Helpful Tips and Tricks For Engagement to Soar With Mass Email Services
Having issues increasing your open rate with your email campaigns?
Email marketing is one of the most effective ways to reach your target audience and communicate with them, but many businesses struggle with the creation of these emails.
It’s not as simple as typing an email and sending, as many factors go into these campaigns. Subject line strategies, copywriting, and mass email services such as Gmass all go into making an email campaign successful.
1: Using Helpful Mass Email Services
Organization of consumer information is incredibly important when it comes to email services.
One of the most helpful tools we’ve found is GMass, a Gmail extension that can track clicks and opens, connect with Google Sheets, and even create email lists in your Gmail.
This is an especially useful tool because it’s completely free—with no extra charges, you can create campaigns and add contacts to lists straight from your Gmail account.
2: Have an Eye-Catching Subject Line
Compelling words and emojis go a long way in making something as simple as the subject line be one of the most important parts of your entire email campaign.
This is what consumers see first and use to conclude whether they want to open your email to read more.
A subject line can make or break your email campaign, meaning that you need to use interesting and alluring words as well as fun and youthful emojis to catch the attention of the consumer.
In addition to the wording and emojis, adding in language about certain sales you’re having or new products is a great tool to get consumers to look into your email. The best way to start is by thinking about who your target audience is and choose your language style and emojis from there.
3: Include More Photographs and Less Type
No one wants to open up an email to see large sections of text.
Consumers are significantly more likely to stay engaged with your emails and click-through links if there are more photos and less text, as it’s less work for them to read.
Even if you have an incredible subject line, a text-heavy email with very few photographs is going to drive your traffic away after they’ve opened it. Your open rate may be decent from a good subject line, but a good click-through and conversion rate is really what matters at the end of the day.
4: Optimizing Your Email Campaigns For Web and Mobile
Technology is changing rapidly and your emails need to reflect that. Studies found that around half of people who open an email that is not properly optimized for their device will unsubscribe from your email list, with some going even as far as to report the email as spam.
5: Personalize Your Emails With Compelling Templates
Different templates for different types of emails is a necessity in email marketing—an email for an abandoned cart should not look the same as a newsletter. No consumer wants to open an email that looks the exact same every time, especially if the template is being misused.
A great way to remedy this issue is by creating unique templates for different email purposes. Some of these may include abandoned cart orders, e-commerce sale emails, newsletters, or even welcome emails. By adding a personal, branded touch to all of these emails, people will stay engaged with your content for longer.
With enough knowledge and good execution, anyone can create a compelling, successful email campaign that connects with consumers and converts into clicks and purchases. By tailoring your emails to your specific target audience with templates, language choices, and mobile optimization while also saving time and money with GMass, you’ll have successful campaigns in very little time.
This post was contributed and made possible by the support of our readers.