Are you unhappy with your search engine results?
Are you concerned you’re not getting search traffic?
Guest author Robert Borden is here to tell you how to solve that problem.
He offers you a 3-part action plan.
3 Ways to Improve Your Search Engine Results
by Robert Borden
If you’re blogging to market your small business, you have to find ways to be heard among all of the competitors who are trying to do the same thing you are.
The fact that you’ve started a blog is a good start. That means that you are being proactive in your attempt to reach customers, rather than just sitting back and expecting them to beat down your door.
The next step is trying to get as big an audience as possible to come to your blog. What that means is that you have to make every effort to improve the results you have in the most utilized search engines so that your website and the blog, in particular, is seen by a large audience.
This doesn’t happen by magic. There are tried and true strategies by which you can make this happen.
This post will teach you those strategies.
You can monitor how well your efforts are doing by utilizing different analytics, so there is no reason for you to lag in your search engine rankings.
Make no mistake: It is by no means an easy process. It takes time, strategy and effort to do it right, perhaps more than you might think you’re willing to put into it at the beginning of the process. But if you’re really serious about making your blog into something that can push your business to another level of success, you have to be ready to commit to it and conquer the search engine puzzle.
You can also get some help from experts in the field, such as SEO Resellers Canada, who take on all of the toughest online marketing tasks with aplomb. Here are three basic methods by which you can step up your search engine game, and, in the process, your bottom line.
Blog Early and Often
This is something that many new bloggers simply neglect to do. If you simply blog once in a blue moon because you have an afternoon free, you won’t be able to develop any kind of audience. And you won’t get any help from the search engines because they will penalize you for sporadic posting on your blog.
Choose Keywords with Care
Many business bloggers think that the most obvious, popular keywords will get them noticed. Those keywords are popular for a reason, and you’ll be battling for space with scads of other businesses. Find the words that are unique to what your business is all about and trust that people out there will be searching for that in particular.
Tie It In
Staying focused on what is going in the world will give your posts a far greater opportunity to go viral than they would otherwise. That doesn’t mean you should stretch too far in an effort to seem topical. But people often search depending on what is happening at the time, and if you can tie your posts to that, you just might break through.
Blogging for your business can be an excellent way to bring new customers to your company. But you have to do it right, or nobody will be there to appreciate your efforts.
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Readers, please share so other bloggers learn Robert’s tips for boosting your search engine visibility.
I look forward to your views in the comments section: Do you know other ways of improving your search engine results?