5 New SEO and SMO Ways to Easily Boost Your Rankings

By: | August 21, 2018 | Tags: , |

5 SEO and SMO Strategies


Last month’s post was about how to boost your SEO and SEM strategies.

These 5 hacks are about SEO and SMO.

What does SMO mean?

Social Media Optimization.

In this post, guest author Alaine Gordon explains SEO strategies to help you rank higher on Google.

Due to the connection between SEO (search engine optimization) and SMO, her hacks detail how to apply social media hacks to rank higher in search engines.

Using the right rank tracking tools like Linkio can help you analyze and watch your rankings boost if you follow the right suggestions that are given for your website.

Bring on the SEO and SMO action plan!

The Newest SEO and SMO Tips Which Will Help to Boost Your Website Rank

by Alaine Gordon

Social media is a big deal in any modern marketing strategy. It’s the easiest way to reach a lot of people quickly.

The thing is, it isn’t just good for the people on social media. It turns out that doing well on social media also means you rank better on Google.

In other words, there is a connection between SEO and SMO. To have a good search engine optimization strategy (SEO) you need a good Social Media Optimization strategy.

Of course, some parts of SEO and SMO do better than others. That’s what we’re going to parse today. As an extra bonus, of course, getting your SMO ticking along nicely in order to help your SEO will ultimately also help your social media itself. That’s the proverbial two birds with one stone. And there is nothing wrong with that!

Use keywords on social media

The first change that you’ll want to make is to start using the same keywords in your social media posts as you do on your actual posts. In that way, you won’t just be helping your ranking in general but also your ranking for specific posts.

How does this work? It’s much like internal linking, really. Google uses the words that you yourself use in your links to figure out what your posts are about. And this, in turn, influences what words you end up ranking for.  

So, stop calling your stories ‘check this out’ or ‘look what I just wrote’ and instead describe what they are actually about.

[Read: How to Get Your Blog on the First Page of Google for Free.]

Integrate social media into your website

You know those social media sharing buttons that everybody has? Well, you’re going to need to make sure your website has them too. Do note, it isn’t just a matter of putting in as many buttons as you can. There is a little bit more finesse to it than that.

Why? Because those social media buttons do slow your page down and as a slower page will negatively impact your visitor retention and bounce rate; that’s not something you’re after.

What you want to do is select the social media platforms that are especially relevant for you as well as those which Google has a lot of respect for. Two good choices are Facebook and Google+. Facebook, well, because it’s Facebook and Google+ probably because it belongs to Google.  

To help people use these buttons more, it’s a good idea to get the kind that drifts along with the reader. The advantage of these buttons is that when people are impressed, it only takes them one keystroke to share. That means they’re far more likely to click them and share your content.

Quality Content

Okay, this one isn’t exactly new. Nonetheless, it is so vital that I’m going to mention it again. The internet is full of crap. Adding to it is not going to build up your social media accounts or your search engine ranking.

You have to create high-quality content that’s better than what people normally find online. That’s how you get them to share it, comment on in it and interact with your social media accounts. To do so, reduce how much content you put out so that you can make the content that you are putting out that much better.

Similarly, don’t try to save money on content creation. Though you might end up spending a little less money on your marketing budget, the difference between mediocre and good content in terms of ranking on social media and search engines is going to cost you far more.  

Social Bookmarking

Some social media platforms, like Facebook, are private and you only share content with your friends. Others, like Reddit, Digg, BizSugar, and Scoop.it, are ones that everybody can access.

Here, it is possible for you to place links to content and thereby share them with a more specific audience. How do I mean that? Well, because people aren’t divided up by what social network they belong to, but instead divided by their topics of interest, there is a good chance that you’ll find people who are far more interested in what you’ve got to say.

By liberally spreading yourself across as many of these platforms and as many of these different groups as possible, you can make sure you don’t run afoul of their posting rules (a lot of them demand a certain number of other posts to self-promotional post ratio).

Of course, an even better strategy is to actively get involved on these boards as people are far more likely to click on the links of people they like and respect.

Content Curation

How much influence your social media has on your search engine ranking depends in large parts on how many people like, share, and comment on the content you’re putting up on social media.

The easiest way to boost the number of people who interact with your content is to give them more of what they want. An effective strategy is to engage in content curation. Find the stuff that people want to hear and read about and then share that on your social media platforms.

This is likely to both grow your audience and keep the people who follow you engaged with your social media platforms. And that, in turn, means that you’ll have more followers to react to own content and followers who are more likely to do so.

It’s common sense, really

The search engines and social media platforms operate on a very simple process. They want to make sure they give people what they want. For Google, that means giving people answer to their questions. For the social media platforms, that means getting people to engage with what they see.

Your best strategy to rank well, therefore, is to make sure what you do fits in with their goals. Give answers to the right questions and offer content that people find engaging. Because if you’re furthering their goals, that means they’re going to further yours.

Of course, there are ways to game the system. If you can get people to share, like, and engage with your content more than people on other sites manage, then that’s going to help your ranking. But that will only take you so far. The rest is all down to giving people what they actually want.

Readers, please share Alaine’s excellent strategies for combining SEO and SMO.

As she observed, these strategies in this one post will help you in two areas, both SEO and SMO.

I’d love to hear about your SEO and SMO suggestions in the comments.

