These Are the 5 Best Business Marketing Solutions

By: | August 5, 2019 | Tags: , , ,
5 Best Marketing Solutions to promote any business

Marketing solutions.

Whether we promote content, services, or products, we need them.

Although today’s guest author mentions how to market a law firm, these strategies are effective for any business in 2019.

Best Business Marketing Solutions

This post was contributed.

Let the year 2019 be the year you finally take control of your business’s marketing. Just imagine being on top of Google when someone searches for your keyword. You’ll receive only the highest quality and qualified traffic, helping your business grow as well as adding to your profits.

In this post, we take an example of the best law firm marketing strategies from Naqvi Injury Law Firm. We’ll reveal all the latest techniques and digital marketing the law firm has incorporated to grow big. So without further ado, let’s get started.

Build a Solid Brand

No business can survive without a brand that is easily recognizable and synonymous with your target audience. Branding isn’t always about having expensive letterheads and cards printed. If you really want a strong brand, you’ll need a strong marketing strategy

You need to have the right message that should be based on your mission statement. Tell people what you want to do with your business, show them your aim and why you’re unique.

Focus on Building and Optimizing Landing Pages

A landing page is a crucial ingredient in any online marketing strategy. If you build and optimize a landing page for a high conversion rate, it can mean the difference between just getting traffic, and getting traffic that actually ends up doing business with you. 

A landing page is where all your visitors will arrive, and depending on how well you have optimized the page using modern techniques, will turn them into paying clients. 

Your landing page should have the following powerful ingredients:

  • Well-written with an aim to inspire a specific action from the visitor.
  • It should be unique to each service you provide.
  • It should provide one single solid offer. Avoid multiple offers on a landing page.
  • Optimized for specific keyword related activities. For example, if your business is a law firm, you might use such keywords as ‘divorce proceedings, child custody, DUI offense, and others. 

Don’t Forget Business Directories

You may already have a profile on Facebook, Twitter, LinkedIn, and other social media platforms. But have you ever considered having a presence in business directories?

Being featured in a business directory such as Google My Business can significantly boost your traffic, and as a plus point, you’ll also get a strong hyperlink for your site. Most directories are free to use, so don’t let this opportunity slip away from your hands.

Video Marketing is Crucial

In 2019, most people prefer watching videos over reading. If the two are presented on the same page, the visitor is most likely going to watch a video. And since most people visit your page or site on their smartphone, the likelihood of watching a video is even higher.

On top of that, even Google loves people who feature video content on their pages. So make sure that you invest in some form of video marketing. Whether it’s about your services, or something related to the legal industry, a video will help you in many ways. 

Start implementing these marketing strategies today and we guarantee that you’ll start seeing massive results. 

Readers, please share so entrepreneurs discover these 5 marketing solutions.

This post was made possible by the support of our readers.

  1. Emaly Lisa

    Wonderful, you have described here about promoting a business. But unfortunately, you have missed a crucial point that is Email Marketing. It is one of the best ways to promote product or service to your customer. Hope you add this point here. Best luck.

    • Janice Wald

      Hi Emaly,
      Question for you: In Tip 2, the guest author mentions landing pages and how they need to be optimized for conversions for when someone lands on your site. If they convert and give an email address, is that sort of the same thing as email marketing?
      I do appreciate your comments.
      Janice

  2. Moss Clement

    Hi Janice,

    These are fantastic tips anyone can apply today and start seeing results. For example, video marketing has become the norm for several digital marketers, and they confirm that it is a prominent part of their content marketing strategy. WHY IS THAT SO? It is because a group of your target audience does not like text materials, they learn faster by watching videos. However, I also agree with Emaly’s suggestion of the inclusion of email marketing as a sustainable digital marketing asset that every business owner should implement.

    Thank you for sharing.

    • Janice Wald

      Hi Moss,
      I responded to Emaly by saying that when the guest author mentioned landing pages should be optimized for conversions, that was his way of saying they need to collect emails.
      Also, question for you: Do you use video marketing? I do but not too often. I go in spurts.
      Janice

  3. Sachin

    A Business directory helps in both ways, one in getting leads and second in increasing website authority. It is one of the best ways for business marketing.

    • Janice Wald

      Hi Sachin,
      Thanks for writing. Have you submitted your blog to any directories? I haven’t had much luck in that area. If so, are there any you can recommend? Thank you!
      Janice

  4. Donna Merrill

    Hi Janice,

    What a great little post, here.

    Video marketing really is so critical now, you’ve just got to do it.

    And LIVE video is even better!

    I love your advice… get your landing pages together, list on some directories (I didn’t know about that one), and YES.. find a way to make video a BIG part of your self-promo.

    -Donna

    • Janice Wald

      Hi Donna,
      My favorite video making tools is Spark Video, a free app. It has templates to guide me through the content. I can use the video across channels. I do IGTV every now and again. I have yet to do Facebook Live. I submit to directories but the traffic is sporadic at best.
      Thanks for commenting. Great to see you.
      Janice

  5. Movie Jackets

    Thanks for writing. Have you submitted your blog to any directories? I haven’t had much luck in that area. If so, are there any you can recommend? Thank you!

  6. Digital Tarun

    Hello Janice,

    What an incredible little post, here.

    Video promoting truly is so basic presently, you’ve quite recently got the opportunity to do it.

    Also, LIVE video is shockingly better!

    I love your recommendation… get your points of arrival together, list on certain catalogs (I didn’t think about that one), and YES.. figure out how to make video a big piece of your self-promotion.

    • Janice Wald

      Hi Digital,
      Your comments are timely. I just made a video today! I’ve tried live video on Instagram but not Facebook. I plan on it, though.
      Thanks for adding to the conversation with your ideas.
      Janice

  7. Branding and Designing agency

    Whether your business is currently a small scale business or you own a giant platform, at some point you will definitely feel a need for branding and marketing. Thank you for sharing the great tips

    • Janice Wald

      Thanks to the internet, marketing online is easier. Thanks for commenting.
      Janice

  8. Kristy Sanchez

    Successful marketing, especially for small businesses with limited resources, is a tedious feat to achieve. However, if you have a strategic marketing plan for any there is a big opportunity and improvement awaiting. I believe that the marketing strategies outlined above are useful for growing businesses.

    • Janice Wald

      Hi Kristy,
      I agree with what you wrote. Trying to market without a budget is difficult. Thank you for the validation that tips in the post can you help struggling marketers.
      Janice

  9. seo service

    The importance of digital marketing for business lies in the option to select your method of marketing as per your budget and reach a wider audience at a lesser cost.

  10. Jacob

    Great Post! Thanks for sharing such a great article.This guide could be really helpful for me. I just love your post & looking forward to your next post.

  11. Zoe Campos

    Thanks for telling me that I need to come up with a recognizable brand for my business to make it easier for me to reach my target audience. Both my parents are unemployed and since we don’t have any source of income during the pandemic, I think that starting a business from home might be a good solution. I’ll try finalizing our products before looking for a possible sales list with people that we can reach out to.

    https://www.nationwideinformation.com/business-lists-and-sales-leads

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