Do you struggle to improve your blog post rankings?
Have you found keyword strategy difficult?
After all, with 152 million blogs on the Internet, the competition is fierce for readers.
Today’s guest author is a marketing expert. He shares a case study his company conducted to show how you can boost visibility to your blog or website.
You can have a frustrating experience trying to increase keyword rankings, or you can have an easy time. End the stress by following these SEO tips Camilo proved work.
Using his case study as an example, Camilo will show you how to boost your online visibility. By the end of the post, you will be able to increase keyword rankings by optimizing your blog post, link building, and creating your blog’s own quality content.
3 Tricks to Increase Your Keyword Rankings
By Camilo Atkinson
These proven methods will increase your rankings for any keyword in your SEO strategy
Google is getting smarter every day. They want to deliver answers to their users as quickly and accurately as possible. That’s what made them the greatest search engine in the world! Therefore, the websites that are aspiring to be on the first page of Google must follow their “rules”.
You’ve read the rules before: put your keyword in the title tag, in the H1, in your content, build links, etc. Most of us follow these rules, yet we wonder why our site is not ranking as highly as it deserves. That’s when you have to stop thinking about Google and start analyzing from your visitor’s point of view and ask yourself: what can I do to improve my keyword rankings?
At Day Translations we did 3 things that helped us improve our rankings for one of our most profitable keywords. We are going to show you how we did it. After all, our job as SEOs is to make sure Google can crawl our websites quickly and easily so it can serve our content to its users.
So, without further adieu, here are the 3 things you can do to increase the rankings of any particular keyword.
- On-Page Content Optimization
The first thing to do in order to increase the ranking of a keyword is on-page content optimization. After you make sure all your title tags, meta descriptions, and H1 tags are in place, it is time to read the page’s content. Is it clear enough? You might have the keyword 20 times on your page, but it won’t matter unless your whole content is clear and readable. Remember, you are writing for humans.
Read your page’s content. What are you saying to your potential customers? Ask a professional copywriter and a regular Joe to read your page and give you some feedback. Both opinions are important.
After you make your content more readable, put the most important part above the fold. If don’t know what’s most important, simply answer these two questions: Who is this for? How can they get it? (The latter is the CTA, or Call to Action)
-Who is This For?
Are you selling a service or a product on your page? Who is the final user? If your service is aimed at, let’s say, lawyers, make sure you open your content with something like this: “For all Lawyers in the United States…” Mention them! Remember that Google is made of words, and chances are that your prospects are searching for “[your product] for lawyers”.
-How Can They Get It?
Invite them to take action, and make it easy for them. What do they have to do to get that great thing that’s behind the screen? Call, Click, email… you name it! But make sure you put it above the fold and make it prominent.
If you answer these two questions and place the most important content above the fold, that’s the first piece of information that Google’s crawlers are going to see.
At Day Translations we increased our ranking almost overnight for one of our most profitable key phrases: “medical translation services”. We did this by first optimizing our content and by answering those two questions above the fold.
As you can see in the image below, we answered the questions right away. Who is this for? How can they get it?
- Build All Types of Links
You know that links are good and that a link from a reputable site will help increase your website’s domain authority, and therefore your overall rankings and visibility. Yet many SEOs still underestimate the power of the link. For example, they don’t care about no-follow links. What they are ignoring is that no-follow links are also bringing in traffic. Also, we all know that Google does use no-follow links to crawl the web. Links from social media are a good example.
All links are powerful (except spammy links of course). Build all types of links to your website. You can start with the low hanging fruit. Create a profile for your business on Yelp and link it to your page. If you discover any online directory related to your industry, get a membership, open a profile, and get the link. It is okay to build these types of links, as long as there are real people browsing these directories.
Get links from your competitors. Yes, that’s a tall order! Yet it is attainable. Look at your competitors as people like you who share your passion for the business. You can contribute to them. Write on each other’s blogs. Comment on social media. Jab at them on Instagram like Coke does with Pepsi (I’d discuss this with them before doing it).
If you have an article that answers a question, you can comment on blogs and link to your content. Just make sure you link in order to answer a question— don’t be spammy.
For our “medical translations services” keyphrase, we built all kinds of links to our page using the keyphrase as anchor text. Take a look at this example below. It is an article we placed in a medical-related website.
- Blog
Last but not least, blogging. Blogging will increase the rankings of your keyword just because it is fresh content (Google loves fresh content), and because it creates trustworthiness and authority by empowering the user with valuable information.
Brainstorm some topics around your keyword and write weekly posts about it. You can also blog about your product’s FAQs. Remember to link your blogs to your service page. Include your keyword naturally when writing your blog posts and make it interesting. Don’t post content that you don’t care about, users won’t find your content useful or interesting.
Our last step at Day Translations was to build some blog posts around our key phrase, “medical translation services.”
In Conclusion
Before we optimized our content, we were not even in the top 50 results for searches about “medical translation services”. After we optimized, built links, and blogged, we started ranking. Google placed us in the 18th spot in less than 1 week. Now we just have to keep building content to increase our rankings even more. Also, we are doing the same exact thing for all the other pages on our website.
Camilo Atkinson
Camilo Atkinson is Inbound Marketer at Day Translations. Self-proclaimed as a music lover above all, Camilo’s creativity shines through in his innovative marketing strategies here at Day Translations. Passionate about continued learning and entrepreneurship, Camilo tries to learn as much as he can from every single person he meets or situation he finds himself in.
Host Blogger’s Comments:
Camilo’s proven 3-step technique shows you can increase keyword rankings without the frustration and confusion search engine optimization often brings.
Readers, please share so other content creators discover Camilo’s 3-part strategy to easily increase keyword rankings.
