5 Market Research Trends (You Need to Look for in 2020)

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By: | January 4, 2020 | Tags: , , , , , ,
5 MARKET RESEARCH TRENDS you need to be effective in 2020

Market research trends.

Have you heard predictions of marketing trends for 2020?

If not, you’ve come to the right place. Your questions about current trend market research are answered in this article.

You need to know these megatrends in order to capitalize on their rise in popularity.

All of these are major trends in 5 marketing areas predicted to be even more popular in 2020.

This post will describe market research trends in each of these areas:

Content Marketing

Social Media Marketing

Video Marketing

Search Engine Marketing

Email Marketing

By the time you’re done reading this post, you will have a checklist of 2020 megatrends.

You will be able to implement the strategies in this post to take advantage of the rising popularity in each of these areas.

Are you ready for current market research trends?

Update: As I went through 2020, I updated the individual trends as new predictions arose. I also added updates throughout the post.

Due to the Coronavirus outbreak, many changes occurred in the world of marketing that weren’t foreseen. This necessitated frequently updating this post about marketing research topics 2020.

These updates include information about Larry Kim’s tool MobileMonkey.

Let’s get started.

What is a Megatrend?

A megatrend is a major trend.

The market research trends covered in this post are major trends.

In other words, the changes in the 5 areas of marketing have a global impact and cover many areas of marketing.

Additionally, a megatrend indicates a shift in attitude.

If you become aware of these changes, you can make choices that result in your brand’s growth.

You will remain relevant while your competitors that don’t change their marketing strategies will get left behind.

Content Marketing

User-Generated Content

UGC is trendy.

Do you use UGC posts?

Using a User-Generated post is a win-win for you.

When readers provide the content, they feel heard. They understand you care about their opinions.

Also, letting readers plan your topics helps you as well since this technique saves you time. You don’t need to think up those ideas.

Ways to Find User-Generated Content

Finding user-generated content is one of the advantages of using Instagram.

Instagram Stories

Example 1:

I needed a quote for a post about blogging in the new year.

I asked Instagrammers to provide this hook for my post by coming up with an inspirational quote.

Market Research Trends Instagram

Example 2:

I am planning my editorial calendar for the first quarter of 2020.

Have you started planning your blog content for 2020? Why not ask Instagrammers to help you using the question sticker?

Market Research Trends Instagram Stories

Make sure to use hashtags so interested people can contribute.

Quora

An easy way to let other people generate your content for you is by discovering what questions people ask at Quora.

Best free blogging tips from Quora.com

During the summer of 2017, I wanted a change of pace while I was on a vacation.

Rather than scramble to reconstruct content before I left, I went to Quora, found 10 questions in my niche, and answered them.

This is a great time-saving tip for bloggers in a rush as I was while getting ready for my vacation.

Readers wrote to tell me they appreciated the change in format.

The post was so successful, I considered making this a series.

I have even answered questions in my niche on Instagram Live.

Note: Make sure you give the link to the question from Quora. You should always provide source credit.

[Related: How to Be a Better Blogger with Quora]

Surveys

Market Research Trends Survicate

As I explained in my post about quiz questions, I have a form on my blog which asks readers which content they’d like to see me construct posts about.

Do people take their time to respond to the form?

Look:

Market research trends

As you can see, many visitors responded.

Artificial Intelligence

More and more people will see chatbots on websites answering questions about content. Forbes explains consumers are so used to talking to Alexa and Siri that more businesses will rely on chatbots to communicate with customers.

Forbes also agrees AI will be an important trend in 2020. As a matter of fact, Forbes predicts AI will affect the other market research trends for 2020 on this list.

For example, AI can design creative images. Since AI has this capability, we will be seeing more artificially created art work. Artificially produced work will free up workers for other tasks. Therefore, AI will effect labor specialization in a way we haven’t seen before.

July 2020 Update:

Augmented Reality

Increasing talk of Augmented Reality necessitated adding this section after this post’s publication.

Brands have technology that goes beyond Virtual Reality. For instance, sunglass companies now have the technology to show you how you will look in sunglasses before you purchase them. Also, by changing the view, consumers can see what they will see through the glasses when they actually wear them.

For people still sheltering in place due to the Coronavirus pandemic, these features, seeing how others will see you with the glasses on and seeing through sunglasses you haven’t actually worn yet are helpful for the consumer and effective marketing strategies for the brand.

Social Media Marketing

There are many advantages to using social media to market your business.

Since Instagram, LinkedIn, and Facebook give visibility to promoted content, more and more bloggers and content marketers will “pay to promote.”

More Uses for Instagram Stories

Why are Instagram Stories trendy?

Other businesses aren’t utilizing this powerful tool to its maximum capabilities. Businesses should use IG Stories consistently but aren’t.

