How to Increase Pinterest Traffic – The Shocking Truth!

By: | July 12, 2017 | Tags: , , , , , |

Increase blog traffic with Pinterest

by Julie Syl Kalungi

You’ve just started your business, blog or career and you’d really like to see it grow in the online fast. You want to know how to increase Pinterest Traffic to your online assets and when to update your boards, right?

I am sure you want the goods on how often to post to increase and maintain your audience’s engagement and how to gain more followers? Yes, yes?


The truth is…

You feel that both your business, blog and Pinterest profile wrapped together are your babies. And so, you feel this need to molly coddle, hand hold and help them through the seemingly rough, rapid-changing, fast-moving digital and internet world.


Well, the thing is, just like bringing up children, we learn by doing! There is no special recipe that can guarantee your child will be successful unless they are allowed to grow. You determine how well-educated and well-raised they will be.

The same goes for your Pinterest and other online assets. And increasing Pinterest traffic is actually so much easier to predict and get done than other social online platforms.


There is NO hard and fast rule about what or when to post on your Pinterest account. But there is everything to do with “Specializing on your blog,” if you want targeted traffic.

Like Janice here is a specialist on Blogging. This is your go to for blogging essentials and special juice, right!  

I know, you could use some special tips and strategy. Of course, you do.

I needed some when I had my first child. Heck, I needed a parenting guide. Just like you need a Pinterest traffic guide. So here I come to the rescue ?  

Let me help you feel your way through! Yes, you are welcome!


Did you watch the Video and Learn the hard truth about increasing Pinterest Traffic?

Well, let’s dive into some juicy details, esp. for those who may have a hearing or visual impediment!  


First things first: Create Great Online Assets, including Pinterest Profile, Facebook Page, Twitter accounts and definitely a website if you intend to build a lasting brand.

In order for you to have something to drive traffic to, update and keep up, you need to create it. You have to take a few things into consideration. (See Image Below)

How to increase Pinterest traffic


And now to get that traffic:

7 Effective Steps to Attract More Pinterest Traffic

1. Zone in on your Specialty, Niche or Interests.


Before starting to design your online assets, including Pinterest profile, Blog, Facebook Page, Twitter etc. Carefully select the theme/ subject/ area of interest. This is very important, as from this everything will follow esp. the followers, traffic, leads and sales you are looking for.


Get this right and you will determine the type and number of people who come into your experience. Your audience, the quantity of posts, your very writing style etc.

By the way, the best is a conversational storytelling type. And if you can’t tell a story that gets others to stop in their tracks and pay attention, I understand. I had the same problem until I came across this resource that helps you to write stories that sell.

That said, you want to read Ryan Biddulph’s blogs. The man has a way with words. He recently guest posted for us on Networking Tips learned in the wilds of Costa Rica. It is an experience reading it!


2. Who is your audience?

Now that you know your interests, well, it’s time to connect with all those other pinners and their people interested in the same. Your Audience or target market. You want to find the perfect audience for your niche or interests. You want to dig deep and determine who these people, are. Describe their age, interests/hobbies, gender, workplace, social class, etc. These are your followers, fans, and buyers. We call them an Avatar and you can build yours up using the banner below:


Increase Pinterest traffic with these tips

3. Select your Online platform


You should also think of the social media and online platform you wish to focus your efforts on. It could also be a blogging platform since you would be in control of what goes on that!

In this post, I focus on Pinterest.  

For our blog content, we definitely use and recommend WordPress.

This is where you will be driving your traffic, right? Otherwise, you are driving it to Facebook, Twitter, LinkedIn or your company replicated site, that does very little for your brand!  


4. Optimize your Content & Pins.


Before updating your Pins from your blog or other online assets, optimize the content and pin images for 100% Pinterest SEO.

Details are in the video above. With this step, you will see an improvement in your traffic, esp. if you do monitor your actions, progress and improvement week by week.


5. Posting & Pinning frequency

As stated above, there is no fixed time to do this. It’s down to your time zone and what works for your Inbound Marketing.

