Marketing Support: How to Gear up for the Holidays, 10 Best Ways

By: | November 26, 2019 | Tags: , , , , , , , , ,

Do you need holiday marketing support?

Considering Black Friday, the busiest shopping day of the year, is this week, marketing support might come in handy.

Today’s guest author offers 10 ways to boost your marketing holiday campaigns.

Gear Up for the Holidays with a Miami Internet Marketing Agency

This post was contributed.

Did you know these statistics?

  • Nearly 45% of consumers start their holiday shopping before Halloween.
  • In 2012, over 66% of purchases made on Black Friday were influenced by social media.  
  • 2 in 5 people are most likely to know about a product through a special holiday giveaway. 

It’s almost that time of year again. The holiday shopping season is upon us—the busiest time of year for e-commerce websites. As your Miami internet marketing agency, there is no better time to get a leg up on your holiday campaigns than now!  

marketing support, 10 tips

Let’s get started.

Is There Such a Thing as ‘Holiday Marketing’?

You bet there is. In just a short amount of time, many different types of holidays are celebrated from November to January. Since people will be making the most purchases during the holidays, online retailers know that this time of year is critical. 

The most popular holidays are:

Thanksgiving, Christmas Day, and New Year’s Day.

However, the most popular events surrounding these holidays are:

Black Friday, Cyber Monday, and 12 Days of Christmas, to name a few.

In just last 2018 alone, over 50% of sales were made exclusively online. Your Miami internet marketing agency always pulls out all the stops to skyrocket sales!  

How to Amp Up Your Holiday Campaigns

Social Media Exclusives

Once the leaves start changing color, you can bet that social media changes its tune when it comes to the holidays.

If you are looking to boost engagement and awareness, there is no better way to do it than with the power of social media.

Social media marketing is easy during the holidays:

You will be able to promote certain products, tag the product and price, and present the latest deals before they’re gone.  

The most popular tool used during the holidays is branded hashtags. These hashtags should be a unique slogan that typically spread awareness about holiday giveaways. It works by targeting multiple holidays and events that are sure to boost engagement!  

Suggest Gifts

Did you know that most people will buy gifts that are recommended to them?

Using an e-commerce website, it is crucial that the design incorporates suggested products in their line of view. The suggested gifts are similar to the original product the user is already looking at.

By providing a suggested list with high-quality images, this increases purchases from new and returning customers. 

Thank You

A little love makes a big difference. For loyal customers, make them feel special by sending digital thank you cards directly to their account or as soon as they visit your website.

For instance, create a pop-up notification saying, “Thank you for making us a part of the gift-giving season. Take a look to get started!”. It puts shoppers in a great mood while maintaining optimistic about what lies ahead. 

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Shopping Cart Notifications

As users peruse your website, let them know that they forgot something in their cart!

More often than not, users will forget they saved them. Not only does this increase sales but it shows that your company cares about playing a part in getting the perfect gift. 

Free Shipping

If you typically have shipping charges, offering free shipping with a certain purchase amount is key. Especially during the holidays, people will automatically be attracted to this benefit.

The easier you make it for consumers to buy your products, the better returns on projected sales you make during the holidays. 

Create Regular Email Blasts

Before sending out an email, take a look at what you would like to change from last season to this year.

A good rule of thumb is to make two different campaigns, also known as split testing. Always test these emails before the holiday season begins, so when it does roll around, you know exactly which one to use. 

Keep the message of the email clear and direct. There is no time to waste during the holiday season, so let consumers know there are special offers that are sure to entice them!

Mobile Purchases

Over 3 in 4 people make a purchase directly from their mobile device. You can give users the option to receive messages with exclusive notifications to get a leg up on the best deals. Either from a mobile browser or social media apps, the highest number of purchases begins this way. 

Make a Video or Two

With great video content, you will be sure to spread some holiday cheer. Video marketing optimizes brand recognition to set you apart from competitors in a crowded playing field.

Use this opportunity to present behind the scenes content such as gearing up for your holiday campaign and in-depth tips to tackle holiday shopping.  

Holiday-Centric Themes

Consistency is key. Make sure that you are maintaining a consistent holiday theme on your social media pages and your website.

For example, you can add festive color schemes on your posts or enable snowflake animations on your website to keep people engaged. Not only does it look aesthetically appealing, but it shows that you care about their interests!   

Ad Retargeting

You might not have to come up with new campaigns for the next 12 days of Christmas, so to speak. We are referring to recycling older campaigns but revamping its design and message for the holidays. 

During this period, we recommend narrowing down your audience even further. Instead of targeting people who visited your website, target users who had not yet purchased anything.

Or, you can amp up your Facebook campaign by enabling Facebook pixels. This way, you can track the actions users are taking on Facebook so you can increase their chances to buy. 

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Wrapping Up: Marketing Support

Do You Need an Effective Miami Internet Marketing Agency?

We know how important it is to stay on top of your marketing game this holiday season.

That’s why Digital Resource is your leading Miami internet marketing agency to boost sales during this time of year. No one provides stand-out marketing like we do. Contact us today to learn more about our instant SEO scan!   

Readers, please share so online entrepreneurs who need marketing support discover these tips.

Do you have any suggestions for amping up your holiday marketing campaigns?

I’m sure my readers would appreciate the additional marketing support especially at this time of year.

This post was made possible by the support of our readers.

  1. Moss Clement

    Hi Janice,

    Every marketer, especially digital marketers want to make money even while on vacation. So as the holidays seasons approaches faster, marketers are concerned about the best strategies for taking their business forward. That is why your post is timely.
    Thanks for sharing!

    • Janice Wald

      Hi Moss,
      You wrote, “Every marketer… wants to make money even while on vacation.” May I tweak that to ESPECIALLY while on vacation.” Holiday marketing is big business!

  2. Jeangam Kahmei

    Hi Janice,

    Since Monday of this week, I can feel the strong vibes of black Friday and cyber Monday as every affiliate marketers and brands are promoting their products.

    It is both beneficial for customers as well as companies. Customers wait for these seasons to get products at a low cost.

    How social media has been helpful to everybody. It is a game-changer in marketing.

    I enjoyed reading this article.

    Jeangam 🙂

    • Janice Wald

      Hi Jeangam,
      Thank you for commenting.
      I am also seeing the widespread promotion of Black Friday sales. I agree Black Friday promotions are everywhere on social media.
      Thank you for the nice words about the article.

  3. Gaurav Kumar

    Hi Janice,

    Holiday season is on and so does the holiday marketing. Thanks for sharing!

    • Janice Wald

      Hi Gaurav,
      Thanks for commenting! It’s always my pleasure to share.
      Question: Do you answer questions at Quora? I see your headline is about YouTube marketing. People at Quora ask a lot of questions about that topic.

  4. Bella D. @ Self-Publishing Made Easy Now

    Thank you for sharing this article. I like your insights on the topic. It is really necessary for a business to have a marketing support system during holiday season.

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