Missinglettr: How to Boost Traffic & Save Time with This Amazing Automation Tool

By: | September 2, 2017 | Tags: , , , , , , , |

November 2020 Update: Missinglettr started a new feature called PostBox, a premium feature.

I find the play of words on “letter” using the new name, PostBox is creative.

I haven’t explored PostBox yet, but I plan to. Stay tuned for more Missinglettr news!

Missinglettr helps bloggers

Are you publishing blog posts but not getting the attention or traffic you need?

Are there just not enough hours in the day for you to promote any longer?

Are your posts starting to become sub par because your energy is spread too thin?

If you can relate, you need Missinglettr, the social media automation tool.

The company provides a service that will drive traffic to your website for an entire year from social media sites.

This service creates strategic, unique automated social media campaigns.

For an entire year, Missinglettr will promote your post links for you on the social media site of your choosing.

This results in new eyes on your content throughout the year.

What do you do during that year? Nothing! The folks over at Missinglettr do it all.

Use Missinglettr, and more traffic, exposure, and social media growth await you.

You might wonder how much this helpful service costs.

You pay for convenience right?

Guess again. The pricing plan starts at zero!

That’s right. One year of having other people promote your content for you on social media will cost you absolutely nothing.

It’s true. You can use Missinglettr’s service for free.

Reap the benefits while the company promotes your posts. This tutorial will tell you how you can start today.

Can we keep it real?

I have a confession.

I have a list of hashtags relevant to my content on my phone.

I’ve been compiling the list for three years.

The reason is clear: When I retweet the links to my posts on Twitter, I need to use relevant hashtags so people interested in my content can find my articles.

These hashtags result in more traffic for me. Win-win.

So, what’s the problem?

I have squandered the time it took me to collect those hashtags.

I recently discovered Missinglettr, an automated social media tool that collects relevant hashtags for me.

In addition, Missinglettr shows me how many retweets my article will get if I use those hashtags.

Did someone say crystal ball?

If anyone has one, the folks over at Missinglettr do.

About Missinglettr

Missinglettr is a popular social media automation tool for bloggers.

This service promotes your posts for you on Facebook, Twitter, LinkedIn, and Google+.

Check out these stats: The company has only been available to the general public since early 2016. In just a year and a half, they have made over 30,000 orders.

Benjamin Dell is the founder of Missinglettr. The company is his brainchild.

I interviewed Ben and inquired as to the mystery behind the name of the service. He responded, “We see our tool as being the missing piece of the jigsaw for most bloggers.”

Why You Need Missinglettr

  • First, you’ll save time promoting your content. Missinglettr is completely automated. The company does the promotion for you. You do nothing except approve the promotion and enjoy the advantages of the service.
  • You’ll also save the time it takes to create the social media posts you need to promote your content. Missinglettr creatively composes your social media promotion for you.
  • Next, Missinglettr will save you time with hashtag research. Let the service empower you with the knowledge you need to rock social media.
  • On Twitter, Missingletter boosts the odds of you getting exposure and traffic due to the number of retweets listed next to each hashtag they suggest for your post.
  • If you are a marketer, you can use Missinglettr for social media marketing. The service creates strategic, automatic social campaigns for your content.
  • Missinglettr is user-friendly. It’s easy and quick to set up.
  • The service makes sure your time zone is correct. Even though the internet never sleeps, this further enhances your traffic potential. If the majority of your audience is asleep in certain parts of the world, Missingletter won’t promote for you then.
  • Ben and his partner answer all communications promptly. Need help? They’re there for you.

For all these reasons, you are in good hands with Missinglettr.

How Missinglettr Works

Missinglettr monitors your blog 24/7. When you publish an article, Missinglettr automatically creates a year’s worth of social media updates, pre-filled with quotes from your content.

To start using Missinglettr, all you need to do is provide the URL to your blog. Once entered, the service then starts monitoring your blog for new blog posts you publish. Each blog post you publish will get its own social marketing campaign created for it.

I published an SEO post about structured data. Four minutes later, look at the email I received:

Missinglettr helps bloggers with social media promotion

I clicked the Review/Reject Campaign button.

Look: Missinglettr is a true social media manager. Your own virtual assistant!

On the left, Missinglettr is giving you social media tips: how many hashtags to use.

On the right: notice relevant hashtags are listed. Your days of researching hashtags relevant to your content are over!

The company is telling me if I use the hashtag #understand in my tweet, I will receive 12 retweets! Talk about exposure!

If you prefer, you can type in your own hashtag choice.

Look: The top of the screenshot says I have 11 campaigns waiting for me.

The truth is I wanted to choose a different blog post for Missinglettr to promote on social media for me.

I clicked “11 Campaigns.”

