Do your keywords need a rank boost?
Many SEOs were hit hard by the 2020 Google Core Updates and saw their search engine rankings in the Search Engine Results Pages (SERPs) fall.
By reading this post, you will learn how to give your keywords a rank boost at Google.
Try a before and after strategy. Go to SERPRobot and check your keyword’s SERP positions. Then, follow these strategies to give your keywords a rank boost. Here are instructions for using SERPRobot.
This post offers you an SEO assessment, SEO tools, and SEO methods to get a rank boost for each keyword you want to boost in the SERPs.
These actionable SEO strategies are useful both before and after publication.
Are you ready to discover how to get your keywords a rank boost at Google?
If You’re Not Talking About SEO in 2021, You Need to Be
Organic search engine optimization is one of the many marketing channels that can benefit your website or online business, as long as you know what to do and in what dosage.
It is important to remember: Just like any other advertising and marketing method, even in Google keyword optimization, it is not possible to guarantee promises (and especially not guarantee placements in the search results).
Anyone who thinks that organic promotion means controlling Google’s search results is better off advertising themselves in other ways.
Of course, without the help of a professional, you will not be able to reach these results as well or as quickly, and therefore you should look at the SEO cost to see what you can get for your budget.
Photo: Unsplash
What is SEO?
A wide-ranging combination of practices, theories, and correlations between multiple variables, which makes it possible to increase both the site’s visibility in search results and the number of entries from these results.
Today SEO also involves many other areas, such as user experience (UI / UX), conversion improvement (CRO, Conversion Rate Optimization), and other things that aim to get the surfer to act in certain ways.
How to Get Your Keywords a Rank Boost at Google
Step 1 – Check the site: Does Google know your site?
- You can use different tools to check whether your site is indexed. If your site is already indexed by Google Search Console, this command will give you the scanned pages in the archive. If the search results do not show any page from the site, Google probably did not reach it, and you should check why:
- Has the domain been acquired very recently? If so, you should give Google time to get to the site. It is recommended to put a link to your site on another site that is already indexed.
- Check to see if the site blocked from crawling by a tag or Robots/No Index /No Follow file. In this case, it is advisable to contact the programmer or the person who set up the site and find out about the issue.
- Check to see if the site penalized by Google. Punishment in Google is the result of amateurish or incorrect optimization from its base. Connecting the site to the Google Search Console will answer this question.
Can the site be optimized?
Not every website is built for SEO, and this issue needs to be clarified before starting work.
The two most important parameters for optimization: You need control on each page individually.
On every page on the site, whether existing or new, you should have the ability to change the title tag, meta description tag, and meta tag (the Meta Keywords Tag tells search engines what the topic of your post is).
You also need to be able to add pages to a site without restriction. One of the cornerstones of SEO is updating the site regularly. Make sure you can add pages to the site.
If necessary, increase the storage package. Another important parameter is the implementation of tracking codes for obtaining statistics – how many surfers entered the site, from where, and more.
Without this data, it will be difficult to track the success of the site. You can use the free Google Analytics service or other available services.
After connecting to Analytics, it is recommended to connect the site to the search console (Google Search Console), which will give indications about “site health” – error pages, duplicate or missing titles and descriptions, inbound links, queries that caused the site to appear on Google and/or surfers and more.
Instead of messing with separate codes and embedding them in different locations on the site – you can embed all the necessary codes using Google Tag Manager. This is a kind of “container” that can contain all the codes you want to embed on the site or application.
Step 2 – Keyword research
Now you need to choose the words in which you will promote the site. How do you do that? If you advertise for a fee on Google, you have full access to the well-known keyword tool, which will give you information about search volumes, cost-per-click, and more.
If you do not advertise for a fee on Google, the tool will only give a range of search volumes (better than nothing). There are also alternative free tools such as Ubersuggest, whose main limitation is checking each word individually (in Google you can enter a long list of words).
Still, Ubersuggest is a great tool for word research. Do not forget to choose the right language and country before you start.
Here is an Ubersuggest tutorial.
If you still have the option to use Google’s keyword tool, go for it. There are many Ubersuggest alternatives like Google Keyword Planner and Keywords Everywhere.
What words should be checked? Check the words relevant to the field of business of the site.
Photo: Unsplash
Keyword research with the Google Keyword Tool
When it comes to organic research on Google – it is possible (but not desirable) to ignore the “competition” column and the “quote” column in the Google Keyword tool.
These columns are more relevant to sponsored advertising in the AdWords system, although they too have some connection to organic promotion in the end.
The more advertisers are willing to pay per click for a particular phrase, the more competitive the phrase will be and the more converted they will end up. The price per click combined with the level of competition indicates the profitability of the website or online business.
Step 3 – Competition testing: Google placements!
If the sites you are competing with are well placed in Google, there is nothing better than attesting to the size of the competition in front of them.
How do you find out? You can use several methods:
Manually check which phrases appear in the title and description on each page and whether the competing site is located on the first page for these phrases.
Phrases can be found on competing sites through the site operator or the Screaming Frog software. You can use SEMrush, which displays key locations for the sites we test.
The free version is limited of course. As with any other marketing strategy, it is important to understand the size of the market and the degree of competitiveness faced by SEO.
To get an initial idea of ​​who the competitors are and how competitive they are – do a simple Google search of the keyword phrase for which you want to rank.
If we look for the phrase “men’s shoes”, we can see that 898,000 results are obtained (expressions of more than one word should be checked with quotes, for exact results). If we look for the word shoes, we get 11.8 million results – a hint that the phrase is (probably) more competitive compared to men’s shoes.
Step 4: Choose phrases for ranking
Once you have decided which words to try to rank for according to the areas of expertise of your site, you need to “pair” between the existing pages on the site and the words you have chosen.
A keyword phrase of 1,900 searches per month would be more difficult to rank for (typically) than a phrase of 390 searches per month, and this should be taken into account in advance.
If the site deals with shoes, for example – the home page can be promoted in the general expression “shoes” or “shoe store” (the home page is usually the strongest of the other pages on the site).
More internal pages can be promoted in other terms, depending on the internal logic of the site: The women’s shoe page will be promoted in the phrase “women’s shoes” and so on.
Wrapping Up: How to See Your Keywords Get a Rank Boost
Important to remember: Do not choose keyword phrases that do not represent what the site offers, even if they have a very high amount of searches. Users should get a relevant result, not just a page that sits in the first result in Google.
Relevance is the name of the game here. It’s time to start learning more about SEO for a more profitable 2021.
To recap:
How to give your keywords a rank boost at Google:
- Do an SEO assessment. For instance, you need to make sure your website is indexed at Google.
- Do keyword research. For instance, you can use Keywords Everywhere or Ubersuggest, a Keywords Everywhere alternative. There are many choices of keyword research tools both free and paid.
- Check your competition. At Google, search your keyword phrase.
- Make sure you choose keyword phrases for which you can potentially rank. For instance, if your website is new, you may want to choose keywords with low monthly searches since you won’t find as much competition for readership
Readers, please share so marketers and bloggers wishing to see more search engine traffic in 2021 learn how to give their keywords a rank boost at Google.
I look forward to your views in the comments section: How do you give your keywords a rank boost?
This post was contributed and made possible by the support of our readers.
