How to Achieve Blogging Success and Avoid Failure With These Easy Steps

By: | July 23, 2019 | Tags: , , | 29 comments
How to have interesting blogs and avoid failure and achieve success as a blogger.

Achieve Blogging Success and Avoid Failure With These Easy Steps

Rekha Pant

If there’s one thing that bloggers share, it’s the desire to succeed. Sure they have different ways of coming up with online content and designing their websites, but at the end of the day, these bloggers go to bed wanting to become successful. The dictionary has a different definition for the word, but in the blogosphere, success means having thousands of loyal followers, which does not come easy since there are so many bloggers out there. 

Newbie bloggers commit so many mistakes since they are still trying to figure out how the blogosphere works. When not addressed immediately, these mistakes lead to failure, making it difficult for the blogger to bounce back. The good thing about these mistakes is that there are ways to work around them. With some shift in perspective, topped with a few tweaks here and there, you can achieve blogging success. Check out the tips we listed below to have more interesting blogs and avoid failure.

What’s Your Niche?

A lot of bloggers tend to write about different topics because they don’t know what to focus on. This is a common problem for the Jacks and Jills of all trades, leaving their identity as bloggers a huge question mark for their followers. Before you set up your blog, sit down and make a list of things that you want to write about. Work through the process of elimination until you find your niche. 

[Host blogger’s comment: Look for a topic you find interesting. You can only run interesting blogs if you have a passion for the topic. If you find the niche dull, your lack of enthusiasm will be clear in your writing and your readers will be bored.]

Niches can include DIY home decors, travel, fashion, web design, parenting, etc. but if you really want to achieve blogging success, you need to narrow down your topic just a bit more. Look for loopholes in the market and try to zero in on that. This cuts down the competition immediately. Plus, you become an instant expert in that niche. 

Self-promotion is Key

If you want to succeed as a blogger, you need to put yourself out there. Most bloggers fail because they do not promote themselves online. While it’s understandable that those who do come across as spam and intimidating, self-promotion is the only way to inform people that your blog exists.

There’s nothing wrong with tooting your own horn as long as you know how to balance. There’s a fine line between humility and self-promotion so make sure you don’t mix the two. One way to do this is by following the 80-20 rule: 80% of your comments should be used to promote the works of others and the remaining 20% should be used to promote yourself. That way, you don’t strike people as a self-centered, cocky blogger because nobody wants that either.

Always Experiment

Successful bloggers are always on their toes. They are always keen to see what works and what doesn’t for their followers. From using image tools like Canva to editing short but interesting videos, these bloggers are constantly creating content that tickles their followers’ fancy. 

The new elements in the blog do not need to be complicated. This can be something as simple as guest postings, ads, or even a weekly blogging series. Use your website’s commenting functions and statistics to see how followers feel about these additions. If the indications are unclear, use a poll to know what your followers think. 

[Host blogger’s comments: I use Instagram Stories to ask followers what topics they believe they’d find in interesting blogs. If the topics are in my niche, I write about them.]

Bloggers who fail at blogging are afraid of getting feedback from their followers. The successful ones constantly ask for feedback so they know what to improve on. 

Perform the Elevator Pitch

Hold up, we’re not telling you to invite random people on an elevator ride so you can pitch your blog. What we mean is the counterpart of an elevator pitch called “above the fold”. This refers to the content that your followers first see on your blog without scrolling. 

You don’t have a lot of time to make a good impression so you need to put all of your blog’s crucial information above the fold. Case in point, visitors of your website should be able to identify who you are sans the need to scroll down. If your blog’s title is not enough, you can toss in a tagline. If you want people to find your call-to-action button with ease, put it above the fold.  

Bloggers fail when they make it difficult for their followers to navigate around their website and their social media pages. People these days don’t have the luxury of time to wait for pages to load or scroll through links to find what they want. You need to take this into consideration if you want to be a successful blogger. 

