Search Rankings: How to Make Your Blog Rank on Page 1, 7 Ways

By: | February 4, 2018 | Tags: , ,

Were you able to make any of your blog posts rank on Page 1 last year?

How to Get Your Blog on the First Page of Google for Free ranked on Page 1 and was published late in the year.

In addition, the article received over 80 comments and hundreds of social shares.

Clearly, there’s interest in how to improve your search rankings.

Guest author Margaret Reid offers additional information about search rankings.

She offers 7 tips on how to get your blog posts to rank on Google’s Page 1.

Search Rankings: How to Make your Blog Rank on Google Page 1

Margaret Reid

Blogging can be a lucrative hobby considering that you can do everything from the comfort of your home regardless of your fulltime occupation. Some bloggers go as far as to make blogging their primary occupation considering how much they make per month.

This is why anyone with an aspiration to write and communicate with others should consider blogging at some point. Being featured on the main page of Google’s search result page is one of the most exhilarating feelings you can have as a blogger, regardless of the tools or guides you used to get there. How can you rank as high as Google page one on SERP [Search Engine Results Page] and gain the publicity you so desperately need?

How to improve your search rankings

  • Title optimization

 

Blog headings and subheadings are among the most important elements of a blog when it comes to SEO optimization. Google’s search algorithm loves scanning titles and subtitles for keywords relevant to the search that is being conducted on the other end. This is why you should always write titles that make sense in regards to SEO without much attention to the “poetic” nature of the article.

Your target reader will likely be on the lookout for exact matches of the search query they entered instead of scrolling through pages upon pages of neatly written titles that make no sense to them. Be as direct and clear as possible when writing your blog titles.

 

  • Optimal use of keywords

 

Keywords are the lifeline of your blog no matter what topic you might be tackling. It’s important to use keywords that are relevant to your audience, which is where Google AdWords comes into play as your tool of choice. AdWords can help you narrow down the keywords that your target demographic might search for and in turn boost your article’s ranking.

However, it’s important not to overindulge in keywords as they can also lead to the opposite effect of ranking your content too low for anyone to see. Google’s algorithm has strict rules when it comes to keywords being too densely used in a blog post, making sure that only relevant content ranks high on the SERP. Use keywords moderately and in a smart way to ensure that your Google ranking remains high enough to reach the first page of the search results.

 

  • Relevant internal links

 

Internal links help you divert traffic to other parts of your site making sure that all the content gets accessed regularly. However, relying on internal links too much won’t go well with your search ranking, meaning that you should also pay attention to other sources on the web. Google likes sites that offer not only internally relevant content but outbound links as well, meaning that fair play and teamwork are just as important as quality content.

Ignoring outbound links entirely will result in a much lower ranking than you would otherwise receive so make sure to avoid this practice whenever possible.

How to improve your search rankings

  • Encourage calls to action

 

Writing passive informative content won’t get you the high ranking you are looking for. The best posts on the web are those that encourage activity and call the readers to take some kind of action after consuming the content. This can be anything from commenting on the article, sharing it on social media, or participating in a poll or a competition on the site.

Google detects this activity and ranks the content higher due to reader activity which encourages more people to join in on the action. Calls to action are best incorporated in the introduction and conclusion of each article. Strive towards encouraging reader activity and make sure to add energy to your writing anytime you can.

 

  • Multimedia content

 

Incorporating content such as images, infographic charts, audio or video files is a good way to boost your search rankings. Differentiating the content you offer to your readers will create a dynamic environment where they can experience different kinds of information and be entertained for extended periods of time.

Simply writing or posting video files without adding much to it will result in a mundane blog that no one will likely visit on a regular basis. Make sure that the content you post is copyright protected or that you have the necessary permission to use it should you link it from another source. Varying content is always good for boosting your overall ranking but make sure to optimize it properly so it doesn’t strain the bandwidth of whoever is accessing it.

 

  • Social media integration

 

Using social media to promote your content and expand the user base is a great way to raise your search rankings with Google and other search engines. People often use social media to scroll through their news feeds in hopes of finding interesting content to read through.

This is your chance to create a dedicated social media page for your blog and share the content on multiple platforms in order to gain some traffic and reach new audiences. Make sure that your social media page looks the part and has all the necessary visual and textual elements that will organically link it to your blog at first glance.

