7 Unique SEO Strategies to Boost Traffic to Your Website In 2019
SEO is tricky. Just when you think you’ve got a hang of it, the search engines go and change their algorithms.
Then there are your competitors. They’re implementing the same SEO strategies as you, which makes it really difficult for you to pull away from them in the SERPs. So what’s a marketer to do?
To outwit your rivals and rank as high as possible on Google, you need to get smart about your SEO plan. In this article, we’re going to take a look at 7 unique SEO strategies that will help to boost traffic to your website in 2019.
Your 2019 SEO Plan
Produce The Most Awesome Content Possible
You already produce content. But is it really as awesome as it could possibly be?
To outrank your rivals, you really need to be producing content that is much better than theirs. This means going more in-depth into a topic, covering all bases and answering a user’s query with as much information as possible.
It means providing an insane amount of value that people can actually use.
Google wants this from you. It wants to see you producing top notch, long-form content that improves the user experience. The more you do this, the more engagement your content will get, the more links it will receive – and the higher it will rank.
A smart way to produce better content than your rivals is to use a tool like BuzzSumo to find content that’s performing super well already in your niche. Take a look at it, spot weaknesses – and then go about producing a similar piece of content that’s even better.
And if you’re still stuck for content ideas, you can always recycle your existing content and make it better.
Can chatbots really improve your SEO efforts? They sure can – and they could be the secret weapon your rivals aren’t using properly just yet.
A chatbot – or digital assistant – is an artificial intelligence powered piece of software that answers user queries in an instant. It also personalizes the user experience and nudges the prospect closer to a sale simply by providing answers.
Studies have even shown that AI itself will manage as much as 85% of all customer relations by 2020. And because customer service is now more important than product, it’s key that you do all you can to improve the user experience. And when the user experience is awesome, customers stay on your page longer and engage more. This improves your website in the eyes of Google’s RankBrain – which boosts your ranking.
Up Your Social Media Game
Social shares are important on social media. It isn’t rocket science – the more times your content is shared on social media, the more people will see and interact with it. Bingo.
However, what’s less well known is that social shares also impact your SEO efforts in a positive way. How? Once again, the more times your content is shared, the more it’s seen. The more it’s seen, the more people will link out to it – which means new backlinks to boost your ranking.
Naturally, for your content to be shared like crazy, you need to be producing top notch, amazing content (see above).
You also need to know what social channels you should be on, and the kind of content you should be creating for each one.
Create Topic Clusters
Topic clustering is the new black. Essentially, topic clustering is when you pick a main topic relevant to your niche and create a page for it (such as digital marketing), before creating a series of subtopic pages that all link back to your main page (otherwise known as a pillar page). If digital marketing is your main topic, your subtopics could include digital marketing for beginners, SEO tips and tricks and so on.
Topic clustering is a great way to boost your SEO efforts because it positions you as the expert on a particular niche. And because many companies don’t have the time or energy to create topic clusters (or they simply don’t realise their value yet) now is the time for you to get ahead.
Here’s a resource to help get you started with topic clustering.
Double Down On Guest Blogging
Guesting blogging is an excellent way to grow your backlinks and thus boost your rankings. The idea is that you find authoritative websites in your niche that accept guest blogs, before pitching your idea to them. Then, you write the article and include a link to your website. This drives more traffic to your website directly from the website itself, and it also drives more traffic in the SERPs simply because the link juice you gain will improve your rankings.
Carry Out An SEO Audit
If you want to stay one step ahead of your rivals, you need to do the things they’re not prepared to do.
And many online marketers aren’t prepared to carry out an extensive SEO audit. Why? Because it’s pretty damn time consuming.
However, the benefits are awesome: With an SEO audit, you will know exactly what content to double down on, which content to tweak – and which content to eliminate altogether. The end result will be a healthier website that ranks higher and drives more high quality traffic.
Go here to learn more about how to carry out an SEO audit.
Stick to White Hat SEO Techniques
Lastly, don’t ruin everything by engaging in black hat SEO practises. Some online marketers engage in black hat practices by mistake. For example, they’ll grab cheap backlinks from PBN’s without even realising it.
Instead, it’s a good idea to stay one step ahead of your rivals by being sensible about everything you do. Build high-quality backlinks, publish top-notch content all the time, and don’t pay for links. Play by the rules, always. That way, you’ll minimize the risk of falling foul to an algorithm change that might cause a rankings drop. Instead, you’ll be free to climb the SERPs the legit way.
All the while, make sure you don’t commit black hat SEO by mistake. Google will penalise you.
Conclusion: Your SEO Plan
These are 7 unique SEO strategies to boost traffic to your website in 2019. Once you’re up and running, things will get easier and life online for you and your business will suddenly be much better.
Except for the SEO audit. That will take some time. Be warned – but it’s well worth it!
Author Bio: Kas Szatylowicz is a social media manager and outreach coordinator at Nightwatch — a search visibility tool of the next generation. Check out the Nightwatch blog and connect with her on LinkedIn or Twitter: @KasSzatylowicz
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In this post, Kas shared an affordable SEO plan.
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