How to Effectively Drive Pinterest Traffic & Why You Need To

By: | October 16, 2018 | Tags: , , , , |

How to generate Pinterest traffic

How to Drive Traffic from Pinterest

Ana Farr

Can I be honest with you? Pinterest is unique.

 

I think it’s underrated. And there are many who don’t get Pinterest.

 

Nevertheless, I have taken it upon myself to tell you, guys, how amazing and useful it is for your business.

 

Let’s dig a little deeper to understand how to drive Pinterest traffic.

 

It’s a Search Engine

How to generate Pinterest traffic

 

Believe it or not, Pinterest is actually a search engine.

 

Let me elaborate.

 

So, you know how you type your topic into the search bar and are provided with pictures based on your topic?

Well, that’s pretty much how Google works, right? Or Google images to be more precise.

So, it has been noticed that Pinterest has a rather refined search result, compared to other browsers.

 

How?

 

For starters, the number of people using the application is less.

 

Secondly, there are about 30 billion pins and a little over 75 million boards.

 

Thirdly, when you put in your search query, you get multiple suggestions. For instance, you type in “backpack” to which you get suggestions like “school backpack,” “leather,” or “studded.”

 

It’s also a place used to find unique products by several ecommerce store owners.

 

This way Pinterest provides you with the exact thing that you are searching for. Even though you may have just started your search.

 

Why is it underrated as a traffic source?

How to generate Pinterest traffic

 

Fact: there are more than 20 social media platforms out there. But just stop for a second and tell me what you think as soon as I say –

 

Social media?

 

Instagram? Twitter? Facebook? LinkedIn? Snapchat?

 

Wonder why?

 

Pretty simple, they are the most popular, highly used, and shared social media platforms.

 

And this is where people market their brands, websites, products, offers etc. Because they know that people are bound to view their ads and visit their websites or become customers.

 

Plus, people wouldn’t have thought of using Pinterest as a traffic source.

 

Fear not. I’m here to tell you how and why that needs to be done.

 

Advantages of driving Pinterest traffic

 

Converts browsers to buyers

How to generate Pinterest traffic

 

Perhaps unsurprisingly, Pinterest converts most of their users to buyers. How?

 

Most of the users end up directly getting redirected to the main page of the pin. As in, the number of steps that are required to visit a website is less. This helps businesses get more leads or sales.

 

Pins get you more inbound links

How to generate Pinterest traffic

To begin with, Pinterest is mainly used to share images. Now, the links that are available in the pin directly lead to the source of the image.

 

Thanks to this, a lot of people get a lot of views on their websites.

 

High engagement

 

Admittedly, the user-base of Pinterest is rather low.

 

But that doesn’t stop the users from engaging with each other.

 

Since it’s a small community, Pinterest is proven to be a great method to show and share your views with others.

 

Integration with your website, Facebook, and Twitter accounts

How to generate Pinterest traffic

 

Pinterest helps you partake in cross-platform posting.

 

What is cross-platform posting?

 

When a website allows you to post on other social media or websites. You can also post the same post multiple times on the same website.

 

Discovery

How to generate Pinterest traffic

Pinterest gives you a glimpse into what’s “in.” This includes the latest trends are and what your audience is currently “obsessed” with.

 

Now, when I say “obsessed” it means: your viewers are talking about one thing in particular. Nothing else. For instance, let’s say that it’s a new kind of tea that everyone likes.

 

Now, all your users will simply keep posting about the tea, how it may have been made, the origin, the variation of the tea, or almost anything and everything that they can think of.

 

Furthermore, this only happens when a majority of the users post about the same thing and start a trend as you see on Twitter.

 

How to drive traffic from Pinterest to your website

Get this: The steps mentioned above can be used to your advantage. Want to know how?

 

Be warned: All the steps mentioned below are based on the changes that Pinterest has gone through in June 2018.

 

It’s sad, I know.

 

But, let’s begin.

 

Pin consistently

 

Seriously, make sure that you pin regularly to make sure that Pinterest does not ask you to archive your board.

 

Try, pinning all your boards at least once a day.

 

Sadly, Pinterest has begun to prioritize boards that are active.

 

Have vertical pins

 

It’s time to stop and breathe.

 

Giraffe pins are no more a thing.

 

In fact, it would be better to resize your pins to 600 x 900 XP.

 

And, if your pin is longer by 10%, you would be needing a 10% extra engagement on those pins.

 

To be on a safer side, it’s better to resize your pins.

 

Pin/post content that your followers like

 

Based on the recent changes, you’ve got to start posting things that your followers like.

 

It’s true: Your followers determine your success on Pinterest.

 

Reminder: Try and keep your personal pins private and the ones related to your work/blog public.

