When it comes to writing SEO-friendly content, most people who are unfamiliar or only have a basic understanding of the process might focus too much on keywords for writing
This is understandable since keywords are needed in order to be found on Google and other search engines..
For this reason, keywords are an integral part of an SEO-friendly blog or article because keywords are what users are typing in those search boxes.
However, there are many more elements to consider in order to make your website rank higher in search engine results.
By reading this post, you discover SEO factors other than using keywords for writing blog post articles. You also learn the advantages and disadvantages of using keywords when optimizing your posts for search engines. Finally, you’ll explore the four types of keywords.
The best thing to do to ensure that your website has SEO-friendly blogs and other forms of content is to work with an SEO company in the Philippines. Aside from their expertise in writing, you can also count on them being well-versed and always up-to-date with the latest search engine changes.
That being said, as a business owner with a website, you need to also understand what’s going on behind the scene. This way, you can better appreciate the work being done.
With that out of the way, here are some of the things that go into SEO-friendly content besides keywords for writing on the web.
How to Have an SEO Friendly Blog Without Keywords for Writing
Identify and Match Search Intent
When people type “buy iPhone 14” in a search engine, what do you think they want to do?
Are they looking for reviews from a reliable tech blogger or are they looking for a shop that sells an iPhone 14 so they can buy one?
Based on the keywords used, the answer is obviously the latter. All of this is to say that paying attention to the search intent or the user’s purpose when they perform a search can help you create optimized content.
To further help you write SEO-friendly blogs and posts, you should familiarize yourself with the four types of search intent:
Informational intent is when a user is looking for informational or educational content. Going by the example above, a user might search “what is the latest version of iPhone”.
Commercial intent is when a consumer is in the consideration stage. Again using the iPhone example, they may search for something like “iPhone 14 review” or “iPhone 14 vs iPhone 13”.
Then, transactional intent is when a person is already converted and ready to buy; in this case, the search term would be like “buy iPhone 14 in the Philippines”.
Navigational intent, meanwhile, is when a user is looking for somewhere specific to go and navigate from there. For example, someone who types “Apple website” might be looking for other products or more information about the company.
Use Proper Headings
Using proper headings in your content helps not just with ease of reading, but also with better understanding. This is important not just for your website’s visitors, but also for search engines that are crawling and indexing your content. If search engines find your content reliable and user-friendly, there’s a good chance that you’ll get a higher quality score.
Structure Your Posts Well
Apart from using proper headings, you should also make sure that the entire blog post or article is structured well. This means avoiding large blocks of text and ensuring that every paragraph contains only one idea, which are huge factors for readability. If you have an extra-long post you can add a table of contents so readers can skip to a section they want or need.
There’s also merit in pulling “quotable quotes” and using them for visual emphasis or visual breaks. Other things that can help improve the readability of your blogs include writing summaries on top of the page and using bulleted lists to condense a lot of information.
Add Photos or Videos
If you’re reading a long blog post, it can feel exhausting if all you’re seeing is a wall of text. To help improve readability and the overall user experience, it’s best to include visual elements like photos and videos to the articles in your website. You can also use charts or infographics if you’re sharing quantitative information, like mathematical data or survey results.
For even more SEO-friendliness, add all tags or alt texts to your images. This way, search engines can also crawl and index these parts of your website. Those who use screen readers will also appreciate these alt texts.
Let’s look at more ways to make your blog SEO-friendly without using keywords for writing on the web.
Update Your Old Articles
If you have old blog posts and articles on your website, it’s best to update them with the latest information about the topics they cover. This way, search engines will find your content more helpful to consumers, thereby increasing your credibility and potential to rank higher in search results.
Make sure to update the publication date as well so the algorithms can re-crawl and re-index them. In the name of transparency, it might be good to indicate that the content is updated instead of being freshly published.
Make Sure Your Posts Meet the Ideal Word Count
Finally, to make your blogs more SEO-friendly, it’s best to follow the ideal word count. In most cases, content with less than 300 words isn’t ranked or recommended. The common average nowadays is around 800 to 1,000 words, although this can also depend on the type of content you’re writing.
A good example here is a “how to” type of article, where 1,500 words is pretty standard; that said, if your topic is “how to soft boil an egg,” even a 500-word post will be considered helpful.
Disadvantages of Using Keywords for Writing Blog Posts
Using keywords for writing blog posts has both advantages and disadvantages.
Advantages of keywords:
By optimizing for blog posts keywords with minimal competition, you stand the chance to increase traffic you can enjoy for years without needing an advertising budget in order to boost your visibility.
Use keyword research tools to discover the monthly searches for keywords and the level of online competition.
In this way, organic keywords can be a powerful ally when generating web traffic.
Disadvantages of keywords:
On the other hand, when many bloggers optimize their posts for their focus SEO keyword, their writing becomes stilted.
Bloggers end up using keywords for writing for Google’s bots and not human readers. Organic keywords should flow and sound like natural human language.
Keywords for Writing: Frequently Asked Questions
How do I find keywords for writing?
Use an SEO tool. Find a keyword in your content niche with a decent amount of monthly searches to make blog post writing worth your time. Make sure the online competition is beatable.
What are the best keywords for writers?
Find a keyword in your content niche you are knowledgeable and passionate about. Make sure the keyword has a decent amount of monthly searches to make the blog post writing worth your time. Make sure the online competition is beatable.
What are four types of keywords?
Four types of keywords are informational, commercial, transactional, and navigational.
Wrapping Up: SEO Factors Other Than Keywords for Writing
These are just a few of the many factors that make blogs and articles SEO-friendly. By understanding these elements, you can always ensure that your website has quality content that can help you rank higher on search results.
Readers, please share these SEO content writing tips.
I look forward to your views in the comments section. Is using keywords for writing a good idea or does it make blog writing sound unnatural?
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