Do you want more organic traffic?
Even if comments are low, when you see people coming from search engines, you know you are helping others by empowering them with your information.
Do you want that fulfillment knowing helping others brings?
Today’s tip is as easy as counting to four.
That’s the tip– if you can count four (or more) words in your keyword phrase, you have a long-tail keyword.
Use long tail keywords and watch the traffic pour in.
You know I always test my methods.
This post will include a case study with screenshots that prove using long tail keywords work.
The thirteen tools this post describes will enable you to find keywords to boost your search engine traffic. The best part– all the tools are free.
Terms You Need to Know:
Short tail keyword: one or two words
Medium tail keyword: three words in a phrase
Long tail keyword: four or more words in a phrase
The Value of Long Tail Keywords
This topic is trendy. Long tail keywords are trendy. It is not in vogue to just use keywords. Keyword phrases are what the current SEO rage is about and what will garner you search engine traffic.
Consider these comments from blogger and marketer Darrell Antonio: “The days of focusing on a single keyword for each page are long gone.”
This makes sense. When users go to search engines, they type in a phrase, not a word. Often that phrase will start with “How to.”
Look at what users typed into search engines to find my articles:
Of the five listed here, only the first one is a word; all the others are phrases.
Let’s look at another example:
Look: This time all of them are long tail keywords, phrases four words or more.
According to Search Engine Land:
Users are now entering full queries or phrases in search engines, which… provide results more effectively.
In 2017, for your SEO strategy, it will be critical to:
Investigate. What are users searching for that brings them to your page? What questions do they want your content to answer?
Rahul Kuntala goes as far as to say you should not only use long tail keywords, you should put them in your headlines.
I interviewed Rahul and asked him for an example of how to do that. He responded:
- 10 Unusual Ways to increase your website traffic quickly in 2017
- 5 tips to increase your website traffic rapidly
Too bad you still see far too many online newbie marketers still attempting to use the old school method of keyword
stuffing! Either that or they don’t even bother to learn basic keyword research at all!
Using only one keyword is “old school.” Today’s basic keyword practices involve using keyword phrases.
Victoria of Dazzle While Frazzled explained,
I’ve been going back and updating old posts and many of my very first posts had one generic word as the keyword! If I only I had known about long tail keywords when I started. The things we learn the longer we blog!
Effective keyword research is the foundation to a successful marketing. If you get your keywords right, you simply attract the right audience.
The tools in this post will enable you to conduct that research to find the right long tail keywords.
Consider this comment from Sherab Tenzin when responding to my guest author’s article This Is How to Improve Your Blog’s SEO Without Money or Plugins:
The post would be more elaborate if he could have shared some more tools (free and premium) that can used for keyword mining by bloggers. Many know only of Google’s Keyword Planner.
You are in luck! Consider this a follow-up to 5 Free Tools to Help You Easily Improve Your Keywords.
Use Free Tools to Find Long Tail Keywords
When you log in, you see the keywords people are using to find your site. Use those in future articles.
A very useful keyword discovery tool you might possibly not find in Google’s Keyword Planner. Shamsudeen recommends this tool for finding long tail keywords.
For many people looking for keywords and keyword phrases, Google Keyword Planner is still the only game in town. My post How to Easily Get Your Blog Found on Google offers a Keyword Planner tutorial.
The bottom line is to look for keywords with low competition. If there aren’t many choices, search engine users will be more likely to pick your article.
My reluctance to use the site stems from the fact that while I am able to find keywords with low competition, I find Google’s Keyword Planner limiting when it comes to keyword phrases.
My latest favorite long tail keyword tool is Soovle.
Let’s do an experiment. I need long tail keywords keyword phrases for this post. At Soovle, I typed in “long tail keywords.” Look at all the phrases it offered me!
(Note: As my post 1 Secret Tip That Will Make You See More Search Engine Traffic explained, you can’t use all of them. You need to limit your choices to a few.)
See where to enter your keyword:
See if long tail keywords come up on the list the tool generates.
Look at all the choices KW Finder offered me for this post. I searched again for “long tail keywords.”
The best part: the site shows you the amount of searches for your keyword and how trendy those searches are.
See what long tail keywords you rank for. Write about them again.
