How to Boost Your Organic SEO for Free, a Beginner’s Guide

By: | August 23, 2019 | Tags: , , , |

Organic SEO.

Boosting your SEO through natural means.

Wouldn’t you prefer free search traffic, also known as “organic SEO,” to paid search traffic?

By the time you’re done reading this post, you’ll understand how to boost your SEO through natural, or organic, means.

Let’s dive in and learn about organic SEO using marketing insights.

What Is Organic SEO? [Guide For Beginners]

Search Engine Optimization (SEO) is the practice of using marketing insights to improve the quality of content on your website. 

This helps your business get more traffic, increase conversions, and organically rank higher on search engine result pages (SERPs). 

How Can I Use Search Engine Optimization for My Business? 

There are a number of factors that make a website SEO-friendly and easy to crawl by Google’s bots. Needless to say, a combination of these factors is much more beneficial for your marketing goals and business in general. 

How to use organic SEO to boost your business

To understand SEO better, let’s break down the factors that are essential for ranking your site on top of the SERPs. 

A Secure Website Address 

The right URL is one of the most important factors that contribute to your SEO ranking – simply put, your URL should be easy enough for Google’s bots to read and crawl. 

Remember that Google dominates the global desktop search engine landscape with an 88.47% share. Therefore, it’s important that your website is coded and structured in a way that’s accessible and easy to read.

To do so, your website should:

  • Be created with a well-coded website builder
  • Have a robots.txt file that helps bots crawl your website
  • A well-structured site with an easy-to-navigate sitemap

Mobile-First Indexing 

With Google announcing that it will read the mobile version of business websites first, many businesses and SEO companies such as SEO Gold Coast, have had to tailor their SEO strategy according to mobile-first indexing. 

User Experience

Website layout, design, speed, text and images all contribute to the user’s experience. With the introduction of RankBrain, Google has clearly informed businesses that the power is now in the hands of the visitors. 

Gone are the days when black hat strategies and keyword stuffing could get you first-page ranking with the search engine giant. 

By involving artificial intelligence in the mix, they have ensured that businesses have to work extra hard to create quality content that attracts and delights visitors.

Other factors that influence your SERP rankings include:

  • Clickthrough rate – the percentage of people sent to your website through search results
  • Bounce rate – the number of people who bounced off your website when they didn’t get what they were looking for 
  • Stay time – the time people spent on your website

Page Speed 

According to Google, sites that load under five seconds have 70% longer sessions on average compared to those that take 19 seconds.

In other words, if your website takes longer to load, then no matter how great your content is, visitors will lose interest and close the page – thereby increasing your exit rates.

So what can you do about it?

  • Save bandwidth with internet-friendly images
  • Review hosting package
  • Re-evaluate your plug-ins
  • Remove unnecessary spaces and characters 

Social Strength

Cognitive’s study found a direct link between a business’ social performance and their SERP rankings. Social performance is analyzed by how well the business is doing on different social media platforms such as Facebook, Twitter, Instagram, LinkedIn, etc. 

The shares, comments, and likes on these platforms create a sentiment analysis that helps businesses understand and thereby control their reputation on social media. 

Technical SEO 

Content hierarchy also contributes to your website’s popularity – here are a few things you need to consider:

  • Page titles
  • Meta-descriptions
  • Header tags
  • Keywords phrases


The number of links on your website is crucial to your ranking as they tell Google how other people interact with your content. 

There are 3 types of links you need to keep in mind while cracking your organic SEO strategy:

  • Inbound links
  • Outbound links 
  • Internal links 

Content Optimization

Smart use of keywords helps visitors know what your business is about and what you’re offering. The search algorithm relies heavily on keywords which is why they are such an important part of your SEO. 

Did you know that Google’s first page enjoys 95% of visitor attention while the second page only gets 5%? This is why in-depth research into keywords can lead to higher rankings on the SERPs – along with more conversions. 

Wrapping Up: Organic SEO

This was a brief introduction to some of the key factors that influence SEO ranking and strategy. Like content marketing as a whole, the SEO landscape also keeps changing which is why it is important for you to take this as a starter guide and run with it. Good luck with your organic SEO and boosting rankings! 

Readers, please share so beginning bloggers, as well as seasoned search engine marketers, discover how to use organic SEO to boost their business.

I look forward to your views in the comments section. Are there any organic SEO search engine marketing strategies you can suggest?