Encourage People to Keep Reading

Bloggers call it “sticky” and it means to encourage people to stay or keep returning to your blog.  You can do this by linking relevant articles from the archives on your blog. You can link it within the content or add as a list of resources at the bottom of the blog post. The logic behind this is you are offering more in-depth information to your readers. By doing this, you are increasing the chances that people will stay and subscribe to your blog. 

Wrapping Up: How to Have Interesting Blogs

It does not take rocket science to become a successful blogger. You just need to keep yourself updated with the latest blogging trends while observing the behavior of your followers. It pays to listen to what they want because this lets them feel that they are valued. Also, don’t forget to put yourself out there and promote your blog!

Author bio: These 5 tips for interesting blogs were written by Rekha Pant, a representative from Canva, a graphic design company. Canva has been helping bloggers since 2012.

Readers, please share so other bloggers new and experienced read Rekha’s tips for having more interesting blogs.

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  1. Paul at 6:09 am

    One of the things that i learn to becoming a better to pro blogger, it is right to stick on a topic that you have more knowledgeable than other topics because as you study more you become a pro of your own niche in blogging its better to be a master of one rather to be a master of none.

  2. Hugh Roberts at 6:32 am

    I’m not so sure about having a niche. I don’t see anything wrong in writing about several topics that interest you. I know of many successful bloggers who don’t have a niche, yet they have thousands of followers and get lots of comments left on posts. Plus, their blog posts always get lots of shares via reblogging or social media. For me, the trouble in having a niche is that you could run out of ideas or be seen as someone writing posts that have repeated information in them. By all means, write about what you have a passion about, but don’t be afraid to make your blog appeal to others who may not like the same content you keep publishing.

    • Aletha Oglesby, M.D. at 11:31 am

      I agree Hugh; one example is the late Dr. Charles Krauthammer (He wrote a column, not a blog.) Although his main emphasis was politics he wrote on a variety of topics, and seldom wrote about medicine even though he was a physician by training. He succeeded because he was a master at using language to convey ideas and stimulate thought no matter the subject. And he wrote with the passion you mention.

    • Janice Wald at 9:12 am

      Hi Hugh,
      Great to see you. I appreciate your comments.
      When I first started blogging, I didn’t have a niche. I wrote about the news, pets, relationships, the holidays, and movies just to name a few of my many unrelated topics. My blog struggled to find an audience until I found my niche, blogging, because I was trying to appeal to too many audiences.
      Some bloggers have a persona that people find appealing even if all the topics don’t appeal to them.
      I read you that need a tagline that says what your niche is about. I have that. My improved success could certainly be coincidence, but I feel successful bloggers who don’t have a niche are the exception, not the rule.
      Janice Wald recently posted…How to Achieve Blogging Success and Avoid Failure With These Easy StepsMy Profile

      • Hugh Roberts at 2:57 am

        You were obviously blogging about too many subjects, Janice. I’m not saying that having a niche does not make a blog successful, only that I don’t think you absolutely have to have one to have a successful blog. As bloggers, we will also measure ‘success’ differently. Some measure success on the number of hits their blog get, some measure it on the number of likes, shares or comments they get. Some bloggers will measure success on the amount they earn from their blog. Having a niche subject to blog about will undoubtedly get many bloggers off to a great start, but they should never be afraid to appeal to a broader audience. That may mean running more than one blog, but I know many bloggers who prefer to keep to running one blog, especially those who may be short of time.

        • Janice Wald at 12:43 pm

          Hi Hugh,
          Thanks for writing this detailed reply. Your comments are motivating me to go to Instagram and make a Question/Answer: How do you measure blogging success?
          I agree with you. It’s different for different bloggers.

          • Hugh W. Roberts at 4:49 am

            I’m glad it’s motivated you, Janice. I published a blog post earlier this year asking the question ‘What makes a blog post successful?’ The responses I got were fascinating and certainly give ‘food-for-thought.’

