How to Rock a Small PPC Budget, 11 Great Ways

By: | March 12, 2020 | Tags: , , |

Image source:

Are you a PPC analyst?

Do you need to be to make money at Pay Per Click marketing?


Today’s guest author, Justus Markus, is your PPC analyst. He is here to offer 11 tips that any PPC analyst would tell you so you can make money at PPC marketing.

Are you ready to meet your PPC analyst?

Justus, take it away.

Great Ways to Rock a Small PPC Budget

Justus Markus

Working on a budget is a challenging thing for PPC advertisers. Since you have to pay for every click on the ad, it is important to have a well-optimized campaign and not waste your money.

And even if you have not tried pay-per-click marketing before, preparing in advance by reading these tips will help in case you decide to give it a go later. 

Tip #1 – Start with a Discount

Get your Google Adwords introductory offer from Clever Ads. It becomes easier to start when you have some leeway thanks to free advertising for testing. The coupon will be activated automatically. Do not pass this opportunity to get a free coupon.

Tip #2 – Set Priorities

Image source:

A smaller budget prevents you from aiming for the top from the very beginning. Set expectations that coincide with your budget. This way, you will not experience loss of motivation and it will help to stay focused.

Start by determining how many clicks you can expect to see every day on average. For instance, if you are working with 1000 dollars and an ad costs 2 dollars per click, you get 500 clicks. Divide that by 30 or 31 days in a month and it is about 16 clicks per day, on 32 dollars per day budget. 

Tip #3 – Goal Priority

Advertisers have a few things in mind when they are preparing a marketing campaign.

The most popular goals that are not increasing in sales pursued via PPC marketing include:

A small budget prevents you from covering every area you would like, so implement the laser focus method and concentrate on a very specific thing. Shifting what little you have to a particular goal will help to reach the best possible result and prevent wastage of resources.

Tip #4 – Targeting the Right Demographic

Geotargeting is one of the first things you need to figure out. Are you planning to target your local community, an entire city, country, or even look to go international?

Again, considering the budget, emphasizing a small demographic has the most potential. And even if that decreases the amount of traffic to a website, every visitor is worth more if they are targeted correctly.

Tip #5 – Finding Optimal Ad Schedule

Image source:

Ads do not have to be up and running 24/7. Doing so will only reduce business efficiency. Instead, look to find the best possible time frames. 

In some cases, you may not want to run ads in the first place. For instance, if your business is open during specific hours, having ads to run outside business hours is not worth it. 

It takes time to test and find the best formula, but take your time if PPC is in your long-term marketing goals.

Tip #6 – Call-Only Campaigns

Smaller budgets leave less room for testing and some businesses may experience problems creating a good landing page without enough testing. If you rely on receiving calls and doing business that way, consider having a call-only campaign and save money this way.

Tip #7 – Data Tracking

Image source:

You can adjust campaigns in real-time. That is why every PPC campaign should be tracked. Collect information about your campaigns and whenever a keyword starts underperforming, replace or remove it. 

Your industry will also have changes and trends that come and go. Staying on top of these things is critical as well, especially if you want to have the best possible campaign optimization.

Tip #8 – Finding the Best Keywords

Bidding on keywords that are generic will cost a lot. On top of that, you will be up against a tough competition that has more resources at their disposal.

Aim for unique and long-tail keywords to have a chance at competing with a small budget. Make use of SEO tools such as Google autocomplete, Google Trends, Keyword Planner, and analytics to see organic searches that lead to your website. 

Tip #9 – Avoid Dynamic Search Ads

On paper, dynamic search ads might seem like a great idea, but it would be better to avoid them. These ads are not triggered by the keywords that you choose. Instead, they appear based on keywords related to the content of the landing page.

Tip #10 – Introduce Ad Extensions

You may find that putting everything you want in the ad copy is impossible, even if it is well-written.

Ad extensions solve the situation by allowing you to include details like:

  • A phone number.
  • Local address.
  • Structured snippets.
  • Call-outs.

Tip #11 – Optimizing a Landing Page

A landing page is one of the cornerstones of your business. Google pays attention to the quality and if the bounce rate goes up, you can expect a penalty that will not help you in the long run.

Do not expect conversions from a poorly-constructed landing page or one that fails to deliver on what the ad promises.

Wrapping Up: PPC Analyst

Host blogger’s comments:

Do you participate in any PPC networks?

Are you familiar with is a PPC advertising company that shares ads from the Yahoo-Bing ad network. You can also make money through Pay Per Click Advertising through Google AdSense which is also one of the popular PPC networks.

In closing, this post gave you an 11-step action plan for succeeding at Pay Per Click marketing.

Readers, please share so marketers wishing to make money with Pay Per Click advertising, learn these tips from a PPC analyst.

I look forward to your views in the comments section. Are there any additional strategies a PPC analyst would add to this action plan?

This post was made possible by the support of our readers.

  1. Moss Clement

    Hi Justus,

    Your article is informative and useful as well. For small budget marketing campaigns, but the best way to start is by targeting the right keywords. Remember, you have a tense competition from bigger budget marketers who are willing and ready to pay a premium to get to the top. So you want to use related keywords that are well searched for, but your competition is not using. It gives you an edge over them. Also, as you mentioned, taking advantage of advertising discounts is breathtaking.

    • Janice Wald

      Hi Moss,
      Great to see you. Thanks for coming by.
      Each time I go to Google, I see “AD” at the top of the SERPs. The solopreneur without a budget is overshadowed by the bigwigs in the industry with big budgets.
      Nevertheless, I still put in my time diligently to do keyword research. I normally don’t click the post at the top labeled “ad” so maybe people will click my posts if I can get them to Page 1 of the SERPs.
      Thanks for commenting.

Would you like to share your thoughts?

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.