3 Proven Ways to Easily Increase Keyword Rankings

By: | July 30, 2017 | Tags: , , , |

Increase your keyword rankings for any keyword #GoogleRankings

Do you struggle to improve your blog post rankings?

Have you found keyword strategy difficult?

After all, with 152 million blogs on the Internet, the competition is fierce for readers.

Today’s guest author is a marketing expert. He shares a case study his company conducted to show how you can boost visibility to your blog or website.

You can have a frustrating experience trying to increase keyword rankings, or you can have an easy time. End the stress by following these SEO tips Camilo proved work.

Using his case study as an example, Camilo will show you how to boost your online visibility. By the end of the post, you will be able to increase keyword rankings by optimizing your blog post, link building, and creating your blog’s own quality content.

3 Tricks to Increase Your Keyword Rankings

By Camilo Atkinson

These proven methods will increase your rankings for any keyword in your SEO strategy

Google is getting smarter every day. They want to deliver answers to their users as quickly and accurately as possible. That’s what made them the greatest search engine in the world! Therefore, the websites that are aspiring to be on the first page of Google must follow their “rules”.

You’ve read the rules before: put your keyword in the title tag, in the H1, in your content, build links, etc. Most of us follow these rules, yet we wonder why our site is not ranking as highly as it deserves. That’s when you have to stop thinking about Google and start analyzing from your visitor’s point of view and ask yourself: what can I do to improve my keyword rankings?

At Day Translations we did 3 things that helped us improve our rankings for one of our most profitable keywords. We are going to show you how we did it. After all, our job as SEOs is to make sure Google can crawl our websites quickly and easily so it can serve our content to its users.

So, without further adieu, here are the 3 things you can do to increase the rankings of any particular keyword.

  1. On-Page Content Optimization

The first thing to do in order to increase the ranking of a keyword is on-page content optimization. After you make sure all your title tags, meta descriptions, and H1 tags are in place, it is time to read the page’s content. Is it clear enough? You might have the keyword 20 times on your page, but it won’t matter unless your whole content is clear and readable. Remember, you are writing for humans.

Read your page’s content. What are you saying to your potential customers? Ask a professional copywriter and a regular Joe to read your page and give you some feedback. Both opinions are important.

After you make your content more readable, put the most important part above the fold. If don’t know what’s most important, simply answer these two questions: Who is this for? How can they get it? (The latter is the CTA, or Call to Action)

-Who is This For?

Are you selling a service or a product on your page? Who is the final user? If your service is aimed at, let’s say, lawyers, make sure you open your content with something like this: “For all Lawyers in the United States…”  Mention them! Remember that Google is made of words, and chances are that your prospects are searching for “[your product] for lawyers”.

-How Can They Get It?

Invite them to take action, and make it easy for them. What do they have to do to get that great thing that’s behind the screen? Call, Click, email… you name it! But make sure you put it above the fold and make it prominent.

If you answer these two questions and place the most important content above the fold, that’s the first piece of information that Google’s crawlers are going to see.

At Day Translations we increased our ranking almost overnight for one of our most profitable key phrases: “medical translation services”. We did this by first optimizing our content and by answering those two questions above the fold.

As you can see in the image below, we answered the questions right away. Who is this for? How can they get it?

Increase keyword rankings with 3 easy tips #GoogleRankings

  1. Build All Types of Links

You know that links are good and that a link from a reputable site will help increase your website’s domain authority, and therefore your overall rankings and visibility. Yet many SEOs still underestimate the power of the link. For example, they don’t care about no-follow links. What they are ignoring is that no-follow links are also bringing in traffic. Also, we all know that Google does use no-follow links to crawl the web. Links from social media are a good example.

All links are powerful (except spammy links of course). Build all types of links to your website. You can start with the low hanging fruit. Create a profile for your business on Yelp and link it to your page. If you discover any online directory related to your industry, get a membership, open a profile, and get the link. It is okay to build these types of links, as long as there are real people browsing these directories.

Get links from your competitors. Yes, that’s a tall order! Yet it is attainable. Look at your competitors as people like you who share your passion for the business. You can contribute to them. Write on each other’s blogs. Comment on social media. Jab at them on Instagram like Coke does with Pepsi (I’d discuss this with them before doing it).

If you have an article that answers a question, you can comment on blogs and link to your content. Just make sure you link in order to answer a question— don’t be spammy.

For our “medical translations services” keyphrase, we built all kinds of links to our page using the keyphrase as anchor text. Take a look at this example below. It is an article we placed in a medical-related website.

Increase keyword rankings with 3 easy tips #GoogleRankings

  1. Blog

Last but not least, blogging. Blogging will increase the rankings of your keyword just because it is fresh content (Google loves fresh content), and because it creates trustworthiness and authority by empowering the user with valuable information.

Brainstorm some topics around your keyword and write weekly posts about it. You can also blog about your product’s FAQs. Remember to link your blogs to your service page. Include your keyword naturally when writing your blog posts and make it interesting. Don’t post content that you don’t care about, users won’t find your content useful or interesting.