We post once a week per blog and promote said 2 posts all week. We pin daily at least 10 pins per day. We automate our efforts via two resources, one free one paid. The Free resource is called PinPinterest, try it.

I go into details on automation and how to use the resources in my online course, The Ultimate Pinterest Roadmap.

This is a good starting point for anyone looking to leverage Pinterest for better traffic, optins, and sales. It doesn’t matter that the focus of your interest, it is on Pinterest!


Posting more times daily/weekly, increases your chances of getting more traffic, leads and sales. It’s the equivalent of active prospecting in a Passive way!

  • If it’s a “hot” news item, then post it twice a day.


  • For product-based content, special offers, giveaways, new product launch, try posting once per day to various pin boards!


  • If it’s a service-based brand, I presume you don’t change or update your service daily. You could post and pin it 3 times a week.

Keeping in mind the cross-pinning strategy, you should be attracting a ton of traffic to your sites and offers. Whether you have bazillion followers or not. On Pinterest, it is NOT about Followers.  

You don’t need to post daily, but you want to PIN Daily. Use the recommended tools above.  

[bctt tweet=”What your audience wants is a balance of quality fun, inspiration, and educational content. ” username=”@MrsPaznanski”]


6. Use an Editorial Calendar.

Use a content calendar esp. if you have a problem with focus and consistency.

If you chase every rabbit down a rabbit hole, this is essential. I used to have this problem, my day used to end with; “What the heck did I do today…?

Now I know what I am doing 6 weeks from today!

You can also keep track of what you post, when. Learn about an editorial calendar and download yours in our comprehensive article here.


Plan your content at least one month ahead. Then you’ll have fresh content on tap when you need to post it. So cool!

You can then outsource the visuals like pin images, banners, even content creation to Fiverr, oDesk, etc.

Get your resource links researched and sorted. Reach out to Influencers and do your pre-post promo. Great for extra traffic and growing your network too.



7. Get Social, get actively engaging

Pinterest Traffic and any other online platform traffic is both about quality and quantity i.e. frequency of posting. This is where schedulers come into their own… (Be sure to use Platform approved tools –  we don’t want you heading to blockville or banned oops.)

Thank you, Tim Ferriss. I mean, I was doing manual labor until I gave myself permission to outsource, delegate and use tools. Plus, apps and online resources to get stuff done. Phew, hello beach!  

Here is the frequency we use and you too could aim for…


Pinterest. Pin your posts and other branded content to a minimum of 10 pins a Day. Then add other relevant content you think your audience may love. I got for 15-20 pins. This alerts the owners of my interest and in turn, they could return the favor.

My aim is to get my content to the top of the Pinterest smart feed fast! Which can take up to 6 weeks. But….

Why do I love Pinterest? Because my content has a life span of years.

Let’s focus on a time frame; 3 months down the road, a Pin can go viral and never stop. By then your post on all other social platforms is long gone in the archives or wherever our content disappears to on social media or search engines! Here is the difference:

Twitter. 27 – 30 mins. If no one likes or retweets, it’s gone in less time. So how about linking your cornerstone tweet in Pinterest and retweet it via IFTTT! The alternative is to tweet your content 5 -10 times a day.

Facebook. I post 2 – 3 times a day, my Fan page posts are linked to Twitter and Pinterest via IFTTT! Your Facebook newsfeed posts start to lose traction 30 mins after you post. If nobody shows interest in it, it expires in 3 hours. Yet you want to make sure your content is seen by as many eyeballs as possible! So, aim to post in the morning, afternoon and evening! Focus on quality! One of my main daily posts is a Live Video where I engage with thousands of my followers and friends!

Google+. The only reason we still share on this platform is; the more you G+ the more search engines get pings of your content keywords which goes back to your online assets esp. blog. We post 5-10 times a week, and every G+ is automatically pinned to a board on Pinterest via IFTTT. Learn how you can use IFTTT for your social media cross promoting!



