Are you here for an effective Instagram growth strategy?
Instagram is one of the most powerful social media platforms brands and businesses use in marketing their products.
It is convenient and efficient in driving engagement for highly visual products, generating quality traffic, making more sales, and building a strong online presence.
Instagram boasts over 200 million active monthly users as they recently surpassed the 1 billion global user milestone in 2020.
There are many pros and cons of Instagram. One of the advantages is the massive user base. However, one of Instagram’s disadvantages includes the many fake followers there.
There are a lot of fake followers on social media platforms and getting them is quite easy but this should not be your goal. Your target should be real organic followers with buying potential.
Bots won’t patronize your business and they are too frequently cleared out on Instagram to make any meaningful impact on your marketing campaign.
Growing your Instagram followers should not just be about the numbers but the quality of your audience.
In this post, I’ll be sharing with you efficient ways to grow your Instagram followers with the right audience, those with the potential of becoming paying customers and brand ambassadors.
Before you go on reading and applying these tips, take a break and ask yourself these questions.
- Who are my ideal audience and followers?
- What do they want?
- What do I want?
Without knowing your ideal audience and what they want, planning your content and marketing strategy would be inefficient. Also, after attracting the right followers, you have to be clear on what you seek to achieve.
Now that you have a clear picture of the who, the what and the why, let’s talk about the how.
Let’s discover a powerful Instagram growth strategy.
Smart Instagram Growth Strategy
1. Write Catchy Bios and Captions
Instagram is well known for its use of videos, images, and graphics to capture the attention of people. Nevertheless, you should not ignore the use of words to capture your audience’s attention too.
Writing a very good bio helps your audience know more about you, your mission, and what you stand for. To make sure your Instagram bio helps you attract more followers to your page, you should ensure it is of the appropriate length and contain the right keywords.
One thing you don’t want to do is use the same bio for too long. It should be changed regularly to reflect the growth of your brand. You can even add links to your latest or popular content. New visitors to your page are sure to be interested in your most engaging content.
Similar to writing a good bio on your About Page is the use of the right words to caption your images and videos. Captions ensure the visual content you are uploading is tailored to your brand by using the appropriate words and tone of voice.
You can make full use of captions to add the right keywords, links, and call to action to drive engagement and increase conversion.
Writing a good bio is an important part of any Instagram growth strategy.
Are you finding it difficult to write the bio and caption you want? Relax. Tools such as conversion.ai are designed with you in mind. It’ll come in handy in writing a good bio and catchy captions for your posts.
2. Create Awesome Content Regularly
The answer to getting more Instagram followers is quite simple, and it boils down to just three things:
- More content
- More relevant content
You can use all the marketing tips in the world to attract all kinds of followers. Still, nothing attracts the right followers who would turn into paying customers or even brand ambassadors than relevant, authentic, and consistent content.
Your content should be informative with captivating and quality images your prospective followers would love to see.
You can try out different types of content such as infographics, memes, quotes, fun facts, statistics, videos, images, industry news, and lots more.
Related Reading: How to Start a Meme Page
The most important thing is to be creative and run analytics on the type of content that generates the most engagement. This is what you should be posting more of.
The best way to create remarkable content regularly is by having a clear strategy and using a content calendar. Having a system helps you keep your goals in mind when planning a content calendar or uploading any content.
A content calendar helps with the consistency and regularity of your content. Your style, tone of voice, and frequency of uploads have to be consistent with your strategy.
This is why you have to schedule your content in advance. By doing that, you can target peak engagement times. You can use SMM tools (social media marketing tools) to preschedule your Instagram content.
As much as you upload the right content, you also have to follow the engagement your content generates by responding to comments and engaging other users and brands.
3. Use an Instagram Growth Service
If you need, outsource your Instagram growth strategy to a professional.
Instagram growth service takes the burden of driving engagement to your page and getting more followers off your shoulders. You can concentrate on other business responsibilities while they help you generate more traffic and real, organic followers.
These tools function by using advanced targeting to find accounts interested in your products and those you’ll also be interested in.
Many Instagram growth strategy services employ the use of bots, scams, or other fake followers to increase your follower count in a short time. Nevertheless, this should not preclude you from using genuine services that drive real, organic followers over the long haul.
Genuine Instagram growth service automates your engagement process with other accounts. They do this using like, comment, and follow to get other accounts to notice and engage your brand.
You might be pretty skeptical about giving your Instagram account details to a third party. Still, it’s worth it if you are using trusted growth services like Kicksta, Nitreo, and Stellation Media. These services provide you with real followers in your target market.
4. Run Instagram Giveaway
Running giveaways is common strategy brands use in growing their followers on Instagram. You might have even participated in one yourself.
The reason for this is simple. Everybody loves to win, and giveaways create the right opportunity for you and your followers to do just that. This is why accounts that hold contests and giveaways experience faster growth in followers than those that do not.
Running giveaways will help drive engagement to your page, establish your brand, create awareness about your products, and most importantly, build a connection with your audience.
Contests are designed to attract lots of entries. The entry criteria combine simple instructions and actions that multiply your reach and engagement.
You can ask your audience to like a post, share a photo, tag a friend, post a picture or use a branded hashtag to participate.
To make the most of using giveaways to grow your Instagram followers, you should clarify your objectives, have a plan, use the right theme and choose a prize that will not only resonate with your brand but your followers will also love.
You can take your giveaway to another level by working with a complementary brand to increase visibility. The more, the merrier. Working with other brands on the same campaign gives you access to their fan base and helps you grow faster.
