Interactive Websites: This Is How to Improve User Experience

By: | November 2, 2017 | Tags: , , ,

 

interactive websites improve user experience

In today’s Digital Age, there have been many complaints about the loss of interactive websites.

Website creators have chatbots responding for them.

Bloggers no longer respond to comments with the same consistency.

Online help desks can no longer be bothered to help. Instead, they refer their website visitors to forums and articles for assistance.

The feeling that you are visiting interactive websites is going away if it isn’t already completely gone.

For example, I once sent a welcome email to a new subscriber. The man responded by saying he was offended by my “automated welcome” and promptly unsubscribed.

In addition, a commenter on my Virily review insisted that my Virily commenters were bots. Again I became defensive and tried to prove they weren’t.

How can we give our website visitors the feeling that they are on interactive websites where they can engage with people instead of bots and automated answers?

Today’s guest author is here to explain how you can create just that: interactive websites that will leave your visitors feeling like they interacted with exactly what you are– a human.

Her 4 tips are easy to follow and quick to implement.

How to Humanize Your Content

by Angela Baker

It used to be that it wasn’t so hard for customers to see your humanity. All they had to do was to walk into your store or call you up on the phone. Nowadays, with the ever-increasing importance of the internet, that’s a lot harder. Sure the World Wide Web makes it a lot easier to quickly inform and share, but it does take away that human touch. There are no longer smiling faces, interested eyes, or emotional reactions to what we’ve got to say.

People don’t like that. They lament the faceless corporation. They bemoan the loss of the human contact. They miss the humanity of times gone by.

For that reason, you want to take any opportunity to bring the humanity back into your blog. Fortunately, that’s not as hard as you may think. For example, you can make your content seem more human without too much effort. So how do you do that?

 

Lose the stuffy tone

I personally don’t get why marketers think that they have to use formal language. Do they think that it impresses people more if they use fancy language that people will struggle to understand? Do they think their arguments are more believable in the third person than in the second? Or is it just that they see other people write this way and copy their style?

Whatever the reasons, you shouldn’t do it. Speak normally. Use conversational language. And for Pete’s sake, stay away from the jargon! Whenever you use a word that you think your grandmother would struggle with, you’re using the wrong word.

Of course, you don’t want to go too far. You don’t want to fill your content with slang or write it in such a way that it rings false. But that still leaves a pretty wide band of how you should write your content. Take advantage of it.

Focus on relationships

Yes, you’re trying to monetize your blog. Yes, you want to sell your product or service. Yes, your customers know that. Nonetheless, your content shouldn’t first and foremost be about pushing sales down people’s throats.

Instead, it should be about building relationships. That means focusing on giving people information and ideas, responding to people as people instead of as leads and showing genuine interest in what people are up to.

Personally, I advise moving away from such language as ‘customer’ and ‘leads’. These are the kinds of words that strip a person interested in your product of their humanity and turn them instead into a number. And once you’ve done that, it is hard to put that person back in. Better never to do that at all and instead treat them as actual people right from the beginning.

Get professional writers and/or editors

Not a professional writer? Then you can’t write. I know, you might think you can, but you can’t. Writing is a lot harder than most people think it is. That’s because when we write words we hear our inner voice narrating them. This voice has tone, speaking speed and other indicators of meaning. The moment your words go up on the page, however, that extra meaning is away.

And in that gap between what you think you’re writing and what you’re actually writing is where mistakes happen.

For that reason, bring in a high-quality editor or writer. These people will be able to make sure that whatever you want to say is actually what you end up saying. Yes, it will put you back a bit of money to bring in such a person, but if that means that your content marketing campaign actually does what it’s supposed to, it’s worth it. For that reason, find the right person to write for you.

Emotions and experiences

Those should be your focus – emotions, and experiences. If you can create positive emotional reactions with your customers, then you’ll find it much easier to retain them. You don’t do that with dry facts. Instead, you do that by finding the things that move them and then using those elements in your content.

The easiest way is to simply write about what keeps them busy. Find how it relates to your brand and then discuss these things. Even better, make these emotions and experiences a part of your brand identity. If your audience thinks relaxation is important, then that should become an integral part of your content’s identity.

