SEO Plan: How to Boost Traffic to Your Website In 2023, 7 Unique Ways

By: | April 13, 2019 | Tags: , |
How to improve your SEO plan in 2019, 7 unique ways

7 Unique SEO Strategies to Boost Traffic to Your Website In 2023

SEO is tricky. Just when you think you’ve got a hang of it, the search engines go and change their algorithms.

Then there are your competitors. They’re implementing the same SEO strategies as you, which makes it really difficult for you to pull away from them in the SERPs. So what’s a marketer to do?

To outwit your rivals and rank as high as possible on Google, you need to get smart about your SEO plan. In this article, we’re going to take a look at 7 unique SEO strategies that will help to boost traffic to your website in 2019.

Your 2019 SEO Plan

Produce The Most Awesome Content Possible

You already produce content. But is it really as awesome as it could possibly be?

To outrank your rivals, you really need to be producing content that is much better than theirs. This means going more in-depth into a topic, covering all bases and answering a user’s query with as much information as possible.

It means providing an insane amount of value that people can actually use.

Google wants this from you. It wants to see you producing top notch, long-form content that improves the user experience. The more you do this, the more engagement your content will get, the more links it will receive – and the higher it will rank.

A smart way to produce better content than your rivals is to use a tool like BuzzSumo to find content that’s performing super well already in your niche. Take a look at it, spot weaknesses – and then go about producing a similar piece of content that’s even better.

And if you’re still stuck for content ideas, you can always recycle your existing content and make it better.

Implement Chatbots

Can chatbots really improve your SEO efforts? They sure can – and they could be the secret weapon your rivals aren’t using properly just yet.

Chatbots have become an essential part of the digital customer service.

A chatbot – or digital assistant – is an artificial intelligence powered piece of software that answers user queries in an instant. It also personalizes the user experience and nudges the prospect closer to a sale simply by providing answers.

Studies have even shown that AI itself will manage as much as 85% of all customer relations by 2020. And because customer service is now more important than product, it’s key that you do all you can to improve the user experience. And when the user experience is awesome, customers stay on your page longer and engage more. This improves your website in the eyes of Google’s RankBrain – which boosts your ranking.

Up Your Social Media Game

Social shares are important on social media. It isn’t rocket science – the more times your content is shared on social media, the more people will see and interact with it. Bingo.

However, what’s less well known is that social shares also impact your SEO efforts in a positive way. How? Once again, the more times your content is shared, the more it’s seen. The more it’s seen, the more people will link out to it – which means new backlinks to boost your ranking.

Naturally, for your content to be shared like crazy, you need to be producing top notch, amazing content (see above).

You also need to know what social channels you should be on, and the kind of content you should be creating for each one.

Create Topic Clusters

Topic clustering is the new black. Essentially, topic clustering is when you pick a main topic relevant to your niche and create a page for it (such as digital marketing), before creating a series of subtopic pages that all link back to your main page (otherwise known as a pillar page). If digital marketing is your main topic, your subtopics could include digital marketing for beginners, SEO tips and tricks and so on.

The structure of the topic clusters. Source:

Topic clustering is a great way to boost your SEO efforts because it positions you as the expert on a particular niche. And because many companies don’t have the time or energy to create topic clusters (or they simply don’t realise their value yet) now is the time for you to get ahead.

Here’s a resource to help get you started with topic clustering.

Double Down On Guest Blogging

Guesting blogging is an excellent way to grow your backlinks and thus boost your rankings. The idea is that you find authoritative websites in your niche that accept guest blogs, before pitching your idea to them. Then, you write the article and include a link to your website. This drives more traffic to your website directly from the website itself, and it also drives more traffic in the SERPs simply because the link juice you gain will improve your rankings.

Carry Out An SEO Audit

If you want to stay one step ahead of your rivals, you need to do the things they’re not prepared to do.

And many online marketers aren’t prepared to carry out an extensive SEO audit. Why? Because it’s pretty damn time consuming.

However, the benefits are awesome: With an SEO audit, you will know exactly what content to double down on, which content to tweak – and which content to eliminate altogether. The end result will be a healthier website that ranks higher and drives more high quality traffic.

