Are you here for natural SEO tips?
Have you ever heard of natural SEO?
If not, you might be wondering, “What is natural SEO?”
Natural SEO is a synonym for organic SEO.
In other words, the natural SEO tips in today’s post are free.
Marketers use two kinds of search engine optimization strategies when trying to generate search engine traffic: natural SEO and paid SEO.
The disadvantage of paid SEO is obvious: It’s costly. If you want to sponsor your post that has a competitive keyword, Google will charge you more for each click than if you sponsored a post with a less competitive keyword.
This is the gist of PPC advertising.
What does PPC mean?
PPC stand for Pay Per Click.
Paying each time someone clicks can add up.
Today’s contributing author explains how you can avoid the cost of PPC advertising by offering you 4 natural SEO tips.
Let’s get started.
How to Write Blogs for SEO Ranking
Contributed Post
Your blog has many purposes. It helps show off your expertise and allows you to keep your readers informed.
It also has a social aspect and is great for networking with other businesses.
Without writing for SEO purposes however, your blog is less likely to get seen as it won’t appear on search engine results (SERPS).
Here some SEO tips from professionals to help you get started today.
How to Boost Your Rankings with Natural SEO
Integrate Keywords
Target the specific keywords and phrases your potential customers are looking up on search engines. Optimize their usage in your content. You can find inspiration for your keywords by checking out your competitors. Use tools like SEMRush to see which keywords are ranking for them.
Google Trends can help you understand what keywords are popular as well. If your searches are on a decline, then you’ll need to change keywords as they’re probably getting you the attention you deserve. Sometimes longer phrases actually work better.
To see where your keywords fall in Google’s Search Engine Results Pages, see this SERPRobot tutorial.
If you need an effective keyword tool that helps you do keyword research as well as beat the competition, consider using the free MozBar, a Google Chrome extension. Here is a MozBar tutorial.
Link to Influential Websites
Link to relevant websites and articles with a bit of prestige. This actually impresses Google and makes it look you’ve done your research and are therefore more legitimate. You’ll also have lots of interesting content to provide to your readers.Â
Host blogger’s comment: Some bloggers erroneously believe if you link to your competitors, you will be giving them an advantage in Google’s SERPs. Not true! Linking to authority sites shows Google you care about your readers. Google gives priority visibility to blogs that improve user experience in this way.
It’s also very beneficial to link to your other blog posts and web pages. This shows the search bots that your content is connected and it improves crawlability. Use keywords in your linking where possible and keep it specific and interesting. Don’t flood your text with too many links, however.
Are you ready for more natural SEO tips?
Longer Posts
Search engines actually prefer longer posts. The basic reasoning behind this is that they have more to work with. Search bots crawl and index your content according to what they find. Try out different types of long-form content. You want to mix it up a little, but make sure it still has value to your readers.Â
Some popular types of long-form content include ultimate guides, research-based articles, and best-of lists. Long-form content should be between 1200-5000 words approx. and use a table of contents page to help navigate your reader where necessary.
See this Mostly Blogging guide to making short posts long.
Video content is also very engaging and effective. Wear branding material where possible in your videos. Get T-shirts with your logo, or even recycled tote bags, check out these at 4allpromos.com. Add video tutorials on your blogs or a podcast, to support your written content.
Host blogger’s comments: Lumen5 is a free service that makes your video for you by pulling from your blog’s RSS feed. Here you will find a Lumen5 tutorial.
Reduce Load Time
If your page is too heavy, it might take a long time to load which means you might lose some potential customers. Imagine when you are searching for something online and you go to open the site, but it’s too slow and you become impatient. The faster your page loads the more likely people will stay on it.
Google also rewards pages for speed and penalizes the slow loading websites. There are ways you can improve your load time. It mostly involves trimming the fat where possible. The Squoosh.app can compress larger photos for you.Â
Host blogger’s comments: I used Squoosh and can recommend the image compressor based on my first-hand experience.
Wrapping Up: Natural SEO
Your ultimate goal should be to create a blog that appeals to both readers and search engines.
Takeaways:
Today’s guest author proved you can generate traffic from Google and other search engines with organic or natural SEO. You don’t have to resort to spending money on Pay Per Click Advertising.
Readers, please share so other marketers discover these four natural SEO tips and save money on PPC advertising.
I look forward to your comments in the comments section. Can you suggest any additional natural SEO tips?
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