8 Things You Need to Know for Monetizing Instagram in 2020

By: | January 9, 2018 | Tags: , , , , , , |

Monetizing Instagram!


Monetizing Instagram helps you discover your creative side while making money.

Let’s get started! Bring on the monetizing Instagram strategies!

Monetizing Instagram

Are you interested in monetizing Instagram?

I bet you are or you wouldn’t be here.

You’ve come to the right place.

Do you want to guess how much money some Instagrammers make?

Did you guess?

I heard as high as $75,000 for one Instagram post.

$75,000 for a few seconds’ worth of work?!

Guest author Bobby Jami is here to explain how you, too, can earn money by monetizing Instagram.

Consider this an update to my popular post 10 Creative Ways To Earn Money On Instagram.

Clearly, interest is high in how monetizing Instagram works.

This interest is not surprising considering recent statistics report there are over 800 million monthly Instagram users.

Apparently, the number rises by 200 million per month.

Brands pay Instagrammers to promote them to their followers.

Bobby’s tips may not help you make $75,000, but they should make monetizing Instagram much easier.

Things You Need to Know for Monetizing Instagram

by Bobby Jami

Over time, news has flown concerning people making money on Instagram. Instagrammers now have huge cash-ins based on the pictures they share every day. This has sent many people searching and yearning to get into this as it’s a profitable venture.

They are similar to YouTubers, bloggers, and anyone who has that skill to assemble an audience for what they produce. Instagrammers have the influence and the outreach to the people, which is a major asset required by companies to amass their markets.

These two points together offer a cutting edge for Instagrammers to explore diverse and multiple streams of potential avenues for revenue.

Facebook launching this photo app in 2010 caused a lot of eyebrow-raising. Second to Facebook in size, Instagram has over 800 million users; of course, Snapchat and Twitter don’t compete with this. Will this amount of users, the app became an open multination virtual market, a tool many businesses need in meeting their targets.

June 2020 Update: Instagram has one billion users.

How Many Followers are Needed?

This question often comes up in discussions about monetizing Instagram.

Now, a common question that arises is What is the expected number of followers? This is very simple as you do not need many followers.

Moreover, there are some marketplaces for those users who want to buy and sell Instagram accounts. However, buying an Instagram account with a decent number of followers is not the end of the story.

Posting quality and engaging content is the key to grabbing the brand’s attention.

Your competitive edge when it comes to monetizing Instagram will depend on the following factors:

  • The engagement of your followers. This will determine how many engaged customers you will have. Take note: Having hundreds of fake followers won’t give you a market.
  • The niche you explore as there are many different niches. Some include; beauty, fashion, food, app development, and fitness. These are the most popular and have more hashtags.

The paradox is, while those with millions of posts are sharing photos, those with hundreds and having a purpose are making a profit.

How to Earn via Instagram

According to new marketing researchers, there are 50 small business ideas that you can start on Instagram in order to monetize your Instagram blog. Based on your unique market content on Instagram, your commitment and your sort of audience, these are some tips on making money.

  • Do commission selling, thus selling different brand products
  • Become an affiliate
  • Selling and creating digital and or physical products.
  • Offer a paid service
  • Do sponsored posts for brands you know will attract your audience
  • Sell photography

If you’ve noticed, you can chase different and many income streams without affecting another so long as you are devoted and able to manage.

I am going to itemise the most common approach which is doing influencer partnering with brands.

Working for Brands with Sponsored Posts

Anyone referred to as an influencer is someone who has built an online reputation for sharing and doing many interesting things online. Such people usually have a lot of influence and to people, they tend to be trendsetters, trusted experts, and tastemakers of which their opinions on their online brand specialty are respected.

Many brands find it difficult to compete in the market thus they tend to hire influencers to send out sponsored posts with their products and services. Keep in mind they don’t want just the size of your account but to gain trust from your audience.

Getting a balance of your revenue and integrity as the creator and the influencer is somehow challenging. One who does not depend on income from Instagram to stay adrift will have the freedom to be selective of brands to work with, likewise, the brands being selective of those to work with.

How Much to Charge as an Influencer

Influencer deals involve the creation of content, which typically includes the permission to use a brand in an ad. These deals tend to be negotiable and can include a campaign for either a free product, fee, gift, service, or a promise of exposure.

Have in mind when negotiating, you are offering access to your audience. A survey of over 5000 people in the business indicates that about 42% will charge between $200 and $400 per post.

