4 Ways to Get to Know Your Customers in the New Year

By: | December 19, 2019 | Tags: , |

If you want your marketing campaigns to be successful, you need to know your customers inside out. You need a Know Your Customer Checklist.

It’s important that you know what they like, what they don’t like, where they live and what their spending habits are.

If you don’t have a clear picture of exactly who you are trying to market your products to, it is a lot harder to create effective campaigns that connect with them. 

Businesses definitely need a Know Your Customer Checklist.

Fortunately, this post will provide one.

know your customer checklist

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In marketing, the term social intelligence refers to your ability to understand yourself and others, and it is a vital part of any good marketing campaign.

By getting to know your customers and understanding what they respond well to, and what they don’t, you can develop campaigns that increase brand awareness and drive sales.

Unfortunately, a lot of businesses don’t know their customers, and that’s why they struggle to make sales, especially when launching new products.

If you have the same issue, you should try some of these simple methods for getting to know your customers. 

Here’s Your How to Know Your Customer Checklist

Use Your Data 

Businesses collect so much data about their customers and the people that visit their website, but so many of them don’t take advantage of all of that information.

One of the best ways to learn about your customers is to analyze that data. If you use a database comparison tool, you can automate the process and pick out various trends in that data.

Things like the average age, where people live, and the time of day that they visit your website can tell you a lot about their lives.

This is the best place to start if you want to build a picture of what your average customer looks like. You can then use this information to direct marketing campaigns.

For example, if you have a lot of 18-24-year-old men visiting the site, you may want to consider a marketing campaign that would connect with women and older men. 

Check Reviews 

Reviews are such an important tool for businesses and consumers these days.

The majority of people will check reviews before they buy something, so it’s important that you display them proudly on your website.

It gives you social proof and helps to drive sales if you have a lot of positive reviews, and you can also use it as a way to learn about your customers.

Check reviews to see what customers like about your products and what they think could be improved on. This will help you to understand what their wants and needs are, which is a huge help when you are trying to design new products.

It also tells you which product features you should focus on in marketing campaigns. 

Conduct Surveys 

If you want to know more about your customers, why not just ask them?

Conducting surveys is one of the most effective ways to understand exactly what your customers want because they will tell you straight.

The only issue is getting them to fill out the surveys in the first place.

Most people will not take the time to sit and fill out a survey unless you offer them something in return.

If you send out some emails and offer a small gift like a 10% discount if people fill out the product feedback survey, you should get a good response. Just make sure that it isn’t too long and that all of the questions are easy to answer. 

Host A Business Event 

Connecting with your customers online is great, but if you want to get to know them better, you should look for ways to connect with them face to face.

If you run a store, that’s a lot easier to do, but if you don’t, you should consider hosting a business event. It’s a great marketing opportunity because it gives you the chance to showcase your products and find new customers.

It’s also a great way to meet a lot of your existing customers and learn more about them.

It can be used as a networking opportunity for you as well if you invite other industry leaders along.

When you are hosting a business event, it’s important that you have something to draw people in.

Often, that is a new product launch that your existing customers are excited about.

If you don’t have a new product to launch, you should try to get some influential speakers at the event and use that as a selling point. 

Always make sure that you publicize the event ahead of time and push it on social media so you can get a big crowd. 

Wrapping Up Your Know Your Customer Checklist

These are some of the best ways to get to know your customers better and you can use that information to create targeted marketing campaigns that are a lot more successful. 

Host Blogger’s Comments:

Did you know there is a Get to Know Your Customer Day? It occurs on the third Thursday of every new quarter.

That’s how extremely important it is for entrepreneurs to get to know their customers.

The techniques on the Know Your Customer Checklist provided in this post will help.

Readers, please share so entrepreneurs receive this Know Your Customer Checklist. These 4 strategies will help learn their customers’ needs and wants. This will enable them to boost user experience in 2020.

I look forward to your views in the comments section.

Can you suggest additional methods that should be included in a How to Get to Know Your Customer Checklist?

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This post was contributed and made possible by the support of our readers.

  1. Jessica Jones


    In 2020 or even beyond, knowing the customers is more critical. As you said, surveys are one of the cost-effective strategies to better understand the audience’s mind. Unless or until we fail to do so, all our marketing inputs makes no sense. I hope, your ideas would give online marketers a good start.

    • Janice Wald

      Hi Jessica,
      Today alone, I have 3 polls in my Instagram Stories. Followers have fun answering them and they give me valuable feedback. If you’d like to see, I’m @janicewald at Instagram.
      Thanks for commenting.

  2. Bella D. @ Self-Publishing Made Easy Now

    It is really a good idea to get to know your customers by creating a Know Your Customer Checklist. Thank you for sharing your ideas about this topic. I am looking forward to reading some other articles from you.

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