 

If your followers see that your professional and personal board are all visible, this could affect your popularity on Pinterest.

 

Be careful while using group chats

 

Here’s the deal, you’ve got to super careful while posting things on a group board.

 

Why?

 

Based on Pinterest’s latest updates, group boards are a platform for you and others to come together, create content and post things.

 

Remember: Group boards are not platforms for you to market your content.

 

Also, make sure that you join those group boards that are on top of your search and not any and every group board that you come across.

 

Another thing, your main focus has to go to building your brand rather than other things.

 

Keywords are important – but don’t overuse them

 

Another thing that the wave of the new update brought with it, is that you can’t use too many keywords nor hashtags.

 

Because Pinterest suppresses pins that have been stuffed with keywords.

 

Try: Adding sentences and some keywords with it. Also, sprinkle some hashtags and see how that works out for you.

 

These are some of the ways that can help you drive traffic from Pinterest.

 

But always make sure that you use good pictures that connect well with your website as Pinterest is the new Google images. As all the searches are more refined, polished, and relevant.

 

A plus point? Your dashboard is customized based on your choices and that’s what will help generate more ideas and work well.

 

So, always remember that Pinterest, though underrated, is a great platform to build relationships, is user-friendly, has a better quality of images, is easy, and has a lot of variety.

 

As you can see, it is safe to say that Pinterest has a personality of its own.  

 

Author Bio:

Ana Farr is the Community Manager at ecommerce-platforms.com and Unblock.net. She is a matcha and mindfulness enthusiast and loves to chat about the implications of Blockchain technology.

This post was made possible by the support of our readers.

Host blogger’s comments:

Takeaways: Pinterest Traffic

  • Use Pinterest as a search engine but don’t overuse the keywords.
  • Good news: If you change your strategy to account for Pinterest’s changing algorithms, you can generate Pinterest traffic. Follow the tips in this post so you can use Pinterest as a traffic driver.
  • You can market to consumers using Pinterest.

Many people wonder, “Can you make money on Pinterest?”

Now that you’ve read this post, you know the answer is a definite “Yes!”

As Ana demonstrated, you can use this popular social media site as your traffic driver now that you know how to generate Pinterest traffic. If you advertise, you can use Pinterest as one of your advertising websites.

Readers, please share so bloggers and marketers know how to generate Pinterest traffic and learn about Pinterest advertising.

  1. Jeanette S. Hall

    Will have to start using Pinterest more now! Re-posted this post on Pinterest, Facebook, Flip board, and SmarterQueue. Thank you for sharing this engaging post with us!

    • Janice Wald

      Hi Jeanette,
      My pleasure! May I ask what SmarterQueue is? I am not familiar with it. Is it a free tool? I’m glad you enjoyed the article about how to effectively drive Pinterest traffic to your blog.
      Janice

  2. Desmond SEO

    Agreed. We have found Pinterest very useful for particular client niches. Health & wellness, food products etc… and other niches that cater to a more visual approach. Pinterest is definitely in the top ten of all social media platforms.

    Thanks for the article.

    • Janice Wald

      Hi Desmond,
      I agree with what you wrote. Pinterest is geared for more visual content such as recipes and crafts. Bloggers in those niches have found wonderful success driving Pinterest traffic to their websites. Thanks for commenting.
      Janice

  3. jo Ann lawery

    I use Pinterest for my blog more than I use Instagram . Thanks for mentioning Pinterest . It’s underrated as far as social media platforms go.

    • Janice Wald

      Hi Jo Ann,
      You use Pinterest more than Instagram? May I ask what niche you’re in? Thanks!
      Janice

  4. Jennifer Dagi

    Pinterest is my favourite marketing channel now. I try to pin consistently and I’m beginning to see an increase in my blog traffic.

    • Janice Wald

      Hi Jennifer,
      I am happy to hear you are having success driving Pinterest traffic to your blog. Your favorite marketing channel? That’s high praise! Pinning consistently definitely helps. Do you use a scheduler? I use Viralwoot. It’s free.
      Janice

  5. Moss Clement

    Hi Ana & Janice,

    Interests is undeniably a great traffic source, because it works as a search engine like Google. But many marketers are not getting the return on their invest from Pinterest. Why? Because of not knowing the best practices of the platform. I must confess, even though I’m getting traffic from Pinterest, I’m still struggling to attract massive traffic from there. This makes your article timely for someone like me. I just discovered some tricks from here.

    Thanks to you!

    • Janice Wald

      Hi Moss,
      Thanks for writing us. I realize marketers and bloggers are not all getting their ROI from Pinterest. I think it must be niche specific to more visual types of content. Ana helped a great deal recommending strategies to help. Thanks for commenting.
      Janice

  6. Ryan Biddulph

    I dig the search engine aspect of Pinterest Ana. Thing is a monster. Every few weeks I stop by to read a few posts and for blog commenting too. Big time targeted traffic potential over there as more folks hop on board.