Missinglettr helps bloggers with social media promotion

This screenshot shows the 11 campaigns they’ve already made for me:

The service made 8 before my recent publication and 3 since.

Hmmm… with 11 blog posts to choose from, choosing one is a tough choice.

However, the August 9 selection resonated with readers and received high page views. The post also contains a video which will keep readers on my site longer. I will click “Review Campaign” for the 3 Proven Ways to Easily Increase Keyword Rankings article.

Missinglettr is a service that helps bloggers

Again, I see the instructions and hashtag choices for this particular article. However, this time the company is telling me if I use #Follows, I will receive 242 retweets! Are you even kidding me? I can’t get over my good fortune finding this service.

Note: All these hashtags will be used unless I manually delete them.

Missinglettr spends 1 solid year retweeting this post for me. People will tune out the promotion if they consistently see the same message.

During the course of the year, Missinglettr will vary my post promotion with these different hashtags.

Notice, you can click the trash icon to the right of the hashtag if you want to remove any of the hashtags from being used in your post’s promotion.

I removed “comment,” and then clicked “Ok, let’s review content.”

Instructions appeared on the screen to give me reassurance that my year-long promotion was ready to start.

Drip Campaign

You might wonder why Missinglettr needs a year to promote your posts for you.

  • As explained above, people will tune out a message if they see it too often.
  • New people will arrive at the social media site over the year. You get new eyes in front of older posts with this service.
  • Missinglettr will be promoting your other posts during the course of the year.

This method of slowly promoting your posts is called a “drip campaign.”

Look at what I saw after approving the hashtag selections:

Missinglettr helps bloggers

The screenshot shows two of the days Missinglettr will promote my post: on days 3 and 7 of the drip campaign.

Notice the different text, differently ordered hashtags, and different graphics.

The company’s promotion of my article is like a slow drip of water, hence the term “drip campaign.”

During the course of the year, when the service promotes my article, it will choose from 9 different tweets with 29 different text suggestions and 20 graphic choices.

You might wonder how there can be 20 graphic choices if you didn’t upload 20 graphics to your article.

Relax! Ben and his crew take excerpts from your article and use them as graphics in addition to your pictures and screenshots.

Look at the arrows in the screenshot. You can choose from different images or content to go with your tweet. (I use Missinglettr with my Twitter account.)

Suppose you want to upload a new photo for use with the tweet or other social media post? No problem!

Suppose you change your mind? Just start over.

Of the 9 selections I was given for tweets, I chose 8.

Missinglettr notified me when my campaign would start. It asked if I had any time-sensitive data.

You might wonder why this is pertinent. If my content isn’t evergreen, and is only relevant in certain seasons, I wouldn’t want it to run after the season I was blogging about. In this case, I’d type in a “stop date.”

I clicked “Activate Campaign.” Missinglettr responded letting me know my campaign was set for the date I chose to begin.

Missinglettr Works, and Here’s Your Proof!

When I read the list of hashtags the Missinglettr crew listed as being relevant to my content, I scoffed.

Relevant sure, but effective? Would these result in clicks from Twitter users? Doubtful. I was cynical.

Recently, I published a post about readers’ experiences when they come to your blog. On the list of relevant hashtags I was sent were the hashtags #reader and #important.

#Reader? #Important? Who would go to Twitter’s search bar and type that? No one. I was certain. #Important isn’t even a noun. I assumed people search for information about things. I was quite the skeptic.

Ben and his crew made a believer out of me. Are you ready for these statistics?

MissingLettr boosts your Twitter traffic and promotion.

I don’t know about you, but I have never received 52 clicks from one tweet before.

As you can see, I used the two hashtags Missinglettr reported would result in an increase in clicks for my tweet.

Therefore, I know without a doubt following Missinglettr’s suggestions resulted in this favorable result.

Look at the retweets. The two retweets resulted in a potential reach of 27,300 for me.

These statistics are proof that Missinglettr’s service works.


Missinglettr’s price structure depends on various factors.

For example, how many social profiles do you want to connect?

How many promotions are you interested in?

The price structure starts at $0. It’s true!

You can choose two blog posts promoted on one social media site each month for absolutely free. Again, those two blog posts will continue to be promoted all year by the service.

Want more perks? You can win them!

Missinglettr helps bloggers

If you put the Missinglettr banner on your website, you can win prizes. These include a discount, an additional social media site, or an additional campaign each week.


Harleena Singh is a happy user of Missinglettr.

“Indeed, it solves much of your daily problems. If not completely relieve you of the social promotion duties (because that’s pretty complicated and there’s no end to it), it certainly takes some load off your shoulder (and brain too!) Missingletter uses a technology that cleverly processes the natural language in your blog post and creates a unique social marketing campaign.”