Our last step at Day Translations was to build some blog posts around our key phrase, “medical translation services.”

In Conclusion

Before we optimized our content, we were not even in the top 50 results for searches about “medical translation services”. After we optimized, built links, and blogged, we started ranking. Google placed us in the 18th spot in less than 1 week. Now we just have to keep building content to increase our rankings even more. Also, we are doing the same exact thing for all the other pages on our website.

Camilo Atkinson

Camilo Atkinson is Inbound Marketer at Day Translations. Self-proclaimed as a music lover above all, Camilo’s creativity shines through in his innovative marketing strategies here at Day Translations. Passionate about continued learning and entrepreneurship, Camilo tries to learn as much as he can from every single person he meets or situation he finds himself in.

Host Blogger’s Comments:

Camilo’s proven 3-step technique shows you can increase keyword rankings without the frustration and confusion search engine optimization often brings.

Readers, please share so other content creators discover Camilo’s 3-part strategy to easily increase keyword rankings.

  1. Donna DeGuglielmo

    wow, great and simple list but i am non techy person sorry what is a “fold” … now to learn … blessing great work will be back and ck out your site too Camilo Atkinson. oh hey ya Janice vaca a must take your time friend 🙂 blessings

    • Melinda Mitchell

      Above the fold, is from newspapers, when they were actually paper! “Above the fold” is what you see immediately, when you pick up the paper. Literally the top half of the page, that is above the fold.

      • Donna DeGuglielmo

        thank you bunches so in other words if u do not mind 🙂 before the read more ( click on)? oh cking your site out 🙂

    • Camilo Atkinson

      Hello Donna,

      Thanks for your comment. Above the fold is the part of the website you see first without having to scroll down.

      Thanks.

  2. Melinda Mitchell

    Hi BBFFJ! I hope you are enjoying your vacay!
    Camilo has such valuable information, and insight, thanks for bringing yet another expert to teach us how to optimize, and increase our keyword rankings!
    Your BBFFM

    • Camilo Atkinson

      Dear Melinda,

      Thank you very much for your kind words. Writing about SEO and helping people are my favorite things to do. Let me know if you have any more questions.

      Thanks.

  3. Shantanu Sinha

    Hello Janice and Camilo,

    Great piece of information over here 🙂

    Keywords are the main thing that get us better in the eyes of Google and help our site rankings. Frankly saying I am not that good with key words. Yeah bit of disappointment but I am working hardly and smartly for it now.

    No, doubt content is the king. Whatever we do, put links, add H1 tags, meta descriptions or tittle tag, we are not going to rank better if our content is boring or we can not provide the significance information to our readers. A good content always attract more people to our sites.

    Thanks for the share.

    Have a great week ahead.

    Shantanu.

    • Camilo Atkinson

      Dear Shantanu,

      Indeed, content is king and Google loves content. If you do all the other SEO things correctly, yet fail to write compelling, interesting, well-researched, and fun content, readers will not stay on your site and Google will take this as an indicator of poor user experience.

      Good SEO is a combination of many things, getting the RIGHT links to your site, creating good content that your readers will love, building a nice user experience for your visitors, ensuring all the technical details are in place (h1s, meta, etc), keywords.

  4. Patrick Woodson

    I like the point about building various classes of links . It is very important to build links of diverse sources and platforms. Thanks for this post.

    • Camilo Atkinson

      Dear Patrick,

      Indeed, building various types of links to your page will help your rankings a lot. Make sure everything else is checked before building links.

  5. shivika bansal

    Hey,
    Your blog is knowledgeable for SEO executives. I am also a SEO executive. I read the tips to increase the keyword ranking. As i think keyword is the main point on which google focus and ranks our site. You provide us the ways to increase the ranking of the keyword which will help in ranking my site. You can visit my site:- https://www.hearingsol.com/

    Thanks a lot for sharing this important blog with us.

    • Camilo Atkinson

      Dear Shivika,

      I trust you’re doing well today.

      Yes, Google is made up entirely of keywords and phrases.

      I will make sure to visit your site as well.

      Thank you.

  6. User Khaun

    I would like to thank you for the efforts you have put in writing this site. I am hoping to view the same high-grade content by you in the future as well. In truth, your creative writing abilities has encouraged me to get my own site now 😉
    I’m pretty pleased to find this page. I wanted to thank you for your time just for this wonderful read!! I definitely savored every little bit of it and I have you saved as a favorite to see new stuff on your site.

    • Janice Wald

      Hi User,
      Thanks for bookmarking my blog. I’d love to have you as a permanent reader.
      I often publish SEO tips. I am glad you found the keyword ranking article helpful and even inspirational.
      Janice

    • Camilo Atkinson

      Dear User,

      Thanks a lot for your kind comment on the article. Mostlyblogging.com is indeed a great place to get tips to increase your online presence. Also, it is nice to hear that you are starting your own site.

  7. Cori Ramos

    Hi Camilo,

    It’s nice to e-meet you.

    Thank you for sharing what you did personally to increase your keyword rankings. This pretty much the strategy I follow but I do need to go back to my content above the fold and see how I can improve on that.

    I also like your suggestion to ask a pro and a regular Joe to read our content for feedback. I’ll keep that in mind. 🙂

    I use the Yoast plugin to help me make sure my blog posts and pages are keyword-ready. Thank goodness for that tool. 🙂

    Thanks again for sharing this. No doubt I’ll be passing this along!

    Hi janice, Cathching up on all your great posts! Thanks for having Camilo share his tips!

    Have a great day and happy August!

    Cori

    • Janice Wald

      Hi Cori,
      Happy August to you! I agree Camilo wrote an important post about how to effectively boost one’s rankings. His post is especially valuable since he personally followed the tips and can attest to the results.
      Thanks for the kind words about my articles. I like Yoast as well.
      Janice

    • Camilo Atkinson

      Dear Cori,

      It is nice to e-meet you too.

      Yes, the best way to analyze if your content above the fold is effective is by asking the two questions; who is this for, and how can they get it?

      Once you’ve answered those, you can add some more content that you think will complement what’s already there.

      Also, your copy has to be appealing to everyone, that’s why is a good idea to get an expert and a regular person to comment on your copy.

      Thanks for reading and for taking the time to leave your comment. Happy August to you as well.

  8. Manish Kumar

    Hi Janice,

    Informative Post!

    Boosting visibility is what every website owner wants. It’s not that easy as competition is rife.

    Yes, after doing SEO for search engines we should focus on our own keywords from visitor’s point of view.

    Our website should be optimized by all means in order to get traffic.

    I will tweet your post.

    Thanks a lot for sharing.

    • Camilo Atkinson

      Hi there Manish,

      Thank you very much!

      Yes, we have to be on top of the competition. It is nice when competition helps two companies grow more and more. SEO is indeed one of the best marketing initiatives that drive high-quality traffic and increases our visibility online.

      Thank you for Tweeting this.

  9. Emenike Emmanuel

    Hi Camilo,

    This is an amazing advice. On-page optimization is very important. This is is because it also helps to reduce your bounce rate which in turn also affects your overall ranking.

    I love where you made emphasis on building all kinds of links, except spammy links. I agree with that too and that’s been doing intentionally since I owned up my blog as a full time business. The referral traffic it brings is something.

    Best regards.

    Emenike

    • Janice Wald

      Hi Emenike,
      Thanks for writing with this strong testimonial about the value of link building. I appreciate you contributing to the discussion.
      Janice

    • Camilo Atkinson

      Dear Emenike,

      I trust you’re doing well.

      Great point, a well-optimized page reduces bounce rate and generates leads. Also, link diversity is extremely important, Google wants to know that you have a clean link profile and that you are not engaging in spammy activities.

      Best wishes.

  10. Ramit

    Hello,
    Easily one of the best articles on improving keyword rankings.
    Most of the time we fail to implement things that are so essential for blog post rankings.
    And wonder why our posts are not getting as much readers as they deserve.
    However, you have shown us what we need to do to boost up our blog post rankings.
    Most importantly, you have stated the importance of improving the readability of our content.
    After all, our posts are meant for humans.
    These are very helpful tips.
    And now I know the importance of ‘keeping it above the fold’.
    Thanks for sharing.
    Best Regards to You.

    • Janice Wald

      Hi Ramit,
      1. Yes, keeping it above the fold– keeping it on the top.
      2. “Easily one of the best articles on improving keyword rankings.” Thank you! High praise! Appreciated! So glad you found the post valuable.
      Thanks for writing to tell us.
      Janice

      • Camilo Atkinson

        Dear Ramit,

        Thank you very much, I appreciate your words a lot.

        Google’s crawlers tend to give more importance to the first text they crawl in your pages. Therefore, it is important to put your best and most relevant copy at the top.

        Thank you for commenting.

  11. Sunny

    Having read this I believed it was extremely informative. I appreciate you taking the time and effort to put this information together. I once again find myself spending way too much time both reading and commenting. But so what, it was still worth it!

    • Janice Wald

      Hi Sunny,
      I don’t spend enough time reading and commenting! It’s a goal of mine to improve. I am glad you enjoyed the post and found the tips valuable. Thanks for writing.
      Janice

      • Camilo Atkinson

        Dear Sunny,

        Thanks a lot for reading and commenting. We should all be spending more time reading and commenting.

  12. Charlie Bavister

    I Agree that translating your website can boost your SEO overnight. So, you must translate your website. Thanks for sharing such a piece of informative information.

    • Janice Wald

      Hi Charlie,
      How do you translate your website? I wrote to you in another comment reply that I don’t know how.
      Janice

  13. Flor Dimassi

    Your website is an amazing resource for bloggers, work at home moms, and other Internet entrepreneurs. You offer a lot of really helpful information. Thanks!

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