This post was contributed and made possible by the support of our readers.

  1. Mercy

    Hi Janice, Hope you are doing great..! As always your posts are very helpful to me thanks for sharing some tips on organic SEO. As a new digital marketer, we need good guidance like this. It Helped me a lot & gonna Help others too. Content is the major role to rank in SERP but I have one doubt How long content can be in 1st place? Thanks.

    • Janice Wald

      Hi Mercy,
      Content can rank in Position ! Of Google,s SERPS for years. I know wince I’ve had posts rank that long. That’s why SEO is so vital to our strategies— years Of search traffic! Thanks for your question.

  2. Vince Massara

    Internal links are something that so many people forget about but it is so important! A great website structure will help your SEO wheels turn easier.

    • Amanda

      This was so helpful, thank you. I’m glad you mentioned page speed, I thought it was just me being impatient. If a page doesn’t load within a few seconds I move on, unless it’s something I REALLY want to read/see.

      • Janice Wald

        Hi Amanda,
        Then I’m glad you stayed with my blog, LOL! I’ve been almost panic-stricken over the years that my loading time is too slow. It definitely affects whether Google shows our sites to people which is why I am concerned.
        Thanks for writing.

  3. Finnich Vessal

    Finding the disavow links for your website as well as doing the right interlinking makes it even better and improves your SEO.

    • Janice Wald

      Hi Finnish,
      I definitely work on interlinking but I haven’t done much with disavow links. Thanks for your tips.

  4. jay solanki

    Janice Wald
    thanks for sharing this article, because I am new in blogging

    • Janice Wald

      My pleasure, Laura. SEO can be complex. I’m glad you found this helpful. Thanks for writing to tell me you did.

  5. Sharon Terry

    Hi Janice,

    I’m new to this blog and after reading this post, I found myself reading more of your older blogs. What you have here are helpful, timely and relevant articles that serve as a guide to those who are new to SEO. Even those who have been in the industry for quite a long time can learn a few more tips from your articles. On the other hand, I couldn’t agree more with what you said here — all the tips mentioned are legit. Thanks for sharing!

    • Janice Wald

      Hi Sharon,
      I’m glad you’re having fun exploring my older posts. Thank you for writing to tell me and for the wonderful compliments. Helpful, timely, and relevant for all— as a blogger, those are my goals. I couldn’t ask for more.

  6. Bella X

    Yes I started doing SEO for my website since March this year and I am still learning. I must say that I have grasped it very fast. I have about 6 keywords that are ranking on 1st page since end July this year. It was real hard work after taking this task from my webmaster who was doing it for me for the past 6 years.

    Traffic to my site has also improved drastically since I took over thanks to my online SEO course trainer who guided me for 2 months since March this year. He did taught me alot of techniques to use for onpage and offpage optimization. I am still doing it and building links, promoting blog, blog commenting, Q&A, GMB etc.

    My advise to everyone be consistent in doing SEO and look up youtube advice from the SEO expert. Neil Patel and Amudhan (my online SEO trainer)

  7. JoeHx

    If Google’s first page enjoys 95% of visitor attention while the second page only gets 5%, then that leaves absolutely no attention for any of the other pages – third page and beyond! Honestly I can’t remember the last time I even went to the second page of Google Search Results.

    • Janice Wald

      Hi Joe,
      I’m like you. Most people are like us. That’s why it’s so important to try and boost our search engine rankings.

  8. Arif mondol

    This is a Really amazing article. It is very helpful for the SEO Process. Don’t stop your blog content sharing. Carry on

  9. Rupa sheikh

    Great post! keep on writing the blog master. Very helpful blog that is.

  10. Technology Village

    Great post! If you’re working as digital marketing, the prospect of going out on your own and setting up your own agency can seem tempting. You really help with the process. Thanks 

  11. M. Hridoy

    Hi Janice,

    This is a great article for beginners. I appreciate with you. I think on page optimization is the first key to rank a website on SERP’s. Then comes off page optimization. Thanks for sharing your handy tips for us.

    • Janice Wald

      Hi M. Hridoy,
      Why do you think on-page optimization is the first important step before off-page? I’m doing a post on this, so I appreciate your insights.

  12. Mansoor Bhanpurawala

    This is an excellent & informative blog you had written on organic SEO. It is beneficial for the SEO Process. On page is one of the most important aspects to rank any website or blog.