 

  • Quality over quantity

 

It might come as a surprise, but Google’s algorithm prefers ranking content that comes out with good optimization and relevant content as opposed to content that comes out regularly. The algorithm continues to evolve daily, meaning that spam content will soon be ranked far lower than it used to be. This means that SEO remains as relevant as it was before, but quality content that comes out semi-regularly will still be more dominant as a result.

Make sure that you always post content that provides original, reliable and relevant information in the context of your blog. Don’t repackage old articles just to satisfy your set quota and get some ad revenue in doing so. Your readers and search engine ranking will both be satisfied as a result of your effort in creating original content.

In Summation

Fighting your way to Google Page 1 is an ongoing struggle that continues on a daily basis. Your competition will also want to reach the pedestal you just occupied, meaning that quality content will be the precedent that decides who gets to stay there. Stay true to your audience and the mission you set for yourself as a blogger and don’t fall into the temptation to misuse SEO for the sake of a small bump in your ranking. Organic ranking will continue to evolve and original content will soon far outweigh SEO optimized content that provides little concrete value for the reader.

Author Bio: Margaret Reid is a freelance writer who is seeking to discover new ways for personal and professional growth. Currently, she`s working in the company TheWordPoint and trying to improve herself in the blogging career. Margaret is an experienced and self-driven specialist who cannot imagine her life without writing.

Image Sources:

https://www.pexels.com/photo/woman-typing-writing-programming-7112/
https://www.pexels.com/photo/notebook-working-macbook-computer-34177/

Readers, please share so others learn Margaret’s tips for improving your search rankings and getting your blog posts to rank on Page 1.

I look forward to your views in the comments section: Do you have any tips you can share for improving your search rankings?

  1. Ryan Biddulph | at 5:39 am

    Getting inbound and outbound links down Margaret does wonders for search rankings.I Googled “blogging” here in Thailand. Page 3 and I slowly creep up the pages each week it seems. I pay little attention to SEO but like to link in and out, to create a robust resource for readers.This is the best way to help readers and rock out search rankings because when you put readers first Google tends to vibe with your intent.

    Ryan
    Ryan Biddulph recently posted…Blog Comment Frequency: How Much Is Enough?My Profile

    • Janice Wald | at 6:32 pm

      Hi Ryan,
      Let’s examine the difference in our perspectives. You find yourself on Page 3, and you’re pleased. I find myself on Page 3 in search rankings, and I’m blue!
      You are right in your perspective: Tomorrow, it could be Page 2. Why be negative? Thanks for writing with this perspective.
      Janice

    • Janice Wald | at 8:41 pm

      Hi Shel,
      Great to see you. Happy belated new year!
      1. Outbound links are vital. They tell Google (and others) that your blog is credible since you’re linking to your sources.
      2. Quality over quantity absolutely matters. I have a post coming out soon on SEO trends that says blog posts are still long but shorter than they used to be. Many readers don’t want to read all that. Google prefers quality over quantity any day. People could fill their posts with fluff.
      Thanks for writing.
      Janice

  2. Freddy G, Cabrera | at 6:46 pm

    Hey Margaret!

    These are good tips on SEO.

    BUT ….

    Search engines are evolving and these on-page optimization tactics are no longer very useful. In fact, they can cripple your creativity when creating new content.

    I used to spend time optimizing my blog posts with keywords and headings, and images, and all of that.

    Not anymore!

    I put all of my focus on the QUALITY of my content.

    I do not follow these SEO “guidelines” everyone talks about. And I still rank high in the search results. I have many blog posts ranking on page one for a keyword in the Google search results, and I did not do much on-page SEO on them.

    There is something called ‘RankBrain’. It is an AI (artificial intelligence) Google uses to rank content.

    This is somewhat a new thing with Google.

    Keywords and a little bit of content optimization are important but they are not something to stress about so much when you want to rank high.

    If you want to rank on the first page of Google, all you really need to do is craft the most valuable blog post on a subject with a few keywords here and there, give that content massive promotion, and you are good to go. I’m talking about a 2,000+ words epic blog post.

    This is the real way of ranking high on search engines!

    Just wanted to share what I have been learning and experimenting with when it comes to SEO!

    Thanks for sharing this!

    Best regards! 😀
    Freddy G, Cabrera recently posted…Keyword Research and On-Page SEO Suck! Here’s What You Need to KnowMy Profile

  3. Sheeroh | at 11:05 pm

    I have a number of blog posts on Page 1 and I have done much of what the guest poster has advised. I tend to think that using the relevant keywords coupled with promoting your content regularly is the [open] secret to ranking to on Page 1. My focus now is getting those articles to top three spots on Page 1. Thanks again!

