These Are the 4 Best SEO Tips You Need to Increase Organic Traffic

By: | March 20, 2018 | Tags: , | 26 comments

4 SEO Tips to Increase Organic Traffic to Your Blogs

by Josh Spilker

Everyone wants their blog to be read by the masses. However, with around two million posts being published every day, this is no trivial task.

While you may have just written the most articulate piece internet has ever seen, very few people will know it exists if it isn’t optimized for visibility on the search engines.

Blogging and SEO go hand in hand, and performing both of these tasks requires a good deal of research. There are all kinds of factors that come into play when working to increase organic traffic. Whether it’s choosing the right keywords, knowing how to attract attention, or simply knowing how to word your sentences, the whole process needs to be approached strategically.

Let’s dive in.

  1. Focus on long-tail searches

When it comes to blogging, the value of long-tail keywords cannot be underestimated.

Long-tail keywords refer to search queries with a low individual search volume but have a big search demand when grouped together. You can drive serious traffic to your blog by using longer phrases. In fact, Ahrefs found that the majority of Google searches contain more than three keywords.

How to increase organic traffic, 4 ways

With this in mind, your research stage should prioritize long-tail keywords. The terms you choose to include in your blog posts need to cater to visitors who have shown interest in the information you are providing. In other words, you need to be thinking one step ahead to put your content in front of the most susceptible eyes.

For this purpose, the Ahrefs Keyword Explorer is a tool our content manager here at Workzone uses to get an in-depth analysis of keywords and their current popularity, search volume, and web traffic while she’s preparing content for the blog. If you click on “Search suggestions,” you will be provided with a long list of phrases relevant to your niche.

How to increase organic traffic, 4 ways

Be sure to strategically incorporate them throughout your content – without “keyword stuffing” your blog posts.

  1. Research and use negative keywords

Negative keywords are terms in which you do not want to rank for. In many cases, having a thorough list of negative keywords is just as important as ones you want to rank for. This is especially true if you are using PPC or Google AdWords to promote your content.

For example, if your topics are strictly about “organic recipes,” you may not want to rank for terms like “vegan recipes” or “vegetarian recipes.” By adding these types of irrelevant terms and phrases to your negative keyword list, you are telling the search engines not to rank your content for them.

When researching negative keywords, you will need to look at your post ideas from as many different angles as you can. Once you have a good selection put together, steer clear of using them within your content. Or, if you are running a multi-channel PPC campaign, include them in your negative keywords list for across search and social media.

  1. Deliver content that informs and educates

While this may sound obvious, the primary goal of the search engines is to provide users with the most relevant and informative content as possible.

By properly following SEO practices, you can multiply our chances to rank even more by optimizing your content for Google and readers alike.

Your topics should be well-researched and applicable to what your target audience wants to know. After all, who wants to read posts that don’t relate to them?

In terms of the post itself, you need to make sure that the information is reliable, and more importantly, it is written in a way that is easily-digestible to the crawlers.

When crafting your blog posts, it’s a good idea to think of the search engine crawlers like preschool kids learning how to read. SEO-friendly content should be concise and easy to absorb. With every sentence, you write, try to simplify it as much as possible and eliminate redundancies. Be sure to break up the information into bullet points and shorter paragraphs – the sight of a giant wall of text is enough to turn both humans and robots off.

Lastly, your posts should incorporate a good amount of visual content. This makes your blog more appealing to readers and easier to process. When delivering your articles, you need to do so with the audience in mind. The search engines will notice and reward you appropriately in the rankings.

  1. Understand and create enticing headline tags

Many would argue that blog headlines are the most important piece of the puzzle. While your dedicated readers may consume your posts regardless of the titles, if you want to attract new audiences, they need to be written in a way that grabs attention within seconds.

In terms of the search engines, title tags are a critical factor in determining your post’s ranking. Google normally displays the first 60 characters of a title tag, so try to keep it within that number. It should give the audience (and the crawlers) a good sense as to what your content is all about.

Refer back to your keyword research to help direct potential readers to your platform. However, you’ll want to avoid the terms with incredibly high search volumes, as this will make it much harder to get placed high on the SERPS.

Get creative with it. Most experienced bloggers will tell you they spend about as much time picking headlines as they do writing the actual content!

Sharethrough has a great headline analyzer tool to help give you some pointers in finding the perfect title.

In conclusion

If you’re just starting out, it’s important that you don’t get frustrated if you don’t see results right away. SEO must be viewed as a long-term project. When it comes to blogging, the harsh reality is that a good deal of the pieces you initially write will not be seen by many people at all. As long as you stay consistent with your efforts and do not sacrifice quality, you will gradually begin to see your traffic increase.

 

Author Bio

Josh Spilker is a writer and author living in Nashville, TN. He is currently on the content team for ClickUp () a top project management and productivity software platform. He also blogs regularly about the creative process at Create Make Write (). Connect with him on Twitter:

Readers, please share so other content creators learn Josh’s simple SEO tips which will increase organic traffic to your blog or websites.

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  1. Hello,

    Its truly a superb post.
    Very well crafted.
    Most importantly, it is easy to understand.
    I need to tell you that it has been a great learning experience for me reading your post.
    Great effort indeed.
    Thanks for sharing.

    And Best Regards to You!!
    Ramit recently posted…15 Best Affiliate Programs for Bloggers & AffiliatesMy Profile

  2. Great post! Thanks for sharing the tools you use for writing better headlines and getting long tail keywords.

    Much appreciated, cheers.

  3. Hi Josh,

    Your suggestions are great! I really want to focus on offering information-packed content. My blog is directed towards creatives: video makers, graphic designers, YouTubers, etc. I will now focus on content that a creative will simply find impossible to ignore because it is so abundantly useful to them.