Final words on how to Increase Pinterest Traffic:

Always remember, there is no hard and fast rule on when or what to post. Posting more is better, NEVER SPAM, on any platform. Pinterest literally blocks your account and shuts you down!

I have come to learn that an engaged audience is a satisfied audience, one that shares and helps promote your brand!  Keep them informed and they learn to trust you and they become loyal to your brand. That’s your ultimate goal, right? Because happy, trusting, loyal fans are buyers!

Author Bio: Julie has a successful online business, is an entrepreneur who teaches, trains, coaches and is a mentor of her strategies to make more money more easily. Julie has two blogs, one for online coaching and one for her other niche, Travel Hub. Julie is the author of the popular book The Art of Pinterest Profits.

Readers, please share so other bloggers know how to increase Pinterest traffic to their blogs.

Note: Janice will be responding to comments as her vacation schedule and Internet connectivity allow.

  1. Pospi O Otuson

    Hi Janice

    Thanks for this great work 🙂

    I Just Joined Pinterest recently and am yet to know my way around.

    Never knew it was this useful, Now i know and i will try to apply this guide.

    Thanks for Sharing
    ~ Pospi

    • Julie Syl Kalungi

      You are most welcome Pospi,

      Pinterest is a real traffic driver for those that learn how to leverage it and There plethora of resources in this post should get you going. You can also check out my Pinterest Blog category, packed full of Unique Pinterest Tips. You can do it 🙂

      Julie Syl

  2. Prosper Noah

    Hello Julie,

    Thanks for this wonderful post on Pinterest. I must say I have not been using pinterest for a while now, maybe because I never had more knowledge on how it really works and how to effectively use it to drive huge targeted traffic.

    Following your tips aligned on this post, anyone could make it good with Pinterest.
    Thanks Janice and Julie for the sharing.

    Have a nice day and remain cool!

    • Julie Syl Kalungi

      Hi Prosper,

      Like anything worth doing, Pinterest is worth doing well. that means time, resources and Focus. Yes you can and hope you get the traffic you deserve.

      Julie Syl

    • Julie Syl Kalungi

      My Absolute, Pleasure Saha, Go get your traffic and serve your audience 🙂

      Julie Syl

  3. Ryan Biddulph

    Thanks so much for the shout Julie! Amazing how in any discipline, focusing on your talent especial and keeping to that niche helps you increase traffic. Just like you noted up top with Pinterest. Smart tips here and noted for my burgeoning Pinning campaign.

    • Julie Syl Kalungi

      Much Love Ryan,

      You and Janice are the epitome of the giving and integral Blogger and entrepreneur. You give so much and deserve the recognition and shout out. And Your Pinterest definitely should rock esp. with cross pinning! Its a technique very few apply, it brigs in the most targeted traffic!

  4. Manish Kumar

    Hi Janice,

    Every day Pinterest search drives millions of visits to other sites through referral traffic.More Pinterest followers can help you get more likes, repins, comments, clicks and impressions.This can then help drive traffic, increase sales, generate leads and build your Pinterest brand.

    Instead of following an entire profile, people prefer following boards on subjects they’re interested in. Work on getting followers for your most popular boards instead of the entire account.

    Tips mentioned by you are awesome and worth following.

    I will tweet your post.

    Thanks a lot for sharing.

    • Julie Syl Kalungi

      Hi Manish,

      You are spot on. And I do follow boards rather than Profiles. Pinterest is not about followers, Its more about search and driving organic traffic. Thanks for your insights!

      Glad you agree and got value 🙂

      Julie syl

  5. Jayant Gosain

    Really helpful resource. Traffic is a big problem for many people and referral traffic works really great. If you have facebook assets with the genuine audience, you don’t need Google for traffic. Pinterest is also a great source of referral traffic. I get 15% referral traffic from Pinterest which is not bad at all.
    This is really useful resource and thank you for sharing.