Instagram Stories is an effective marketing tool.

You need to do what works and what other businesses aren’t doing yet to stand out.

Instagram Stories brought me so much traffic to my website in October, Google Analytics placed Instagram Stories in my top 10 of social referral traffic.

People love to view Instagram Stories! Since they contain short pieces of information, they don’t take long for busy viewers to consume.

Just because your competitors aren’t using IG Stories, doesn’t mean you shouldn’t. It means you should!

It’s estimated that 500 million people view Instagram Stories monthly. That trend is predicted to rise.

I’ve made sales using Instagram Stories without spending money on advertising, so I can assure you using Instagram Stories is effective from personal experience.

In 2020, more and more marketers will be offering products and services in Instagram Stories.

If you don’t know how to leverage the power of Instagram Stories to make sales, see the section in this Instagram Guide about making money with Instagram.

Changes to Social Media Sites

Instagram

First, Instagram banned likes in Australia and culture guru Gary Vaynerchuk predicts other countries will follow Australia’s example.

Next, according to Vaynerchuk, “Instagram will start to see a decline as it becomes past its prime since it is peaking right now.”

Also, according to sources, meme accounts on Instagram are rapidly becoming the most popular.

Update: Since this post’s publication, I listened to Tash and Viv, the cohosts of the Ace the Gram Podcast, a podcast about Instagram success.

They made an interesting prediction:

According to Tash and Viv, photos in the Instagram Stories and Instagram feed will fall into two categories:

Photos will look perfected or real and raw.

Are you familiar with the Beauty Cam app?

People use Beauty Cam to perfect their photos before posting themselves to social media sites like Instagram.

A relative of mine introduced me to Beauty Cam, so I know this is true.

People use apps like Ask Lisa so AI can tell them which of their photos looks best before posting to social media sites.

Note: I actually tried to use Ask Lisa but the website told me I could not use 3rd-party apps and I wasn’t able to post my enhanced photo.

You can find a review of the Ace the Gram podcast here.

Update June 2020

Due to changes social media sites like Instagram and Facebook made during the Coronavirus, shopping on social media sites is easier.

Instagram has shoppable posts and a shopping tab, and Facebook has a marketplace. Pinterest has buyable pins

TikTok

Gary Vaynerchuk also predicts that TikTok will rise.

The PRDaily agrees with Vaynerchuk’s predictions that Instagram will decline and Tik Tok will rise.

In a recent interview, Vaynerchuk offered tips for marketers to use TikTok effectively. Vaynerchuk advised posting to TikTok four to five times a day.

Facebook

The PRDaily went on to predict that Facebook groups will be used by brands more and more in 2020.

Also, due to Facebook’s data breach scandals of 2018, Facebook will make certain that no data gets leaked as will other social media sites.

MeWe, a relatively new social media site founded in reaction to Facebook’s data leaks, seems to be leading the way.

Video Marketing

The future of social media marketing can be summed up in one word– video.

YouTube wouldn’t be so popular if consumers didn’t enjoy videos so much.

Video is trendy since social media sites want people watching their videos and not television.

Instagram, Facebook, and other social media sites give priority visibility to videos. Videos keep people on the site longer and viewers love them!

Social media sites are changing their algorithms to reflect this bias.

I don’t know why more businesses don’t make videos. Video making is no longer an option.

The best part: Free video maker tools exist so you don’t need a budget.

You don’t even need to be in the video although I recommend it. If you prefer, you can have happy customers in your videos giving testimonials.

Use templates that come with the video making tools to save you time. They even provide free music.

If you don’t want to be in the video, Lumen5 makes a video for you by pulling text from your blog’s RSS feed. Lumen5 is a free service.

Here is an example of a video made with Lumen5:

Put videos in your Instagram Stories, in your Instagram feed, and make live videos on Instagram and other social media sites.

As you can see, there are many ways to capitalize on the rising popularity of video marketing.

Videos that go viral often have humor, so adding humor and creativity works well and should be more trendy in 2020.

As the amount of text grows on social media sites, videos are also getting shorter.

Updates

June 2020 Market Research Trends in Blogging

Quora.com reported changes in market research trends in the area of blogging.

For instance, Artificial Intelligence may play a bigger role than in the past.

For example, AI may judge a blog based on the visual. Human opinions versus the opinions of AI may become a factor when it comes to reviews that appear on blogs.

Also, Quora reports that while video is staying strong, podcasts are on the rise. Due to people not going to live events during the Coronavirus Shelter-in-Place, people may be reading more blogs.

May 2020

Forbes reported video consumption rose dramatically during the Coronavirus shelter-in-place lockdown. According to Forbes, 80% of consumers watched videos while in lockdown.