    • Janice Wald

      Hi Mansoor,
      I’m glad you think the post on organic SEO was helpful. I agree we should be doing what Google ranks on Page 1.
      Thanks for writing to tell me.

  13. Altay Gursel

    Great content. I think organic SEO is the only risk-free way to achieve long-lasting success online. Paid traffic is fast but, it drives people being lazy and unproductive. Also achieving a reasonable ROI requires rigorous testing. Organic SEO has a compounding effect, the more time passes the higher profitability as opposed to paid traffic has to start from scratch every time.

    • Janice Wald

      Hi Altay,
      I appreciate your insightful comments. Thanks for coming by with this strong testimonial about the value of organic SEO traffic.

  14. Mansoor Bhanpurawala

    This is a Really amazing article. It is very helpful for the SEO Process. Don’t stop your blog content sharing.

    • Janice Wald

      Hi Mansoor,
      Thanks for calling the article “amazing.”
      Since I have CommentLuv, I can see your headline that you wrote about Google My Business.
      I haven’t written about it for several reasons. First, I can’t rank for the keyword. Second, I don’t engage in local SEO. I see you and I are in the same niche.
      Do you have concerns about ranking for the post? Do you conduct local SEO?

  15. Techmagnate

    Hi Janice,

    Website speed and internal linking are the important factors to boost organic traffic for a website. Thanks for sharing an interesting post to improve website organic traffic.

    • Janice Wald

      Hi Techmagnate,
      Thank YOU for adding to the conversation with your suggestions.

  16. ozmentmedia

    Hi Janice,
    Thank you as always your posts are very helpful to me thanks for sharing some tips on organic SEO. You had explained very well but I think on-page optimization is the first key to rank a website on SERPs. If you want more traffic on your website than you go to ozmentmedia for the latest updates of google.

    • Janice Wald

      I agree with the importance of on-page optimization. Thanks for writing with your suggestions.

  17. Debby Winter

    Thanks for this information on how to boost traffic with organic SEO. I have always been very interested in SEO and have found that there are a lot of free SEO tools out there that one can use to make it easier to rank on page one of Google. If you establish a niche market and you get some traffic going it is easy to make a passive income with Google Adsense and affiliate programs. I have personally tried affiliate programs such as Clickbank and Shareasale with good results. Wishing you all the best with your SEO endeavors 😉

  18. Pritesh Patel

    Thanks for sharing the useful content. I had one question, please share some tips to index our newly generated backlinks.

  19. Ronny K

    SEO is essential for any website to stay a-float. If you have a local business, then you will need SEO more than ever as more searches for business go online. Write enough content, fix your local on-page SEO and focus on off-page optimization e.g getting backlinks and social signals

    • Janice Wald

      I agree with your tips, Ronny. Thanks for contributing to the discussion by sharing them.

    • Janice Wald

      Hi Ronny,
      Excellent SEO tips you have shared. More and more as Covid-19 continues to rage, businesses are going online which makes SEO all the more valuable. Thanks for reminding people about the importance of local SEO.

  20. Zohaib Butt

    Thank you so much for sharing a wonderful experience. Artificial intelligence the whole world is speaking of it. It seems that we are at the dawn of new age, the age of AI. Most companies are willing to take up AI technology to try to reduce operational costs, increase efficiency, and to grow revenue. AI is changing the way we live.

  21. M Tariq

    Thanks for sharing such a nice blog with great information, I am also new in blogging.

    • Janice Wald

      Welcome to the blogosphere! Congratulations on starting your journey!

  22. Zaman

    All the tips and tricks are workable. Link building really gives great results!

    • Janice Wald

      I agree with the importance of link building, Zaman. Google considers links like testimonials as to the value of the article.
      Thanks for coming by.

  23. Jahan Khan

    Thank you for your valuable article. The most effective things is SEO service improve the local business and grow up your organic traffic. Local Directories and Content Strategy is one of the most important part your to grow up small business. Your pin point’s articles really appreciate to me. Thanks.

    • Janice Wald

      Hi Jehan,
      Thanks for contributing to the discussion by sharing your important tips.

  24. Seo Service

    Thanks for your great article. This information is very helpful for us. However if anyone searching for the best, most affordable SEO services for
    your small business, Rex Digi is for you.

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