Of course, for that, you will have to know your audience, but hopefully, you already do.

Last words

Really, the best piece of advice I can give you about creating more human content is to stop pushing and instead start talking. Talk about the things that are important to your audience and talk about it in the language they can relate to. Do that effectively and for the long-haul and you’ll build trust. And once you’ve got their trust, you’re pretty much golden as then you can say anything about your product (within reason) and they’ll accept that it’s true. That’s what it means when they trust you.

And then you’ll find your humanization efforts already paying off.

Author Bio: Angela Baker is experienced specialist who is currently working as a freelance writer and trying to improve herself in the blogging career. She is always seeking to discover new ways for personal and professional growth and is convinced that it’s always important to broaden horizons.  That`s why Angela develops and improves her skills throughout the writing process to help and inspire people. You can connect with her on Facebook and ask questions related to the article.

Host Blogger’s Comments:

Takeaways: How to Create Interactive Websites

  • Build relationships with your readers. Answer their questions, respond to their comments, solve their problems, and build their trust. Make people feel like people and not numbers or customers.
  • Find professional writers to create engaging content for you. You can easily outsource at sites like Upwork and Fiverr.
  • Make your content relevant to your target readerDiscuss their frustrations and their other emotions.
  • Use conversational language in your responses. This will give your reader the feeling that they really are visiting interactive websites.

In addition to Angela’s suggestions, there are other ways you can create interactive websites.

  • Plugins can help. Plugins like the Google Maps Widget help you host interactive websites.
  • Create quizzes and polls. Interactive websites like Virily improve user experience by having quizzes.

When you boost your level of engagement, you enhance the feeling that there is a real person on the other side of the screen.

I look forward to your views in the comments section. Do you have any tips you can add?

Readers, please share so other content creators know how to create interactive websites.

 

  1. Leanne | at 8:08 pm

    I think writing with your own voice is so important – readers don’t like stuffy/fake grammar and repetitive wording (although it might be good for SEO it still has to ring true). I’ll never be a big blogger, but I love the human contact and interaction I get on my blog – and on the blogs I regularly visit (including yours!)
    Leanne recently posted…THE “MID” OF MIDLIFEMy Profile

    • Janice Wald | at 12:51 pm

      Hi Leanne,
      Sorry I didn’t write sooner. I thought the guest author would respond.
      You have I have been exposed to each other’s communities for years, so I have to ask: Why do you say you’ll never be a big blogger? With all the engagement on your site, I’d predict you would.
      Thank you for the compliment on the interaction on my blog. I’m definitely proud of my community’s interaction. I hear not all blogs have the kind of interaction we do. Thanks for writing.
      Janice

    • Angela Baker | at 11:12 pm

      Hello, Cori,

      thank you! I am glad you liked my article.

      Yes, I also believe that it`s important to be more interactive with your readers.

      Have a great day too!

      Best regards,

      Angela

    • Janice Wald | at 12:53 pm

      Hi Cori,
      I’m torn. I am proud of my vocabulary. However, I often feel I must tone it down. However, my readers seem engaged and happy which makes me happy. Thanks for writing.
      Janice

  2. Susan Velez | at 3:52 am

    Hi Angela,

    I’ve been trying to learn how to be more conversational in my blog posts. It does take some time to learn how to do this.

    When I started my blog, I was all about grammar and getting it right. You know like we were taught in school.

    However, since I spend a lot of time reading other people’s blog posts. I know that I prefer reading those blogs that tell stories and talk in a conversational tone rather than trying to always be all business.

    It does take some time to do this and I have to admit that I am still practicing. However, I prefer writing like this as opposed to the way that I used to write.

    Thanks for sharing these tips with us.

    Have a great day 🙂

    Susan

    • Janice Wald | at 12:54 pm

      Hi Susan,
      I also prefer to write in a conversational tone. At first, it seemed odd since I don’t teach my middle school students to write in a conversational tone. Now that I’ve been blogging for a while. It feels natural and even fun. Thanks for writing us.
      Janice

  3. Farrell | at 12:18 pm

    Automated responses such as “Thank You”, “I appreciate your comment”, and “Welcome” is not really recommended. New bloggers think that it is the best way to respond because it sounds polite and appreciative but people are becoming more aware of what is automated and what is not. It is better to reply with additional helpful information to promote an exchange of ideas.
    Farrell recently posted…The Choice-Driven Game ‘Moon Hunters’ Arrives On SwitchMy Profile

    • Angela Baker | at 11:18 pm

      Hello,

      thank you for your comment.

