Are you an offline business owner? Then, you should be intrigued by the idea of line busting.
Long checkout lines are one of the biggest problems for retail businesses.
In the age of internet shopping, communication with customers is hard.
It’s hard enough to convince people to come out to the high street instead of ordering things online, so you need to match the convenience and speed of ecommerce.
If people are made to wait in a long checkout line, you can be sure they won’t come back again. But what can you do about it?
Source – Pixabay CCO License
Line busting is a great strategy that helps to shorten checkout lines and improve the overall customer experience, meaning that you get more repeat customers.
Here’s everything you need to know about line busting and why your business should be using it.
What Is Line Busting?
Line busting means taking customers from the main checkout line and getting them to pay in another area of the store.
There are a number of ways to implement this B2C (Business to Consumer) strategy. This guide points out your choices.
Whichever way you choose, the results are always the same: Shorter checkout lines and happier customers.
You may have already experienced line-busting strategies in stores before and many places are implementing things like self-checkout systems to encourage people with small baskets to leave the main checkout line.
Is Line Busting Right For Your Business?
You might think that line-busting is a no-brainer because it speeds things up and affects purchasing decisions.
However, you do need to dedicate more resources to line busting and create separate payment areas.
If you don’t have enough customers to make a line-busting system worthwhile, you could be wasting resources.
You also need to consider the space you have available to you because you don’t want to use valuable floor space for line busting and leave yourself short on space for displaying stock.
If you have the resources available and there is demand for it, line busting is the right option, but it may not be suitable for very small businesses.
How To Implement Line Busting
If you want to implement a line-busting system in your retail store, there are a few key elements you need to get right. Firstly, you need to decide where you will take separate payments.
Some stores have a separate smaller checkout for people with one or two items. However, you have more flexibility if you use a mobile payment option like this card reader to take payments anywhere in the store.
The great thing about this is that you can go to the customer and take payment instead of them having to come to you and wait in a checkout line, so the whole process is more streamlined.
Staffing is also a key concern when line busting. If you don’t have enough people to manage the normal checkout line and general customer assistance, you will be stretched too thin. It’s important that you focus on excellent customer service and you don’t let your line busting strategy get in the way of that.
Online Shopping vs Offline Shopping
Do retailers need to consider line busting or is shopping primarily occuring online where no one need worry about a crowded queue?
1.92 billion digital buyers
92% of shoppers still buy offline Source of Data
The data for online shopping reflects 2019 research. According to the research, only 8% of consumers buy online. Since 92% still buy offline, businesses need to consider implementing line busting methods.
Line Busting Frequently Asked Question
What is the definition of line busting?
Think of busting a line literally. You are a store owner with a long line. You “bust” the line by having an additional checkout line elsewhere in the store. The additional line results in people checking out quicker.
What does line busting mean?
Line busting means breaking up one line into two lines to speed up the checkout process. Customers are happy they get out of the store faster and don’t have time to rethink their purchases. Therefore, line busting is a win-win for the consumer and the merchant.
What is line busting at Target?
Due to long lines at Target, one line may be broken into two different lines which speed up the check-out process.
Wrapping Up: Line Busting
As long as you get these elements right, your business can benefit from line busting in a big way.
Readers, please share so offline entrepreneurs discover the concept of line busting and best practices for implementing line busting.
Do you agree with the need in stores for various methods of paying? I know I personally prefer an alternate queue or even self-checkout rather than wait in crowded lines.
Even before the pandemic, the idea of wasting time in checkout lines was annoying. Since the pandemic, alternate places to pay are more of a necessity since our health may depend on not standing in any crowds let alone crowded lines.
I realize stores ask people to stand 6-feet apart, but many shoppers don’t adhere to the requirements.
I look forward to your views in the comments section. As a consumer, don’t you prefer having choices where to checkout?
Authors: Janice Wald and a Contributing Author
Janice Wald is the founder of MostlyBlogging.com and co-founder of the Mostly Blogging Academy. She is an ebook author, blogger, blogging coach, blogging judge, freelance writer, and speaker. She won the Best Internet Marketer Award and the Best Blogger Award at the 2021 Infinity Blog Awards. Wald was also nominated as 2019 Best Internet Marketer by the Infinity Blog Awards and in 2017 as the Most Informative Blogger by the London Bloggers Bash. She’s been featured on Small Business Trends, the Huffington Post, and Lifehack.
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