SEO Expert Robin Khokar recommends SEMRush.
With a free account, you can find out the top ten keywords and keyword phrases you rank for by typing in your blog’s URL. Use these in future posts since search engine users are finding you with them.
Neil Patel recommends doing the same with your competitors’ keywords.
Look at a screenshot of my results.
You can see the keywords search engine users are using to find my blog.
Count how many of them are the long tail, 4 words or more, and medium tail, 2 or 3 words long. How many are only 1 word long? One? You get my drift. People type in phrases to search engines. You need to type phrases when you tag your posts.
If you look at the eighth phrase down, you will see “free blog tools”. According to SEMRush, I rank for that keyword phrase, so I made sure to tag this post with it since this post is about free keyword tools.
When I clicked “Position Changes”, in my SEMRush dashboard, new keyword phrases people are using to find me came up. I will be sure to use them in future articles.
Buzzsumo tells you what’s trending. I know to put my keyword phrases in my headlines and tag my post with those phrases as well as tag my graphic with the keyword phrase. However, I am often torn about which keyword phrase to use.
For example, I didn’t know what keywords phrase to use for my glossary, 119 Blogging Terms You Need to Know to Be a Better Blogger. I couldn’t decide between “Blogging Terms” and “Better Blogger.” Clearly, I wanted to pick a keyword phrase that would get me more traffic on search engines.
I went to Buzzsumo and typed in both phrases. When I typed in “Blogging Terms,” not much came up. However, when I typed in “Better Blogger,” one article with those words in the headline had been shared over 53,000 times. Bingo! My decision was made! “Better Blogger” was my choice.
Click “Search Analytics”. You will see the keywords people have used to find you. Use them again in future posts.
Type in your search word, and check out all the long tail keyword phrases that turn up. In addition, the tool will show you how many monthly searches there are for that long tail keyword phrase.
When I typed “long tail keywords” into the search bar, I found “how to find long tail keywords.” Since this is more than four words long, this is a long tail keyword. Neil Patel recommends keyword phrases are at least four words long. All the keyword phrases for my query were four words or longer as you can see in the screenshot.
After typing in your keyword, UberSuggest actually sorts the keyword results into alphabetical order. They won’t all be long tail, but you’ll have long tail keywords on the list that is generated.
Case Study: Do the Long Tail Keyword Tools Work?
Look: Since using these tools to find long tail keywords, my search engine traffic is growing!
I continued to use the 4-word keyword technique.
Look what I saw on January 4:
These results might vary according to
- Your niche
- What’s trending. Check Buzzsumo.com to see if your topic is trending.
- Time of the year. People will research holidays during holiday seasons more often than other times of the year.
Those of you who have been reading my secret tips posts know that in 2015 I was receiving 2 hits from search engines a day. Now here I am two years later and receiving 68 in a day! My search engine stats are climbing!
You do not have to wait two years to see your hits from search engines rise this dramatically. In October, SEO expert Clay and I started emailing about SEO tips. He inspired me to use long tail keywords consistently.
Here’s the deal: Two and a half months later, my search engine traffic has leaped from 2 a day to 68 a day.
This did not happen overnight. As you saw from the previous screenshot of 58 hits in a day from search engines, my organic traffic (traffic from search engines) has been continuing to climb. I predict it will continue to rise as I continue to use long tail keywords in my blog post tags.
I was right! My search engine traffic has continued to rise. The 72 page views coming from search engines are not an anomaly. They have stayed constant.
It gets even better:
According to Alexa.com, my search engine traffic is up 71%.
According to Yandra Lassource from the She Blogs About Jobs blog, long tail keywords will get you more search engine traffic. However, newer blogs may take longer to rank on Google.
According to Neil Patel, long tail keywords are not enough. You need to combine them with strong content.
By offering strong content and using long tail keywords, search engines will be sending you increased organic traffic in no time!
Readers, please share, so other bloggers and website creators become aware of the free choices available to them when trying to improve their SEO.
If you would like more free blogging tools, click here to get your own downloadable PDF of my 89 free blogging tools list.
What keyword tools do you use? Did I miss any you can recommend? Do you have experiences with any of these tools you can share? I look forward to your answers in the comments section.
Many of these techniques are based on the work of Clay from PCMate.Org.