How to Use Simple Off-Page SEO Tips to Ease Your Pain, 5 Ways

By: | December 12, 2017 | Tags: , , |

Off-Page SEO Techniques

“How do I increase my search engine traffic?” is a common question bloggers ask.

Bloggers and other website creators boost their search engine traffic through two means: off-page SEO techniques and on-page SEO techniques.

It’s been almost two years since An Ultimate Guide to Off-Page & On-Page SEO Techniques was published.

Today’s guest author Anna Rodriguez focuses on off-page SEO techniques to help you grow your search traffic.

In addition, she’ll explain what off-page SEO means and the difference between off-page SEO techniques and on-page SEO techniques.

All of these off-page SEO techniques are free and effective.

The Power Of Off-Page SEO Techniques For Bloggers or Content Creators

by Anna Rodriguez

Erin is a literary blogger. She has published a number of short stories and novellas in her official blog, writers’ communities, and similar sites. Erin has been writing even before the advent of social media and has earned a strong, albeit small, number of avid readers. Nevertheless, she wants to level up her game. Younger bloggers who effectively use search engine optimization (SEO) and off-page optimization are reaching more readers in a year compared to Erin’s efforts over the past decade.

 

What is search engine optimization? What about off-page optimization? How can bloggers and content creators make use of these techniques to increase their readership and boost their income? Here are helpful tips for you.

5 Off-Page Optimization Techniques For Bloggers And Content Creators

1. SEO and off-page optimization

Photo courtesy of Quintin via Pexels

 

Before we start with optimization hacks, let’s have a quick review. You should know that SEO is a set of strategies that help a website increase visitor influx by obtaining a high-ranking placement in Search Engine Results Pages (SERPs). SEO techniques may be on-page and off-page. On-page optimization involves processes within the website such as content creation and internal linking. Off-page optimization is all about tactics outside the website including social media management and submissions in article directories.

 

Your SEO overall strategy can start with optimization on-page. The off-page techniques shall act as a kicker.

2. Backlinking from high-authority sites

Off-Page SEO Technques

Photo courtesy of Miguel A. Padrinan via Pexels

 

Google uses 200 signals or clues in ranking web pages. This list is a combination of on- and off-page SEO techniques. Backlinks, or the links that point back to your website, is one of the most important off-page hacks you should know. “Backlinks on other sites is huge. Otherwise, Google doesn’t have a good way of determining how authoritative another page is,” according to Brian Dean, founder of Backlinko. However, there are things you should consider when backlinking such as choosing the right website.

 

Links from low-authority sites may hurt your website. Make sure that you backlink from high-authority sites only, or those respected by knowledgeable people in the industry.

For business and finance, the leading sources of information are Bloomberg, Forbes, and The Economist. Other high-authority sites include media outlets such as CNN, Reuters, and BBC.

You can do some research on the go-to sites in your field. Then, craft appealing and helpful guest articles and ask for permission to include a link back to your website. Check out industry-specific forums and LinkedIn Groups related to your niche. You can post your content on these platforms.

 

3. Writing a good guest post

Off-Page SEO Techniques to boost your SEO

Photo courtesy of Pixabay via Pexels

 

Writing articles for other websites is not only a tool for backlinking. It can also boost the credibility of your website and entice traffic. It’s important to comply with the guest post guidelines to ensure that your submission gets published. The first rule is almost similar with all high-authority sites: submit only articles that will be helpful to readers. Avoid spinning content. Bring something new to the table. One trick is to check a few guest posts published on the website of your choice. This will give you an idea of the type of readers who frequent the site. Check if the topic on your mind has already been written in the past 3 to 6 months. If it has, do you have new concepts to add? Craft a content that will add value to the host website, help the readers, and invite visitors to your site.

 

Content is not confined to articles. Ask whether you can post infographics or videos. Perhaps you can include appealing photos in your submissions. A post with an accompanying image is 10 times more likely to receive engagement than one without any photo.

 

4. Social media: an indirect SEO tool

Off-Page SEO Techniques

Photo courtesy of Clem Onojeghuo via Pexels

 

Social media interactions are not among Google’s SEO factors. However, these can indirectly affect your search ranking and popularity. The more people share your content, the higher chances of site visits. Unique and repeat traffic are both SEO signals. You must be aware that a third of the global population are active social media users. Social networks are definitely essential content marketing tools.

 

Moreover, Google crawls social networking sites for data. “Facebook and Twitter pages are treated like any other pages in our web index, and so if something occurs on Twitter or occurs on Facebook and we are able to crawl it, then we can return that in our search results,” Google’s Matt Cutts said in a video.

 

Do you need to maintain a presence on all social sites? Not necessarily. Choose only those widely used by your target audience. You can have an account on 2 or 3 platforms. Facebook is more popular among baby boomers than millennials, who prefer Instagram. Generation Z, or the post-millennials, are heavy Snapchat users.

 

5. Be present, be responsive

Off-page SEO Techniques

Photo courtesy of Burst via Pexels

 

Maintaining a presence in social networks means that you need to “have a presence.” As a blogger, your primary product is your posts. If you’re delivering a quality product, your customers will continue consuming your content and share these within their own circles. Unsatisfied customers generally have two ways of expressing their dissatisfaction: writing you a complaint or leaving you silently. The former will give you a chance to redeem yourself; for the latter, it is just a shut door.

A responsive social media presence can aid in putting out the fire at its initial stages. Acknowledge the complaint, regardless of its validity, and take control of the situation. Address the issue offline. What’s important is that you let people know that their feedback matters. Always be proactive.

 

A responsive presence puts a human face on your brand. J.K. Rowling has been breaking records as one of the bestselling authors of our time, but her following gained greater strength, thanks to her active Twitter account (Yes, she takes the time to answer tweets and direct messages whenever she can!).

 

There are so many bloggers today. There are even more blogs created every day. Frankly, anybody with an Internet connection can start a blogging or content creation career. You’re facing a difficult challenge: standing out from the rest. But this task is not insurmountable. You have tested tools readily available at your disposal. Explore content marketing services and SEO techniques including on-page SEO tactics and off-page SEO techniques.  

Author Bio: Anna Rodriguez is a manager and a passionate writer. She writes about investment, home improvement, green sustainability, business and tech innovations. She owns Homey Guide Blog. You can follow her at @annrodriguez021.

Readers, please share so other website creators wishing to increase their search engine traffic discover Anna’s off-page SEO techniques.

I look forward to your views in the comments section: Do you have any effective off-page SEO techniques you can share?

 

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  1. Jane at 8:21 am

    Hey Anna,

    Those are some crucial, wonderful tips. Backlinks play a very important role in boosting a site’s SEO – and it is also one of the most crucial off-page SEO stuff that a blogger has to take care of.

    Writing a good guest post, being present in social media and also on other blogs by leaving comments are great ways to get backlinks – not just backlinks but also to boost brand authority.

    Thanks for the wonderful post.

    Cheers,
    Jane.
    Jane recently posted…How to disable trackbacks and pingbacks on your WordPress website?My Profile

    • Janice Wald at 3:43 pm

      Hi Jane,
      I go in spurts regarding leaving commenting on a blog depending on how busy I get, but when I do, I find it pays off. Thanks for writing.
      Janice

    • Maruf Hasan at 9:51 am

      Hello,
      Writing a good guest post in not enough to get Backlink now these days. I am doing SEO since last 5 years. You may knock me to get some lucrative techniques of SEO.

  2. Giovanni Zappavigna at 6:19 pm

    Hey Anna,

    Fantastic Content, Especially the backlinks part, they are crucial for SEO. I’ve had my blog for a year now, and I’m still working hard on high-authority backlinks.

    I’ve tried guest posting, but it is becoming annoying these days. 80% of people I contact want me to pay them to feature my article on their website. I refuse to pay of course. So I put guest posting aside for now, and I try to concentrate on high-quality content and backlinks.

    Once again great article!
    Giovanni Zappavigna recently posted…Best Gaming EarbudsMy Profile

    • Janice Wald at 3:45 pm

      Hi Giovanni,
      I agree. Many people on authority blogs want compensation for letting you post for them.
      You mentioned you concentrate on high-quality backlinks. How do you get those without guest posting? I appreciate you writing back with suggestions.
      Janice

      • Giovanni Zappavigna at 9:04 pm

        Well, I have 2 ways.

        First one creating awesome infographics and do some outreach so your infographic can be featured on quality sites.

        Second, similar to the first one but you could outreach blogs in your niche and ask them if they can feature your article on their site.
        Giovanni Zappavigna recently posted…Best Gaming EarbudsMy Profile

  3. Frank Gainsford at 5:28 am

    Hi, thanx fir a great read duscussing Sezr h Ebgine Optimisation within the off page en ironmrnt. This is sn awful lot more i portant than most mzrketers will ever tell you, coz ghdy have not taken the time go understand the GOOGLE HUMMING BIRD ALGORITHM.

    The humming bird algo came into existence in August / September 2013, and introduced the issues of SEMANTIC MARKETING to the sesrch induxtry as a whole. Basicaly your off page, but still online marketing efforts are used by search engines to add certain trust factor signals to the online content which has in bound links, accorcing to the SEMANTIC MATCHING between the two sides of the link. It thus follows that the semantic linkages within your comment streams of your social media posts, along with any links that expand the conversation are investigated by a search engine for semsntic Linkages and othdr dibital truxt signals, wnich are used to invluence a host if other vzribles within the SEO LAND SCAPE.

