Best Way to Integrate Facebook for Marketing

By: | May 16, 2019 | Tags: , , , , , , |
How to combine Facebook with Hubspot in your marketing strategy

Integrated Marketing Strategy: Best Way to Integrate Facebook for Marketing Efforts

Danish Wadhwa

Marketing! Revenue! Content! Productivity! Customer Relationship! are the common terms which are in the minds of people while performing business activities.

In this competitive world, organizations want to be the top marketers as it’s the best way to empower more customers and double the revenue. It helps you to build trust and a better quality of life by delivering excellent services.  

Do you also want to stay at the top of the curve of this marketing world?

To reach the top, you need to think Out Of the Box and perform extraordinary tasks to attract your potential customers.

By using effective online marketing strategies, such as an integrated marketing strategy, you can engage more of your audience at the right time at the right place.

Facebook is the most common social networking site efficiently used by organizations to leverage traffic towards their website. As per the evaluation, there are around 2.32 billion people who are active on Facebook.

This fact shows that most of your target audiences is using Facebook. Then why not use the most preferred marketing approach?

The better the marketing approach, the greater the marketing productivity.

Therefore, it is essential to use an efficient strategy or marketing effort to stay on top of the social media marketing trends such as an integrated marketing strategy.

Hubspot, MOZ, Content King, DIY Marketers, Kissmetrics, etc are the most familiar marketing tools which are used by the organizations to manage their data, interact with their leads and increase business productivity.

As per the case study of HubSpot, it is the most successful marketing tool used to grow sales and succeed in the business world. More than 56,500 organizations rely on the HubSpot tool for generating ROI and improving marketing performance.

You should also prefer HubSpot as it will help you to handle all the changes that have been evolved over the last many years in the field of business such as content formation, manual data management, etc.

Furthermore, Hubspot follows the inbound marketing strategy to create valuable experiences by proving attractive and relevant information to the customers, automate marketing activities to reduce your valuable time, optimize and track website performance, etc. by going through three different stages that are Attract, Engage, and Delight.

Integrated Marketing Strategy Facebook and Hubspot

Source: HubSpot

Hope! Now, you know about the essence of Facebook and HubSpot in Marketing era.

Now, Think!

If we integrate both HubSpot and Facebook, then how quickly we will be able to increase our business productivity and generate more revenue?

Are you planning to reduce the complexity of the business processes?

Relax! HubSpot and Facebook are already working together to build solutions and attract more customers for generating business revenue.

Before looking at the features and importance of integrating HubSpot with Facebook, let’s get down to know-

How Does Facebook Help in Marketing?

Nowadays, Facebook has become one of the best drivers to improve your sales. Digital Marketers who know about using Facebook can only realize its importance.

You should always remember that building trust in chain system marketing will help you to stay at the top of this marketing era. More you stay, the more easily you can keep a glance on the customer’s interest.

To broaden your reach towards the customers, you can use Facebook in various ways such as:

  • Design a Facebook business page to develop your brand identity by sharing videos, content, images with the customers.
  • By implementing Facebook advertising, you can drive website links easily.
  • By using sponsored Stories which is a type of Facebook ad, you can generate 46% more CTR than regular Facebook ads.
  • You can also perform bidding with the Facebook Exchange. This will help you to target audiences by evaluating their history.

There are many more ways of using Facebook which will improve your marketing strategies and reach your potential leads.

According to the case studies of Marketing Sherpa, a Facebook business page is a natural SEO approach which is used in Bulgaria to run their small local business.

I recommend you read the case studies of Marketing Sherpa because after I read it, I was able to deliver an optimized post engagement. It further helped me in getting more likes, comments, and shares which improved my ROI.

Instead of such improvements in this technical world, there are still some companies that are using marketing tools and social networking platforms at the same time but in a complex form.

Are you one of them? Start integrating.

By integrating HubSpot with Facebook, you can easily reduce the time and complexity of your marketing process and it will help you to achieve all your business goals significantly and efficiently.

Integrating Facebook with HubSpot Marketing Tool to Boost Marketing Efforts

Do you know the primary objective of the HubSpot integration feature?

The primary aim behind integrating both the platforms is to synchronize all your lead ads into HubSpot that are generated from Facebook. It will further help you to nurture the processes quickly.

You will be surprised to know that by synchronizing the Facebook audience list with HubSpot, you can personalize all your targets in an optimized form. By using the Facebook Messenger tool, you can also communicate directly with your customers via emails or calls directly by using the HubSpot marketing tool.

Source: HubSpot

Sending 2 billion messages back and forth to your customers seems a complex task. Right?

But by integrating Facebook with HubSpot, you can easily convert your happy customers into your leading promoters.  

With this integration, you can directly upload the content on Facebook and track the performance of your leads to generate more ROI.

HubSpot and Facebook integration will also help your sales representatives to take immediate action and close the deals accurately. This is possible because notifications will be sent to the sales reps automatically.

“Free” is the only phrase which attracts most of the people. By integrating Facebook with HubSpot, you can easily bring your Facebook ads into the Hubspot marketing tool without spending any additional cost. You can also measure your generated contacts, lead ads and resulting customers for free.

Now, let’s know more about the integration features of HubSpot with Facebook:

Facebook ROI reporting:

With the help of this feature, you can automatically track your Facebook ad campaigns.  All the Facebook impressions CTRs and reports will be stored in HubSpot. Therefore, you can easily calculate the ROI of your ads and enhance your revenue.

Source: Hubspot

Instagram Reporting:

Including Facebook, people also love to monetize Instagram as there are more than 34 brands who offer services through the Instagram platform.

However, to reach the potential customers on Instagram, integrate HubSpot with Facebook. Once you integrate, all your Instagram ads will be stored and tracked automatically into HubSpot. By connecting social media accounts to HubSpot, you can publish and create social posts easily and engage more customers to increase your business revenue.

Lead ads sync:

By using the Lead ads sync feature, you can easily create the segments and lists based on your Facebook Lead Ad.

Do you want to nurture your sales process? This is the best way to start with.

Understand more about- How to use Facebook Lead ads.

Management and Optimization:

The analysis is an integral part of marketing. By evaluating your current performance, you can efficiently strategize your next step. After the successful integration of HubSpot and Facebook, you can easily view the conversations that are received from Facebook.

You can also evaluate whether those conversations can be converted into your happy customers or not. Moreover, you will get an idea about the ads that are working and the one which needs to be turned off.

By using the analyzed data, you can make dramatic changes to improve your marketing efforts.

Being a HubSpot user, I recommend you to use HubSpot marketing platform as it has the inbuilt feature of Facebook integration.  This feature helps to enhance your business growth, generating more revenue and communicate with the customers on a daily basis.  

I hope all the added facts are enough to make your mind for integrating HubSpot with Facebook.

Final Call: Integrated Marketing Strategy

Now, focus on the main facts and key points to get an overview of the whole blog.

Till now it’s clear that social media marketing is essential for every organization to compete in this business world. This strategy is preferred because there are many reasons to include social media in your business strategy.

Facebook and HubSpot are the two leading platforms which are commonly used by the business organizations to build a deeper relationship with the customers. Therefore, it can be said that integrating HubSpot, the all-in-one marketing tool, with Facebook is the best way to improve your marketing efforts and reach your business on the top.

If you are currently using HubSpot and are unaware of their feature, then what are you thinking?

Go and integrate your HubSpot with Facebook by following the steps to connect your Facebook ads account with HubSpot.

This post was made possible by the support of our readers.

Are you familiar with HubSpot? Hubspot is commonly used as part of an integrated marketing strategy since HubSpot seamlessly integrates with so many platforms.

Readers, please share so other marketers discover this integrated marketing strategy.

  1. Subbu

    Due to huge traffic Facebook getting more Marketing chances compared to the other Social Media Sources. I think Most of the times people depend on the other ways marketing when you come to Facebook Marketing, that shows hell lot of chances for online Marketing.

    • Janice Wald

      Hi Subbu,
      I agree many marketers still use Facebook. However, I also think a great many use Instagram.
      Thanks for commenting.

  2. Sid Shukla

    Hi Janice,

    I am doing a Video & Animation Production business in Sydney. And i am using Facebook paid marketing for more than 3 months, it is prove to be best for me. Now a days lot of people are getting involved into Facebook Marketing whether it is paid or organic. It is kind a fruitful to me.

    • Janice Wald

      Thank you for letting me know. I’ll look into organic Facebook marketing. Paid marketing did not work out for me.

  3. nishad

    hey very good article .thanks for sharing .i also want to use social media to my marketing strategies. this article was helpful.

    • Janice Wald

      I am writing a post right now on social media marketing. Stay tuned!

  4. Jitendra Vaswani

    Hi Janice,

    Such a great post, I have invested in Facebook Ads a lot of time and sometimes it’s making a lot of profit and sometimes it doesn’t. Overall Facebook is a great marketing place having tons of opportunities. Just wanted to know, have you tried your hands on Instagram. What’s your experience with it?

    Thanks for sharing such a great post.

    • Janice Wald

      Hi Jitendra,
      Thanks for commenting. I’m sorry for the delayed response, but your comment landed in the spam folder.
      Yes, I have used both Facebook and Instagram for marketing. I had a poor experience with Facebook and stopped my campaign.
      In contrast, I’ve been able to sell my e-books on Instagram even without an advertising budget.
      This explains how I marketed two books without a budget. See Tip 54. It tells how I did it.

  5. Debolina Das

    I am a fresher in digital marketing and blogs like these really help a lot in pursuing the profession. the content is awesome and please keep posting such blogs. They are great.

    • Janice Wald

      Hi Debolina,
      More of my posts center on marketing and I expect will continue to do so. I’m glad you find our articles helpful.

  6. Mariam Praise

    This article is really helpful for marketing strategies. I really appreciate such posts because it serves as a huge guide for us marketers. I love this!

    • Janice Wald

      Hi Miriam,
      I marketed my ebook on Facebook and was pleased with the results. Have you tried Facebook strategies? What was the outcome? Thanks for the compliments on the post.

  7. Techmagnate

    Facebook is no doubt the best social platform to integrate marketing strategy, you just have to learn which social media platform is best for your business.

  8. Shrayan

    Hi Janice
    I’m Shrayan a social media expert this post helps me a lot thanks for sharing appreciated for you effort to put huge information about integrated marketing.

    Great job.

  9. PSD Conversion

    Hi Janice,
    Facebook is the best social stage to coordinate the promotional process, you just need to realize which social media is best for your business.

    • Janice Wald

      Hi PSD Conversion,
      Facebook has consistently been the biggest referrer of social traffic for me. Twitter and Quora come in second and third. Thanks for validating my opinion about the value of Facebook.

  10. Value4Brand

    Great Post I have also invested in Facebook Ads and lead generation ads and it’s making a lot of profit and sometimes it doesn’t. Overall Facebook is a great marketing place to run a different type of ads.

    • Janice Wald

      Hi Value,
      Thanks for writing. I haven’t been too successful with Facebook ads because my ads weren’t targeted enough. Any advice?

    • Janice Wald

      Do you have a post about it? Please feel free to link it here if you do. I have not had luck with Facebook ads and would love to read it. The post was written by a guest author.

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