How To Best Use Medium to Easily Get New Traffic and Subscribers

By: | June 14, 2016 | Tags: , , | 38 comments

Medium gets bloggers blog traffic #bloggingDo you ever write posts at readers’ requests?

My post Here are 29 Great Reasons Why You Should Use Medium to Blog Now was written at the request of a reader.

Since then, tremendous interest continues to be shown in this popular blogging platform.

Someone actually inquired as to the cause of the fast speed with which Medium is growing on Quora.

The expert explained that the site is easy, interactive, and contains good content. Analytics are offered so you can track your growth as well.

Guest author Kate Chan is here to give us an insider’s peek into how we can use Medium to increase both our blog traffic and our subscriber lists.

Kate works for the site as a marketer. When I saw she could give MostlyBlogging‘s readers an insider’s look, I invited her to guest post for us.

The strategy she advises, particularly for increasing our blog subscribers, is so easy it’s ingenious.

Kate, take it away!

How To Leverage Medium.com to Drive Traffic To Your Blog

Medium is the new kid in town in the blogosphere. It’s a flexible and beautiful blogging platform that’s open to anyone who wants to put words on the screen.

If you haven’t heard of the site or why you should use it, here are 29 great reasons why you should use Medium to blog now.

As an avid user and a contributor for several self-hosted blogs, I’ve come to leverage Medium to drive traffic to my blogs. To top it off, my email list has been growing from this as well.

Today I’m going to unveil the methodologies on how I use Medium to drive traffic to my blog posts. Without further ado, let’s go!

Syndicate Your Old Blog Content On Medium

One of the most underused features is content syndication, a way to republish your old blog content. By republishing, it’ll bring in a huge wave of exposure to your content.

Let me show you the stats to demonstrate why Medium is a valuable asset to give your old content a second life.

More than 650,000 users actively use the site, which translates to 1,300,000 potential eyeballs on your content. This is an open door opportunity that you can’t afford to miss, right?

To share your old content from your blog, go under your profile picture and hit Import story.

Medium brings bloggers traffic #blogging

 

Put in your blog URL, so Medium knows where to grab your old blog content.

Medium brings #blogger traffic

Note that not everything here is rigid. You are welcome to tweak headline, formatting, and images to make your story more appealing to the readers on Medium.

One tweak that I did for every syndicated post is to add an email subscription box to the bottom of the post. The reason why I put an email collection box on my Medium posts is that I can start building a new group of audience members. Having an email list allows me to talk to my readers and as a way to keep in touch with my audiences on Medium.

Medium brings #bloggers traffic

 

Ideally, the bottom of the post is a good position to ask for readers’ emails, because if they make it to the end of the post, it means they are genuinely interested in what I have to say.

Make sure you inform your readers what they are signing up for. What kind of content should they be expecting in their mailbox?

If your message is clear and people are signing up for it, that’s a good sign.

On the very bottom of the page, you’ll see Originally published at rabbit.com. That’s verification that you’ve syndicated your content here on Medium. This is a good place for people to take note of who are you and where you are from.

Brush up Your Medium Bio

The most visited page: your bio. This is where people come to when they’re curious about who you are. With 140 characters, it’s enough to give them a taste of who you are. Use this small real estate to tell readers where they can find you.

Hint: Link your blog and your business blog. Link your Twitter and Facebook account as well. People have reached out to me via both methods! Eventually, these readers are the ones who turns into your loyal fans – something we have a shortage of.

Need suggestions on what to put in your Medium bio? Here are some common types of Medium bios that you can get inspiration from

And wah-la! Sit back, grab a cup of tea, and watch as traffic rolls into your blog.

Wrapping Up

That’s it guys, easy and simple. Medium is the new place to discover new bloggers and other writers. With the amount of traffic and users coming in each month, that’s traffic you wouldn’t want to miss.

If you’re up to automate everything you publish on your blog post, you can create a copy of it on Medium using recipes from IFTTT.

What are your tips and tricks on driving traffic from Medium to your blog? Share with me below, I read every comment.

Bio

Kate is the maker of Rabbut, an email marketing tool for Medium. She occasionally put words on 45 miles per hour, lessons of what she’s learned building a bootstrap startup.

Admin blogger’s commentary:

We greatly appreciate Kate guest posting today and giving us an insider’s look at how we can use Medium to get new eyes on our old posts that grow dusty on the shelf, so we can increase our readership.

