My post Here are 29 Great Reasons Why You Should Use Medium to Blog Now was written at the request of a reader.
Since then, tremendous interest continues to be shown in this popular blogging platform.
Someone actually inquired as to the cause of the fast speed with which Medium is growing on Quora.
The expert explained that the site is easy, interactive, and contains good content. Analytics are offered so you can track your growth as well.
Guest author Kate Chan is here to give us an insider’s peek into how we can use Medium to increase both our blog traffic and our subscriber lists.
Kate works for the site as a marketer. When I saw she could give MostlyBlogging‘s readers an insider’s look, I invited her to guest post for us.
The strategy she advises, particularly for increasing our blog subscribers, is so easy it’s ingenious.
Kate, take it away!
How To Leverage Medium.com to Drive Traffic To Your Blog
Medium is the new kid in town in the blogosphere. It’s a flexible and beautiful blogging platform that’s open to anyone who wants to put words on the screen.
If you haven’t heard of the site or why you should use it, here are 29 great reasons why you should use Medium to blog now.
As an avid user and a contributor for several self-hosted blogs, I’ve come to leverage Medium to drive traffic to my blogs. To top it off, my email list has been growing from this as well.
Today I’m going to unveil the methodologies on how I use Medium to drive traffic to my blog posts. Without further ado, let’s go!
Syndicate Your Old Blog Content On Medium
One of the most underused features is content syndication, a way to republish your old blog content. By republishing, it’ll bring in a huge wave of exposure to your content.
Let me show you the stats to demonstrate why Medium is a valuable asset to give your old content a second life.
More than 650,000 users actively use the site, which translates to 1,300,000 potential eyeballs on your content. This is an open door opportunity that you can’t afford to miss, right?
To share your old content from your blog, go under your profile picture and hit Import story.
Put in your blog URL, so Medium knows where to grab your old blog content.
Note that not everything here is rigid. You are welcome to tweak headline, formatting, and images to make your story more appealing to the readers on Medium.
One tweak that I did for every syndicated post is to add an email subscription box to the bottom of the post. The reason why I put an email collection box on my Medium posts is that I can start building a new group of audience members. Having an email list allows me to talk to my readers and as a way to keep in touch with my audiences on Medium.
Ideally, the bottom of the post is a good position to ask for readers’ emails, because if they make it to the end of the post, it means they are genuinely interested in what I have to say.
Make sure you inform your readers what they are signing up for. What kind of content should they be expecting in their mailbox?
If your message is clear and people are signing up for it, that’s a good sign.
On the very bottom of the page, you’ll see Originally published at rabbit.com. That’s verification that you’ve syndicated your content here on Medium. This is a good place for people to take note of who are you and where you are from.
Brush up Your Medium Bio
The most visited page: your bio. This is where people come to when they’re curious about who you are. With 140 characters, it’s enough to give them a taste of who you are. Use this small real estate to tell readers where they can find you.
Hint: Link your blog and your business blog. Link your Twitter and Facebook account as well. People have reached out to me via both methods! Eventually, these readers are the ones who turns into your loyal fans – something we have a shortage of.
Need suggestions on what to put in your Medium bio? Here are some common types of Medium bios that you can get inspiration from
And wah-la! Sit back, grab a cup of tea, and watch as traffic rolls into your blog.
That’s it guys, easy and simple. Medium is the new place to discover new bloggers and other writers. With the amount of traffic and users coming in each month, that’s traffic you wouldn’t want to miss.
If you’re up to automate everything you publish on your blog post, you can create a copy of it on Medium using recipes from IFTTT.
What are your tips and tricks on driving traffic from Medium to your blog? Share with me below, I read every comment.
Kate is the maker of Rabbut, an email marketing tool for Medium. She occasionally put words on 45 miles per hour, lessons of what she’s learned building a bootstrap startup.
Admin blogger’s commentary:
We greatly appreciate Kate guest posting today and giving us an insider’s look at how we can use Medium to get new eyes on our old posts that grow dusty on the shelf, so we can increase our readership.
Her tips are quick and easy to implement. I know I am inspired. It never occurred to me to put a Subscribe box at the end of a Medium post.
Readers, please share, so other bloggers know how they can take advantage of all that Medium has to offer. They can use the site to repurpose old posts, win traffic to their blogs, and increase their subscriber lists.
Bloggers, what is your experience with Medium? Have you written there? Has it resulted in blog traffic for you? I look forward to your views in the comment section.