Email Best Practices: This Is What You Need to Put on Your Opt in Form

  1. Ryan Biddulph

    Simple works really well Faye. Keeping things to a minimum helps you collect plenty of subscribers, field wise. When folks ask for 4 or more pieces of data, they tend to slam into resistance. Focus on name and email address before all else. Simply intend to send humans helpful content and those humans will gladly become customers over time.

    • Janice Wald

      Hi Ryan,
      I once had a web designer helping me. She only asked for email in order to keep the form as simple as possible. The problem is people LIKE having emails start with their name.
      Happily, when I moved to Aweber, I redesigned the form.

  2. Ige Lewis

    I think it also helps to experiment with some other less used places on your blog:

    1. Just immediately after the first paragraph in your posts
    2. In your About me page.
    3. Contact us page

    Then I think occasional split A/B testing of your email conversion rate helps a lot.

    Great post Faye.

    • Janice Wald

      Hi Ige,
      You sound quite knowledgeable in the area of email marketing.
      I once had a huge optin box (orange to match my theme) at the very top of my homepage. Only new visitors could see it. I took it off since it didn’t redirect to my optin and plugins were slowing down my site and I had my optin form in other places. Now, I have it in the right sidebar, it swings out from the right, and it’s at the bottom of each post. Three sounds like enough. Thoughts?

  3. Praveen Verma

    Such a nice post. Indeed, building up an email list is a crucial part of online business. Here, you have shared effective tips to build a compelling email capture form on blog and it will surely help to grab email addresses more easily. Yes, you are right email capture form should be in the way that anyone can find and fill it easily.

    And, thanks for the lovely infographic.

    Thank you so much janice for sharing this post with us.

    Have a great day ahead.
    Praveen Verma

    • Janice Wald

      Hi Praveen,
      Glad you enjoyed the infographic and found the email marketing tips valuable. Thanks for writing to tell us.

  4. Umar Craig

    Hi Janice,
    I would surely appreciate you for providing me such a valuable information. I am using my mail accounts for promoting my content since a long time. But I am shocked that I was doing everything in an opposite side. I am impressed to visit this blog post and have learnt various useful ways especially considering your visual images are very important for me. I would surely take all advantages from your experience.

    Accept my best wishes and hope for all the best.

  5. Anil Agarwal

    Excellent stuff Janice. Email marketing is the way to go if you really want to build a profitable blog that makes money in the long run. Email marketing provides you a chance to build rapport with your email subscribers.

    Most people are still not realising the importance of using content upgrades to show their email optin forms to collect leads as they work like a charm.

    As Ige pointed out, following places are really great for showing optin forms.

    Just immediately after the first paragraph in your posts
    About me page
    Contact us page

    Apart from the above, you can also use popups (or exit intent popups to show optin forms when your audience are about to leave your site), at the end of the posts and header section to give more visibility to your optin forms.

    In the end, all the website promotion strategies, tactics and best practices you use to build and grow your email subscribers don’t matter at all as much as your connection to your email subscribers. So make sure to spend time to build a relationship with your subscribers and give them content that’s truly informative.

    Thanks for sharing the post with us Janice. Keep up the great work!

Would you like to share your thoughts?

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.