Should you continue to turn photos into graphics and pin those graphics to Pinterest boards?
As my post How to Still Get Massive Blog Traffic From Pinterest explains, Pinterest changed its algorithms in February making it harder for pinners to get visibility.
Perhaps you should focus your efforts on sites not so challenging.
I gathered blogging and social media experts and asked, “Do you think Pinterest is a valuable use of a blogger’s time for attracting blog traffic? If so, why?”
Consider these comments from readers:
Sorry, I do not use Pinterest.
I am only a blogger …… Rob Alberts
I have read your articles about Pinterest, and they are interesting, and I keep trying to understand Pinterest. I have lots of boards, but they are just for things I like. I really don’t get how it helps blogging stats, though. And I’ve heard scary things about pinning things…like getting sued for doing it!! So I haven’t pinned in a long time. Teleportingweena
I think it’s like most other platforms. We can’t be on all of them, but every time a new one pops up, everyone is writing about how great it is, and it’s the newest thing, and we all need to have an account. So I did with Pinterest as well, but I wasn’t comfortable with the whole thing in the beginning.
Long story and I won’t bore you, but I do get some traffic from there but not as much as other social media platforms, so I think I’ll stick with what’s working best for me at the time. ~ Adrienne Smith (as told to Beautifuldawndesigns)
Me: In February, Pinterest’s algorithm changed making it harder for bloggers’ pins to be put at the top of the Smartfeed. This lack of visibility makes it more difficult to get blog traffic from Pinterest, so I interviewed top blogging and social media experts.
Yes, Bloggers Should Still Use Pinterest
Yes! I personally believe that Pinterest is the easiest platform to build a unique audience and driver of traffic to your site based on the content and relativity. Anna Zubarev
Yes, I do think that using Pinterest to get blog traffic is a good return on time invested as long as the key success factors of Pinterest are integrated. Pinterest is often used to learn how to do things in a simple visual way so Infographics perform well. If you want your pins found it is important to not ignore the pin description. This must be full and descriptive so that people using Pinterest’s guided search will find your pins. Also, make sure that the web link is correct with your pin, and include the same pinned image when people click through. Pinterest can deliver very high click-throughs for bloggers, so keep up with the latest developments. Rich pins are just one example where Pinterest can enable bloggers to create a deeper experience for visitors and thus more attractive to click through. Clive Roach
Because Pinterest is the second largest social media site with 70 million users, and Pinterest has the longest shelf life of any social media site; it is definitely worth the time invested. ~ Beth Hayden
Social Media is becoming more and more visual and adding Pinterest to your social media strategy to reach and connect with your audience seems a no-brainer. ~ Carla Gadyt
Here’s what I think:
Pinterest’s algorithm change has made it harder for social media marketers to get their pins found by users, right?
In conclusion, Pinterest is definitely worth the time invested. Canva has templates where you can just swap the graphics in and out and change the text. Fast. Julian Sakanee
Okay. Pinterest indeed made an algorithm change in February and has since made several changes that are primarily meant to help clean up the Smartfeed and also show more popular content than whatever has been posted. Pinterest is focusing on quality over quantity. And that’s why it has streamlined Group Boards such that only smaller group boards with more active collaborators are getting more exposure.
Yes – it is still worth it. You can dramatically increase traffic and readership through using Pinterest. It is a really useful tool that allows you to
access a wider audience and make an instant impact that encourages them to crave your content. Susie McBeth
Maybe Pinterest Can Still Get Bloggers Traffic
I haven’t given up on it yet… but I also am not putting as much time into it since I haven’t seen a return on it lately. Hayli de Jong
What’s the Verdict? Should Bloggers Use Pinterest?
Observations: I wanted to interview bloggers of both genders since 85% of Pinterest’s user base consists of females. Even though Pinterest has a majority of female users, males, as well as females, expressed faith in the effectiveness of Pinterest as a traffic generator for bloggers.