    • Janice Wald

      Hi Ryan,
      What a creative idea to network over at Pinterest. I agree Pinterest has great traffic potential for all niches if we find the right strategies. I thought Ana’s strategies were top-notch. Thanks for writing.
      Janice

  7. Ashish

    Hey Janice,

    Pinterest is one of the biggest source of traffic at Brainpundits. We have manage to sell our services to many of our pinterest followers.
    One shouldn’t take Pinterest lightly as it can be really beneficial.
    If you are creating infographics and illustration chances of these things going viral is high.
    Awesome article. Keep up the good work

    • Janice Wald

      Hi Ashish,
      Thanks for bringing your suggestions and forwarding the dialogue on what an asset Pinterest can be if you know the right strategies. Infographics definitely do well on Pinterest. Great idea!
      Janice

  8. Bhawna Kaushik

    Hello Janice,

    Awesome article.

    I have always been fond of Pinterest and been using before my blogging days.
    Ever since I started blogging I had paid extra attention to it and so far it is working exceptionally well. Recently one of my posts got viral (Kinda) and I have got over 100 repins which never happened before.

    Thank you for this awesome article.

    Have a good one 🙂

    • Janice Wald

      Hi Bhawna,
      Congratulations on 100 repins! That is exciting! Think of the potential for traffic especially if those 100 get repinned. Thanks for writing with this testimonial that Pinterest can work well for traffic generation. May I ask what niche you’re in?
      Janice

  9. Santanu

    I read many Pinterest success stories as people are driving huge traffic. But personally I am on the learning path and one thing I have realised is that Pinterest works great if your niche is specific to their traffic. Mostly recipe related blogs are rocking on Pinterest, Many thanks for sharing this article.

    • Janice Wald

      Hi Santanu,
      I agree with you. I’ve always felt Pinterest is more niche-specific giving an advantage to more visual content. I thought Ana’s suggestions went far in overcoming some of those obstacles.
      Janice

  10. David the ghostwriter

    Hi Janice.

    I never really thought of Pinterest as a search engine. But then, most social media platforms are. However, I can see how Pinterest would be more of a search engine than Facebook or LinkedIn, in that people looking for pics will head there.

    On the plus side, I get more shares on Twitter and Pinterest than on other platforms, and those are the two platforms that are probably the most searchable.

    • Janice Wald

      Hi David,
      Good for you. Due to the use of hashtags, Pinterest and Twitter are definitely the most searchable social media sites. Thanks for writing.
      Janice

  11. Victor

    I think new bloggers should focus more on Pinterest more while learning how to do SEO properly. It’s the fastest way to get traffic, if done right.

    I’ve been experimenting with Pinterest this past few weeks to find what works and what doesn’t.

    • Janice Wald

      Hi Victor,
      Once you find out what works and what doesn’t, please write back and let us know. I agree new bloggers need to learn SEO. It’s helped me boost my organic traffic.
      Janice

  12. George B Vieto

    Pinterest is a great site. I will have to use it more since Pinterest is one place to share the good stories on Virily and Mylot.

    • Janice Wald

      Hi George,
      I use to use Virily as well. I haven’t gone back there in a long time. I’m glad you agree Pinterest has the potential for ROI.
      Thanks for writing.
      Janice

  13. Praveen Verma

    Hi
    Ana,
    Pinterest can be a best place to drive traffic to your site if utilized in a better way. You have provided some effective tips on how to drive Pinterst traffic and that’s great. Here, I have gained much information about boosting website’s traffic through Pinterest.

    Most of us usually go to Facebook, Twitter and other social media channels because we are not aware what Pinterets can do. Pinterest can generate more traffic and sales compared to any other social media channels if you know the best strategies to get more from it.

    Thanks Janice and Ana for sharing this post with us.

    Have a great day ahead.
    Praveen

  14. Aamir Lehri

    I just want to know that should i promote my Pinterest account in order to get traffic from it ?

  15. SAP Pervices Provider

    Hi,

    Good article and thanks for sharing your experience! There are really more ways to create quality content and this a big help..

  16. Joseph Bells

    When it comes to Pinterest automation the first tool that strikes in my mind is PinPinterest com. I have used various tools and websites to automate my Pinterest account, but no marketing tool can compete with the results that I got with PinPinterest. I am getting a lot of traffic on my websites and its increasing day by day. All thanks to PinPinterest.

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  18. Matt Johnson

    “Believe it or not, Pinterest is actually a search engine.” I totally agree with you.

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