Are You Ready to Sign Up?

In closing, I am a happy user of Missinglettr. I read about this service and signed up. When I think about all the time it will save me going forward, I’m overjoyed.

Also, the technology really does make me believe they must have a crystal ball or at least technology that does the work of one.

When surveyed, bloggers reported their fondest desires are traffic and time.

Missinglettr helps you get both.

You get traffic when they promote your website content with your links.

You get the time it would have taken you to research relevant hashtags, write and schedule the tweet, and retweet on Twitter or promote on another social media site.

Ben and his partners do all that for you, and you can have all this for free since the lowest price is a free account.

People say, “In life, you get what you pay for.” Not here.

Their service is the service that keeps on giving– all year long.

What can you do in that time you will save? Create quality blog posts and interact with your readers, of course.

Missinglettr is not too good to be true. I know. I use it and am excited by it. Sign up today.

Readers: This guide should make it clear how beneficial Missinglettr is for you and other bloggers and marketers. Please share so other content creators know about how helpful Missinglettr can be.

I look forward to your views in the comments section: What are your thoughts? Do you think you might try Missinglettr?

Missinglettr is an automated social media tool. For more blogging tools, get your own downloadable PDF of my free blogging tools list.

UPDATE: April 2019

The Missinglettr service added link shorteners. Click here for more information about Missinglettr’s new feature.


27 Ways to Use This Amazing Free App That Will Make You a Happy Blogger: IFTTT

  1. Cathy Chester

    It sounds good, of course. But I’ve never relied on any automated tool for my social media needs, so I’m a bit cynical. How can you reassure me that this works? I hate to sound cynical, but I have to be careful with how I gain/please my readers. Thoughts? Thanks.

    • Janice Wald

      Hi Cathy,
      Thanks for coming by today.
      I am not sure I understand your question since using the MissingLettr service to promote for you is the same as you promoting for you.
      If, for some reason, you don’t like the tweet they are posting for you (I use Twitter), you can delete that particular tweet from the queue.

      • Cathy Chester

        Thanks, Janice. I guess I am cautious about jumping in to rely on anyone else handling things, but I would like to increase my viewership. I’d be concerned about the pricing plan after the free membership runs out as well. But it does whet my whistle!

  2. Nicole

    Hi Janice- I’m always amazed at the new services and products that you find to make blogging easier and more efficient. I’ll be checking this one out for sure!

  3. Judy

    Hi Janice
    I have signed up for this as it seems a really good opportunity to promote my blog with me still remaining in control as to what gets posted.
    Thank you 🙂

  4. John Doe

    What a fantastic tool. Anything they can save time and do a good job with your tears it does is a lifesaver. As usual thank you for making life easier for your blogging community.

  5. dgkaye

    Thanks for sharing this Janice! I’m definitely checking this out! 🙂

  6. Shantanu Sinha

    Hello Janice,

    Great tips over here 🙂

    Missinglettr looks very promising. Using an automated tool for our social media platforms, as it save a lot of time
    for us to get engage in other works.

    Now thats sound pretty interesting as, they can predict us to attach which hastags so that our post would get high number
    of shares and like among the people.

    I am looking forward to try out this new cool thing right away.

    Thanks for the share.


  7. shelley

    Never heard of this – definitely going to check it out since you say it’s good.

  8. Hugh Roberts

    Hi Janice, thanks for telling us about this. I’d love to give it a go, but where do I sign up?

        • Janice Wald

          Even when I don’t use their campaigns, I still use the hashtags they suggest. Let me know how you like it.

          • Hugh Roberts

            I will. I’ll be publishing a post tomorrow, so I’ll be using it with them. This looks a great find, Janice.

          • Janice Wald

            Big smile! I love to help! Thanks for writing to tell me I did.

        • dgkaye

          You and me both Hugh. I’ve already been invited to write content for them! 🙂

          • Hugh Roberts

            Wow! That’s great, Debby. I’m using the free version, which unfortunately does not allow you to see how campaigns are going, so I can’t check out the stats. It’s a bit like the chicken and egg scenario. I’ve only tried using two posts so far, and can’t say I’ve seen a big surge in traffic to those posts, but it’s still early days. ?

          • Janice Wald

            Hi Hugh and Debby,
            I just started a new campaign today. It doesn’t start until November. The service will help us get new eyes on articles that have been out for months. A slow drip implies we may not notice a big difference at least not right away.
            I’m happy to know come November, new eyes will be on my older articles and I don’t have to do ANYTHING! Ben and his crew do it all.

          • Janice Wald

            Wow Debby,
            What a compliment! Are you going to do it?

          • dgkaye

            Hugh, I’m also on the free version, and like Janice says, it’s a drip process – slow and steady wins the race! I think this tool will be a great asset down the road. By using the free version, even though we don’t get to see our stats and are limited to post shares and no older posts it still has advantages to get new eyes on our work. Funny Hugh is posting tomorrow, I have a post written about this, linking to your blog Janice, but it’s not going out until next Tuesday. I don’t like to swamp my readers and have this week’s posts already drafted. Hugh and I are both always trying to share good finds for writers and your blog Janice, is always filled with a wealth of information that we can pick and choose to try out.
            And YES! Janice. I’m already working on a post about blogging for Benjamin! Did you know if you become a regular contributor to his blog you can earn free membership to the paid version? That means hooking up more social sites, and as many posts as we write will be shared, so I’m happy to become a contributor! I’ll let you know when I’ve submitted and when it will be posted. So thanks Janice!

          • Hugh Roberts

            Thanks, both. Yes, I’m not very good at waiting. ? I realise now that this is a drip feed of our posts over a whole year onto social media. It will be interesting to see if the two posts I’ve recently added to my campaign will bring in traffic in 6 – 12 months time. I’ve had quite a lot of success with Buffer since I started to use it.

          • Janice Wald

            I agree that it will be interesting to see when the year is up. I am also a huge fan of Buffer.

  9. Samuel Oyegoke

    can I just pretend I did not see this.. like seriously tool like this is available and I didn’t hear of it.

    Thanks for the post, Why not also check my recent post PLEXCOIN- the truly decentralized crypto currency pre-sale at $0.13 USD

  10. Chery Schmidt

    Hey Janice! I have never heard of this Missinglettr before, but it sure does sound good to me! Off to get signed up! Thanks for sharing.. Chery :))

  11. Lorenza

    This sounds like a great service Janice! I’m up for anything automated. I’ll go sign up now! Thanks for recommending it! 🙂

  12. Lorenza

    This sounds like a great service Janice! I’m up for anything automated. I’ll go sign up now! Thanks for recommending it! 

  13. Emenike Emmanuel

    Hi Janice,

    I so much love reading your reviews. You are so good at this thing. Keep it up.


  14. Rosie Digout

    Hi Janice, I’ve been using missinglettr off and on for a year. When I have used it, it works, I feel like a big one for me is ensuring that I am using the appropriate hashtag. 🙂 Great post!

    • Janice Wald

      Hi Rosie,
      Thank you for coming by with this testimonial about MissingLettr. I agree. Even when I don’t use the service’s campaign, I always use the hashtags. Sounds like a year from now, based on your experience, I will enjoy the service just as much.

  15. Barbara

    Wow, this is great. Exactly what I was looking for, I’m going to try it right away. Thank you so much for sharing this Janice!

  16. Sue from Sizzling Towards 60 & Beyond

    I’ve never heard of this so thanks for sharing at #BloggingGrandmothersLinkParty.

  17. Teresa - Aging Like a Fine Wine

    It’s too late tonight and I’m too tired, but I can’t wait to check this out tomorrow! I had never heard of it, but it sounds great. Thank you for linking up and sharing at the #BloggingGrandmothersLinkParty!

    • Janice Wald

      I’ve trained many people onto the service Teresa. You will love it. The hash tags alone will save you so much time.

  18. mehedi hasan

    What a fantastic tool. Anything they can save time and do a good job with your tears it does is a lifesaver. As usual thank you for making life easier for your blogging community.

    • Janice Wald

      Hi Mehed,
      Thanks for writing, but I don’t understand. “Tears?”

  19. Reece

    Great review.

    Hey Janice, hope you are ok with me leaving a comment. We just launched SendPilot which automates social media marketing for small businesses – we offer much more accurate posts created using machine learning and natural language processing. This means we never cut snippets in half, and all of our posts are accurate and meaningful to get new customers engaged.

    We’d love to hook you up with a premium account for a review!
    Let me know at hello@sendpilot.co

  20. Mark Smith

    Hello Janice

    What an excellent tool for someone like me that has a Career, then
    having to come home after 8 hours of work and then put together blog content.
    You only have so many hours in a day.
    And this tool is like having someone working for me. I’m serious and passionate
    about my subject matter, and thanks to you, Janice, I have a new avenue to support
    more campaigns.

    • Janice Wald

      Hi Mark,
      I appreciated your detailed and appreciative comments when I saw them come in yesterday, and I still do. Where did you find this old article?
      After all these years, I still use Missinglettr. The time the service saves is truly a game-changer for bloggers who want to promote on social media.
      Thanks for writing to tell me that you agree, Missinglettr is a must for people too busy to create social media content but want to promote on social media.

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