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SCO marketing. Have you heard of it?
We all know that search engine optimization or SEO is the process of presenting and promoting your pages in such a way that they become easily indexed by search engines such as Google.
A properly indexed page, of course, will be presented by the search engines as a relevant response to a user query, preferably on the first page of its multi-page result.
So, what is SCO?
SCO marketing techniques involve optimizing your web content for a specific search engine.
Effective SCO Marketing Strategies:
- Optimize your website content with keywords
- Find low search volume keywords
- Write one post about related keyword groups
By the time you’re done reading this post, you’ll know how to use these SCO marketing methods to boost your Google rankings.
Using keywords is an inevitable part of SEO. If you have developed content, any content, in the past, you might have been instructed to target primary and secondary keywords. If you’ve written an article, you might have been told to use exact terms in the first 100 words of your text.
Though it remains important, keyword use has changed quite a lot in recent years.
In this article, we present three important things to keep in mind next time you work with keywords.
Let’s dive in to the SCO marketing strategies.
What is SCO Marketing?
“SCO” means “Search Channel Optimization.” SCO Marketing involves optimizing your website content for a certain search engine, in this case, Google.
Search engine optimization optimizes your brand for search. On the other hand, search channel optimization is content activation via social media platforms and search engines. This way, a website is seen and followed by the business’s intended audience.
Benefits Of SCO
So, what can you gain from SCO marketing? There are tons of benefits to implementing SCO marketing more than you can imagine, such as the following:
- Grow Your Business: Any type of business can benefit from SCO marketing. SCO marketing can help boost a website’s ranking to grow businesses, such as ecommerce or online businesses, retail business, and commercial services, such as electrical, heating and cooling, or plumbing services. You may find out more on how to grow your business by checking out reputable online resources.
- Target Your Audience: With SCO marketing, you’ll know where your audience belongs. It means that you can target the search engine they usually enjoy finding information the most.
- Higher Ranking: By focusing on SCO marketing, you can increase your ranking in a particular search engine or your target platform to allow more people to engage with your website and, eventually, your business.
SCO Marketing Strategies
Specific keywords with low search volumes are valuable, too.
We get it. You only want to write for keywords that are relevant. And by relevant, you mean keywords that people are actually using. So you go out there, do keyword research, and decide to create content that includes only keywords with at least 1000 searches per month.
There are many free and premium keyword tools you can use to generate reports about monthly search volume.
That is all good, really.
But here is something that you should also consider: Going for more popular keywords means more competition. More competition means difficulty with indexing.
Even when you get indexed, ranking on Google well will be a challenge. You will be lucky if you get a spot on page 4 (but seriously, who goes beyond page 1?!).
This report is from Semify (formerly Hubshout).
The screenshot shows my Top Ranking Content.
According to the report, 73 different keywords bring up my unfollow app post at Google.
Think about it. If those keywords rank at the bottom of Google’s SERPs (Search Engine Results Pages), what difference do the 73 keywords make? Most people don’t search past Page 1. No one will see my post if the keywords that would make them see my post are buried.
So maybe it’s time to reconsider.
What you need to boost the visibility of your keywords are SCO marketing techniques.
This is how to find keywords you can rank for using SCO marketing tips:
Are specific keywords, also known as long-tail keywords, with not so many searches really worthless? Short answer, they’re not. In fact, when you are a new blogger, trying to rank for low search volume terms is considered blogging best practices.
They are crucial not only to your rankings (it’s easier to rank when we compete with only a few) but to actual conversion. If you are to send emails to follow up on leads, prioritize those who are very specific with their searches; they’d be much more willing to go through email marketing funnels and actually make a buy.
You see, someone who is searching for “Nike Freak 2 blue size 10” is probably really looking for the perfect shoe and more ready to take action than someone who keys in just “Freak 2”!
You can’t and don’t target ‘just one’ keyword.
While it’s true that you most likely have only one keyword in mind when you write your content, the resulting page will most likely be indexed for several other keywords that data analytics on the search engine’s side have deemed relevant. In most cases, in fact, your ranking for the primary keyword is the least ideal among all other keywords that you rank for.
Given this knowledge, it will benefit you more if you start targeting a group of very related keywords. There is no need to write separate pages for “discounted basketball shoes” and “basketball shoes on sale,” for example because they practically mean the same thing.
Let’s examine this report from Ahrefs:
Ahrefs has keywords grouped into Parent Topics. If the keyword is in the same Parent Topic, you shouldn’t write different blog posts about those keywords. They should be in the same blog post.
For instance, two of the keywords mention “WordTracker,” an SEO tool. If you write one post about a keyword research tool and a different post about a free keyword research tool, you will, in essence, be competing against yourself at Google.
You would be better off just writing one post about the Parent Topic– WordTracker.
You might also want to re-check your pages. Are some of them targeting topics? If they do, it might be the reason traffic isn’t as good as you expect. You see, pages that tackle the same things lead to cannibalism or that scenario where your own pages compete with each other for rankings. Go review them and merge very similar ones.
SCO Marketing: FAQ
What is SCO Marketing?
SCO Marketing means optimizing your web content for a particular search channel or search engine. When people use SCO marketing strategies, they generally try to optimize for Google, the most popular search engine.
Wrapping Up: SCO Marketing
This post shared three important notes About SEO Keyword Use.
You also learned the answer to “What is SCO?”
As mentioned, keyword use is central to SEO. But more strategic keyword use is going to be central to your SEO success.
SCO Marketing Takeaways:
- You increase your chances of ranking on Google by optimizing your post with keywords.
- You increase your chances of ranking on Google by trying to find low search volume keywords.
- You increase your chances of ranking on Google by trying to find groups of keywords and writing one blog post about those terms. You hurt your chances of ranking by writing different blog posts about each of those related keywords.
Readers. please share so other online entrepreneurs involved in SCO marketing learn these strategies.
Do you have any additional SCO marketing tips you can add in the comments section?
Authors: Wahub Ullah and Janice Wald
If you need additional marketing help, contact the Tampa Digital Marketing Agency.
More strategies to boost your Google rankings can be found at the Mostly Blogging Academy.
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