Her tips are quick and easy to implement. I know I am inspired. It never occurred to me to put a Subscribe box at the end of a Medium post.

Readers, please share, so other bloggers know how they can take advantage of all that Medium has to offer. They can use the site to repurpose old posts, win traffic to their blogs, and increase their subscriber lists.

Bloggers, what is your experience with Medium? Have you written there? Has it resulted in blog traffic for you? I look forward to your views in the comment section.

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    • Kate at 3:15 pm

      Hi Rebecca and Janice,

      Thanks for stopping by =)

      Duplicate content is a concerned that I had when i first started to syndicate my blog posts on Medium. But I came to the conclusion that it is okay to syndicate on Medium and the reason is as follow:

      When you syndicate your content on Medium, there’s a short snippet towards the end of the Medium post that reads “Originally published at [your website] “.

      This message gives credit to the your original post, so when Google index Medium, Google will trace it back to your own blog and giving your blog credit over Medium.

      To play it safe, what I do is to make sure my new blog post on my own site has been indexed (usually a week depending on your site) before cross posting/syndicating on Medium. That way Google knows that my own blog has the original piece, and Medium is just an cross promoting platform.

      In addition, you can change the title of the post on Medium so you can lower the risk of Medium outranking your own site for the content.

      Hope it helps
      Kate

  1. Mona AlvaradoFrazier at 3:10 pm

    From the directions above, I had some trouble finding out how to import a story. This may have been because I originally signed up with Twitter. Under my profile was “Stories,” and after I clicked that I had the ability to “Import Stories.”
    Now it’s just a matter of setting aside time to maintain a presence. I think I’ll start off with a couple of times a week and see how that goes.
    Thanks for a valuable post.
    Mona AlvaradoFrazier recently posted…How To Unleash the Power of Setting In Your WritingMy Profile

    • Janice Wald at 3:12 pm

      Hi Mona,
      Thanks for writing. I will write Kate to tell her you have a question. I did not know about that feature before her article. I copy-paste into Medium and leave a link to the post. This is easy. I am intrigued by her idea for putting a subscribe box or link at the bottom of the post. Thanks for the visit.
      Janice

    • Kate at 4:05 pm

      Hi Mona, Janice,

      Yes Medium just changed their interfaced last week, so the instructions in the post is no longer applies.

      You’re right, to import a story you click on “stories” right under your profile picture. A “import a story” button should appear on the upper-right-hand corner.

      On another note, if you’re planing to syndicate your WP blog post to Medium, there’s a handy WP plugin that will automatically upload your blog post to Medium. More on how to use it here: https://rabbut.com/how-to-republish-your-wordpress-blog-posts-onto-medium/

  2. dgkaye at 5:55 pm

    This is a site I’ve been meaning to check out. A few author friends use it. You know, I’m bookmarking again. 🙂

    PS Janice I don’t fill in my Twitter handle here because any time I do, it erases my comment

    • Janice Wald at 11:29 pm

      Hi Debby,
      That’s weird about my site erasing your comment. However, as long as you can comment, I would do what’s convenient for you. Do you want me to mention it to Merri, my wonderful tech helper? Thanks for the help promoting the post on Google today.
      Janice
      Janice Wald recently posted…Inspire Me Monday Linky Party #86My Profile

  3. Kate at 10:20 pm

    Thanks for reading Siya, hum. When you say traffic, do you mean traffic back to your own blog or traffic to read your post on Medium? If you’d like I can take a look at your Medium account and see what can be improved.

    Kate

    • Kate at 10:41 am

      Hi Therese! Thanks for stopping by. Let me know how it works out for you =)

      Medium is my primary traffic source on my site so I’m familiar of how to drive traffic back to my blog. If you any question on growing a following or traffic on Medium, free feel to pick my brain.

      Kate

  4. Leanne at 6:42 pm

    I’ve never heard of Medium before – it sounds like a great way to give old posts a boost and not have them sitting doing nothing for the rest of their lives. I’m pinning this and when I get some spare time I’m going to have to look into it a bit further!

  5. GiGi Eats at 8:20 pm

    I am sucker for NEW PLACES to promote my content… However, I always feel like they’re all the same in the end, but of course I am still going to try it out! haha!

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