Do you have an SEO SEM plan?
If you’re going to leap to the top of Google’s search engine results pages (SERPs), you need a plan.
A strong SEO SEM plan is necessary if you want to get to the top of Google’s search engine rankings.
After all, there can only be one website at the top of Page 1 for your keyword.
Getting to the top of the search engine rankings has great perks: traffic and sales.
Guest author Joel House offers an unusual SEO SEM strategy.
His hacks include a search engine optimization and search engine marketing (SEO SEM) strategy that involves ideas not normally included in SEO SEM tips.
Unusual? Yes, but just as effective.
The post will end with a 6-step SEO SEM action plan for you to follow.
Bring on the SEO SEM hacks!
SEO SEM Strategy: What Things Do You Need to Consider?
by Joel House
When handling your website, one of the crucial things to take time for is looking into your SEO tactics and ideas.
It’s a wonderful thing to do; however, not all blogs or businesses do this.
[Host blogger’s comment: A blogging friend recently made an observation which surprised me. He maintained getting to the top of Google’s Page 1 is easy since so few bloggers and businesses are optimizing their websites for search engines.]
Unfortunately, by focusing on content, promotion, and networking, we forget to develop our SEO SEM strategies.
All SEO SEM strategies are, and should be, different. There are underlying strategies on how you can develop SEO SEM strategies! But how do you do so?
Read on as I talk about the things you need to consider when creating an effective SEO SEM strategy.
Check out the five important things that all SEO SEM strategies need:
- Mind Maps
A mind map is an area where you can build your SEO strategy from the ground up. It branches different categories that usually come from the center and move from general to specific things. That way, your ideas become more precise and specific.
This isn’t the visualization of the final SEO strategy. It isn’t also part of the way you present your plan. Rather, it’s what can help you think about what to add or improve on.
Mind maps are tools that would contribute to envisioning the thinking process. It would make it easier to combine ideas and create it into one whole. That way, you reduce the load of your strategy, so you are able to focus more on the brainstorming.
Basically, with a mind map, you see all ideas at once in an understandable structure. You can use different tools online or jot down your own mind map.
- Visual Representation
When your mind map is complete and you now have a concrete strategy, then you’re going to develop your draft.
Remember, a strategy is a PLAN, which should come with goals and specific tasks that match your goals, and other general-to -specific tasks that arise as time goes by.
If you follow the mind map, your content will be easier and quicker to draft.
Also, it should be done in a simple format for you to understand or edit if needed.
There are different tools and software you can use when going from the mind map to draft.
For example, you can have a bullet journal notebook just for your mind map. Many bloggers use bullet journals to jot their blog post ideas before typing a draft.
Some of the aspects of your plan could include:
- Your tasks
- What comes after each task
- Which tasks are planned, in progress, recurring, and already finished
- Understand your website
To create the best SEO strategy, you must have a solid understanding of what your website is all about. By understanding the company’s mission and goals, it will make your strategies successful.
[Host blogger’s comments: Do you have a tagline? Does it state what your website is all about? Reading your tagline is a great place to start in figuring out your mission and goals. Many bloggers actually have a mission statement on their blogs. Do you see my tagline at the top? It states my blog’s mission is to offer practical solutions and established strategies that will make a difference.]
Because of this, you’ll need to know your strengths to leverage so you can get the most SEO value.
Here are the crucial factors to consider when developing an SEO SEM strategy:
What makes your blog or business different?
Whether it’s a series of services or products, you need to know the uniqueness of your website for your SEO SEM strategies to work. That way, your SEO SEM plan has direction.
For example, you’ll know which influencers to contact, which audience to target, and which keywords to track.
Your website’s vision
When you make your SEO SEM plan, just knowing your content niche isn’t enough.
Look at your vision statement, your tagline, which will help guide you when creating your strategic goals and its metrics.
What do you need to improve one?
Understand what you need and what you are unable to do before committing to creating strategies.
- Understanding the Audience
Just like knowing the company, you will also need to understand who your target audience is and what they should be expected to do when visiting your website.
Here are some hints to determine when learning about your audience:
Level of knowledge
Will you be writing for people who know the subject you’re talking about or are they unable to understand your niche’s jargons?
Closeness to the niche
Are your audiences consumers or businesses? Are they already familiar with your niche or do they not understand or know much of it?
Their acceptance of marketing
Make sure that the way you or your company sells your services or products is accepting to your readers, as some may be too sensitive to promotions.
You can get this information by surveying your readers themselves and browsing relevant social media websites.
- Precise Goals
To achieve your goals and make them useful, they have to be precise. To make them precise, I recommend that you focus on the working parts, as well as the way it fits together rather than focus on the monetary amounts.
A strategy or plan is all about achieving goals. The results will impact your website’s future. So make sure that the metrics reflect your goals. Whether you want to focus more on links and authority or more rankings and organic search, that depends on you.
I recommend that you value task-oriented goals over your KPI (key performance indicators) goals. Live up to your goals, measure its impact, then adjust your strategy as needed. That way, you’ll learn a lot and find ways to optimize SEO.
Wrapping It Up
You shouldn’t only find SEO strategies from the Internet and hope for the best! It’s also recommended to create your own tailored to your website’s needs and goals. All SEO strategies created and followed can benefit when you focus on the important aspects of building one.
I hope that this article on what to consider when building SEO strategies helped you find a way to become better with your business. So don’t wait any longer and implement these elements into your framework, making it a part of how you do your business today!
If you have any questions or want to share your tips and experiences on building SEO strategies, then comment below. I would love to hear what you have to think.
Joel House helps small to medium businesses grow their revenues through increased search traffic. As the owner of Australia’s highest ranking best SEO Agency, he has a burning desire to help small businesses with SEO that actually works. When he isn’t helping small businesses grow, he is furiously reading to stay on the cutting edge.
Host blogger’s comments:
Here is Your SEO SEM Action Plan
Joel laid out the following steps for you to follow.
Step 1: Jot notes.
Step 2: Draft your content.
Step 3: Optimize your content for search engines based on your goals or mission statement.
Step 4: Survey your audience using emails and social media to see if marketing to them will offend them.
Step 5: Market your products or services to your readers based on the results of your survey.
Step 6: Check your metrics to see if your SEO SEM plan worked. If not, adjust accordingly.
Readers, please share so other bloggers and website creators know the importance of an SEO SEM plan and how to create and implement one.
This post was made possible by the support of our readers.
As an option, the following offers an additional effective SEO strategy: