to face, it’s like they’re Facetiming with you. Hazel Jarrett recommends Live Stream Video. “The figures speak for themselves, with recent research showing that Facebook live streams increase engagement – over regular posts – by 178%.”

7. Use Artificial Intelligence.

The SendPulse email vendor uses AI to determine when your subscribers will open their emails as well as push notifications.

8. Double your character count in your snippet.

Go ahead. Google doubled the allowed count.

47 proven free blogger tricks

This is an example of a snippet.

9. Make blog posts shorter.

Gasp! Are blog posts getting shorter? I have always maintained that Google gives priority visibility to in-depth posts over 2,000 words. However, apparently busy readers are put off by posts this long.

Can posts be in-depth without being over 2,000 words?

Absolutely! As a matter of fact, on Quora, Neil Patel recommended a maximum of 1,500 words.

Your 14-part SEO strategy

At the time of this writing, these were the keywords I ranked for in the Top 4 on Google.

Why not put the question about blog post length to rest once and for all?

Let’s see how many words these posts are.

#1 Blog Link Exchange: Not a post, a page [Note: Static pages get indexed by search engines too.]

#2 Review: 5 Reasons Will Make You See More Blog Traffic – 1,044 words

#3 Blog WhatsApp: This Is How to Use WhatsApp to Get Blog Traffic: 12 Quick Ways – 2,847 words

#4 Blogger Map Widget: Google Maps Widget: How to Be a More Unique Blogger with This Free Plugin, 17 Tips –  916 words

#5 How to get traffic from StumbleUpon: How to Quickly Boost Blog Traffic from StumbleUpon, 7 Ways – 1,743

As you can see, of the 4, only one post contains more than 2,000 words.

Neil Patel recommends over 1500: 1/2 my top-ranking content contains at least that many words.

10. Stop using long-tail keywords.

According to the SEO-Plus blog, long-tail keywords are dead!

Apparently, Google prefers medium-tail keywords, keyword phrases 2-3 words long. Apparently, Google was confused by long-tail keywords.

Blogger Freddy Cabrera agrees with the de-emphasis on on-page SEO tricks. “Keywords and a little bit of content optimization are important but they are not something to stress about so much when you want to rank high.”

11. Pay attention to Dwell Time.

Dwell time measures your bounce rate and your readers’ time on your site.

12. Optimize for Voice Search

You can optimize for voice search by using long-tail keywords. People show their intent at search engines by using long-tail keywords. Therefore, you need to tag your posts with them.

13. In addition to User Intent, User Experience will also be important to Google.

You can focus on this in several ways. In addition to having a quick loading site, make sure to avoid broken links.

14. HTTPS:// will be non-negotiable.

Either insert an SSL certificate or have Google tell people your site is untrustworthy or worse, not show your site.

Wrapping Up

This is what the research shows is effective in 2018.

Did you notice tips 10 and 12 are in conflict?

Regarding Tip 9, to make your blog posts shorter, one of my top-ranking posts is over 1,500 words, Neil Patel’s recommended maximum.

The bottom line is you should do what works for you.

Readers, try this SEO strategy. Use this post as an action plan since these are proven tips.

Please share, so other bloggers and marketers looking to boost their Google rankings and increase their search engine traffic this year learn this SEO strategy.

Are there any additional tips that should be included in any post offering a 2018 SEO strategy? Are there any SEO tips you’ve already tried and believe to be effective? I look forward to your views in the comments section.

  1. Jeanette S. Hall

    Fortunately, I do not rely on Google for approval of my posts! Have no plans to make the change to https. Am happy with my http site. I followed you to Steemit and I like that place way too much to allow any one else to force changes upon me and my writing style (or lack there of).

    Thanks for introducing me to SteemIt.

    • Janice Wald

      Hi Jeanette,
      I’m so glad you’re having fun over there. It was my pleasure to review Steemit.
      After reading your comment, I went to Steemit and followed you.
      Do you feel cryptocurrency is on the rise again? That’s why I stopped using Steemit. If it’s on the rise again, I’ll definitely return.
      It was disappointing to spend so much time there just to see my wallet get lower.
      Can you let me know if and when it goes back up? I’ll definitely try again. Thanks, and thanks for your comments here today.

  2. lvbagsen

    Hi, Janice Wald, thanks for your sharing, it is very helpfull to my new website…

  3. Enstine Muki

    Hey Janice,
    I like these tips.
    About post length, I really don’t think there is a formula. It all depends on the level of competition on the specific keyword. In some cases, shorter articles rank better than longer articles, and vice versa.

