How to Take Your Marketing Skills to the Next Level

By: | February 9, 2018 | Tags: , , |

If the success of your business is dependent on your marketing skills, then, well, you’ll want to make sure that your marketing skills are as strong as possible!

While many people have the bare minimum level of knowledge required to get things going, going deeper and having a robust understanding can be more difficult. It is not, however, impossible, especially not when there are so many resources to help you.

Below, we take a look at five ways you can improve your skills to become a marketing master.

How to increase your marketing skills


Watch and Learn


You can’t market to the world wide web if you’re not an active internet user! And by active, we don’t just mean knowing which funny cat videos are trending; we can be aware of the overall internet trends. Most of this you can learn just by browsing the web and observing how things are working. For example, you’ll likely have noticed that there are far more videos hosted on websites than there used to be. Why? Because people like watching videos (some 75% of web traffic will soon be video). Learn the trends, and then adopt them.

[Related: 3 Ways to Make Easy Money with Social Media Marketing]


Reading and Listening


You might think that marketing is a lonely world, one in which you’re forever trying to get one over your competitors. But it’s not true. We’re all in the same race, and we can help each other along the way! It’s not necessary for other people to lose just for us to win. You can see this attitude in the many blogs and podcasts that deal exclusively with marketing. Check them out – you’ll learn something, but more importantly, you’ll have the opportunity to engage and converse with the leaders in the field.


High Education Options


While podcasts and blogs are useful, they’re not a substitute for real, in-depth knowledge. Indeed, if you want to become the kind of person that can deliver talks on marketing, or who can develop the industry, then you’ll need to have a more thorough grounding on the subject. You can get this by obtaining an accredited online MBA in marketing, during which you’ll learn about customer behavior and research practices. With this knowledge in your arsenal, you’ll be able to plan your own marketing journey.

[Related: How to Be a Better Blogger: Be a Blogging Student, 8 Ways]


Trial and Error


Of course, not everything can be learned by reading or listening: some things, you just have to do, and see if it works. That’s how all the best ideas come about! Take a look at some of the biggest companies in the world, and you’ll see that they all have a long list of failures, but it’s the success stories that stand out! Don’t be afraid to play around with your marketing; be bold, be experimental, and eventually, you’ll stumble upon a formula that works for you.


Keeping Notes


Finally, remember that each day presents us with an opportunity to learn! Keep your eyes and ears open, always be eager to educate yourself, and over time you’ll find that you’re becoming something of an expert in marketing.

Readers, please share so other entrepreneurs and bloggers know how to increase their marketing skills.

  1. Freddy G. Cabrera

    Hey Janice!

    You are right, we are all in this race to the top together. And there is enough of the pie for everyone. We should all help each other here and have a healthy competitive spirit. At the end, we will all win. There is so much abundance in this world.

    It is important to invest in your education. And I’m talking about the right type of education. It is true that you can learn for free online, but there is nothing compared to one on one coaching and in-depth intensive training. Another great teacher is Trial and Error.

    Thanks for sharing this!

    Best regards! 😀

    • Janice Wald

      Hi Freddy,
      That’s why I offer my blog coaching services. Too often, when we start there is no one to help us. I agree the best teacher is trial and error, but if that doesn’t work, a one-on-one mentor can be helpful.Thanks for writing.

  2. Ronak

    Thanks for sharing valuable information. I don’t have any idea about marketing skills. I start new business, so this articles is really helpful for me.

    • Janice Wald

      Hi Ronak,
      Thanks for commenting. Marketing can sound hard and even intimidating. However, my guest author made the tips sound easy! I help new website creators here, so you’ve come to the right place. Congratulations on starting your business recently.

  3. Kesav

    Marketing is the most toughest job in any business. Above mention tips are a great way to sharpen your marketing approach and methodology. Applause to the guest author for building this blog post.

  4. Smart Blogger

    Marketing is the most important thing in business. Although it is difficult, but this is something fun if you already know how. This article is the best method so that we can be a great marketer. Really amazing!

  5. Deb McCarthy

    Janice: You give some of the most valuable information in your posts for marketing, especially for me starting out on a new website and not depending on WordPress (like I’ve always depended on before) to aid with followers, reposts or likes. Brilliant work, yet I’m just wondering, I’m starting with only a second post, should I still use a (giant) Canva template as a header?

    Thanks, Deb

    • Janice Wald

      Hi Deb,
      You’ve come to the right place. We help new bloggers here. It’s been years since I designed my website. I chose a theme and filled in the places it asked me to fill in. I chose colors… I don’t remember using Canva. Thanks for the compliment on my marketing post.

  6. Deb McCarthy

    Hi Janice:

    Thanks for the quick reply! I think I worded my question wrong and meant, should I use a Canva or Pic Monkey Header template for posts on the new website. Your website has given me some clues as to how to ‘retrieve’ new followers. Thanks a bunch!


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