    • Julie Syl Kalungi

      Hey Jayant,

      15% ca equate to thousands of targeted traffic and not shabby at all. Social Media traffic can be more targeted that search engine traffic and for most bloggers its the only option. Glad you got value 🙂

      Julie Syl

  6. Lara

    I have been trying to grow my Pinterest followers for about 3 months now. These insights in this post may just be the edge i need. Thanks

    • Julie Syl Kalungi

      Hey Lara,

      This resource along with the linked and recommended resources should get your Pinterest doing for you. On Pinterest ITS NOT ABOUT FOLLOWERS, its about Traffic. Savvy pinners actually prefer to follow boards than Profiles. 🙂

      Julie Syl

  7. Minakshi bajpai

    Thanks for giving so much information about pinterest. I never ever used this coz dnt know much about it. But your post is really like a helping hand for me. Your tips will surely help in my blogging work. Thanks for sharing your post

    • Janice Wald

      Hi Minakshi,
      It’s our pleasure to help. Generating blog traffic from Pinterest is one of my favorite strategies to write about.

  8. Gentle Joy Photography

    Thank you for the information… I appreciate you sharing what you have learned. 🙂

    • Janice Wald

      Hi Joy,
      Great to see you. I agree. Julie is a Pinterest master.

  9. Lisa Sicard

    Thanks Janice for having Julie help us with Pinterest.
    I haven’t check out the more recent tools to use Pinterest more efficiently. I will be checking them as well as my profile interests.
    I used to make a lot of sales from Pinterest years ago with a retail site.
    Thanks again!

    • Janice Wald

      Hi Lisa,
      Thank you for writing us. What did you used to sell when you made money online?

  10. Elizabeth

    What an informative post! Thank you! I’m still trying to figure all this stuff out, so I’m very grateful 🙂

    • Janice Wald

      Hi Elizabeth,
      It is our pleasure to help. Thanks for writing to let us know that we did.
      Thank you for signing up for my blog. Where did you find my blog? I always wonder which promotional techniques are working for me.
      Thank you again for writing to tell us you appreciated the post.

  11. Shantanu Sinha

    Hello Julie,

    This one’s a savage 🙂

    I am hopping around pintrest recently and as really worried to get attention of the the users and to increase my

    No, doubt pintrest is one of the better social media platforms, as the pin never dies here, it keeps revolving and it again bounce back tot he top after few days, weeks, or even months. It is one of the best platforms for the referral traffic which can go up to millions. One of the tactics for increasing the high amount of traffic is to follow the boards in which we are interested rather than the peoples.

    Good to hear that we need to post minimum 10 pins daily, I was just doing the half or you can say less than that.

    Thanks for the share.


    • Janice Wald

      Hi Shantanu,
      I smiled when I read your comment when it came in yesterday. I loved that you called Julie’s post “savage.” I do post 10 pins a day. I also follow boards when Pinterest recommends the boards in my niche. It’s also true what you wrote about our pins’ long shelf life. Thanks for writing.

  12. Miriam

    Thank you for an informative post and for clarifying that it is not about the number of followers.It seems I may have to learn some more on this topic.

    • Janice Wald

      Hi Miriam,
      Thanks for writing. Regarding the number of Pinterest followers: When I first started blogging I worked at getting followers and got 2,000. Then, without trying, the number doubled. I will take Julie’s advice and continue to follow relevant boards.

  13. Mary Sara

    Explained Amazing, Pls also write About YouTube too Can we Get massive Traffic from YouTube too? is that safe For AdSense? ND what should be the Strategy For Attracting YouTube Viewers to Visit our site?

  14. Victoria Niko

    thank you for Great explanantion i was having some confusion regarding Pinterest Which is remove Now 🙂

    • Janice Wald

      Thank you. I thought Julie did a good job with her article too. I didn’t understand the end of your comment.
      Are you saying you will stop using Pinterest?

  15. Maria Lori

    Hi Janice You have explained very well and i really like the way you are writing 🙂 pls guide us about Google+ Traffic too as i have listened that Google+ traffic is very juicy for website?

  16. Kathleen - Bloggers Lifestyle

    Hi Janice, I hope you are getting some good holiday time. We love this post of Julie’s it is so very helpful for Pinterest. It is a most clicked post on the Blogger’s Pit Stop and we will be featuring it on Friday.

