SEM Solutions: What Is the Future for the Industry?

By: | January 2, 2020 | Tags: , |

Are you looking for search engine marketing strategies that will work?

Do you want SEM solutions that will boost your traffic in the new year?

You’ve come to the right place.

This guide is a report with powerful search engine marketing strategies that will boost your marketing success in 2020.

SEO Companies- What Is The Future For The Industry?

If you plan on using Sydney SEO companies, then it will be good for you to get a feel for where the industry is going. 

SEO is something that’s always changing.

The reason for this is because search engines are complex machines. They learn based on the actions people take and the information that’s fed into them.

Keeping this in mind, in 2020 the industry will have to focus on the following methods in order to stay ahead of the curve. 

Quality content that’s weighted by various forms of social media approval

Search engines need content, but they want to make sure they’re always showing nothing but the best content to viewers.

One way to do this would be to have social media approval methods attached to content. For example, whenever you go to a YouTube video, it gets a certain number of likes and dislikes. The higher the likes then the more YouTube feels the video content must be of good quality. 

It’s going to work the same way with content. The more likes attached via various social media platforms, the more content is shared and the more people engage via the comment sections of content pages, then the more Google and other search engines will value the content and display it.

Content that doesn’t allow social engagement will become tougher and tougher to rank well for. 

The industry will need to focus more on mobile optimization

That’s where all the eyeballs are these days.

If you look around, you’ll see that most people have their heads glued to a tiny screen in the form of a smartphone. If not, then they’re using a tablet device.

Actually being in front of a computer these days for most people is something they have to make time for. The smartphone is where all the eyeballs are.

So what does this mean for SEO? 

It simply means that the ability for a website to be mobile friendly is going to be really critical. A properly mobile optimized website might be displayed more because if this is the way most people are searching for content these days then its how your site is going to be found most of the time. 

Additional future focuses of the industry

  • A focus away from Google and learning how to maximize other search engines such as DuckDuckGo.
  • SEO optimization via different social media channels, seeing as how a lot of people make use of these types of sites for content these days.
  • Optimization of a site for voice search as well as AI.

Wrapping Up: Search Engine Marketing Strategies

No matter what 2020 brings for the industry, there isn’t going to be a magical way to get ranked high for certain content. Consistency is going to be the name of the game.  It’s a marathon and not a sprint.

Any methods used in order to help achieve higher website rankings will have to be ethical and consistent. Hiring professionals who make it their job to keep up to speed on the latest changes in the world of SEO is also important. 

Host Blogger’s Comments:


SEO companies will need to focus on the following in 2020.

According to the guest author’s report,

  • The connection between SEO and social media will strengthen.
  • Mobile optimization will increase in importance.
  • Using search engines other than Google will become more widely practiced.
  • The importance of voice search optimization will increase as AI evolves.

Do you have any predictions for the future of SEO? Do you know any search engine marketing strategies that are so successful, you predict they’ll work in the future? I look forward to your views in the comment section.

Readers, please share this report so marketers and bloggers learn these search engine marketing strategies predicted to be powerful in 2020.


An explanation of the connection between SEO and SEM and how you can take advantage of the overlap.

If you enjoyed these search engine marketing strategies, you might enjoy this marketing report.

This post was contributed and made possible by the support of our readers.

  1. Bella X

    My plans for 2020 are to do new exciting blogs that will get viewers attention. I have to find better way to promote my blogs online in order to get traffics. I am not much into SEM.

  2. Gary Handke

    Hi Janice,
    Love this post – so true about the ongoing shift to mobile optimization.

    The rise of more voice activated searched has also driven a need for content to more accurately reflect user intent.
    I’ve shared this and much more about SEO in 2020 in my latest post (which includes a backlink building strategy).

    Keep up the great work!

  3. jae

    Great points! “Consistency is going to be the name of the game.” As is personal storytelling and genuine sharing.

    • Janice Wald

      Hi Jae,
      Thanks for telling us your predictions for the future of the content marketing industry. I’ve had success with consistency but someone suggested my social media followers could get bored.
      I haven’t had much like with storytelling on my blog or social media. I do try to be genuine.
      Thanks for commenting.

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