Do you want to be a marketing automation expert?
You are in the right place.
To be a marketing automation expert, you need to know how to use available technology to market for free across channels.
This guide will introduce you to methods and tools you need to successfully market online.
The Top 3 Marketing Automation Strategies
Marketing automation is a crucial part of any business that wants to expand its client base and generate more leads. Marketing automation has increased in popularity in recent years and is continuing to evolve every day.
With that being said, it’s essential that businesses get a jumpstart on using and understanding marketing automation and how to use it to their advantage.
All kinds of businesses can reap the benefits of marketing automation. This post will detail the basics of what you should know about marketing automation.
Are you ready to become a marketing automation expert?
What You Need to Know About Marketing Automation Solutions
You may be new to marketing or never have worked with marketing directly; therefore, you may not know exactly what marketing automation is.
Marketing automation software helps businesses market more effectively by automating repetitive tasks and providing visibility and metrics on multiple online channels.
Marketing automation sends electronic forms of marketing to potential leads without the marketer or the business having to do anything.
You should seriously consider using marketing automation in your marketing plans since most business leads come in online. When people are looking for a product or service, they search online to find a recommendation, so it’s vital that your online presence is top-notch.
When you are a marketing automation expert, you are aware of the strategies and tools you need to market across channels.
Use these three strategies to become a marketing automation expert
- Automate the Ad Funnel
Once people visit your website after finding you on Google, they are already a part of your retargeting campaign; and once they’re there, you can set up an automated ad funnel.
An example of this would be, a few days after visiting your site, an automated ad will be sent to users showing them a specific promotion.
Then, perhaps two weeks after visiting your site, they will receive another advertisement. And if they don’t do anything with either of these ads, you can set up an automated ad that will appear 30 days after featuring a YouTube video rather than a promotion.
These ads will be legitimate digital ads that will appear when the person is searching the internet. It’s important to point out these ads will not be emailed; they will appear as the person searches online for other things.
- Automate Social Media Targeting
An example of this would be when a person watches your business’s video ad on a social media platform, such as Facebook.
Once the person has viewed your video ad for a certain number of seconds, he or she will automatically be added to a retargeting campaign and will be sent another video in the near future. Then, when the person watches the second ad, he or she will be sent a different ad or campaign.
This form of automated marketing will help move your potential leads through the buying journey, and this form of automated marketing will likely bring in new clients.
Automated social media targeting can be done on any form of social media, the most popular being automated ads on Instagram, Facebook, and Twitter.
Many affordable video tools exist. Use them to make your videos and then use them in your marketing campaigns.
- Automate Email
Automate Customer Emails
In addition to ads, you can automate the emails that you personally (or as a practice) send to customers. Perhaps set up an automated email to be sent after a procedure asking for feedback and before and after pictures. If the client doesn’t respond in a week or two, another automated email can be sent, and so on.
I use Aweber for inbound marketing automation although MailChimp and Constant Contact are popular choices as well.
Aweber automates my newsletter distribution by sending it out the morning after I publish at a prescheduled time.
Free Tools Used By a Marketing Automation Expert
Are you a marketing automation expert without a budget?
I use these free marketing automation tools to post on social media sites:
Missinglettr: The Missinglettr automates my social media content creation by drawing from my blog’s RSS feed. Here is more information about Missinglettr.
Buffer: I use Buffer to post on Twitter and Instagram. Buffer automates my social media promotion. Buffer shares my content for free up to 10 times a day which is enough for me.
Inssist (Instagram Assistant): Inssist posts my Instagram Stories and feed posts from my desktop. Here is a review of the Inssist Instagram desktop viewer.
Take Advantage of Automated Marketing Today
To grow your practice and client base, it is worthwhile to take advantage of automated marketing and other digital marketing efforts.
Consider looking into SEO tools and web design to further improve your online presence.
Connect your website to your marketing automation to reveal analytics on what’s driving traffic to your site, search terms people are using to find you, blogs and other assets people are engaging with, and pages that are performing well vs. those that are not.
Tie in your social media accounts as well to schedule your posts, see how people are interacting with you on your social channels, and segment your marketing campaigns based on engagement on these channels.
However, if you are unsure about how to begin using automated marketing to your advantage, you should consider hiring a plastic surgery marketing agency. Marketing agencies that specialize in marketing will be able to help you get the results you are looking for.
Marketing Automation Expert FAQ
What is a marketing automation expert?
A marketing automation expert is knowledgeable about methods and tools that will help his or her business successfully market across a variety of channels. These channels include social media and SEO.
Wrapping Up: Marketing Automation Expert
This guide offered you both free and paid tools and strategies you need to be a marketing automation expert in 2021.
An improved online presence will ultimately mean more traffic and more clients. Keep these automated marketing strategies in mind as you plan your next marketing campaign and become a marketing automation expert in 2021.
Readers, please share so entrepreneurs learn about these marketing automation tools and strategies.
I look forward to your comments: Do you have suggestions for someone looking to become a marketing automation expert? What tools and strategies can you share?
About the Author
Veronica Baxter is a writer, blogger, and legal assistant operating out of the greater Philadelphia area.
This post was made possible by the support of our readers.