    Blogger’s Pit Stop

    • Julie Syl Kalungi

      Aahhhh how about that. I love it when we collaborate and things work out great. I loved sharing my Pinterest traffic insights. I really did a bit of soul searching wondering how to best present the topic without short changing the audience or my enthusiasm for the Platform.

      I am super Glad the Pit Stop Party loved it too 🙂

      Thanks Kathleen for letting us know and Once again Thanks Janice for letting me share some of my Pinterest Juice. It was a real pleasure 🙂

      Julie Syl

      • Janice Wald

        Thank you both! Exciting news, Kathleen, for sure. I’m sorry I haven’t been by the Pit Stop. I’m on a cruise ship staring at the Pacific as I type this. I’ll be a regular visitor again when I return home. I love the engagement the Pit Stop provides. Great to see you and thanks for letting us know.

  17. Gurubandhu Khalsa


    Thank you for the information. Will this work for a local audience where i have a service I want to market? It is Structural Integration, which is akin to massage but has different goals, purpose and results. Thank you.

    • Janice Wald

      Hi Gurubandhu,
      My pleasure. I’m glad you enjoyed the article. However, I don’t know the answer to your question. I wrote Julie, the guest author, and told her you have a question and what it is. One of us will respond to you.

    • Julie Syl Kalungi

      Hi Gurubandhu,

      As long as You Have a Product, service, platform, affiliation, you can market it on Pinterest. You can take the organic route, DIY, Done For You or Get Skilled up to do so effectively. You can do Inbound marketing to attract the local market and Pinterest gives you the opportunity to state exactly where you are and what your Interest are. Once you optimize your Boards and Pins you will be found by the people you are looking or. It takes time, just like anything else worth having 🙂

      You might like to check out my Course on Pinterest Marketing You can Learn More here

      • Janice Wald

        When you say “optimize” your boards, do you recommend using a hashtag so people using the Pinterest search can find you? Thanks!

        • Julie Syl Kalungi

          Following some changes most recently Hashtags are NOT A GOOD THING on Pinterest. The less the better, or None. Instead Use your keywords like this:

          Mostly blogging| Blogging for you| Blogging for beginners| Blogging tips| or simply use commas between keywords. You will be found faster anyway. Pinterest is making it clear its a search engine not INstagram 😀

          • Janice Wald

            Hi Julie,
            Thanks for the clarification. Much appreciated. I thought it couldn’t hurt to use hashtags. Now I know.

  18. Hassan Karim

    Wow. Simply a great article. generating traffic for the web or blog is the most irritating and the difficult way. but after reading this post, I think I should give them a try to generating the traffic for my blog by applying the mentioned strategies. Thank
    I knew a simple way of generating traffic on website through facebook.

    • Janice Wald

      Do you have a link to an article you’ve written explaining how to get traffic to your blog from Facebook? Thank you for the compliments on the article.

  19. dawn

    A lot of good information! Pinterest is one platform I really want to get working on, especially my Pinterest SEO. Going to check out your article on that. Thank you!

  20. farhan

    pinterest is the best and easiest way to promote your blog or website. I am also doing this.

    • Janice Wald

      Hi Farhan,
      Thanks for commenting on my guest author’s post. It is easy to promote on Pinterest. I agree. Do you find you are able to generate traffic from Pinterest to your blog? Thanks,

  21. Victoria Niko

    Hello JANICE WALD Thanks for sharing Tips about Pinterest Traffic, i will implement each and every your Tip 🙂

    • Janice Wald

      Thanks Victoria. May I ask where you found the post? This article is getting increased traffic this weekend. Thanks for answering my question in advance and for your comments.

  22. Anuj thakur became my official savior when it came to finding relative content on Pinterest as this tool features sophisticated artificial intelligence and never allows irrelevant content on your board. Moreover, by logging into just one account over here, I can manage all of my Pinterest accounts, which is awesome.

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