Off-page SEO techniques are more important than ever if you want to increase web traffic.
Update: These off-page SEO techniques are still relevant in 2020.
This is due to the emphasis Google places on links to a blog.
Did you know there are 3 types of links?
Inbound, outbound, and external.
This post will discuss inbound links, also known as off-page SEO techniques.
Google still judges your website’s worth by the number of links pointing to it.
Of course, you can create quality content and hope people notice and link to you.
Wouldn’t it be better if you could control your own fate (or your website’s Domain Authority) and link to your blog from other sites, sites with higher DAs, yourself?
Reasons for blogging at other websites vary. One of them is to create links from high-quality blogs back to your blog or website in order to boost your SEO.
This post will offer link building strategies effective in 2019. By the time you’re done reading this post, you’ll know which off page search engine optimization techniques work and which off page SEO techniques to avoid.
Consider this post a guide to current link building strategies. Some of these tips are more obscure methods while others are more common free backlink builder methods.
Bring on the off page SEO techniques for 2019 you can use to increase traffic.
Do you know how I monetize?
Selling sponsored posts with external links is one of the ways I make money blogging.
How can you get links to your site so you can have a strong DA too?
It’s actually easy.
When you promote your blog, you leave your link. These are off-site optimization techniques because you’re optimizing your SEO off your blog.
It’s win-win for you. Your blog gets exposure and you get more links to your site.
Even if you don’t get website traffic initially, your SEO improves which could lead to traffic from Google and other search engines.
Off Page SEO Techniques 2019
Note: Writing at the websites on these lists will help your SEO more if a link from these sites is better than yours.
A link is considered to be a better link than yours if the Domain Authority ranking of the site is better than your Domain Authority Ranking.
Domain Authority is a metric developed by Moz. The metric is used as a way to compare websites.
How to figure out the Domain Authority of your site and the Domain Authority of these sites:
Step 1: Go to https://moz.com/researchtools/ose/ and enter your website URL where prompted. You will find out your Domain Authority.
A link from another blog is good, but a link from a blog or website with a higher Domain Authority than you have is great! For this reason, I’m including the Domain Authority of many of the websites that allow you to publish and link back to your own site.
These sites are similar to content curation sites, where you store, or curate, your content. They are also similar to social bookmarking websites, where you save, or bookmark, articles.
Many of the websites on this list are also social media sites. The Pure Residuals blog says social signals matter. Google notices all your links even from social media sites.
Moz agrees you should leave your links at social media sites and it will positively impact your SEO.
These sites allow you to curate or syndicate your already published content:
Medium.com has a high DA of 94. It takes me seconds to post to Medium. I get a strong link to my site. Medium also sends me traffic.
I post my articles in LinkedIn groups. They have groups for all kinds of interests.
Pinning to Pinterest will give your site a link from Pinterest which has a high Domain Authority ranking.
Adding your blog post to a Flipboard magazine will help boost your blog’s SEO as well as have the potential to get your site swarms of traffic from Flipboard.
Quora has a Domain Authority Ranking of 90. Out of a possible 100, 90 is extremely high.
I have fun answering questions about topics in my niche at Quora. Many people report the same. Quora helps boost your credibility and gets you a strong link to your blog. Note: Quora will label you a spammer if you don’t leave a link relevant to your answer.
DrumUp has a DA of 53. In addition to being a place to curate, DrumUp has a Twitter scheduler. When you make an account, DrumUp sends you excellent blog post articles.
I use DrumUp in conjunction with Scoop.it. You’ll receive a strong link when you curate at Scoop.it. Scoop.it only allows 50 links to be left there. However, I just delete my links and start over when I near 50.
I stopped promoting at GrowthHackers.com for a long time. Then, something reminded me of the quality of the link I get when I promote there, so I recently returned.
Do you want to make money while you promote? Steemit shares its advertising revenue with you.
Snapzu UPDATE: Snapzu folded in 2019
This site still has yet to find its momentum as far as traffic generation potential. However, I read we’ll get a strong link from Snapzu, so I promote at Snapzu.com
You’ll get a dofollow if your link gets clicked twice from Reddit. In addition to boosting your SEO, Reddit has the potential to bring you boatloads of traffic.
BizSugar has all sorts of threads for various niches. For example, you can post in the Success Stories thread and others.
YouTube has a strong DA. If you present your content in video form, in the description of the video, link to your article.
2. CMS: Content Management Systems That Require Original Content
Some of these sites are on both lists. There is a reason for this overlap: Some sites let you curate your content and also let you publish original content.
You can publish original content and leave your blog post links on these websites:
Ezine UPDATE: Ezine no longer responds. I know someone else struggling with Ezine. We both gave up trying to use the site.
I enjoy blogging at Ezine. They suggest the article topics so I don’t have to think of them. I claim a topic so no one else can and then write the article at my leisure. When they publish your writing, they send you a badge to put on your site.
