Are you a marketer or blogger?
This post will give you insights into writing effective contents for LinkedIn. By the time you’re done reading this post, you’ll have 8 strategies you can implement which will help you be more successful on this popular social networking site.
8 Proven Tips for Writing LinkedIn Blog Posts That Expand Your Influence
by Jake Lester
It may seem a little too much for the regular LinkedIn user to write blog posts for the most-used business and employment-oriented social network out there. But it’s not such an uncommon practice and is especially recommended if you aim to increase your influence and help potential employers and followers to see your skills and capabilities.
Even though you might feel that you have nothing to say or that you don’t have enough experience in your field to write articles, think again because every experience is different, and you may just have the solution to other people’s problems. And keeping that only for yourself would really be a bad idea. So, without further ado, here are the 8 tips you should take into consideration when it comes to writing a great LinkedIn blog post. Keep reading and you will be en route to becoming a great influencer yourself.
Focus on a Familiar Domain
Perhaps the most important thing before starting to write on LinkedIn is deciding on what to write about. Bloggers have a niche they really master, either if it’s technology, politics, social media or Star Wars. Just like in any other type of work, writing about something you like and have experience with, will allow you to better express yourself and make your content appealing to others. Besides that, you will always be able to engage in interesting conversations regarding the topic with the users that comment on your article.
Passion Plays a Key Role
In addition to writing about what you’re familiar with and things you already know, make sure that your LinkedIn posts are at the same time focused on things that you are really passionate about. When there’s passion involved, you will notice that the article gets written a lot faster because there’s a certain drive towards expressing your thoughts.
Try to Remain Trendy
Even though the advice in the previous two tips was to stay true to something you have enough knowledge of and you are passionate about, it’s not entirely about that. In order for your blog post to be appreciated, discussed and shared, you should also try for the subject to be somehow in trend. Not that writing about your collection of 1960 action-figures isn’t interesting enough and couldn’t be put in a great light. But chances are slim that you’ll find enough people interested in the same thing.
Since the LinkedIn crowd is full of entrepreneurs, marketing trends is always a popular topic. However, this all depends on the demographic you’re targeting. Naturally, you should use tactics that will engage your target audience.
Don’t Miss Any Opportunity
If ideas spark in your mind about possible LinkedIn posts, make sure not to miss them. At least write them down for follow-up when you get home, in case you’re driving or on your way to work. If the situation allows it, you can even take advantage of the heat of the moment and put down a few more words about where that idea is going. Or, at least, create a rough structure of the article as you see it then.
Come Up with Quality Info and Insights to Help the Readers
The readers on LinkedIn are mostly looking for insights and information that will assist them in achieving professional and personal goals. Any info about becoming better at the job or tool to aid them in identifying and building their strengths is considered to be golden. Include advice and actionable info that may help them position better for a new career.
Try to Keep It Personal
Even though it’s the blog of a professional-orientated social network, adding a bit of your personal experience with the things you write about will make a huge difference. Even more than actionable advice and tips on how to improve themselves, your readers feel the need to connect and identify themselves with your experience and build relationships. Besides that, the curiosity regarding the person behind the post and the advice is sometimes greater than the actual tips and tricks within your article.
Write Your LinkedIn Posts Using the 50 Percent Rule
Isabelle Roughol, one of LinkedIn’s international editors, suggests that, after you decide on the topic you want to go with, you should divide your time into 2 equal sessions. 50% of it should be spent on coming up with the perfect headline, while the other 50% for the actual article. Just think about it, the headline is like the business card of your blog post, it’s what readers see first and decide if they’ll click to read more or just keep scrolling. The thing is there’s no real golden recipe for a successful headline, but the more effort you put into it, the better.
Consistency is Key
Being a social network, LinkedIn is all about the size of your network and how those people react to your work. So, if you’re consistent and publish a LinkedIn post every week, you will have more opportunities to connect and gain more followers. This does not only expand your network, but it will also reinforce the idea that your skills and knowledge of those subjects is real.
The bottom line is that you don’t have to become a recognized LinkedIn influencer in order to boost your influence. The key is to stay true to your articles, be consistent with your posts, share and engage in conversations and experience exchanges with other users on topics that you are passionate about. And, as a bonus, a ninth piece of advice, if you wish. Never start writing with the precise goal of getting a lot of reactions and followers for your post. Rather than doing that, focus on the quality and relatability of your content and the other things will follow.
What are your methods for getting more influence on LinkedIn? Share with us in the comment section below.
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Bloggers are content marketers. Now you know how to use LinkedIn to be successful at content marketing. What are you waiting for? Go implement Jake’s strategies.