    The one advantage of long articles is the possibility to use more LSI keywords and that’s good to get more traffic.

    Thanks for the nice read this weekend

    • Janice Wald

      Hi Enstine,
      Thank you for offering a clarification (explanation?) to the conflicting research I found regarding post length. My Google Maps Widget post was only 900+ words, which I on the short side for me. However, being a relatively new tool, there wasn’t a lot of internet competition for the keyterm. So many variables come into play, which is exactly your point! Thanks for commenting. I’m glad you enjoyed my post on current SEO strategies.

  4. Anil Agarwal

    Great post Janice,

    SEO is an ever evolving industry where the things that worked today may end up not working tomorrow. However, even at that, there are still a few SEO best practices that will hardly change, and one of such practices is creating useful and engaging content.

    The truth is that if you first of all focus on appealing to your readers and giving them what they want, that will ultimately decrease your bounce and also boost your dwell time which will finally impact your search ranking.

    Talking about Push Notification, that is actually one thing I’ve not really being so serious with, and I think I’ll have to start testing it again. It’s always good to send users to our site by ourselves without focusing on search traffic, and that is one thing Push Notification will help with.

    Again, I don’t know why I find it hard to believe that Long Tail Keywords is dead, honestly, I don’t believe that at all. The people that said so might actually have some good reasons to back their claim up, but it’s not entirely true.

    You can still rank easily in the search engines with low competition, long tail keywords.

    Finally, I agree with every other point you made here Janice, thanks for sharing.

    • Janice Wald

      Hi Anil,
      I appreciate you coming by.
      Regarding your comment about long-tail keywords; the current research is conflicting due to the advent of Voice Search. People are very wordy when they speak their search terms into Google Now, etc.

  5. Vishwajeet Kumar

    Hello Janice,

    SEO is very dynamic world and changes constantly. You have to be always alert to new changes. Google recent updates like the Rank brain and Maccabee update hits the majority of affiliate sites. Keywords definitely play a great role in determining your search engine ranking. Google also gives the penalty to the sites that are using too much keyword stuffing and using same keyword variation for different posts or content. Thanks for sharing these great insights here.

    Have a Great Day 🙂

    • Janice Wald

      Hi Vishwajeet,
      I appreciate your comments and compliments on my article.
      Regarding keyword stuffing, I find I have a bad habit at the end of my post of repeating the keyword. I’m trying to get it in more often and I heard we should end our post with it (as well as begin our post with it.)
      The problem is that it looks unnatural to be repetitious like that at the end.

  6. Amy Leonard

    Great summary of the key things to consider. Thank you for that; it will be handy. I am curious about the impact of social media as traffic building (increases bounce rate) and the corresponding impact to SEO traffic. It seems like this might be a delicate balance?

    • Janice Wald

      Hi Amy,
      Step 1: We write quality posts
      Step 2: We promote on social media
      Step 3: We get extra comments (Google sees we now have a longer blog post) and we get extra traffic (Google sees we have an active site.)
      How do you see bounce rate being adversely affected? Thanks for your comments and answering my question.

  7. Emenike Emmanuel

    Hello Janice,

    You mean long-tail keyword is dead?

    This is serious SEO is rapidly changing every time.

    Thanks for sharing


    • Janice Wald

      Hi Emenike,
      How are you? Thanks for coming by and commenting on my SEO trends for 2018 post.
      Honestly, the research is mixed. Some said long-tail keywords isn’t natural. The awkwardness turns readers off. Other said due to voice search, search queries will be full of many words and we should optimize for that.

  8. Gaurav Kumar

    Hi Janice,

    When it comes to SEO, we all know that Google rewards sites that are user-friendly and engaging. I firmly believe that when your site offers better content to satisfy user needs, then you have more chances to boost social share, get more comments and even grab more backlinks. Push notifications always help to increase the traffic and people are more willing to adopt push notification the subscribing a blog. Thanks for the mention.

    So you see a better content can help you boost the SEO in many ways. Also when you include keyword, optimize your post for SEO and avoid any blackhat methods, you boost the chances to rank higher.

    Thanks again!

    • Janice Wald

      Hi Gaurav,
      It was my pleasure to link to you. Thanks for the quote that helped me with this article.
      I agree with the criteria you wrote. Google does see posts with those criteria as quality enough to show search engine users.Thanks for commenting.