    I have written a out this on my blog here http://4ubrand.blogspot.co.za/2016/08/what-is-semantic-search-and-why-should.html?m=1

    This poxt elz ourztes on this further here http://4ubrand.blogspot.co.za/2016/06/the-influence-of-your-semantic-footprint.html?m=1

    • Janice Wald at 3:53 pm

      Hi Frank,
      Thank you for bringing us your knowledge about the value of Off-page optimization. I’ve bookmarked both your articles for later reading.
      Janice

    • Janice Wald at 3:49 pm

      Hi Frank,
      How great to see you here! Thanks for visiting my blog! Your comments ended up in the Spam folder, but I’ve fished them out.
      Janice

  4. Kayode at 10:00 pm

    HI WALD,excellent post.Off-page SEO is very important and Google put more weight on it in the ranking factors.To get high quality backlinks is very difficult,and I am sure this post will be of help to get better result when it comes to off-page SEO. Thanks for sharing

    • Janice Wald at 4:39 pm

      Hi Kayode,
      After reading your comments about the importance of off-page optimization, I reviewed my guest author’s article to make sure I’m doing everything she recommends.
      Question about getting high-quality backlinks:
      Anna wrote in her post that getting links from low-quality sites could actually hurt us. How can we help who links to us? How can we help it if low-quality sites link to us? You commented about getting backlinks, so I thought you’d know. Thanks for commenting.
      Janice

    • Janice Wald at 4:41 pm

      Hi Nicky,
      Thanks for your comments about how to boost off-page SEO. Most people are commenting about my guest author’s tip regarding how to get backlinks. I’ve been able to get backlinks, happily. From sites with a higher DA than mine? Any tips for how to do that? Thanks,
      Janice

    • Janice Wald at 4:42 pm

      Hi Cloud-Based,
      I appreciate you writing to tell me you enjoyed my guest author’s post about off-page SEO
      Janice.

  5. Paul Lugg at 9:28 am

    This is a great post full of some really useful tips, knowing where to create your backlinks is very important.

    Thank you for sharing this with us.

    • Janice Wald at 4:48 pm

      Hi Paul,
      Your comments have inspired me to try to get links from Warrior Forum and other high-quality sites.
      Janice

  6. Freddy G. Cabrera at 12:42 pm

    Hey Anna!

    Great tips on off-page SEO. When it comes to SEO for my blog I try to keep it simple. Of course, you have to invest in your education and know exactly how everything works and what you should do (to rank high).

    Once you know all of this, then you can create an action-plan to follow. This is what I do myself. Off-Page SEO is pretty much all about Backlinks (unique votes for your blog site). They do act like “votes” to the search engines, the more of these you have the better. Of course they have to be of high quality and relevant to your site.

    Here’s a few things I do to get some good backlinks; I do a lot of blog commenting, guest posting, and I like to blog on content community sites like Quora.com and LinkedIn.com.

    It’s not rocket science! 🙂

    Thanks for sharing this!

    Cheers! 😀
    Freddy G. Cabrera recently posted…How to Create A Blog Schedule So You Can Focus On Blog GrowthMy Profile

    • Janice Wald at 4:53 pm

      Hi Freddy,
      Question: I answer questions on Quora. People click the links I leave in my answers and come to my site. Is that the same as blogging there? Will leaving my links at Quora help my off-page SEO? I’ve wondered. I am following many of your topics at Quora.
      Thanks,
      Janice

      • Freddy G. Cabrera at 6:39 pm

        Hey Janice!

        Answering questions on such sites is like Micro-Blogging. Which is just another form of Content Marketing. You can actually create a blog on Quora.com and help the audience there through that mini blog. That is what I’m doing now.

        Now, regarding SEO, link from Quora.com are No-Follow. This means they don’t really matter to the search engines. I would only use Quora to share more value and gain new readers to my internet marketing blog. If you are getting traffic from there, I would suggest to keep doing it and always look to improve to get even better results.

        Hope this helps! 😀

        I’ll see you around Quora!
        Freddy G. Cabrera recently posted…How to Create A Blog Schedule So You Can Focus On Blog GrowthMy Profile

  7. M.Mairaj at 12:08 am

    Hello, Janice,

    Nobody neglect the vital role of authority backlinks. You have shared some spectacular information which is handy in this scenario. Indeed guest posting is an authentic way to get some qualitative backlinks for our websites and blogs.

    It is also a great way to increase brand authority and to connect with different well-known bloggers around the world.

    Many thanks for wonderful share 🙂

    Warm Regard’s

    M.Mairaj
    M.Mairaj recently posted…Easy Smooth Skin Photoshop Tutorial For BeginnersMy Profile

  8. Moss at 12:41 am

    Hi Anna & Janice,

    This another great article, full of interesting tips for bloggers and content creators.