    I did not know much about negative keywords and you have sparked my interest in the subject.

    Cheers!
    Ali recently posted…iSpring Free Cam Review: Best Free Computer Screen RecorderMy Profile

    • Negative keywords are mostly for PPC campaigns, but just remember to tailor your content and metadescriptons for the stuff you’re aiming for to help make it as clear as possible to any visitors.

  4. Hey Josh,

    Ahrefs is the SEO tool I have been eyeing these days. Your post just makes me go closer to giving it a try.

    I believe more in SEO traffic because this has contributed hugely to my online income. I hope I won’t be disappointed should I make up my mind to give the tool a try.

    thanks for posting here on Janice’s blog
    Enstine Muki recently posted…WordPress Comment Plugins ~ You need these 2 to make a difference!My Profile

  5. Hey Josh!

    Using long tail keywords in your content helps but I wouldn’t worry so much about them.

    I would only use one long tail keyword – which is just a keyword that has more than three phrases (right). But, that’s it.

    In the past, it was recommended to search for a bunch of related long tail keywords and use all of them in your content. Doing this today is a waste of time. And we all can save some time these days.

    The reason is something Google launched in 2015 called RankBrain. I have shared a guest post on this topic here on this blog if anyone would like to learn more.

    I’ll share a quick explanation of why you don’t want to use a buncha related long tail keywords in your content anymore. RankBrain is an Artificial Intelligence and it behaves like a real person – so, this artificial intelligence now understands how a bunch of related long tail keywords all mean the same thing. It is going to rank you for all of them whether you use one or a bunch of such keywords in your content.

    I’m not saying you shouldn’t use a bunch of related long tail keywords at all. What I’m saying is that if you have limited time to do your work online just use One long tail keyword and move on – because using a bunch wouldn’t really make a difference. I’m mentioning this because I know someone could spend like 10 to 20 minutes or even more time researching long tail keywords for their blog post and if they only have about 2 hours to do the work these few minutes are precious!

    Just my 2cents 🙂

    Thanks for sharing your tips on SEO here!

    Have a wonderful week!
    Freddy G. Cabrera recently posted…How To Be More Productive Working From Home (13 Productivity Hacks)My Profile

  6. Hi Josh, I love your suggestion of a new headline analyzer, the one I used to use was free but no more. I agree with Freddy on using one long tail keyword too. Why try to compete with yourself for more and spend so much time in doing so?
    SEO is still important today and I know I get more than 50% of my traffic from it.
    Thanks Janice for having Josh give us some great ideas and tips!

  7. Awesome post! Thanks for sharing this with us. I recently started a blog and I will be going to apply these technics.
    Have a great weekend

  8. All sounds good to me. All my keyword ideas come from Google. I don’t pay any attention to keyword tools.
    Dexter Roona recently posted…SEO is not working on my site – Here is the fixMy Profile

    • Google Keyword Planner is getting less and less specific…just depends on the amount of money/time you have for other tools, the type of niche you’re in and the volume.

  9. Hi Josh,

    thanks for dropping this useful piece of content here on Mostly Blogging.

    Here is my say.

    Using long tail keywords in headlines and creating contents using related long tail keywords are good ideas (not facts).

    Now what am trying to say is that, not everyone can get same results as stated, this because of the new Google ranking factor that was introduced late last month.

    Looking from that perspective. Google says the front page is being abused by contents hackers and thus makes it hard for unique contents to show first instead of the promotional contents.

    My question here is do you think using Long Tail keywords will rank without the use of back linking processes?

    You have written a very well thought article on the topic.

    I learned so many basic SEO strategy for writing unique contents.

    I will be waiting for your answer on my question

    thank you

    ~Yusuf Bitrus~
    Yusuf Bitrus recently posted…Bing SEO : How To Optimize For Bing SEO and Rank [Easily]My Profile

    • Hi Yusuf,
      I’ve written Josh and told him you have a question.
      I did not write the article, but I do read a great deal about SEO.
      Although I’m not familiar with the latest algorithm change you referenced, what I read is confirmed by my common sense:
      1. Google wants to recommend quality content to its search engine users.
      2. Google knows if the content is quality if other people link to it.
      3. For this reason, it is still widely acknowledged that backlinks are essential if you want to rank. I read this everywhere: blog posts, forums…
      4. I have experimented with this and have a post coming out about my experiment in May.
      I wanted my article to move up in Google’s SERPs, so I linked to it externally. Did my post move up? Yes. Others have tried this as well: https://www.mostlyblogging.com/google-first-page-guaranteed/
      Janice
      https://www.mostlyblogging.com/google-first-page-guaranteed/

    • “My question here is do you think using Long Tail keywords will rank without the use of back linking processes?”

      Great question. Of course ranking depends on a lot of factors, such as how competitive the keyword is that you’re trying to rank for, the domain authority of your site and the volume for the words you’re trying to rank for. Generally speaking, it’s easier to rank for longtail keywords w/o backlinks–though that’s not guaranteed…backlinks never hurt!

  10. Awesome post! I do agree that we should focus on long-tail keywords. Creating relevant and high-quality links will definitely get that long-term and organic results. Anyways, enjoyed reading this and indeed well informative post. Cheers!

  11. Thanks for the tips, Josh! Improving my SEO skills has been on my to-do list for some time. I’ll get started with these steps!

  12. Thanks for sharing the more informative and helpful tips of SEO for increasing organic traffic.

    SEO has become challenge for every blogger to get organic traffic and rank the website but i recommend that your tips are valuable to get the organic traffic.

  13. Absolutely fantastic tips to increase organic traffic. I read top to bottom and finally got some real strategy to increase traffic. I really appreciate it and looking to see more tips and tricks from you:)

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