That’s how many users Instagram counted at the end of last year according to recent statistics.
If you want to stand out on this popular social media site, you need a plan.
Guest author Harris offers you a simple, free 4-part Instagram growth strategy.
Follow his tips and you’ll stand out on this crowded social media site.
If you follow Harris’s tips, you’ll build your Instagram followers and even make sales.
His Instagram marketing strategy offers you proven tips for building your brand on Instagram.
Your 4-Part Instagram Growth Strategy:
Drive Traffic to Your Site Through This Efficient Instagram Marketing Strategy
Instagram is no longer a personal tool where you take great pictures and share them with friends and family. This social media platform is in high demand when it comes to promoting and marketing your business.
Instagram makes it simple for you to take high-quality photographs and share them with your targeted traffic. Besides networking, you can also use this social media platform to present new products to your audience. Instagram is a mobile application that you can use no matter where you are. You can also edit and improve the quality of the photos when you are on the go!
The popularity of Instagram as a social media platform
Instagram is gaining popularity as a social media platform over the years primarily because of the smartphone boon.
People are now using their smartphones over mobile devices like laptops and tablets when it comes to checking their social media profiles and surfing the Internet.
Mobile applications have become easier for people as they gain accessibility no matter where they are. You effectively can take photographs with your smartphone and instantly upload them to your Instagram profile.
The social media platform has become so popular that in a short span of time it has over 700 million registered users.
Many online marketers and webmasters now recognize the importance of Instagram for their businesses. This platform is good for that business that sells products and goods. You can click pictures of your products and post them on this social media platform for a wide global audience to view.
The average age group of Instagram users is from 18 years to 35 years. This means you effectively have a target audience that has very high chances of viewing your product and purchasing it too!
Social media marketing has proved to be a boon to businesses today. No matter how small or big your business might be, it is crucial for you to ensure that you get a consistent flow of traffic so that you may generate leads and sales for your business. Easier said than done; there are certain factors that you should pay attention to when you want a generous flow of social media traffic to your Instagram profile and improve sales. They have been listed below-
If you take a look at Instagram and compare it to other popular social media platforms, you will find they work differently. The strategy and the approach for each are different and if you are working with Instagram and want it to generate a generous amount of traffic, keep the following factors in mind:
- Use the storyline feature- Instagram has a unique feature called Story. One picture can communicate a lot of messages and emotions. You can make this picture better with the inclusion of a story. This means you take videos and photographs and create a visual message that your audience will love to view and share. The story lasts for 24 hours on Instagram and if you wish to reach out to the untapped targeted audience here and increase your Instagram followers daily, embraces it regularly!
- Videos – Who says that videos are not crucial to your business? Do you know that you can attract a lot of potential traffic by posting product reviews using audio-visual tools? Your audience will get an insight into the type and the nature of the product you offer. They can also compare the different types of products that you give them in the market. The best part of videos is that you can see and hear about the product at the same time. The videos are short, and they do not waste the time of the visitor that clicks on them to view them. In just 3 to 15 seconds you can attract the audience to the USP of the product. In this way, you effectively can get targeted social media traffic as you provide them with the gist of the product in short videos that they prefer to check out when they are looking for your products online.
- Call to action – Yes, the call to action is one of the most important features you should never miss when you are on Instagram. It is vital for you to post your updates and place a link that will encourage a call to action by the targeted audience. There have been reports that this link has helped businesses increase leads and sales. You should ensure that the link works. The call to action depends on what you want your customer to do. Frame the post accordingly and place the link below to encourage the customer to click on it and comply!
- Connect with your followers – At the end of the day, your followers will become the integrity and the credibility of your business. It is essential for you to connect with them on a regular basis. Instagram can also be a very good interactive media if you talk daily with your followers. Reply to comments promptly, encourage contests and see the response you get. Your customers will be happy to connect with you and refer you to their networks. When you are connecting with your followers, you can give them that personal touch that works like magic in social media marketing!
Therefore, if you wish to make Instagram a platform where you can get consistent social media traffic for your brand, follow the above tips listed below. You will be able to improve your brand visibility online and increase followers to your profile. Ensure you use high-quality media so that your followers keep on coming back to your profile. The posts must be engaging so that they are shared, and social media traffic is instantly generated and increased. With these tips, you will be able to improve your business and take it to the next level in a cost-effective manner today and in the long run!
Author Bio: Harris is a leading blog writer and content marketing professional with thousands of real Instagram followers for his postings.
Host Blogger’s Comments:
Readers, Harris recommended using Instagram to make connections. I would love to connect with you on Instagram! Here is my Instagram link: @janicewald
Please share so other bloggers and social media marketers learn about Harris’s Instagram growth strategy.