  9. Richard Monssen

    Hi Janice,

    I’ve just had a read of your post on SEO and agree with nearly all of it except the 1,500 word bit by Neil Patel – you’ll find majority of his posts are over 3k words. Brian Dean says the more words the better as well. Check Jeff Bullas post on SEO and the word count is around 10k – lol. If you truly want to dominate search rankings than I would aim for more in depth articles with high word count as well as all the other advice you off here Janice 🙂

    This is just my opinion though 😉

    Thank you for the informative read!

    • Janice Wald

      Hi Richard,
      I agree with your observation of Neil Patel’s articles. They are quite in-depth, certainly over 1500 words. I am not as familiar with Bullas. 10,000 wow! Who has time to read all that? I guess people skim the subheads, LOL! Bullas has a strong reputation. I’m sure he knows his stuff. Thanks for coming by and commenting.

  10. Darleen Prangue

    Great post!
    SEO is a real skill but if you spend the time, you can find all of the resources online and can do it easily

    • Janice Wald

      Hi Darleen,
      Thanks for commenting. I agree. SEO really is a skill. The more we practice it, the more the skill becomes ingrained, habit. As far as resources, there are enough free resources online that we don’t have to spend money to optimize.

  11. Shubham Kumar

    Useful tips for SEO strategy…. If someone wants to get more traffic to any webpage or blog, seo plays the vital role in it. And your post will surely help to boost traffic.

    Thanks for sharing….

    • Janice Wald

      Hi Shubham,
      Thanks for commenting on my SEO tips for 2018 article. I agree with you on the importance of SEO, but sadly, people ignore it for various reasons. Thanks for saying my list of SEO tips will help people boost traffic. That was certainly my goal.

  12. Hazel Jarrett

    It’s interesting to see how much has changed in the world of SEO. I think user experience is the most critical component of how Google values a website and many of the tips you’ve summarised are very user-focused. Great post – thanks for sharing.

    • Janice Wald

      Hi Hazel,
      Thanks for your comments on your sharing my post over at Twitter.
      You are correct. User experience has increased in importance over the years. For this reason, people including me are installing SSL certificates and speeding up the loading time of their websites. Thanks for writing.

    • Janice Wald

      My pleasure Sonal. I am glad you liked my post. Thank you for coming by to tell me.

  13. Lesly Federici

    Very informative… the “Topic” based linking is a very useful method to use … all very helpful

    • Janice Wald

      Glad you thought so Lesly, thanks. I believe I saw you shared on Twitter. Thanks for that as well.

  14. Jimmy Ombom

    Thanks for the article. I think the voice search thing will give an opportunity for ranking for direct long tail keywords. The keywords typed for one commodity could be different when voice searched. I think it’s important to have keywords that match both voices and typed. Anyway, Google is smart enough to know the difference.

    • Janice Wald

      Hi Jimmy,
      Thank you for coming by and commenting on my article. Your comments may explain the conflicting research about how long our keywords should be. Thank you for coming by and offering that explanation as well as reading what I wrote.

  15. Elise Ho

    I am not into overly long posts so I would have to agree with NP’s max. Plus I always love your tips.

  16. Smart Blogger

    This is an article about seo strategy that I need.
    But I would ask about the number 10. Stop using long-tail keywords. What is a medium-tail keywords? I usually use a keyword with a length of 160 characters, whether it is too long?

    Thank you so much!

    • Janice Wald

      Hi Smart Blogger,
      Thanks for your question and your comments.
      First, the research was mixed about what’s valuable. It seems for voice search, the longer the better. For traditional search not so much.
      Let’s define terms:
      Long-tail: more than 4 keywords.
      Medium: 2 or 3
      For example:
      I rank for these long-tail keyword terms:
      how to get your blog on the first page of google
      guaranteed” is #1, and “how to get on google first page for
      free” is #9
      but I also rank for this medium keyword phrase: first page Google.
      May I share my dictionary that defines 119 blogging and SEO terms? You never know when it will come in handy:

      • Smart Blogger

        Hi Janice,

        Thanks for your answer.

        And I will visit your post entitled: 119 Blogging Terms You Need to Know to Be a Better Blogger.

