How to Drive Traffic from Pinterest
Can I be honest with you? Pinterest is unique.
I think it’s underrated. And there are many who don’t get Pinterest.
Nevertheless, I have taken it upon myself to tell you, guys, how amazing and useful it is for your business.
Let’s dig a little deeper to understand how to drive Pinterest traffic.
It’s a Search Engine
Believe it or not, Pinterest is actually a search engine.
Let me elaborate.
So, you know how you type your topic into the search bar and are provided with pictures based on your topic?
Well, that’s pretty much how Google works, right? Or Google images to be more precise.
So, it has been noticed that Pinterest has a rather refined search result, compared to other browsers.
For starters, the number of people using the application is less.
Secondly, there are about 30 billion pins and a little over 75 million boards.
Thirdly, when you put in your search query, you get multiple suggestions. For instance, you type in “backpack” to which you get suggestions like “school backpack,” “leather,” or “studded.”
This way Pinterest provides you with the exact thing that you are searching for. Even though you may have just started your search.
Why is it underrated as a traffic source?
Fact: there are more than 20 social media platforms out there. But just stop for a second and tell me what you think as soon as I say –
Instagram? Twitter? Facebook? LinkedIn? Snapchat?
Pretty simple, they are the most popular, highly used, and shared social media platforms.
And this is where people market their brands, websites, products, offers etc. Because they know that people are bound to view their ads and visit their websites or become customers.
Plus, people wouldn’t have thought of using Pinterest as a traffic source.
Fear not. I’m here to tell you how and why that needs to be done.
Advantages of driving Pinterest traffic
Converts browsers to buyers
Perhaps unsurprisingly, Pinterest converts most of their users to buyers. How?
Most of the users end up directly getting redirected to the main page of the pin. As in, the number of steps that are required to visit a website is less. This helps businesses get more leads or sales.
Pins get you more inbound links
To begin with, Pinterest is mainly used to share images. Now, the links that are available in the pin directly lead to the source of the image.
Thanks to this, a lot of people get a lot of views on their websites.
Admittedly, the user-base of Pinterest is rather low.
But that doesn’t stop the users from engaging with each other.
Since it’s a small community, Pinterest is proven to be a great method to show and share your views with others.
Integration with your website, Facebook, and Twitter accounts
Pinterest helps you partake in cross-platform posting.
What is cross-platform posting?
When a website allows you to post on other social media or websites. You can also post the same post multiple times on the same website.
Pinterest gives you a glimpse into what’s “in.” This includes the latest trends are and what your audience is currently “obsessed” with.
Now, when I say “obsessed” it means: your viewers are talking about one thing in particular. Nothing else. For instance, let’s say that it’s a new kind of tea that everyone likes.
Now, all your users will simply keep posting about the tea, how it may have been made, the origin, the variation of the tea, or almost anything and everything that they can think of.
Furthermore, this only happens when a majority of the users post about the same thing and start a trend as you see on Twitter.
How to drive traffic from Pinterest to your website
Get this: The steps mentioned above can be used to your advantage. Want to know how?
Be warned: All the steps mentioned below are based on the changes that Pinterest has gone through in June 2018.
It’s sad, I know.
But, let’s begin.
Seriously, make sure that you pin regularly to make sure that Pinterest does not ask you to archive your board.
Try, pinning all your boards at least once a day.
Sadly, Pinterest has begun to prioritize boards that are active.
Have vertical pins
It’s time to stop and breathe.
Giraffe pins are no more a thing.
In fact, it would be better to resize your pins to 600 x 900 XP.
And, if your pin is longer by 10%, you would be needing a 10% extra engagement on those pins.
To be on a safer side, it’s better to resize your pins.
Pin/post content that your followers like
Based on the recent changes, you’ve got to start posting things that your followers like.
It’s true: Your followers determine your success on Pinterest.
Reminder: Try and keep your personal pins private and the ones related to your work/blog public.
If your followers see that your professional and personal board are all visible, this could affect your popularity on Pinterest.
Be careful while using group chats
Here’s the deal, you’ve got to super careful while posting things on a group board.
Based on Pinterest’s latest updates, group boards are a platform for you and others to come together, create content and post things.
Remember: Group boards are not platforms for you to market your content.
Also, make sure that you join those group boards that are on top of your search and not any and every group board that you come across.
Another thing, your main focus has to go to building your brand rather than other things.
Keywords are important – but don’t overuse them
Another thing that the wave of the new update brought with it, is that you can’t use too many keywords nor hashtags.
Because Pinterest suppresses pins that have been stuffed with keywords.
Try: Adding sentences and some keywords with it. Also, sprinkle some hashtags and see how that works out for you.
These are some of the ways that can help you drive traffic from Pinterest.
But always make sure that you use good pictures that connect well with your website as Pinterest is the new Google images. As all the searches are more refined, polished, and relevant.
A plus point? Your dashboard is customized based on your choices and that’s what will help generate more ideas and work well.
So, always remember that Pinterest, though underrated, is a great platform to build relationships, is user-friendly, has a better quality of images, is easy, and has a lot of variety.
As you can see, it is safe to say that Pinterest has a personality of its own.
This post was made possible by the support of our readers.
Host blogger’s comments:
Takeaways: Pinterest Traffic
- Use Pinterest as a search engine but don’t overuse the keywords.
- Good news: If you change your strategy to account for Pinterest’s changing algorithms, you can generate Pinterest traffic. Follow the tips in this post so you can use Pinterest as a traffic driver.
- You can market to consumers using Pinterest.
Many people wonder, “Can you make money on Pinterest?”
Now that you’ve read this post, you know the answer is a definite “Yes!”
As Ana demonstrated, you can use this popular social media site as your traffic driver now that you know how to generate Pinterest traffic. If you advertise, you can use Pinterest as one of your advertising websites.
Readers, please share so bloggers and marketers know how to generate Pinterest traffic and learn about Pinterest advertising.