    • Janice Wald | at 8:57 pm

      Hi Sheeroh,
      Well, I definitely use relevant keywords. I thoroughly promote my content after publication but but perhaps not regularly after that. How often do you promote your content after it’s not new anymore? Also, what keyword tool do you use? I use 4! Google Keyword Planner, KWFinder, SemRush, and Moz.
      Thanks for the tips and for writing.
      Janice

  4. kesav | at 11:27 pm

    Optimizing the right keyword in your blog content is really important to make your blog stand on top. The about factors are must follow one when you want your blog to rank no.1 in the search result.

    • Janice Wald | at 9:00 pm

      Hi Serdar,
      Is nice to meet you in order? If so, nice to meet you!
      Thanks so much for the compliments on my post. I agree with you. I keep experimenting too. Happily, I’m growing! Thanks for your comments.
      Janice

    • Janice Wald | at 9:36 pm

      Hi Ravi,
      Thank you for commenting on my post advising how to boost search rankings. I’m glad you feel my post will help beginning bloggers. Thanks for writing to tell me.
      Janice

    • Janice Wald | at 9:37 pm

      Hi Elise,
      Great to see you! I appreciate the kind words about my articles. Thank you! I also try to be creative when it comes to boosting my organic traffic. It might be time-consuming, but if it pays off, it’s worth it. Thanks for commenting.
      Janice

  5. Kaushikrc | at 7:10 pm

    As usual another great informative post, if we trying to get high rank in search engines , then should follow your instruction as you mentioned in this article, thanks for sharing

    • Janice Wald | at 9:38 pm

      Hi Kaushik,
      Nice to see you here. Thanks for coming by with your kind words about my articles. I agree this is basic SEO strategy for people looking to rank in search engines. Thanks for commenting.
      Janice

  6. bloggersworld | at 10:54 pm

    thanks for sharing useful post this is very useful article, and please submit my blog Article directories has been playing an important and major part in SEO link building strategies over years. It is a process in which various website owners and authors publish their articles on various article submission sites related to the express categories. There are numerous of such directories, out of which Article Dashboard, zinatel, xoogie, Sooperarticles, etc., are some of the best available directories.

    • Janice Wald | at 4:49 pm

      Hi Bloggers World,
      Thanks for contributing to the conversation. I’ve never had any luck with blog directories. Do you submit to those and get traffic? I’ve never heard of any of them.
      Janice

  7. Donna Merrill | at 8:19 am

    Hi Margaret and Janice,

    When it comes to Google ranking, I do see certain blogs posts of mine on page 1. I don’t pay too much attention to doing it at all. I use my Yoast plugin to see if I get that green light that my SEO is Okay. I know I need to get more on board with my titles lol.

    I do find that inbound and outbound links play an important role since I have been adding them in the past several months. I can see how it is growing my blog readership.

    I do find that whenever I do a video and put it on Youtube and embed it on my blog, my “Google Status” jumps high.

    Now back to scratching my head on those darn titles of mine……

    -Donna
    Donna Merrill recently posted…Creative vs. Self-Disciplined BloggingMy Profile

  8. Hugh Roberts | at 7:54 am

    Hi Janice and Margaret, I’m guessing that links to other blogs would count as external links? I use them as often as I can (when relevant to the post), although I don’t link to other sites outside of the blogging world very often. I also use pingbacks to some of my own posts in blog posts as I’ve been told it’s a great way to get extra traffic to those posts. Do you have a formula for the ratio of external to internal links we should be using per post?

  9. Jill | at 10:55 am

    Hi Janice,
    As always, your post had some great useful information. I am wondering about the ‘social media page’. Can you explain what exactly is that? Can you give an example?
    Thanks
    Jill

  10. Kathryn Maclean | at 7:34 am

    Hi Margaret and Janice,
    I thought I had read something like this before, I had. The article guest post by Peter Nyiri. That was a lot of comments!
    The article guest post by Margaret Reid on search rankings I had not. I have reached the 1st page of Google and it is exciting, but as Margaret says there is a lot that goes into it. Using Google Adwords, for keywords, internal links, outbound links, CTA, title optimization, direct and clear blog titles, blog headings and subheadings for SEO optimization, your target reader looking for the exact match. Very informative article.
    Kathryn Maclean recently posted…Websites with Great Design Developers for Your BusinessMy Profile

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