  17. David Henry

    Hi Janice,

    I learned many things from here. I have started a new job in a graphic design outsourcing company as an internet marketer. I was searching some new SEO techniques that can help me. I think have I got the right thing. Look forward to have more new valuable contents from you. Thank you so much

    • Janice Wald

      Hi David,
      I’m glad you found my SEO Trends article helpful. Thanks for writing to tell me you appreciated the tips.

  18. Miguel

    Creo que también, y en la linea de incrementar el tráfico a la web, el tittle y la description son importantes para incrementar el CTR por la keyword que interese posicionar. A más clic, las posiciones mejoran y se consolidan.

    • Janice Wald

      Hi Miguel,
      I’m sorry I never replied. I just saw your comment. I don’t understand Spanish but I can tell they are about web traffic. Thanks for reading what I wrote and commenting.

  19. Avnika Choudhary

    I don’t think Https is a ranking factor. If you are not using any payment gateway then HTTP is fine for your blog. HTTPS is good but not essential for SEO.

    It is my personal opinion.

    Waiting for your expert opinion on this issue.

    • Janice Wald

      Hi Avnika,
      Thanks for commenting on my post. I read that https was paramount. I ignored it. Google kept giving warning signs to my visitors. Also, my organic traffic was quite low. Their warning signs are getting more severe. I use https, no warning signs and great organic traffic. I’m sorry but I disagree.

      • Ben Hardwick

        Good Morning,

        Thanks for this article, I rarely get the time to read them but this is interesting for sure and I believe we have had some benefit to rank from https.

        Many Thanks! Ben

        • Janice Wald

          I agree with Ben. HTTPS is vital whether you take money or not if you want Google to show your posts to people.

      • Avnika Choudhary

        Thank you reply, I am running an education blog. I was moved on HTTPS but lost all Social share counts and some organic traffic also. So I have moved again to HTTP.
        I want to know that “Where your users got warning or sign?”
        Hope you will explain.

  20. Lex Reyes

    Thank you for sharing this Janice! this is so helpful and very educational for those who are just starting in SEO

    • Janice Wald

      Hi Alex,
      I’m glad you enjoyed reading about my SEO methods. I’m glad you feel they are helpful for beginners who often find SEO complicated.

  21. Rich

    Good write up. When I started to read #2 I thought you were going to suggest a link scheme. But was pleasantly surprised to you were suggesting internal linking. #10 I would have to disagree with. With voice search it will be how we will need to target our optimization efforts, #12 even states this.


    • Janice Wald

      Hi Rich,
      1. I’m not normally the kind of blogging tips blogger who would recommend schemes, LOL.
      2. When I wrote about NOT using long-tail keywords, I was citing other people’s research that I read. Personally, I agree with you– the longer the better in order to narrow the filter and have people find you. I use KWFinder. This keyword– SEO Strategy– was only 2 words, but KWFinder said high interest and low competition so I used it.
      Thanks for reading what I wrote and commenting.

  22. ramakrishnan

    Thanks for sharing these unique seo strategies. These are very useful to improve ranking of website.

  23. clint polley

    Thanks for the great article. I was surprised about the long tail keywords. I have been reading conflicting information about them.

  24. Tony

    Hi, great article. In my opinion you shouldn’t stop using long-tail keywords. This is how people are searching. Even I used a long-tail keyword to find your article 😉

  25. Kim

    All the important points covered well . SEO should be done regularly and updated at regular intervals. the content should be unique and impressive.
    thanks that was a great read.

    • Janice Wald

      Hi Kim,
      Thanks for the compliments. I’m glad you enjoyed and felt the tips were spot on.

  26. Mansoor Bhanpurawala

    Thanks for the article. I think the voice search thing will give an opportunity for ranking for direct long-tail keywords. The keywords typed for one commodity could be different when the voice searched. I think it’s important to have keywords that match both voices and typed. Anyway, Google is smart enough to know the difference.

    • Janice Wald

      Hi Mansoor:
      I agree with what you wrote. In 2019, I started changing the focus keywords I use. They are definitely longer. Some even start with “how…” the way people word their questions. In this way, I try to optimize for voice search. Thanks for commenting.

  27. WonderPush

    Looking for generating the right lead and proper demonetization method is a pretty boring work but it is one of the essential parts of online advertising.

  28. Brad

    All points are fine but do you have any idea about setting up react native push notification in Android?

    • Janice Wald

      Hi Brad,
      I use Push Notifications(Subscribers) on Google Chrome on my desktop.

  29. Wonder Push

    Push notification tech allows an app either on mobile or desktop to deliver information without getting launched.

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