8 Proven Ways to Write LinkedIn Posts That Will Boost Your Influence

By: | February 27, 2018 | Tags: , , | 24 comments

LinkedIn posts

source: pixabay.com

Are you a marketer or blogger?

This post will give you insights into writing effective contents for LinkedIn. By the time you’re done reading this post, you’ll have 8 strategies you can implement which will help you be more successful on this popular social networking site.

8 Proven Tips for Writing LinkedIn Blog Posts That Expand Your Influence

by Jake Lester

It may seem a little too much for the regular LinkedIn user to write blog posts for the most-used business and employment-oriented social network out there. But it’s not such an uncommon practice and is especially recommended if you aim to increase your influence and help potential employers and followers to see your skills and capabilities.

Even though you might feel that you have nothing to say or that you don’t have enough experience in your field to write articles, think again because every experience is different, and you may just have the solution to other people’s problems. And keeping that only for yourself would really be a bad idea. So, without further ado, here are the 8 tips you should take into consideration when it comes to writing a great LinkedIn blog post. Keep reading and you will be en route to becoming a great influencer yourself.

Focus on a Familiar Domain

Perhaps the most important thing before starting to write on LinkedIn is deciding on what to write about. Bloggers have a niche they really master, either if it’s technology, politics, social media or Star Wars. Just like in any other type of work, writing about something you like and have experience with, will allow you to better express yourself and make your content appealing to others. Besides that, you will always be able to engage in interesting conversations regarding the topic with the users that comment on your article.

Passion Plays a Key Role

In addition to writing about what you’re familiar with and things you already know, make sure that your LinkedIn posts are at the same time focused on things that you are really passionate about. When there’s passion involved, you will notice that the article gets written a lot faster because there’s a certain drive towards expressing your thoughts.

Advantages to you if you write LinkedIn Posts

source: pixabay.com

Try to Remain Trendy

Even though the advice in the previous two tips was to stay true to something you have enough knowledge of and you are passionate about, it’s not entirely about that. In order for your blog post to be appreciated, discussed and shared, you should also try for the subject to be somehow in trend. Not that writing about your collection of 1960 action-figures isn’t interesting enough and couldn’t be put in a great light. But chances are slim that you’ll find enough people interested in the same thing. 

Since the LinkedIn crowd is full of entrepreneurs, marketing trends is always a popular topic. However, this all depends on the demographic you’re targeting. Naturally, you should use tactics that will engage your target audience.

Don’t Miss Any Opportunity

If ideas spark in your mind about possible LinkedIn posts, make sure not to miss them. At least write them down for follow-up when you get home, in case you’re driving or on your way to work. If the situation allows it, you can even take advantage of the heat of the moment and put down a few more words about where that idea is going. Or, at least, create a rough structure of the article as you see it then.

Come Up with Quality Info and Insights to Help the Readers

The readers on LinkedIn are mostly looking for insights and information that will assist them in achieving professional and personal goals. Any info about becoming better at the job or tool to aid them in identifying and building their strengths is considered to be golden. Include advice and actionable info that may help them position better for a new career.

Try to Keep It Personal

Even though it’s the blog of a professional-orientated social network, adding a bit of your personal experience with the things you write about will make a huge difference. Even more than actionable advice and tips on how to improve themselves, your readers feel the need to connect and identify themselves with your experience and build relationships. Besides that, the curiosity regarding the person behind the post and the advice is sometimes greater than the actual tips and tricks within your article.

write LinkedIn Posts

source: pixabay.com

Write Your LinkedIn Posts Using the 50 Percent Rule

Isabelle Roughol, one of LinkedIn’s international editors, suggests that, after you decide on the topic you want to go with, you should divide your time into 2 equal sessions. 50% of it should be spent on coming up with the perfect headline, while the other 50% for the actual article. Just think about it, the headline is like the business card of your blog post, it’s what readers see first and decide if they’ll click to read more or just keep scrolling. The thing is there’s no real golden recipe for a successful headline, but the more effort you put into it, the better.

Consistency is Key

Being a social network, LinkedIn is all about the size of your network and how those people react to your work. So, if you’re consistent and publish a LinkedIn post every week, you will have more opportunities to connect and gain more followers. This does not only expand your network, but it will also reinforce the idea that your skills and knowledge of those subjects is real.

The bottom line is that you don’t have to become a recognized LinkedIn influencer in order to boost your influence. The key is to stay true to your articles, be consistent with your posts, share and engage in conversations and experience exchanges with other users on topics that you are passionate about. And, as a bonus, a ninth piece of advice, if you wish. Never start writing with the precise goal of getting a lot of reactions and followers for your post. Rather than doing that, focus on the quality and relatability of your content and the other things will follow.

What are your methods for getting more influence on LinkedIn? Share with us in the comment section below.

