Are you familiar with NLP copywriting rules?
If you are a marketer, you should be.
NLP copywriting relates to Natural Language Processing.
By reading this post, you discover three powerful marketing strategies that result in conversions and sales.
According to Daniel Doan,
“NLP Copywriting techniques are real ways to get people’s attention, play to people’s emotions, and even use positive peer pressure.
These tactics are based around using our natural wants, needs, emotions, and even senses, to essentially generate attention and sales.
NLP can truly help you grow your business.”
Let’s look at a business blog example, the article “How Do You Select Local Movers.” Use this as an example of how to effectively implement NLP Copywriting Rules.
NLP Copywriting Rules: A Textbook Example
The article “How Do You Select Movers” is a textbook example of how to subtly weave content marketing techniques into your sales copy.
Are you ready to make money? Follow this example of NLP copywriting.
How Do You Select Local Movers?
Are you thinking of moving into a new house or office? Are you ready for the effort? Moving your belongings is difficult, however, if you hire or select movers, the process is quick and simple. The professionals will handle the entire furniture removal process and make sure your belongings are secure and safe.
NLP Copywriting Rules #1: “NLP Copywriting techniques are real ways to get people’s attention.”
Example of NLP Copywriting from the article “Are you thinking of moving into a new house or office? Are you ready for the effort?” Questions are powerful ways to get people’s attention and serve as effective hooks.
NLP Copywriting Rules #2: “NLP Copywriting techniques are real ways to… play to people’s emotions.”
Example of NLP Copywriting from the article: “Moving your belongings is difficult.” Sound relatable. Sound like you understand the difficulty of the problem and then go and solve that problem for the reader. This is called the Sticky Blogging Technique.
NLP Copywriting Rules #3: “These tactics are based around using our natural wants, needs…”
Example of NLP Copywriting from the article: “If you hire or select movers, the process is quick and simple. The professionals will handle the entire furniture removal process and make sure your belongings are secure and safe.” What do people want and need? They want and need things that are quick, simple, secure, and safe.
Look at how many times the copywriter mentions “secure” in the following paragraphs:
Professionally trained and experienced moving companies are worth the price of gold. All that is dependent on them is whether they have enough packing materials if the windows will not break your favorite buffet and whether the couch upholstery will revel in the purity of the latest flat. You should take care of smaller furniture such as wardrobes, double beds musical instruments, safes, appliances, and other household objects.
Furniture should be dismantled into its individual parts and then place it in softening or insulating materials. Items should be carefully transported through the stairs and then secured with a strap on the back of the vehicle. Various types of electrical and furniture are put in a certain place and secured using straps to help save space and protect the items. Doan recommended offering a sensory description in your NLP copywriting. “Soft” is a sensory word.
NLP Copywriting Rules #2: “These tactics are based around our natural emotions.”
There’s no need to fret about the weight of your belongings – there are special mechanisms for lowering and lifting pianos or refrigerators. Only professionals are trained to correctly use the straps for loading. They will be able to construct furniture and provide tips on how to put it in the right place. it. Be sure to choose the best moving company for your move.
Did you notice how the copywriter appeals to the emotion of fear?
What are the best ways to choose an appropriate moving firm?
The company goes on to subtly market their moving company in their copywriting:
When selecting a local mover company for short distances it is essential to consider the distance. Most movers will only consider moving within 100 miles of their home. Find out whether local movers in NYC charge per hour or charge a flat rate. Some local movers offer packing services and other materials within their estimate, and some offer them as an extra fee.
What are you looking out for?
- Before you place an order, check the qualifications of the loading company or local moving company. Sometimes loading and unloading services can be offered at extremely affordable prices. This could be an indication of the fact that the individual who loads has neither the experience nor the skills required to do the job. Advertisements that advertise their services at the lowest costs should alert the prospective client to questions about the qualifications and experience of the expert. This appeals to people’s emotion of fear.
- The look of local movers. Anyone who works in this field has to have a solid physique, be clean, and not possess a distinct scent of alcohol. If you are approached by strong men, they are able to be trusted. If your plan to work with your cargo slim and dirty men, it is better to immediately refuse their services. This also appeals to people’s emotion of fear.
- Professional movers must carry straps for lifting, which means that the process of loading and unloading is the most convenient and safe. This appeals to people’s wants.
Look how the bolded words and phrases appeal to people’s wants and needs:
Service providers offer packing and moving services that can save you time and effort on moving days. The reliable movers will know the most effective and efficient methods to pack your dishes, televisions clothing, books, and even the most delicate things. The moving company will also remove your boxes once you arrive at your destination so that you can move more efficiently and faster.
Let your move be easy. You won’t have to think about check-out times when you add cleaning services to your booking. Start your life in your new residence in the best way possible by having your service providers perform thorough cleaning prior to when you move in.
The price for the work of the loader could be per hour or per full day. Prices that are high and efficient service packages allow customers to transport individual pieces of furniture or an entire apartment without spending a lot of money. The company promises the safe removal of your possessions and provides advice at every stage of the move.
NLP Copywriting Rules FAQ
What are the 3 techniques of copywriting?
Get people’s attention, play on their emotions, and appeal to their wants and needs,
Wrapping Up: NLP Copywriting Rules
By reading this post, you discovered three powerful NLP copywriting rules. You also saw an example of these effective copywriting rules being implemented in copy marketing for a moving company.
Bookmark this guide, so when you want to write marketing copy you have these three copywriting rules as well as examples of how to apply them.
Readers, please share so content marketers discover these powerful copywriting rules and discover this analysis in order to write their own effective marketing copy.
Authors: Janice Wald and a Contributing Author
Janice Wald is the founder of MostlyBlogging.com. She is an ebook author, blogger, blogging coach, blogging judge, freelance writer, and speaker. She was nominated as the 2021 and 2019 Best Internet Marketer by the Infinity Blog Awards and in 2017 as the Most Informative Blogger by the London Bloggers Bash. She’s been featured on Small Business Trends, the Huffington Post, and Lifehack.
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