To make the most of your giveaway campaigns and prevent them from being taken down, it is essential to familiarize yourself with the Instagram guidelines on running promotions.
Efficient and skillful use of hashtags can be one of the keys to driving more followers to your Instagram page. Apart from helping you grow your Instagram followers, using the right hashtags can help you get more conversion and sales.
Using the right hashtags, you can extend your reach beyond your immediate followers, create discussion around your brand, and join relevant trends.
To attract the right audience interested in your products, your hashtags should be specific and dedicated. Before using any hashtag, consider the type of audience you want to attract, what they want, and where they are.
Here are four types of hashtags you should consider using to grow your Instagram followers:
- Local hashtags
- Branded hashtags
- Industry-specific hashtags
- Event-related hashtags
- Local hashtags are dedicated to your country, region, or city. This does not only attract more online followers to your page, it can help increase your brand awareness in your local community and drive more people to your physical shop. Well, that’s assuming you have one.
- Branded hashtags that are unique to your business or products are sure to help you stay ahead of discussion and trends. You can use them to drive engagement to your most relevant content, create awareness about a new product, and curate user-generated content.
- Industry-specific hashtags are another way to show your brand’s relevance and put yourself out there as an authority in your field. The good thing about this is that you don’t have to create this yourself; there’re always some trendy topics to join. With such hashtags, you can answer the right questions or share your opinion about an industry issue.
- Event-related hashtags are also sure to help captivate a specific audience. The events can be about your brand, industry, community, country, or even global events. A world cup final or Olympic event is sure to be much talked about anywhere you are.
Make these hashtags part of your Instagram growth strategy.
Finally, be creative with your hashtags, promote them online and offline, then avoid bland and generic hashtags such as #followme, #follow4follow, #pleasefollow, etc. They show desperation and do not promote quality followership.
6. Cross-Promote Your Instagram Account on Other Social Media Networks
A smart Instagram growth strategy involves other social media sites.
Your ideal customers and followers are not only on Instagram. They are out there, on every nook and cranny of the web. So, how do they get to see all the fantastic things you have for them on your Instagram page?
Well, you have to get them. And that’s by cross-promoting your Instagram account on other social media channels culminating in an integrated social media marketing strategy.
Such multiple channel marketing is sure to help promote your brand across the board and attract new followers by tapping into what other platforms have to offer.
One thing to avoid when doing this is posting the same content on all your social media networks at the same time. This disregards the distinctiveness and individuality of each social media channel.
Your followers on LinkedIn, for example, are not going to respond to the same type of content those on Pinterest or Instagram would respond to. Each channel is different. Therefore, as a rule of thumb, remember that cross-promotion is not the same as cross-posting.
A straightforward way to cross-promote your Instagram account is to include links to your profile or popular content on other social media channels. The links can be in your bio or About Page or as standalone content with some introductory words.
Another thing to be mindful of is that the size and pattern of images and videos differ for various channels. You have to resize, reframe and format your content to the dictates of each platform.
Putting in this extra effort would allow your content to be well optimized for each channel, maximize your reach and attract more followers.
Cross-Promote Instagram with Your Blog
There are many widgets that enable you to promote your Instagram account on your blog. Click here to learn to embed Instagram feed.
Let’s look at our last Instagram growth strategy.
7. Collaborate With Micro-Influencers
The last step in the Instagram growth strategy: Remember the influencers.
In influencer marketing, brands find a quick means to drive traffic and make more sales rather than waiting for months for SEO to bear results.
So, you’re just starting and can’t afford a super celebrity to endorse your brand or share their love for your product? No problem. Many brands cannot afford them too.
But here’s what you can do. You can leverage micro-influencers to grow your Instagram followers and drive the proper engagements.
Micro-influencers are niche-focused influencers with a highly engaged audience base. These are usually individuals with 10-100 thousand followers that demonstrate expertise and authority within a given niche, such that people trust them when they make recommendations to buy.
This group of influencers has proven to drive more conversion each week when they recommend what to buy than an average customer.
The key to successfully using micro-influencers to grow your Instagram followers is selecting the right influencers your prospective audience can relate to as one of their own.
The right influencers for you are those who show expertise, authority, and trustworthiness relative to your brand and products.
The micro-influencer you’re looking for can already be one of your audience who uses your product and is passionate about your brand. All you have to do is reach out and take the relationship a step further.
One good thing about adopting this strategy is that you don’t have to spend all your marketing budget on compensation. The reward system can be as simple as appreciation and acknowledgment on your page or website. You can also offer your products for free or offer payment on a commission basis.
The thrill is that you don’t have to break the bank to use micro-influencers in growing your Instagram followers.
Instagram Growth Strategy: People Also Ask
How Do Some Accounts Grow So Quickly?
Many users outsource their Instagram growth to a social media manager. It is the job of the social media manager to grow the account.
What is an Instagram Growth Strategy?
People need action steps in order to grow their Instagram account. This action plan is their Instagram growth strategy. The steps you take to grown your Instagram account should be strategic and calculated, not random efforts.
Conclusion: Effective Instagram Growth Strategy for 2021
An optimized and highly engaged Instagram business account is a must-have for brands and small business owners. It lets you tap into all the benefits this top marketing channel has to offer.
In your quest to build a robust Instagram profile to support your business, these tips are sure to be of immense help.
Just remember, you have to define your target audience, know what they want, offer the right content, and position yourself correctly to attract them.
About the Author:
Olusola David is an eCommerce expert and blogger that writes about everything eCommerce from AI Copywriting tools for landing page copies to building an effective sales funnel.
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