Read my experiences blogging at Lifehack.
Virily is also a revenue-sharing site. Read more information about Virily blogging.
I have blogged on all these sites. All but Hubpages published my original writing. Hubpages wanted me to go to boot camp but I passed.
In order to leave your link at a forum with a high Domain Authority ranking, you need to know where the forums are.
Bill Belew’s forum
Both the 99TechPost blog and the ShoutMeLoud blog published lists of forums with high dofollow links back to your blog.
[Read more information about forum posting.]
3. Create Link-Worthy Content
This is the most-time consuming tip.
In order to create blog content bloggers in your niche will want to link to, you need to create quality content. In this case, quality means in-depth and helpful.
How “in-depth” is in-depth? Opinions vary. I’ve heard some bloggers recommend at least 2,000 words and other bloggers recommend higher.
These articles tend to get more comments and higher rankings.
I will offer an example. When WordPress switched its editor to Gutenberg, I predicted there were stressed bloggers. I wrote a Gutenberg tutorial many people linked to.
4. Link Reciprocation
Important off page SEO Techniques involving link swaps:
Don’t have a two-way link swap.
Only reciprocate with people with quality relevant links.
People recommend linking to authority blogs. They will discover your blog that way and possibly link back to you.
However, there is another benefit: Your content will gain credibility by linking to authority sites– both with your readers and with Google.
[Note: If you are looking for people who would be interested in link exchanges, Mostly Blogging has a Link Exchange.]
5. Blog Comment
Blog Networking is good blogging practice even if you’re not trying to boost your SEO with link building from sites with a high DA.
The 99 Tech Blog Published 200 blogs with a high DA where you can network. If you leave comments on the blog, you’ll get a dofollow link from a site with a high DA.
6. Guest Post
Writing on other blogs is always good blog practice. You’ll expose your writing to a whole new audience. One criterion for guest posting should be your ability to leave your link in the article. Most blogs allow at least one even if it’s only in your author bio.
The 99 Tech Blog published a list of blogs with a high Domain Authority Ranking that allow guest posting.
7. Participate in Expert Interviews
Often, people who conduct expert interviews have blogs with a decent DA rank. You’ll get a link to your blog and a possibility for traffic and new subscribers. You’ll also boost your credibility in your niche when people see you in an interview. Many expert interviews rank on Google.
Where to find opportunities? You can find them anywhere. Lately, I’ve seen more people looking for people to take part on Facebook.
8. Publish Expert Interviews
Many people publish the interview they participated in on their blog. They’ll link back to your site with the name of your article or blog as the anchor text. I should know. I link to many of the interviews I’ve been included in on my About page.
If you’d like to see my format for listing them, scroll down to Interviews (Among Others).
9. Contribute to HARO
Click I’m a Source.
I enjoy contributing to HARO (Help a Reporter Out).
I explain why I’m qualified to offer the reporter a soundbite.
Then, I give my pitch with the answer.
Next, I give my contact information including my name, blog, phone number, and Twitter handle.
Has my pitch ever been chosen by a HARO reporter? Yes, several times!
Link Building Strategies to Avoid in 2019
Black Hat Off Page SEO Techniques
From Robin Khokar:
“A web resource’s credibility hinges on quantity and quality of backlinks.”
Robin explains why you should never buy backlinks:
“Why is it risky to promote one’s web resource with the help of backlinks? Because a newbie can get his/her website sanctioned. The fast growth of backlinks, same-type «artificial» anchors, unnatural position, and many other peculiarities a web robot can consider as spam. At the best, a web resource will be dropped down on in the search engine results pages, and at the worst, excluded out of the list in search results.”
Black Hat SEO is always bad.
Other Black Hat Off-Page SEO Techniques:
Link to spammy sites.
Give dofollow links to sites with which you have a financial connection.
Link to unrelated content.
If you want your search engine rankings to improve in 2019, you should avoid using these Black Hat search engine optimization techniques and stick to White Hat SEO.
Wrapping Up: Off Page SEO Techniques
Link Building Strategies are more important than ever. This post gave you a checklist of ways to link to your blog from a high-quality site and boost your standings in the SERPs (Search Engine Results Pages) for free.
You might have seen some websites on this list and been reminded of the lackluster traffic you receive from the site. Remember: This post is about how to boost SEO with off page SEO techniques not how to generate traffic from social media sites.
Now you know how to optimize your posts for search engines off your blog.
Use these hacks to improve your off page SEO techniques and you’ll improve your organic traffic from search engines now and going forward.
Readers, please share this SEO advice so other bloggers and marketers wishing to learn more link building strategies discover this SEO guide for off page SEO techniques.
I look forward to your views in the comments section. Have I forgotten any White Hat Off Page SEO Techniques? Can you recommend any other places to blog? What do you do to improve your SEO strategy?
This post gave off site SEO techniques. You can improve your on page SEO with free SEO tools.