Marketing Children’s Books: How to Market Books for Young Children, 9 Powerful Ways

By: | October 18, 2022 | Tags: , , |

Are you interested in marketing children’s books?

Many authors focus only on writing books and don’t put enough effort into marketing them. Marketing is essential to getting your book noticed and making sales. This is especially true in such a highly competitive niche as children’s books.

Many writers despise the responsibility of marketing their work.


Because it takes time away from their “real” job—writing.

Marketing also seems to be a dirty word in the publishing industry. It seems that if you have to market your own book, you’re not a “real” author.

This could not be further from the truth!

Look at the greatest books like Holes by Louis Sachar – StoryboardThat has numerous activities on it—they should also be marketed.

Here are some powerful tips on marketing children’s books.

Techniques for Marketing Children’s Books

Before we get started, although this article is designed for marketing children’s books, these strategies are effective for marketing books of all genres.

Build your brand

You are not just an author; you are a brand. And, like any good brand, you need to be consistent in everything you do. Your website, your social media, your blog posts, and even your email signature should all reflect your brand. Keep your branding simple and focus on one or two key elements you want to be known for.

If the readers know the author better, it makes them more likely to purchase everything you write. As a children’s book author, you can have fun with words. You can have a slogan or a tagline that best represents you and your work. 

marketing children's books

Use social media

Most authors shy away from social media because they don’t understand how to use it. They see it as a time-waster or a platform for narcissistic people to share pictures of their food. However, if used correctly, social media can be an author’s best friend.

Start by creating accounts on the major social media sites: Facebook, Twitter, and Instagram. Then, start sharing your work. Share blog posts, excerpts from your books, or just fun facts related to your work. The key is to be consistent and to keep your audience engaged.

Bethany, from the Beautifully Bookish Bethany YouTube account, does a great job of showing how she engages her audience with special effects. YouTube’s advantages include being able to use video editing techniques to wow your audience.

Related Reading: YouTubeMP3

Another great way to use social media is to connect with other authors in your niche. Share each other’s work and promote each other’s books. This is a great way to build relationships and get your work in front of a new audience.

Develop a marketing plan

The best way to market your book is to develop a plan and stick to it. This doesn’t have to be a complicated document, but it should lay out some goals and objectives for your marketing efforts.

When marketing children’s books, some things you might want to consider include: 

  • Who is your target audience?
  • What are your goals for marketing your book? (e.g., increased sales, more speaking engagements, etc.)
  • What platforms will you use for selling your book? (e.g., social media, blog, email list, etc.)
  • What strategies will you use for promoting your book? (e.g., giveaways, review copies, interviews, etc.)

Let’s look at more strategies for marketing children’s books.

Get creative with your marketing

There are endless possibilities when it comes to marketing your book. The key is to be creative and think outside the box.

When marketing children’s books, there are a few things you can do to get started:

  • Giveaways: Everyone loves free stuff! Host a giveaway on your blog or social media and offer a signed copy of your book as the prize.
  • Review copies: Send review copies of your book to bloggers, journalists, and influencers in your niche. Most people are happy to write a review if they receive a free book copy.
  • Interviews: Offer to do interviews with bloggers, podcasters, and other media outlets. This is a great way to get your name and your work in front of a new audience.

Hire a professional

If you’re serious about marketing children’s, you might want to consider hiring a professional. A good marketing firm will help you develop a plan, set goals, and execute your marketing strategies. They can also provide valuable insight and feedback along the way.

Hiring a professional can be expensive, but it’s an investment that will pay off in the long run.

Marketing children’s books doesn’t have to be complicated or time-consuming. By following these tips, you can get your work in front of the right people and make a lasting impact.

Buy ads online

Paid advertising is a great way to get your book in front of a large audience. There are many platforms you can use, including Google Ads, Facebook Ads, and Twitter Ads. The key is to find the right platform for your book and your budget.

You may also pay relevant bloggers to post your book online. This is a great way to get in front of a targeted audience and build relationships with influencers in your niche. YouTube, Instagram, and TikTok are the most popular platforms for advertising a children’s book.

Related Reading: Here you will find TikTok marketing ideas: How to Grow on TikTok.

marketing children's books

Invest in public relations

Public relations is another great way to market your book. A good PR firm will help you get media coverage for your book, which can generate a lot of buzz and interest.

PR is an essential part of any marketing plan, but it’s also one of the most expensive. If you’re on a tight budget, you may want to consider other options before investing in PR.

Go on podcasts

Podcasts are a great way to reach a new audience and promote your book. There are many ways to get involved with podcasts, including being a guest on a show or having your book featured as the focus of an episode.

The key is to find podcasts that align with your book’s topic and target audience. This will help you reach the right people and generate more interest in your work.

Speak at events

Speaking at events is a great way to promote your book and build your brand. This can be a great opportunity to connect with new people and get your work in front of a larger audience.

When selecting speaking engagements, it’s crucial to choose events that align with your book’s topic. This will help you attract the right people and generate more interest in your work.

Marketing Children’s Books: Frequently Asked Questions

What is the best way to market a children's book?

There are many effective ways to market a children’s book. For instance, you can use social media, buy ads, and speak at events.

How do you market a children's book on social media?

Share excerpts from your book and fun facts related to your work on social media. Keep your audience engaged.

Wrapping Up: Strategies for Marketing Children’s Books

In closing, although this post was targeted at the authors of children’s books, these are powerful methods for marketing books in every niche.

Readers, please share so authors discover these strategies for marketing children’s books.

I look forward to your views in the comments section. Which technique do you think is the most effective for marketing children’s books? Are there more strategies for marketing children’s books you can suggest to add to the discussion?

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