Finding Brands to Work With

For those who are already established, the brands will probably find you. Nevertheless, you can still look for brands to work with on a similar level like you. That is in terms of values and personality. This is important so your audience doesn’t think low of you.

These are some methods you could use:

  • Famebit; by connecting your blog, YouTube channel and Instagram page and other social platforms to create influencer cards. This lets you reach out to many brands and meeting their desires.
  • Hashtag paid; this is good for influencers with over thousands of users. They could list themselves on Tribe marketplace to get an opportunity to work with choice brands.
  • Hey Influencers; The perfect marketplace for Instagram bloggers who love to create content for big brands. It’s one of the well-paid platforms of creative influencers. UPDATE January 2020: The Hey Influencers link isn’t working leading me to believe the site has folded. Fortunately, there are many other ways of monetizing Instagram listed here.
  • Tribe; It’s one of the most well-known influencer marketing tools for brands and influencers. You can find many influencers among different types of niches and social media platforms like Facebook, Instagram, and Twitter.
  • Influence.co At Influence.co, you can search for digital marketing influencers to work with. For a price, these influencers will give you exposure. Find people in your niche to extend your reach here. Influence.co is an influencer marketplace. Their metrics, such as percent of engagement, is available here. When you find an influencer you want to work with, create a job. Influencers apply to work with you! Then, organize lists to keep them organized.

Becoming an Affiliate

An affiliate gives you the advantage of making invested sales. With Instagram making plans to make links to Instagram stories, this will spur new opportunities for influencers. As of now, you can just focus on an affiliate link at a time.

Reasons for Influencer Marketing

With influencer marketing rapidly sprouting, many had in mind it was a fad that will suddenly vanish, rather, the reverse is true. At its current growth, influencer marketing isn’t showing any signs of closing. Below are important points for influencer marketing.

  • It is a quicker and to an extent a good means used by companies to quickly target their audience.
  • Very efficient in getting to the target market.
  • Provides an alternative to paid ads, plus its efficient.
  • Better brand positioning strategy and brand image development
  • Offers high return on investment due to targeted exposure.
  • Safe to market products and services especially with the use of trusted individuals in the industry.

The Future of Influencer Marketing

With the current growth rate of influencer marketing, we know it is going to stay. Staying implies it will definitely have an impact. There are many examples of celebrities making use of brands and putting up pictures of them. Try to forecast the future of this marketing strategy

  • We will see the development of influencer agencies rather than personal influencers.
  • Will be easy to connect with influencers as the power of Tier 2 influencers will grow.
  • A tremendous rise in the amount of social media channels.
  • Better platforms to get authentic influencers and
  • Professional marketers with educational qualification getting into the field of influencing.

The coming of influencer marketing is just the perfect strategy to get its maximum target by getting extremely close to its customers and practice the most effective type of marketing, personal selling in a stylish, effective and efficient manner.

Readers, please share so other Instagram users learn Bobby’s tips for monetizing Instagram.

I look forward to your views in the comment section: Are you already monetizing using Instagram? Do you have any tips you can add for monetizing Instagram?

This post was made possible by the support of our readers.


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  1. Ryoma Sakamoto.Japan

    Thank you for always nice information.
    Current Japan time is midnight.
    New Year’s Day is a very important day for the Japanese people.
    In Japanese, New Year is called “oshougatsu”, and the very first day of the year is called “gantan”.
    People decorate their houses with special decorations.
    “Kadomatsu”, two groups of bamboo to place in front of the entrance; “shimenawa”, a sacred straw rope to protect the door; and “kagamimochi, round, piled up mochi (rice cakes) to appreciate and eat as a token of wellbeing.
    Families with young children often send New Year’s Cards with a family photo or a picture of their children.

  2. Ansari institute

    hi,Janice Wald
    I went through your article, I really liked it .You gave very detail information about instagram.I would like follow you regularly. Your blogs give me very nice and useful information.

  3. Jeanette S. Hall

    Going through this post unfortunately was a little disheartening because I lack the number of followers to qualify for any of the chances at a pay-out. Went a head and book marked the sites for the future! Can only hope.

    Good to know that there are entities that see our work as worth something to other people!