Did you? I did.

Forbes went on to predict that by 2022, 82% of all information will be spread through videos.

Video making is now a must and no longer an option.

Shoppable Videos

Snapchat and Intagram are leveraging the popularity of videos to make sales.

More and more video marketers are including a link to take consumers to a place where they can make a purchase.

Here are more video marketing solutions.

Search Engine Marketing

E-A-T

Google announced it will give visibility to web content that follows the EAT acronym.

In other words, content must show you are an expert, an authority, and create trust in the user.

As you can see, the user experience will continue to be forefront as a criterion of which sites rank best on Google.

Voice Search

Also, due to the widespread use of voice search, people will dictate their questions.

This means longer keywords will dominate the SEO scene,

For example, keywords will follow the format of questions such as keywords starting with “how to” and “how do I?”

BERT Algorithm

Google has a new algorithm update. It’s called BERT. 

BERT will improve Google’s ability to know search users’ intent. 

Previously, Google would only focus on keywords in the query. However, sometimes, the ignored words changed the meaning of the query leaving the user without a satisfactory answer. BERT fixes this. 

Featured snippets and voice search continue to be important.

To qualify for featured snippets, try answering questions in your posts and include a Frequently Asked Question box.

Look:

Market Research Trends Frequently Asked Questions

This is an example of a Frequently Asked Question box I included in my Instasize video post.

Google your keyword, and you’ll find questions people are asking about your topic so you’ll know which questions to answer.

Did my articles ever appear in Google’s Featured Snippets?

Yes! Look:

Featured Snippets

This exciting occurrence isn’t isolated either. I’ve appeared in Google’s Snippets on more than one instance.

Regarding voice search: Try to word your focus keyword the way search users word their queries. 

Don’t forget mobile: Last, as more and more people use their phones, optimizing for mobile devices will continue to be even more important in the coming year.

April 2020 Update

Further research reveals additional SEO market research trends for 2020. In fact, Google is starting to give priority visibility to YouTube videos in the Search Engine Results Pages.

Email Marketing

Is email marketing dead?

As Mark Twain once exclaimed, “Reports of my death are greatly exaggerated.”

Email marketing may not be dead, but it could be on life support.

Why?

What has replaced email marketing and is at the forefront of B2C (business to consumer) communications?

Updates

June 2020

Instagram has many plans to expand its ecommerce functionality with Instagram shops. Since people are sheltering-in-place during Coronavirus outbreaks, shopping at social media sites like Instagram and Pinterest is even easier than before.

In fact, consumers’ ability to purchase directly on social media sites without leaving the website or the app has given rise to a new term in our vocabulary: “social commerce.”

Social pay, or social commerce, is set to expand on sites like Facebook as the second half of 2020 unfolds.

May 2020

As a result of the Coronavirus pandemic, marketing trends have changed. Therefore, any discussion about market research topics 2020 needs to include marketing shifts that occurred during the spring of 2020.

Marketing philosophies have changed. Due to the limited funds consumers have to purchase products, and the limited access to many products that are affordable and available, marketers have become more empathetic.

Emails and social media content now ask how the marketer can help the consumer instead of offering their goods and services immediately.

After the crisis passes, people will remember the empathetic marketer and buy from him or her.

This shift toward empathy is predicted to continue after the concerns over the crisis and the ramifications go away.

More information on this marketing pivot toward empathy can be found in this Mostly Blogging article explaining how all types of entrepreneurs are affected by the Coronavirus pandemic.

March 2020

Further research reveals the popularity of email marketing may make a resurgence (Source).

Pam Moore reveals additional top 2020 market research trends. For example, Pam believes to stand out among the crowded field, marketers will try new strategies. For example, perhaps they’ll start podcasting.

You can read a review of Pam Moore’s podcast here.

Push Notifications

First, you will find push notifications on more and more websites.

Consumers can get the information they seek using push notifications without the information clogging their email box.

I, myself, have started using the Subscribers push notification service in full force. The Subscribers plugin “pushes” your notifications to people who sign up to receive these kinds of notifications instead of emails.

Chatbots

Communication will be automated using Artificial Intelligence.

According to Mobile Monkey‘s Larry Kim,

“You need to be where your customers are. One untapped channel to best market your product is Facebook Messenger. Over 1.3 billion people are using Facebook Messenger.

Engage with your customers on Messenger using chatbots to create personalized experiences. Deliver valuable content on Messenger using drip campaigns. After all, chatbot marketing on Messenger offers 70-80% open rate.”