      I totally agree with you. We need to be more interested in the conversations with our readers,

      Hope you find this article useful!

      Have a wonderful day!

      Angela

    • Janice Wald | at 12:55 pm

      Hi Farrell,
      Thanks for your comments (LOL). I always write this but never just this. I always add it to let the people know I have read their comments. I respond to them specifically but I also thank them. Don’t you thank your readers for writing?
      Janice

  4. Kimsea Sok | at 8:30 pm

    A nice distributed!

    First of, I love what you wrote about the humanization.

    As remember, it was what a client said to me. I’ve tried to respond to my client problem without the video call, but she suggested to have at least one or two time a month.

    She just said, “I don’t want to feel like I’m working with an AI”

    There are many marketing tools available on the internet which help with time saving or automate marketing. However, we have to use those in human way.

    You know? You put the pressure on me.

    Writing is the most terrible work which I’m so sick and tired of.

    As a none native writer, I mostly make mistake of grammatical errors. I couldn’t guarantee to pass three paragraphs without any errors.

    It would be great if I could have someone who can help me with writing or editing the article. However, the budget is limited so I have to go with my own risk.

    That’s so bad. But in contrast, I’m making progress–my writing is improved.
    Kimsea Sok recently posted…How to Get AdSense Account Approved After Published 4th ArticleMy Profile

    • Janice Wald | at 12:58 pm

      Hi Kimsea,
      I am sorry I didn’t reply sooner. I thought the guest author would be by. I do appreciate your comments.
      In response to what you wrote: Would you consider outsourcing to Fiverr? I realize your budget is limited, but their prices are affordable hence the name Fiverr. They charge $5.00 for most tasks there.
      Janice

  5. Michele | at 10:46 am

    The need for the human touch will never go away. You can write in a style that shows your humanity. These things will set you apart from the automated drivel.

    • Janice Wald | at 1:04 pm

      Hi Michelle,
      Thanks for writing me last week. Sorry I didn’t come by sooner. I thought the guest author would reply. I really do appreciate your readership and your comments.
      In response to what you wrote: no one talks to my chatbot. I found it odd. Don’t people want their questions answered immediately? I believe you explained why they don’t. Apparently, people prefer people to automation even if they have to wait for a human reply. Do you agree?
      Janice

  6. Kathleen - Bloggers Lifestyle | at 7:34 pm

    A very helpful post. Even in a conversational style, basic grammar is important. As an editor, it is also important to maintain the author’s personality.
    I think we are the poorer for all the blogging automation, but it is here and as your post states we still need to find ways to be friendly humans.

    Kathleen
    Blogger’s Pit Stop

    • Janice Wald | at 1:06 pm

      Hi Kathleen,
      Thanks for coming by on Sunday. Do you think people would prefer to wait for a human response or an automated response immediately? No one talks to my chatbot. After reading your comments, I wonder what you think. Maybe there’s a blog post in it for me somewhere, LOL.
      Janice

  7. Mehedi Hasan | at 12:28 am

    I think writing taking into account your own voice is as a result important readers dont afterward than stuffy/discharge commitment grammar and repetitive wording (although it might be pleasing for SEO it yet has to auditorium real). Ill never be a big blogger, but I elevate the human approach and associations I get your hands on in financial checking account to my blog and concerning the blogs I regularly visit (including yours!)

    • Janice Wald | at 1:08 pm

      Hi Mehedi,
      1. I appreciate your loyal readership I was not aware you weren’t a blogger. I checked your site– movies! I am glad you feel my site is still valuable for website creators. You’ve made my day! Thanks!
      2. In response to what you wrote, more and more, I’m realizing people prefer people to automation.
      Thanks for writing.
      Janice

Would you like to share your thoughts?

Your email address will not be published. Required fields are marked *

CommentLuv badge

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: