How to Easily Write Blogs to Rank for Free, 4 Ways

By: | May 30, 2020 | Tags: , , , , , ,
natural SEO tips

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Are you here for natural SEO tips?

Have you ever heard of natural SEO?

If not, you might be wondering, “What is natural SEO?”

Natural SEO is a synonym for organic SEO.

In other words, the natural SEO tips in today’s post are free.

Marketers use two kinds of search engine optimization strategies when trying to generate search engine traffic: natural SEO and paid SEO.

The disadvantage of paid SEO is obvious: It’s costly. If you want to sponsor your post that has a competitive keyword, Google will charge you more for each click than if you sponsored a post with a less competitive keyword.

This is the gist of PPC advertising.

What does PPC mean?

PPC stand for Pay Per Click.

Paying each time someone clicks can add up.

Today’s contributing author explains how you can avoid the cost of PPC advertising by offering you 4 natural SEO tips.

Let’s get started.

How to Write Blogs for SEO Ranking

Contributed Post

Your blog has many purposes. It helps show off your expertise and allows you to keep your readers informed.

It also has a social aspect and is great for networking with other businesses.

Without writing for SEO purposes however, your blog is less likely to get seen as it won’t appear on search engine results (SERPS).

Here some SEO tips from professionals to help you get started today.

How to Boost Your Rankings with Natural SEO

Integrate Keywords

Target the specific keywords and phrases your potential customers are looking up on search engines. Optimize their usage in your content. You can find inspiration for your keywords by checking out your competitors. Use tools like SEMRush to see which keywords are ranking for them.

Google Trends can help you understand what keywords are popular as well. If your searches are on a decline, then you’ll need to change keywords as they’re probably getting you the attention you deserve. Sometimes longer phrases actually work better.

To see where your keywords fall in Google’s Search Engine Results Pages, see this SERPRobot tutorial.

If you need an effective keyword tool that helps you do keyword research as well as beat the competition, consider using the free MozBar, a Google Chrome extension. Here is a MozBar tutorial.

Link to Influential Websites

Link to relevant websites and articles with a bit of prestige. This actually impresses Google and makes it look you’ve done your research and are therefore more legitimate. You’ll also have lots of interesting content to provide to your readers. 

Host blogger’s comment: Some bloggers erroneously believe if you link to your competitors, you will be giving them an advantage in Google’s SERPs. Not true! Linking to authority sites shows Google you care about your readers. Google gives priority visibility to blogs that improve user experience in this way.

It’s also very beneficial to link to your other blog posts and web pages. This shows the search bots that your content is connected and it improves crawlability. Use keywords in your linking where possible and keep it specific and interesting. Don’t flood your text with too many links, however.

Are you ready for more natural SEO tips?

Longer Posts

Search engines actually prefer longer posts. The basic reasoning behind this is that they have more to work with. Search bots crawl and index your content according to what they find. Try out different types of long-form content. You want to mix it up a little, but make sure it still has value to your readers. 

Some popular types of long-form content include ultimate guides, research-based articles, and best-of lists. Long-form content should be between 1200-5000 words approx. and use a table of contents page to help navigate your reader where necessary.

See this Mostly Blogging guide to making short posts long.

Video content is also very engaging and effective. Wear branding material where possible in your videos. Get T-shirts with your logo, or even recycled tote bags, check out these at 4allpromos.com. Add video tutorials on your blogs or a podcast, to support your written content.

Host blogger’s comments: Lumen5 is a free service that makes your video for you by pulling from your blog’s RSS feed. Here you will find a Lumen5 tutorial.

Reduce Load Time

If your page is too heavy, it might take a long time to load which means you might lose some potential customers. Imagine when you are searching for something online and you go to open the site, but it’s too slow and you become impatient. The faster your page loads the more likely people will stay on it.

Google also rewards pages for speed and penalizes the slow loading websites. There are ways you can improve your load time. It mostly involves trimming the fat where possible. The Squoosh.app can compress larger photos for you. 

Host blogger’s comments: I used Squoosh and can recommend the image compressor based on my first-hand experience.

Wrapping Up: Natural SEO

Your ultimate goal should be to create a blog that appeals to both readers and search engines.

Takeaways:

Today’s guest author proved you can generate traffic from Google and other search engines with organic or natural SEO. You don’t have to resort to spending money on Pay Per Click Advertising.

Readers, please share so other marketers discover these four natural SEO tips and save money on PPC advertising.

I look forward to your comments in the comments section. Can you suggest any additional natural SEO tips?

This post was made possible by the support of our readers.

  1. Arshdeep Singh

    Thanks for sharing such great information with us.I think now I will be able to rank my blog posts in google. I really love your way of writing blog posts too. Just a small advice for you. Please change the background image, instead use simple solid colours like white or peach.
    Regards

    • Janice Wald

      Hi,
      Blue is my predominant color. Also, since the text is surrounded by white, I don’t see the problem. Thanks for your input, though.
      Janice

  2. Mike

    Hi Janice,

    Thank you for the great post. I have two questions for you.

    1) I am just wondering if I can link to my other websites as many times as I wish.

    2) Is there a maximum number of times that I can link to a popular website of I should do it for just one post. That is, say I want to link to your website and I have 20 articles on my website, can I place a link to your website on each of these articles?

    Regards
    Mike.

    • Janice Wald

      Hi Mike,
      Thank you for the compliments!
      Answer 1: Link to your websites from where? Are you talking about linking your websites to each other? Or, are you talking about linking to your website from high authority sites such as Quora? Or, linking to your website from social media sites when you promote? Google does reward links to your sites but especially stresses a variety of quality links more than links from the same place.
      2. Regarding linking in the post: Internal links inside your blog from one article to another: Two links is a good number to aim for depending on the length of the post.
      External links inside one post: Again, two is a good number to aim for depending on the length of the post.
      I don’t think Google will penalize you for linking out to high authority sites to support your facts, but if you want a number to keep in mind, I’d recommend two.
      Thanks for your questions.
      Janice

  3. Pubiway

    Hello Janice, I also agree, it is not a problem when we give a link to a competitor’s site as long as it is relevant and has authority so that it is more convincing to our readers.

    • Janice Wald

      Hi Pubiway,
      Thanks for writing to us with this validation. I’m happy you felt I gave the commenter valid advice.
      Janice

  4. Bella X

    I only do organic SEO for my site cause for my industry PPC is not allowed. So I do natural SEO for my site – directory submission, Quora, blog, plurk, scoop it and few others to get links. I really agree with you that organic SEO is better and save cost as well.

    • Janice Wald

      Hi Bella,
      Great to see you. May I ask what is your industry that you’re not allowed to do PPC?
      I also submit to Quora and Scoop.it. I never heard of Plurk.
      Thanks for commenting that you agree with these tips about the value of natural SEO.
      Janice

  5. Brijesh kumar Chaudhary

    HI,
    Thanks for sharing a grateful amazing article.
    its help me to get rank in google

  6. Owenayuk

    Longer post? Oh, now I realized what what you mean. That means more relevant words means more relevant keywords. I am glad I stumbled on this helpful piece of info I need to grow my blog. Thanks.

    • Janice Wald

      Yes! Well-put! The more content, the more help you give your readers. In addition, you definitely have the chance to rank for more keywords.
      Thanks for commenting.
      Janice

  7. Prabhakar Alok

    Thank You so much for sharing this article. its help me lot means a lot to rank my blog on google.

  8. Humayun Chemicals

    Many people write blogs for SEO purposes or for Google but one must write for the reader a human being as now Google is smart enough to deduct what content is best for human reading and how authentic the information is.

  9. sudip samaddar

    Hi Janice,

    First of all thanks for writing even under this Covid 19 impact. I pray lord that you and your readers stay safe and healthy.

    I have been trying 3 years to run through PPC as i found that organic is too time consuming. But it was in this lockdown period that I started. I started it from the very first day. I am trying to follow all the renowned boggers and put their suggestion to practice.

    Since I not techie, I have alligned my software team to teach me “how use a table of contents page” . How to make content table. I use wordpress.

    Thanks and will keep waiting for your new post.

    • Janice Wald

      Do you use WordPress.org? I use the lucky WP table of contents plug-in.

      • sudip samaddar

        i am bit novice on this. tomorrow I will check with my tech team.
        Thanks for this : lucky WP table of contents plug-in.

        Beautiful part of modern world. We just emeet few mins ago and you have something to help me. I will remain obliged.

        • Janice Wald

          My pleasure. When you are self hosted, there are plug-ins for everything!

  10. Amit Garg

    Hi

    Such an amazing post.

    You have shared some of the useful tips to make a website shine on Google SERP.

    Like you said, there should be 1-2 targeted keywords.

    Link to Influential Websites also plays an important role, like internal linking, backlinks.

    Some studies have shown longer posts usually rank better.

    Reducing page load timings helps in overall better user experience.

    Thanks for sharing

    • Janice Wald

      Hi. Amit,
      Your SEO strategies are spot on. Thank you for contributing to the discussion by suggesting them.
      Janice

  11. Sanjeev

    Hi Janice,

    I totally agree that natural SEO is always better and backlinks from high authority websites are very important for ranking higher in SERP. But I wasn’t aware that linking to high authority competitor websites also helped. Thanks for making this point. What about infographics? While they are great to put across a point to the readers, how does google view it in terms of SEO? for eg. If I have a page with 80 % infographics & 20 % text or vice versa. Which one is better for better SEO?

    • Janice Wald

      Hi Sarjeev,
      Google likes us to link out to high authority sites to improve the reader experience. Giving them resources like external links shows we care about the user experience and gives us credibility with Google.
      Regarding your questions. Google gives priority to long-form content. I just listened to a Neil Patel video yesterday that you can’t fill a post with images and hope it will rank. The images should supplement, not replace the text.
      Regarding infographics: They are supposed to help SEO for this reason:
      If someone asks you for the code to put your infographic on their site, or links to you since they like your infographic, your SEO will rise.
      I stopped using them years ago when I didn’t see much ROI. I have a post coming out within the month using an old infographic though.
      I hope I answered your questions. Thanks for reaching out.
      Janice

  12. Kamran Ali

    yeah natural SEO is always better because it helps to ranking always. but paid SEO will finish early.

  13. Touni zino

    I have been writing for a while.. SEO is tough but when you know how to deal with you’ll be amazed by the result.. talking about SEO
    since everybody is using YOAST. I’ve recently switched so rank math and I see that it’s very helpful..
    do you have any idea about it?

  14. Future

    I have been very hard SEO in recent years. And it had good results when it ranked 1st in google. Thank you

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