International Expansion Strategy: 3 Ways to Overcome Problems and Expand Your Business Reach

By: | December 12, 2021 | Tags: , |
international business strategy

Are you aware of the need for an international expansion strategy for your company?

Every business needs to grow beyond its shores and expand its reach globally.

This is important because it allows the business access to new opportunities, a more extensive market, and makes more profits.

The internet has become the primary vehicle that helps transfer businesses beyond their borders, offering them a global experience and market base.

However, the internet also has some features that can pose a severe challenge to the growth and expansion of digital companies.

For instance, the prevalent mechanism known as geo-restriction does not only prevent infringement but also stops legitimate businesses from accessing the data they need, thereby interfering with their international expansion strategy.

By reading this post, you will discover three obstacles to global expansion and three ways proxies can overcome these obstacles.

Due to these challenges, it is all too clear that an international expansion strategy is necessary.

Today, we will see some of these challenges and how to overcome them to grow your business reach.

Let’s get started strengthening your international expansion strategy.

Personalization Practices Used On the Internet Today

Personalization practices are the processes used in creating a unique profile for each user on the internet. It helps servers understand who is making a request and where to send the results of each search.

Below are some of the personalization practices currently rampant on the internet:

Internet Protocol Address

Internet protocol (IP) address is a unique set of numbers assigned to each internet user. The numbers are unique to each user, and no two devices on the internet can share the same IP address.

The main goal of this is to allow for easy identification of internet users. If the server can tell you apart from the next guy, it can quickly answer your query and send you the results you are looking for.

User Location

The location of the visitor is also a vital personalization practice. Websites collect each user’s location and use that information to customize content.

They can also use this information to know what data to send the user and what data to withhold.

Browser Behavior

The way each user behaves online can also be unique. This is because users don’t visit the internet using the same device type, operating system, or browser type.

Servers, therefore, collect this kind of information about each user for better services.

Altogether, the above personalization can be used to create user fingerprints to identify each user readily. While this is useful in delivering better services, it can also pose some significant challenges for businesses that want to go global.

Challenges Encountered by Globally Oriented Businesses

Below are some of the significant challenges that the above personalization practices can pose for a globally oriented company:

Data Breach

The first basis for an internal data breach is the total exposure of sensitive information. If it becomes easier for the internet and servers to identify a business, it will not be long before mischievous entities use that information to steal company data.

When this happens, the affected brand can lose both its integrity and a large number of other resources like time, energy, and money. 

Internet Fraud

Internet fraud occurs when cybercriminals are able to lay hands on corporate data, which becomes more accessible when personalization practices prevail.

If these criminals can steal enough data, they can use it to impersonate the corporation and commit atrocities online.


Another challenge that most businesses face when it becomes seamless to identify them online is geo-restrictions.

Geo-restriction is a technique employed in keeping some users away from certain content. The only way to know which users to restrict is to differentiate them and identify where they are browsing from.

Geo-restriction can be used to block or ban companies and prevent them from reaching the data they need to expand.

What Are Proxies?

Proxies are sophisticated computers that can stand as middlemen between internet users and servers.

They work by taking users’ requests and forwarding them to servers using their IP and location. At the same time, they conceal the users’ IPs and locations.

This way, no one can see who is behind a request, neither can they collect the information needed to personalize the users.

Users can then browse the internet anonymously while also maintaining the integrity of their sensitive information.

Privacy and extra security are some of the major benefits of using a proxy, as well as firewalls and content filters that prevent malicious attacks from reaching users.

How Do Proxies Help To Overcome These Challenges?

Let’s dive in and strengthen your international expansion strategy so that your business can overcome these challenges.

The challenges posed by personalization practices can be easily overcome using proxies in the following ways:

Price Monitoring

Collecting prices from major eCommerce platforms and competitors’ websites is a requirement for running a global brand. But it can quickly leave you exposed and put your data in the hands of your competitors.

However, proxies are great at keeping you anonymous, which means you can monitor and extract price data without being identified online.

Ad Verification

Ad verification is the practice of monitoring an ad to be sure it is displayed on the right platform.

It is also used to monitor ads to ensure they are safe from fraud. However, it is also easy to get identified when monitoring ads.

But using proxies for ad verification allows you to stay secure while doing your job.

Bypassing Restrictions

Restrictions are usually there to stop some users from accessing some servers, but because data usually has no alternatives, businesses still have to find ways to bypass those restrictions.

One of the surest ways to bypass geo-restrictions is to use proxies. They allow businesses to choose a preferred IP and location to appear from an available location.

For instance, by using a proxy Mexico server, a brand can easily evade restrictions when browsing Mexican servers from any part of the world. If you are interested in a proxy Mexico server or any other location-based solution, carefully weigh the options before choosing a provider.

International Expansion Strategy: FAQ

What are some international expansion strategies?

Personalization strategies and the use of proxies to overcome restrictions are two effective international expansion strategies.

What is a global expansion strategy?

Companies use proxies to overcome challenges such as geo-restrictions and ad verification.

Conclusion: International Expansion Strategy

Growth and expansion is every business’s dream. Brands want to sell products and services beyond their physical location and reach customers from every corner of the globe.

But this can be limited by personalization practices that the internet uses to identify each user. To solve this major problem, there is the need to use an appropriate proxy when carrying out any internet activity.

This post explained how to boost the strength of your international expansion strategy to overcome business channels, but quality is the best business plan.

This post was contributed and made possible by the support of our readers.

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