Go here to learn more about how to carry out an SEO audit.

Stick to White Hat SEO Techniques

Lastly, don’t ruin everything by engaging in black hat SEO practises. Some online marketers engage in black hat practices by mistake. For example, they’ll grab cheap backlinks from PBN’s without even realising it.

Instead, it’s a good idea to stay one step ahead of your rivals by being sensible about everything you do. Build high-quality backlinks, publish top-notch content all the time, and don’t pay for links. Play by the rules, always. That way, you’ll minimize the risk of falling foul to an algorithm change that might cause a rankings drop. Instead, you’ll be free to climb the SERPs the legit way.

All the while, make sure you don’t commit black hat SEO by mistake. Google will penalise you.

Conclusion: Your SEO Plan

These are 7 unique SEO strategies to boost traffic to your website in 2019. Once you’re up and running, things will get easier and life online for you and your business will suddenly be much better.

Except for the SEO audit. That will take some time. Be warned – but it’s well worth it!

Author Bio: Kas Szatylowicz is a social media manager and outreach coordinator at Nightwatch — a search visibility tool of the next generation. Check out the Nightwatch blog and connect with her on LinkedIn or Twitter: @KasSzatylowicz

Host Blogger’s Comments:

In this post, Kas shared an affordable SEO plan.

Readers, please share so bloggers learn about this SEO plan and how to effectively implement these methods.

What is your opinion of Kas’s SEO plan? I look forward to your views in the comments section. Are there any additional tips you can suggest so people can see positive results from their SEO plan in 2019?

  1. Moss Clement

    Hi Kas & Janice,
    Your tips are proven and actionable. For Instance, topic cluster is one of the best, if not the best at the moment. It enables you to create different content under one topic with a variety of keywords that would help you boost seean Google ranking.
    I create what I call “a mini topic cluster” blog content for a client and he was blown away. It goes to show the potential of such content types.

    • Janice Wald

      Hi Moss,
      Thank you for writing to us. I don’t think I was familiar with the concept of topic clusters until I read Kas’s guest post. I’d heard of link networks, but I realize that’s different. I’m happy to hear your problogging work is continuing successful.

  2. Ramjee Yadav

    Superb Article Ever. Informative post.Thanks for providing the best information. This article definitely helps out to new startups like- mobile app development companies, web application development companies, and new bloggers also.

    • Janice Wald

      Hi Ramjee,
      I’m glad you feel this article helps new bloggers and veteran bloggers alike. Thanks for writing to tell us.

    • Kas Szatylowicz

      Glad you found it useful. Are you going to use any of those techniques?

  3. MagicFinger

    Organic traffic is the most preferred one for any site owner and webmaster. Increasing this kind of traffic gets the maximum benefits to one business. All points here are very good and should be implemented correctly.

    • Janice Wald

      Hi Magic,
      I agree with you. Google gets 40,000 searches per second! Clearly, organic traffic brings the most traffic to our websites. Thanks for writing.

    • Kas Szatylowicz

      That’s right. Did you find an effective way to improve organic traffic that isn’t listed here?

  4. Christina

    This is a very helpful post about SEO! SEO is an extremely important factor in ranking and exposing your site to a larger audience.
    I pinned this from Janice’s Inspire Me Monday’s linky party.
    Thank you,

    • Janice Wald

      Hi Christina,
      Yes, a much larger audience! Social media promotion dies on the vine in a short time, on Twitter in seconds. However, our posts could bring us Google traffic for years. Thanks for commenting and telling me where you found my post.

    • Kas Szatylowicz

      Great to hear that you found my post useful. And yes, SEO is absolutely crucial, now more than ever. I am also looking forward to seeing how Google will keep on changing and how this will influence bloggers in the future…

  5. Anwitasinha

    It’s very essential to boost traffic to our websites in order to rank our website higher in search engine result page. From which we can convert this traffic into leads in 2019. Thanks for giving these many strategy tips to us. You are right; content is the main thing still that has more weight age compared to other strategy. Content should be extraordinary to attract more visitors to our websites. Chatbots play a major role in this AI world these days. Social media is another platform where by increasing shares to the posts we can increase traffic. Even I did not know about topic clustering the new strategy that you have mentioned in the blog. Will use this to boost my website traffic.