          • Janice Wald at 2:10 am

            Hi Hugh,
            On Instagram, (thanks to your inspiration), I asked if people needed a niche. Now, I will use an open-ended question and ask what makes a blog successful.

    • The AP Edge at 9:39 am

      I’m partially in agreement with you Hugh. If a niche isn’t the target, then target the audience. There needs to be a goal or purpose of some definition in order to reach who you want to reach. The whole seo strategy requires it. Attract the right audience and they will continuously feed your ideas. Wishing you great success.

      • Hugh W. Roberts at 1:21 am

        Thank you. For me, not having a particular niche also means I’m unlikely not to run out of ideas of what to write about. Plus, a reader who follows my blog because of the blogging tips I write and publish may also enjoy reading some of the short stories I write and publish on my blog. That could go on to getting an extra book sale for me.

      • Janice Wald at 1:22 am

        Hi AP,
        You wrote: “There needs to be a goal or purpose of some definition in order to reach who you want to reach.” I agree. This is stated in the tagline. Others may have it in a Mission Statement on a static page.
        Thanks for contributing to the discussion. I wish you success as well.

  3. Thabo Nkomo at 3:06 pm

    This excellent post hits the mark. I can especially relate to the advice of narrowing your niche. For about two years now my website has focused on providing tips and solutions to manage or prevent back pain;however, in recent months I drilled down and realized that bad posture usually precedes back pain, and correcting bad posture is the single most important thing that one can do to prevent back pain. Thus, I am now focused on correcting bad posture. As a result I have renewed passion and that is rewarded by increased comments. In sum, back pain was too broad. The sub niche “correcting bad posture” is a lot more focused.

    • Nikola Roza at 8:02 am

      That’s so true Thabo. In the beginning you want to go as narrow as you possible can.
      Establish your foothold in one tiny niche, and then expand from there.

      That is the answer to the “do I need a niche” conundrum.

      Yes, in the beginning you need a tight niche.

      Later you can expand into shoulder niches, but you can not cover everything that exist. People that do that are hobby writer writing at a whim, but for sure are not online business owners.
      If exceptions exit, and I’m sure they do, It’s almost a guarantee that those blogger either started with one tiny niche; or started 25 years ago, when most people didn’t use the internet and you could rule Google with 300 word “guides”
      Nikola Roza recently posted…Make it better-Learn how to add content tables to your WordPress posts and pages (No HTML needed)My Profile

      • Thabo at 10:54 am

        Hi Janice,
        It turns out that I still gave my website a good foundation because by gaining a comprehensive understanding of the causes of back pain I am able to better communicate workable tips on correcting posture than someone who just jumps into the sub niche without any knowledge at all of the back pain niche. So I think in the long run it may end up making me a better blogger when it comes to the posture niche. This is not the route I would suggest for most people. Most people would be better off just finding a sub-niche from the start;however, posture is such a tricky thing that it just helps to have knowledge of back pain.

        • Janice Wald at 3:27 pm

          Hi Thabo,
          Thanks for writing back and qualifying that yours was not the easy route and recommending the path bloggers take instead toward finding their niche.

  4. McKinzie at 8:15 am

    I totally agree with this post. So many new bloggers think that if they write the readers will come. In many cases promoting your blog follows the 80/20 rule. 80% of your time is spent promoting the top 20% of your content.

    I also think that the key to successful blogging is providing massive value to your audience. If you are engaging with them to know what questions they have and then thoroughly answer those questions you will win over a lot of loyal readers.

    • Janice Wald at 12:55 pm

      Hi Antionette,
      Great to see you again. It’s been a long time. Did you read the debate over the merit of a niche in the comments section?
      My opinion is you need a niche. I also changed my niche several times in the beginning.
      Since I feel you need a niche. I believe it’s okay to change niches as long as you only stick to one niche at a time.
      Thanks for commenting.

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