Boosting your SEO through natural means.
Wouldn’t you prefer free search traffic to paid search traffic?
Of course, you would!
By the time you’re done reading this post, you’ll understand how to boost your SEO through natural, or organic, means.
Let’s dive in.
What Is Organic SEO? [Guide For Beginners]
This post was contributed.
Search Engine Optimization (SEO) is the practice of using marketing insights to improve the quality of content on your website.
This helps your business get more traffic, increase conversions, and organically rank higher on search engine result pages (SERPs).
How Can I Use Search Engine Optimization for My Business?
There are a number of factors that make a website SEO-friendly and easy to crawl by Google’s bots. Needless to say, a combination of these factors is much more beneficial for your marketing goals and business in general.
To understand SEO better, let’s break down the factors that are essential for ranking your site on top of the SERPs.
A Secure Website Address
The right URL is one of the most important factors that contribute to your SEO ranking – simply put, your URL should be easy enough for Google’s bots to read and crawl.
Remember that Google dominates the global desktop search engine landscape with an 88.47% share. Therefore, it’s important that your website is coded and structured in a way that’s accessible and easy to read.
To do so, your website should:
- Be created with a well-coded website builder
- Have a robots.txt file that helps bots crawl your website
- A well-structured site with an easy-to-navigate sitemap
With Google announcing that it will read the mobile version of business websites first, many businesses and SEO companies such as SEO Gold Coast, have had to tailor their SEO strategy according to mobile-first indexing.
Website layout, design, speed, text and images all contribute to the user’s experience. With the introduction of RankBrain, Google has clearly informed businesses that the power is now in the hands of the visitors.
Gone are the days when black hat strategies and keyword stuffing could get you first-page ranking with the search engine giant.
By involving artificial intelligence in the mix, they have ensured that businesses have to work extra hard to create quality content that attracts and delights visitors.
Other factors that influence your SERP rankings include:
- Clickthrough rate – the percentage of people sent to your website through search results
- Bounce rate – the number of people who bounced off your website when they didn’t get what they were looking for
- Stay time – the time people spent on your website
According to Google, sites that load under five seconds have 70% longer sessions on average compared to those that take 19 seconds.
In other words, if your website takes longer to load, then no matter how great your content is, visitors will lose interest and close the page – thereby increasing your exit rates.
So what can you do about it?
- Save bandwidth with internet-friendly images
- Review hosting package
- Re-evaluate your plug-ins
- Remove unnecessary spaces and characters
Cognitive’s study found a direct link between a business’ social performance and their SERP rankings. Social performance is analyzed by how well the business is doing on different social media platforms such as Facebook, Twitter, Instagram, LinkedIn, etc.
The shares, comments, and likes on these platforms create a sentiment analysis that helps businesses understand and thereby control their reputation on social media.
Content hierarchy also contributes to your website’s popularity – here are a few things you need to consider:
- Page titles
- Header tags
- Keywords phrases
The number of links on your website is crucial to your ranking as they tell Google how other people interact with your content.
There are 3 types of links you need to keep in mind while cracking your SEO strategy:
- Inbound links
- Outbound links
- Internal links
Smart use of keywords helps visitors know what your business is about and what you’re offering. The search algorithm relies heavily on keywords which is why they are such an important part of your SEO.
Did you know that Google’s first page enjoys 95% of visitor attention while the second page only gets 5%? This is why in-depth research into keywords can lead to higher rankings on the SERPs – along with more conversions.
This was a brief introduction to some of the key factors that influence SEO ranking and strategy. Like content marketing as a whole, the SEO landscape also keeps changing which is why it is important for you to take this as a starter guide and run with it. Good luck!
Readers, please share so beginning bloggers, as well as seasoned search engine marketers, discover how to use organic SEO to boost their business.
I look forward to your views in the comments section. Are there any search engine marketing strategies you can suggest?
This post was contributed.