  6. bestabo

    these steps what we need so can increase our website, so helpful, thanks.

  7. Ashley

    Thank you so much for this guide. I have been blogging for over a year now and hadn’t really paid much attention to SEO until recently. I have bookmarked this article to use as a guide because to be honest, for newbies like me, the whole SEO game is rather confusing and I really need the help. Thank you so much for the guide!

    • Kas Szatylowicz

      Hey Ashley, I am glad you found the article useful. And SEO can be tricky if you don’t know where to start. I hope that my tips were clear enough to help you improve the search visibility of your blog. You can also check Nightwatch blog to learn more about it, as we regularly write about SEO there.

  8. Elise L Ho

    Wonderful tips. i am getting back into guest blogging currently. As well, I will be running a guest post series. I am curious what your opinion is on Link Party/ Blog Hop posts in addition to round up posts.

  9. Gaurav Kumar

    SEO audit is really important to discover the errors and fix them before it is too late. One should also optimize the on-site SEO for better user experience.

    • Janice Wald

      Hi Gaurav,
      Are you familiar with SiteCheckerPro? I linked to it in the article.
      It gives you a free SEO Audit, is easy to understand so you can fix your errors. I learned so much about SEO from using SiteCheckerPro, I shared some of the information on Quora, the question and answer site.
      I have another post coming out soon about on-site optimization. Clearly, I agree with your valuable suggestions. Thanks for contributing to the discussion by commenting.

  10. Ryan K Biddulph

    Guest blogging is awesome for building links fast. Excellent advice here.

    • Janice Wald

      Hi Ryan,
      Thanks for contributing to the discussion. I agree with the value of guest posting for link building. I wish guest posting wasn’t quite so time-consuming! =) Thanks for writing.

    • Kas Szatylowicz

      Guest blogging is the way 🙂 I am curious to see how this will keep on changing in the future.

  11. SKD Emarketing

    through various tricks we can boost traffic to our website like SEO audit on time, social media sharing, guest post and their are many more things we can do to increase our traffic.

  12. Vidhisha

    SEO has become very challenging in the recent years. The Google search bots and crawlers are very strict and getting a site to rank is no easy task. As you have correctly mentioned in your blog, every aspect needs to be covered if you wish for a nice ranking. Even then, it won’t be easy.

  13. Kassel Marie Williams

    Awesome article! I will definitely save this for future reference, thank you so much for sharing this! Very informative and helpful! 🙂

    • Janice Wald

      Hi Kassel
      Thanks for letting us know you find our SEO plan valuable. Bookmarking is a great idea.

  14. vinod

    SEO gives the best benefits in company ROI and also it is good for organic search results.SEO increases the traffic on the website but you should know the right keywords.

  15. chanelguccius

    I just want to ask the SEO company do the Google ranking for my wesbsite. Is it necessary? any company suggestion?

  16. Mercy

    Hi Kas Szatylowicz & Janice Wald, As am not familiar with Guest blogging with your guidance of this post now I got an idea to start with guest blogging. Thanks for your article with clear explanation and comprehensive. This is a useful post for new readers like me.

    • Janice Wald

      Hi Mercy,
      I’m glad Kas’s post could give you inspiration in the area of guest blogging. Thanks for writing to tell us.

  17. Mercy

    Thank you for your quick response, Janice. Your tips are helping me to boost traffic in a unique way keep posting like this and also I need to learn many things from your upcoming posts. Thank You.

    • Janice Wald

      My pleasure, Mercy. I’m always happy to help. I appreciate you writing to thank me.

  18. Vedavyasa Huli

    Wonderful tips regarding SEO, particularly I liked Chatbot tip which is most important these days. The content of the article is great and explained neatly. This is very helpful and thanks for sharing this. -> Your Digital Transformation Partner

  19. Techanvi

    I’m considering hiring an SEO company to improve my website’s Google ranking. Is this a necessary step, and do you have any company recommendations?

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