  1. Moss Clement

    Hi Alaine & Janice,

    Your article is remarkable, as it helps us understand various ways to boost search ranking with SEO and SMO. I actually find it strange that many marketers do not optimize their social media posts, as it also plays a part in search ranking. I like the idea of using keywords in your social media posts, even though its not the actual post. Keywords helps to improve content visibility, which is good for SEO and Google ranking. So, with the right keywords in your social media posts,you are effectively increasing your chances of ranking high on Google.

    Thanks a lot for sharing, Alaine, and thank you, Janice for publishing.

  2. Lisa Sicard

    Hi Alaine and Janice, good to know how these 2 play together nicely! I use the keywords on social but didn’t realize the full effect they have on SEO along the way. Great to know! I’m wondering what other sites are out there for content curating today. I used to use Scoop it until it went all premium and I miss Inbound.org Those were great places.
    I will have to check out reddit some more as that is a more difficult platform to grasp. Thanks for the tips and have a great day Alaine and Janice!

  3. Cori Ramos

    Hi Alaine and Janice,

    It’s nice to e-meet you Alaine! Thanks for sharing your action plan with us.

    I include a description of the article but I’m guilty of using ‘check this out’ it’s more of a call to action though. 🙂

    I was never a fan of floating social sharing buttons but I see your point why it’s a good idea to have it grooving along with the article.

    Thanks again for sharing these strategies!

    Have a great day and rest of the week, ladies. 🙂


  4. Divya Thakur

    Hi Alaine and Janice,
    Thanks for sharing your Idea, I never use keyword in social media this is really very informative post. but some point i know as content unique,social bookmarking, google crawler comes and indexing this very carefully where we can use keyword but you don’t use many keyword at one article.

  5. Vishwajeet

    I don’t know why but after August 2018 new update my site traffic was dropped down. What should I do?

    • Janice Wald

      Was it organic? Check Google search console to see if you have a Google penalty.

  6. Sara

    Hi Janice,
    I just found your blog and you have some great tips!
    I completely agree about using keywords on social media. And having great content is definitely one of the key factors to rank in Google!
    I found your point about engaging in content curation very interesting. I really need to do more of that!
    Thanks so much!

    • Janice Wald

      Hi Sara,
      I just saw your comment or I would have replied sooner.
      Welcome to my blog and thank you for the compliments.
      Yes, great content and keyword research go a long way in getting visibility at Google. Thanks for writing.

  7. Emma Ballet

    Hi Admin,

    Thanks for sharing this informative post. Well, use keywords on social media are a really great article as I noticed to some profession bloggers those using Use keywords on social media.

    So this is new tricks that I suppose to work.

  8. Samuel Johnson

    Nice write up, i am pretty much fascinated by these tips as i have been looking for ways to boost ranking of my site on google, hopefully by the time i apply these strategies, i will see improvements in my site

  9. digital marketing Brisbane

    Web development designs and marketing is a good way to promote your business on a wider market.

  10. Harshil Tyagi

    Hi I found your blog very useful for me . After reading your blog i learned some new tricks in digital marketing which help me in while working for my clients.

  11. Steve Hall

    Hey Janice,

    Great share this, looks like my team are going to busy for the next few weeks 🙂
    thank you very much.


  12. Adrian Crisostomo

    Hi Janice,

    Alaine did very well! I just like to point out something about social bookmarking websites. I’ve seen a lot of people online use social bookmarking to build backlinks and people are being frustrated because they can’t see the links they got from these websites when they scan their website with tools. Tools usually don’t consider links from these websites just like links from Facebook and Youtube but they must remember that Google sees everything. Even though you get 100% no follow links from these websites, having tons of shares and backlinks from social bookmarking websites are a great indication to Google that you have quality content.

    • Janice Wald

      I am doing a presentation on this topic this morning. Thank you for letting us know and reinforcing that if we already did.

  13. Globex Outreach

    You made me read this article twice as your research is worth learning. But I am a little confused about the number of links that we take from the social bookmarking sites. Should we submit every page to social bookmarking site??

  14. Webstings

    Hi Janice Wald,
    Thanks for giving great information about seo & smo & i have a questions about backlinks if i create 30 to 40 backlinks in one day on my websites can google give spam on my website ?

    Regards webstings.ae

  15. Hussain Deewan

    Both SEO and SMO are the major pillar of digital marketing. They both are important and if done well with proper strategy can get you solid results. Your article was great but one thing, do directory submission helps in 2018?

  16. Arooba

    I think the strategy of content curation would be a better way of promoting a website and increasing visitors. It’s really a good technique for me to improve my website ranking. Nice post
    Thanks Alaine and Janice

  17. Samana Maharjan

    Your article is excellent. this article is very simple and clear to understand about boosting search rank with SEO and SMO.I had no knowledge about social media optimization. After reading this article i understood about it. thanks for it this that i understood the necessity of Social media Optimization, Social Media plays a vital role in ranking a site. Morover ,I liked the idea of using keywords in your social media posts, even though its not the actual post as it
    helpful for SEO and Ranking in the search engine.this is must read article if u want to increase your search ranking.Once again, thank you for posting it.

    • Janice Wald

      Hi Samana,
      What wonderful compliments. Do you have any articles about the connection between SMO and SEO? If so, I’d like to see. I agree Google sees all. Are there other reasons for the connection such as the importance of keywords which you mentioned? Thanks.

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