Do you need on site and off site SEO strategies to boost your traffic in 2020?
Guest author Sean Dudayev is an SEO guru. As the founder of a marketing company, he is well qualified to give you on site and off site SEO hacks to boost your search engine traffic in 2020.
By the time you’re done reading these strategies, you’ll have two action plans: One plan to follow and another plan to avoid following in order to boost your SEO.
How You Can Hurt Your SEO and How to Avoid It
Over the years, SEO has evolved tremendously.
There has been an update after an update that has seen many websites, including very prominent ones, fall from the rankings, never to be seen again.
Many large businesses and small business owners took a huge hit to their revenue and many of their peers learned their lesson: spammy SEO tactics were dead.
However, these days, you don’t have to be intentionally spammy to hurt your SEO.
Let’s talk about some things you want to avoid when doing SEO.
- How You Can Hurt Your SEO and How to Avoid It
- On Site and Off Site SEO Tips
- How You Can Hurt Your Rankings
- Do the Right Thing and Reap the Rewards
- Takeaways: On Site and Off Site SEO
On Site and Off Site SEO Tips
How You Can Hurt Your Rankings
Here are some of the most common ways that you can be hurting your efforts when it comes to SEO for your business.
Many website owners, especially those that build the websites themselves, don’t realize that they have spent months working on SEO while having their robot.txt. Blocked.
What does this mean?
This means that there was a piece of code in the website that was invisible to the visitor, but visible to search engines, and it told them specifically not to crawl the site.
This means that no matter how good the website is, search engines wouldn’t know because they are blocked from crawling it.
So when we talk about the “foundation” we’re talking about the way the website is built and optimized. This can also include things like not being optimized for mobile or not having a site map.
How to Avoid
The best way to avoid this is to work with a content management system like WordPress which is normally very SEO friendly and automates a lot of the technical stuff for you.
You also want to set up a Google Webmaster’s account. Google Webmasters tells you every time there is an error with your site. This includes things with mobile indexing, crawling or even search penalties.
[Related Reading: How to Boost Your Success With 30+ High DA Sites See Section 1, Submitting to Google Search Console.]
Another way to hurt yourself is bad links.
In the modern-day, this can often be a silent killer.
Sometimes SEO’s build links from sites that seem harmless thinking they are doing themselves a favor.
When in reality they didn’t vet it good enough. They just looked at the Moz DA and called it a day. If a website is of low quality, has spun content, or has adult content, it can often have the opposite of the intended effect.
How to Avoid
Usually, when a website charges or has very loose guidelines and standards, it’s probably not the best place to put your link.
What you want to do is stay away from sites that are too easy to get on to.
Focus on quality over quantity. Stick to websites that have strict guidelines and don’t accept thin content.
Or, if you don’t want to mess with these things it’s best to acquire and buy outreach link building online from proved companies like OutreachMama which can help you get quality links and build your online presence better.
Over Optimized Anchor Texts
This also has to do with link building and will hurt your website if you overdo it. When doing SEO, the goal is to not look like you’re doing SEO.
For example, if you’re a website about red shirts, you don’t want all of your anchor texts to say “red shirts.” This is really unnatural and tells Google that you’re really trying to manipulate the search results, and for that, they will punish you.
How to Avoid
What you want to do instead is vary it. You want your anchor texts to be a mix of the keyword you’re targeting, your domain name, and random text like “click here” or “this article.” This doesn’t create a pattern and will be much more helpful to your rankings.
This has been the case for a long time but has become close to a penalty in 2019. With the most recent update, a website with thin content has lost most of its traffic. This update hurt websites that were publishing articles of 500 words or less. Google wants to see long, in-depth content and will not stand thin content websites trying to rank for a million different keywords.
How to Avoid
The way to avoid this is pretty simple: Do the opposite.
What you want to do is to
Research all your competitors ranking for any given keyword, and write content that is 10x better than theirs. Expand on things they may have missed and go deep.
Also, try to be a combination of all the results on that page. Make sure to aggregate everything discussed in the rankings and combine them. This will give you an edge over all the other search results.
Some SEO’s still learn the hard way. Surprisingly you will still see websites stealing content from other websites.
This hurts everyone involved but hurts the person doing it more than anyone.
When it comes to SEO, forget about your college days of plagiarizing papers. Duplicate content has the potential to kill off your whole site rather than the one-piece you plagiarized, stay away from it at all costs.
How to Avoid
This is a pretty simple fix. Simply write original content and try to avoid staring at someone else’s work and trying to reword it. DO your own thing, speak your own way, and be original.
Many people still try to optimize their content for keywords.
What happens, in reality, is they end up unnaturally adding a ridiculous amount of keywords into the article. This makes it awful for both the visitor and your rankings.
What Google focuses on is something called “Latent Semantic Indexing.” So rather than just keywords, they look for a natural flow based on other keywords that go with that topic.
So unnatural stuffing will most likely get you banned.
How to Avoid
The way to avoid this is to focus on adding your keywords to the headings and subheadings, while not worrying about including the keywords within the content.
Instead, be an expert and write a well researched and well thought out article. There is a really high chance of you ranking it if you do so.
Don’t even think of adding one optimized keyword into the paragraphs, just write for the reader and optimize your headings and meta tags. Everything else will be good to go.
Do the Right Thing and Reap the Rewards
All you have to do is ignore the shortcuts to success. Instead, follow the best practices set to you by experts and you will be good to go.
SEO is by no means an easy sport but it can be a lucrative one if you do it right and stick through the 6-12 months of nothingness while you work.
Eventually, it will pay off and you’ll get the traffic whether you’re working or not. Go white hat and be stress-free.
About the Author
Sean Dudayev is the Founder of Frootful Marketing who is passionate about all things related to business growth. After selling his first company, he chose to take what he’s learned and help other entrepreneurs scale their start-ups to the next level.
Takeaways: On Site and Off Site SEO
Host blogger’s comments:
In this post, SEO Guru Sean Dudayev gave you two checklists: one list of on site and off site SEO practices to follow and another list of on site and off site SEO practices to avoid.
Readers, please share so bloggers and search engine marketers learn these on site and off site SEO tips so they can boost their success in 2020.
I look forward to your views in the comments section. Can you suggest any additional on site and off site SEO tips?
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