Do you want to see how market research trends have changed over time? Here are changes from just the last few years:

Marketing Predictions for 2019: https://www.mostlyblogging.com/marketing-strategy-plan/

Marketing Predictions for 2018: https://www.mostlyblogging.com/marketing-report/

Future of Market Research 2020

Marketing research trends 2020 in the area of social media:

In sum, I can not recall a year when marketing trends changed so rapidly. This was due to historical events like the Coronavirus pandemic and racial unrest over the death of African American Floyd George.

Social media sites responded by expressing solidarity with the African American Community.

Jack Dorsey’s Twitter began fact-checking U.S. President Trump’s tweets. The result: The issue of free speech is now being questioned on social media sites.

I will continue to update this post on the trends in market research 2020 as new information develops.

What are the top trends for 2020?

Content marketing, social media marketing, video marketing, search engine marketing and email marketing are the top trends for 2020.

What is the new trend in marketing?

Selling less. Marketers will become conversational in 2020 and less spammy. This builds connections which leads to sales. In the past, marketers started selling without building bonds.

In closing, you might wonder how people came up with these trends.

There are market analysts whose job it is to make observations, conduct interviews, and send out surveys.

Then, they analyze the results and report on market research trends.

Blogging expert Peter Nyiri, for example, reported on blogging skills you need to master to succeed in a competitive 21st-century market.

Takeaways

I found some of these market research trends unpredictable.

First, there are many changes upcoming in blogging and content marketing dictated by voice search and the improvements in artificial intelligence. 

Also, did you notice the line between video marketing and social media marketing has blurred? 

By putting videos on social media sites, there is not a fine distinction between video marketing and social media marketing.

Video production is time-effective as well as cost-effective since the same video can be used across channels if you change the dimensions. 

Over to you:

Did you find any of these market research trends surprising? If so, which new trends in marketing research shocked you?

While you were reading, did you generate any future business ideas for 2020?

I look forward to your views in the comment section. Can you add any marketing research trends you think will take off in 2020?


  1. Arumugam Rangasamy

    Hello Jance,

    Thanks for sharing the digital marketing trends. I have tested ads with Instagram stories. It works like wonder. Since Fb organic reach is dropping, I rely mostly on Linked In. I expect Linked In ads will play a huge role in the upcoming years. FB groups and Youtube community will be going to boom in 2020.

    Regards
    Arumugam

  2. Bella X

    I was informed about EAT from Neil Patel blog that it would be important in 2020. Yes I have to concentrate on what I blog about as it would be taken into serious consideration from Google.

    Not heard of MeWe, Hey I just signed up for this today see how it goes.

    I like what Larry King said Need to be where your customers are. Yes that is really true.

    I do not use push notifications in my SEO and for social media I have to know where I can trend to get best results.

  3. Wegacha

    Hi! We also think that TikTok will be a social media platform to reckon with, and more people should jump on the bandwagon ASAP!

    Regarding Email Marketing, we don’t think it’s on life support but simply used the same way for too long! Hopefully, we’ll see people rethinking the wheel and trying to use new tactics to make email marketing really worth investing in!

    Something we see far too often is people who forget about the basics and go directly into the content of the email.

    Those details are crucial for any email marketing campaign, that’s why we made this little article so people could start from scratch and build a solid foundation.

    https://wegacha.com/blogs/wegachablog/5-crucial-elements-made-a-perfect-e-mail

    Your article was excellent, and we can’t wait to see what you’ll be doing this year!

    Cheers, Orlando from Wegacha

    • Janice Wald

      Hi Wegacha,
      Thanks for adding to the conversation by mentioning TikTok, bringing your post, and offering your opinion on Email marketing.
      Do you have any posts about TikTok those of us looking to capitalize on the popularity can learn from?
      Janice

  4. Brian Hebert

    I agree that digital marketing will change massively in 2020.
    Many trends will make their place actively, and others will lag. But we need to come up with ideas that will take us to success.

    Thanks to the writer for writing for such thoughtful and informative writing!

  5. Sarah Perry

    Hello,

    Thank you for such insightful information.
    I strongly believe Instagram is taking over all the social media definitely. Lately, a platform to upload only photos and videos has become a vast platform for marketing for social media marketers.
    Recently, Instagram has introduced REELs which is kind of a copy of Tik Tok, you can create various videos the same as Tik Tok on Instagram Reels.

    I am sure this will open doors for social media marketers to promote their brands!

    • Janice Wald

      Hi Sarah,
      I appreciate you commenting on my 2020 marketing trends post.
      I agree with you about social media. I actually just started an Instagram poll asking if Instagrammers believe Instagram will overtake Facebook one day as the most crowded social media site.
      Facebook has bad press in the news. Tik Tok has bad press in the news, but Instagram continues to shine. Its meteoric growth has been interesting to watch and will continue to be interesting to watch. Thanks for commenting.
      Janice

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