Do you think it’s easier or harder to make money online as we approach 2017?
After all, interest in monetization is so great that many articles are written about it.
However, sometimes the easy way to monetize is not the obvious way. People believe if the idea is lucrative, it must be difficult and time-consuming. Not at all.
Consider this post a follow-up to Landing Pages: 10 Tips That Will Make You See People Subscribe Today.
That article explained how to use your landing page to get traffic to your blog. This article explains how to use your landing page to get money in your pocket.
3 Common Landing Page Mistakes to Avoid
by Carrie Davidson
It’s no secret that a landing page is the face of your website and your brand. People visit your page and you intend to turn them into prospective customers. You may want them to buy your business products or services.
But, it is not easy to turn visitors into prospective customers. A flawless landing page can do wonders for you. Today, landing page optimization is overlooked by website creators while they execute marketing campaigns. We have compiled some of the common mistakes that people need to avoid for their landing page.
Lack of Calls-To-Action: Every website has a common goal i.e. to turn visitors into conversions. For this, you need to have calls-to-action on your landing pages. Content optimization, visual content and a good slogan are also beneficial in turning website visitors into customers. While adding a call-to-action to your landing page, make sure that it is visible, unique and easy to read. Make sure that users can see CTA when they go through your website. Your calls to action must be unique to make you stand out from the rest of the content creators to attract visitors. It is advisable to pick a bright color to suit the overall design of your landing page. Make sure that your CTAs are easy to read and clear. It is advisable to avoid generic words like “buy now” or “click here”.
*Entry Forms: Majority of web designers that add entry forms on their websites overlook the effectiveness of these entry forms. One of the common landing page mistakes is when some web designers add extra fields to their entry forms even if they are not required. Designers don’t bother about validating entry forms fields at the time they design them. They don’t even make it clear to visitors about how to fill each field. Web designers need to avoid this landing page mistake by specifying how fields are to be completed. [Note: in this context, entry forms are opt-in forms.]
*Failure To Track Visitors: Believe it, a marketing campaign can’t be completed without tracking your website visitors and measuring your success. People focus on optimizing their ads for conversions but the landing page is often overlooked. It is imperative to keep track of visitors coming to your landing page. You can use Google Analytics to track events on your landing page and monitor your sales process. Web designers must use web tools that allow them to determine that visitors accessed their landing page through social media sites. Source specific pages must be used for better visitors’ experiences on the website. Web designers should remember that source pages are important for the success of their site.
Looking to acquire digital marketing success? It is too easy to set yourself up for success by creating flawless landing pages for your marketing campaign. Avoid the common landing page errors discussed above and you’ll achieve success for your digital marketing campaign. In order to avoid common landing page mistakes, real testimonials can add authenticity to your website. Interested to know more about landing page optimization? Contact a reputable SEO firm!
Carrie Davidson is a seasoned blogger who has helped launch numerous blogs in her online career. She is an expert in crafting excellent posts with great content and powerful headlines. You can find her online @carriedavidons1
Host Blogger’s Comments:
*When Carrie finished sharing her tips with us, I took the opportunity to interview her about her article.
Question 1: Carrie, what is an entry form? Do you mean an opt-in form where visitors put in an email? Entry form sounds like a giveaway.
Answer 1: Entry forms are the forms where customers put their details including contact info, email and all.
Question 2: Carrie, you wrote, “Web designers should remember that source pages are important for the success of their site.” Can you explain what you mean by source page?
Answer 2: Source pages are the web pages from where you can view the HTML programming code. You can check your website source code by pressing CTRL+u. It will show you alt tags on your web page.
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