    Creating Backlinks, for instance is an excellent way to up your SEO and improve visibility. However, as mentioned, creating backlinks on authority sites is the way to go. Why?
    Authority sites already have massive readership from where you can leverage and attract them to your website or blog.

    Matter of fact, I once read a couple post of a client who ashamed me to creatine articles for his site. After reading a few of his post, I found out the the links are linked to low quality sites that has no traffic.

    I offered to help, by researching and relinking back to authority site. The result was amazing.

    Guest posting is phenomenal, that’s why we all want to guest post at every opportunity.

    Another area that works well with backlinks is to connect and build relationships with influencers because they can help you accumulate positive signals and interactions for your brand.

    So please, if your guest blogging only to create backlinks, you need to stop.
    Use guest blogging also to create mutual relationships with the experts, influencers and those in authority in your niche, the benefits are amazing.

    Thanks so much for sharing.

    • Janice Wald at 2:21 pm

      Hi Moss,
      These were incredible comments! They could be a mini-blog post. Seriously, you should expand this into a blog post.
      Regarding guest posting:
      I’ve had mixed results. I don’t find my DA and my email list are that much better for the experiences. My list may grow a little but not much.
      However, thanks to Twitter, I have been able to grow my relationships with you, Ryan Biddlph, and other influencers which have helped me greatly. Insightful comments! Thanks for leaving them!
      Janice
      Janice Wald recently posted…How to Boost Your SEO and Conversion Rate: Speed Up WordPressMy Profile

      • Moss at 2:37 am

        Hi Janice,

        Thanks for your positive response and for your suggestion to expand on the subject.
        I surely will expand on it. It will be a good read. Thank you once again.

  9. Jav at 10:00 pm

    Thank you for explaning everything in details! This has helped me a lot! I will consider guest posting soon.

  10. Rajesh at 7:21 am

    Hi Janice,

    SEO is extremely important for the visibility of a website. Most people go to great lengths to build and regulate their on-page SEO tactics. However, when it comes to off-page SEO, many people ignore it. Off-page SEO is equally important, and to use the right platform for that is vital.
    I agree what you said about the backlinks. Backlinks are extremely important, but those need to come from a good source, else the website can be at stake.

    Thanks for this exceptional article!

  11. Joseph at 2:22 am

    Good Post.!

    Worth to read this article and follow these techniques to boost-up my seo skills.

    Thanks for sharing.!

  12. Joyce Blass at 6:11 pm

    Very useful tips! Some SEO techniques are so demanding. You need to have determination and patience to be able to do it. But if you got a good traffic, then all of it is worth it!

    • Janice Wald at 9:38 pm

      Hi Joyce,
      I agree completely. I might spend 30 minutes researching focus keywords. Then, when I get organic traffic, I feel it was all worth it. Thanks for writing. I see your blog is SEO Hacker. I appreciate your comments. You must be pretty knowledgeable about SEO.
      Janice
      Janice Wald recently posted…Inspire Me Monday Linky Party #161My Profile

  13. Naveen Sharma at 10:42 pm

    Hi Anna,

    Very informative article. Among the huge number of blogs that already exist and are being created everyday, the problem of getting readers interested is a serious one. There is a need for ways to stand out.

    Though we start with on-page SEO, additional boost is provided by off-page SEO and you have given a detailed view of it. If followed step-by-step in a consistent manner we can get the results we want.

    Thanks for sharing the tips with us. Have a great day!

    -Naveen

  14. Danish Yousafzai at 2:58 am

    Great article by Anna Rodriguez realy realy helpful and informative mos of the newbie dont know about the basic off page SEO. But one thing that understanding the essential of SEO is more critical than to learn On Page and Off Page seo directly. Off page/On Page SEO is much the same as a drop of water from SEO.

    • Janice Wald at 9:09 am

      Hi Danish,
      When you say the essentials, are you referring to domain authority rankings and link building? Thank you for commenting on my article. Where did you find it may I ask? I always wonder.
      Janice

  15. On Page SEO at 4:01 am

    Hi such a nice article when i am searching about seo i am then i reached on your website you have such a nice and helpful content .Thanks for sharing a helpful article with us.

  16. Stalin at 9:00 pm

    Thanks, your write up is really insightful.

    In SEO, Off page is important factor to grow your search traffic. As you said,Guest post is really very effective techniques to get authoritative backlinks. I will definatly try this techniques to incrase traffic on my website.

    Keep it up.

  17. mohsin at 4:05 am

    Unique information always attract the readers so write on unique topic but i like your website because of alexe rank is very good

  18. rishi at 12:45 am

    The great topic it will help us to improve our SEO skills.
    with, branding and animation video can help to increase traffic

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  21. Naveed at 11:57 pm

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