    • Bobby Jami

      Thanks for participating, actually they are some effective ways to gain followers!
      The first thing is quality content then try to engage the target users with your content via some application which interacts with users in your niche!
      Moreover, you can buy an Instagram account with big number followers in the different niche from the platforms that I mentioned in the article.


  4. Moss Clement

    Hi Bobby,

    Your article is most informative, I like it. I do agree with the points in this post. Influencer marketing for example, has gained momentum over the last few years to become a powerful digital marketing asset.

    Brands are leveraging influencer marketing to grow their businesses.Investting in the right influencers or Influencer will be a worthwhile venture.

    You don’t have to go for the mega or macro influencers, start with micro influencers. Furthermore, affiliate marketing, sponsored post, as well as the other tips are great.

    Thanks for sharing Bobby & Janice!

    • Bobby Jami

      Hi Moss,

      You are exactly right, That really depends on your budget of marketing and how well you can spend that marketing budget over the influencers!
      Social media is the biggest market for many small and big businesses these days! Moreover, there are still other ways in the digital marketing such as affiliate marketing, and sponsored post as you mentioned for increasing the sales and effective marketing!


  5. caren gittleman

    you are the BEST! Thanks so much for sharing all of these, I signed up for many of these!

  6. Jitnedra Vaswani

    It’s a nice article. Some great tipa to earn money with relatively less effort. Instagrammers with good number of followers should loom forward to this article to earn a good amount of money. Instagram had come up a long way over the years and the people love it so one can easily earn money through by dedicating some effort and time to it.

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  8. Ajiboye Ariyo

    Great info here. I have quite a following on Instagram and was to find something useful, this article turned out to be just what i need.

    I think shoutcart should be on this list though.

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  10. Acacia

    8 for you for your search for your Instagram that you provide very useful useful for me, thank you very many
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  11. Helen Kelley

    People can also save other users’ photos. Similar to Snapchat, Instagram offers “Stories” which is a series of photos or videos strung together and only lasts 24 hours. Users can remove followers, turn off comments, and like others’ comments. The term “Finsta” applies to accounts kids use under made-up names where they share content they only want to share with certain people. Finsta accounts are also used to post racier content and bully people. While active in the app, a green status dot is visible next to your name — and to your friends — and you can turn that feature off in settings.

    • Janice Wald

      Hi Helen,
      I really have to thank you. I learned a cool trick from reading your comments.
      I’d be busy on Instagram and people would start sending me greetings. “Hello…” etc.
      After reading your comments, I went into settings and unchecked Show Activity Status. I never knew how people knew I was on Instagram or that I could turn it off in Settings.
      I never knew about Finsta either.

  12. ramy

    I would like to suggest to add an option for monetizing the Instagram account by selling it, we’ve recently launched the ability for users to sell their own accounts by using our website http://toofame.com

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  14. Adrian

    An additional way to monetise your instagram account is to offer the opportunity to your followers to chat with you for a fee. A platform like https://www.fans.chat allows you this new stream of income

    • Janice Wald

      Hi Adrian,
      Thanks for adding to the discussion about monetizing Instagram by letting us know about this. Fans Chat? I’ve never heard of this. It would definitely allow influencers an additional income stream. How many followers do you need before fans are willing to pay to chat with you?

      • Adrian

        Hi Janice,

        We recommend to have a least 10,000 followers. Please feel free to ask me if you want additional info.



        • Janice Wald

          Hi Adrian,
          I’m sorry to keep bothering you about Fans Chat, but you offered to give me additional info if I need it.
          I’m writing a post which includes information about Fans Chat. You wrote, “We recommend to have at least 10,000 followers.”
          Forgive my ignorance, but 10,000 followers on what? Social media followers? Blog followers? Do you get followers once you sign up for the app? Thank you!

          • Adrian

            Hi Janice,

            It’s followers that can be from social media (Instagram, FB, Twitter, Snap…) or also from blog indeed.

            You won’t get followers on fans.chat, we will only provide a new mean to monetise your audience.


          • Janice Wald

            Thank you for answering my question.

          • Janice Wald

            Hi Adrian,
            I tried to start email communication to discuss Fans Chat, but I didn’t hear back, so I’m writing to you again here. Thanks for being so generous with your knowledge.

            I’d like to blog about Fans Chat. I could give your company some exposure.
            I tried to sign up for Fans Chat. However, I kept getting an error message that said: “oops, something went wrong.” I thought perhaps I’d already signed up but there was no login button. Please advise. Thanks!

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