Host blogger’s comments:

Readers, please share this article so other bloggers learn the advantages of writing LinkedIn posts and these LinkedIn best practices.

Bloggers are content marketers. Now you know how to use LinkedIn to be successful at content marketing. What are you waiting for? Go implement Jake’s strategies.

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  1. Moss Clement at 4:18 pm

    Hi Jake & Janice,

    Great article you have here. I agree with you on the tips to write amazing LinkedIn posts. But there are other tips that are proven to work incredibly well.

    Some of these are, ensure that your titles are between 40 and 49 characters long.

    Headlines this long are know to receive enormous post views and comments.

    Use high-quality images on your LinkedIn posts. Depending on the length of your post, adding about 8 images when you publish on LinkedIn is associated with a greater number of LinkedIn shares, likes, comments, and views.

    Ensure to craft about 5 headings because it attracts more post views, then divide the headings accordingly using H1, H2, H3 etc.
    This way, you make your post easily digestible.

    Thank you for sharing this insightful article.

  2. Freddy G. Cabrera at 8:42 pm

    Hey Jake!

    I’m getting more into LinkedIn posts lately. I think it is a great platform with great potential for more traffic and exposure.

    I like the fact that you can grow your network there very easily. I’m almost at 3,000 connections on LinkedIn. It only took me a few months and it is growing steadily. The limit is 15k if anybody would like to know.

    I’m going to run a little experiment with LinkedIn Posts and the Network, let’s see if by having thousands in your network you can get more readers for each of your new LinkedIn posts. I’m excited to test this out soon.

    And as you’ve mentioned, sharing high-quality content with consistency is one of the most important keys to success in LinkedIn. That is for sure.

    Thank you for sharing your tips here!

    Best regards! 😀

    • Janice Wald at 12:52 pm

      Hi Freddy,
      Thanks for commenting. 3,000 LinkedIn followers are impressive! Congratulations! I’ve been experimenting with LinkedIn groups. I’m off to share this article there. I figure they’ll be interested since they’re LinkedIn users.
      I sent you an email about Warrior Forum.
      Janice

      • justin Lamoureux at 7:36 am

        That’s how I found this article!

        There are some really good tips in your post. I’m experimenting with the site right now and I’m enjoying learning about what strategies are best. I think sticking to your niche is the best thing so far. What you are really doing is building a personal brand revolving around a certain topic (or a few.)

  3. Naveen Sharma at 10:03 pm

    Hi Jake and Janice,

    It is true that when it comes to writing blog posts one usually does not consider LinkedIn as it is different kind of platform. You have done a great job underlining a correct purpose for doing so.

    The rule regarding headlines is awesome. It really makes sense. We need to give it the proper attention it deserves because it is very important.

    It is also true that quality info and insights are the most vital parts of a good post. One should do sufficient research before writing a post.

    Thanks for sharing the valuable tips with us. Have a great day!

    -Naveen

  4. Wim Goossens at 12:08 am

    Hi Janice question ,
    Only last september I bought a smartphone so things are a bit new to me.

    For me is seems that Linkedin is confused if you would like to write about different branches.
    Meaning you can be specialised in beverages, corporate ID and scandinavian furniture at the same time.
    T shape profiles are so 2015.
    I agree on the 8 tips but in the end to many.
    All blogs start to look alike.Bloggers are blogging in Google language. With as result contentstress
    My tips are .
    1 Get your linkedin profile right before you blog.
    2 Ad 1 image.
    3 If you like to use hyperlinks put them in the first comment and not in your blog.
    4 blog in your local language 20k followers on the other side of the ocean doesn’t make sense.

    • Janice Wald at 11:46 am

      Hi Wim,
      Thank you for commenting on my article.
      Regarding blogging in your local language to people on the other side of the ocean: Are readers given the option to translate? I often am given the option when I went to bloggers I knew in Italy, for example.
      May I ask what a T-shape profile is?
      Thank you for the tips. This is one reason I love spending time at LinkedIn: In additon to building knowledge and connections, we can leave links to our content.
      Janice
      Janice Wald recently posted…12 Ways to Easily Become a Successful BloggerMy Profile

  5. Wim Goossens at 12:36 pm

    Hi Janice . People with a T profile have an averige or low general knowledge . But they have 1 specific specialsation. Example they know a bit about Digital marketing and know a lot about Google Tag manager.

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  16. Lita Notte at 7:08 am

    Thank you for the simple tips. I find some content just self congratulatory on linked in – not always value add…that may be another tip to ensure we are not sistimply bombarding ourselves with more information or stimulus. #filtering is key#having an open mind is another.

    • Janice Wald at 4:25 pm

      Hi Lita,
      What interesting comments. I don’t disagree with you. Could people be congratulating themselves for having a successful strategy?
      When I share tips that work for me, I hope I don’t come off that way. I will keep your perspective in mind, though. Thanks for writing with that fresh perspective.
      Janice

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