Image SEO: 6 Easy Ways to See Better Results

By: | February 13, 2019 | Tags: , , | 18 comments
Image SEO

6 SEO Tips for Better Image Search Results

Duncan Kingori

Unlike the contemporary world, our current one is all visual. Everything has been reduced to images since today’s generation values pictures more than browsing through a long block text which could have been compressed under one or two images. There are many reasons why people value images:

  • People have a lasting memory of images they saw in pictures in comparison to what they read. If people are to have the same exam, individuals who watched a short video of the content will remember more than those who read through writings.
  • Images are attractive and appealing to the eyes. Users have a higher probability of staying on your page as they take time to view and analyze your image. This will have a positive contribution to your SEO.

Images are precious since they play a significant role in ranking. However, always optimize your images to increase the loading speed of your page. To have better image results, consider using these optimization tips discussed herein.

  1. Use original and quality images

To work on user experience, always post original photos. Regarding originality, you can take pictures using a high-tech camera. Being the author of these images gives you a chance of being ranked higher in search engines.  Let your clients see the image of your company. Never rely on internet photos to advertise your business since it may bring embarrassment. Always show what you can realistically offer and not in a fantasy. To build your brand’s personality, always have original photos which will attract more traffic in the end.

2. Let every image have a purpose

When we post anything on social media, we always have reasons behind the act. In the same way, let your image tell a story that people don’t know yet. Learn to communicate visually, since images have an emotional connection with your customers. However, never make the mistake of forcing images in the content you post.

Besides images, you can opt for screenshots. They are an excellent way to pass information especially when it is related. By using screenshots, you always get to the point since you don’t have to explain anything. Before posting an image, ensure that it complements the content, and gives your audience a deeper understanding of the concept.

3. Use tools to improve your images

In life, there are many ways to survive through a problem. If you can’t get an original image, downloading is an easier option. However, you have a choice of customizing the image to make it more unique. By using an image enhancer, you can make the photo more appealing to your users. Make the images have a personal touch as they will stand out from the rest. Despite being stock pictures, search engines will recognize your websites, which will, in turn, increase your SEO ranking.

4. Optimize file sizes

The bigger your image is, the longer the loading speed. For this reason, your pictures should be as small as possible. Nevertheless, the original quality of that image should be maintained despite the change in size. Once you realize your page has a problem with loading speed, reducing your image sizes should always be the first step. Always make sure that the files are compressed to increase user experience.

Using large files has a direct effect on image searches thus the more reason to avoid them by all means. There are many ways of compressing your images. Photoshop is a free tool that helps you with this. You can resize your image to any desired size while still maintaining the quality of the same. Always take caution when compressing the image to avoid making mistakes such as distorting the photo since it may lose pixels in the process.

5. Use Alt-Text on your images

This is a field ignored by most people since it looks less critical. However, the alternative text is helpful since it interprets the image to the blind and others who may fail to understand the picture. Alt texts are used by most web crawlers to summarize the photos. Without a caption or an Alt text, everyone can interpret the image in different ways thus distorting the primary meaning of the image. It is, therefore, necessary to remove the ‘guesswork’ option for the users. Once you use the keywords on your alternative text, you will get ranked higher in SEO.

6. Optimize thumbnails

Many people love thumbnail images since they are easy to get. Thumbnails look great on many pages. Unfortunately, these thumbnails are known to slow down the loading speed of many pages. They are known to pop up during critical moments when your customer is making final purchases. When this happens, the speed may disappoint your client leading to termination of the purchase. To optimize your thumbnails, make them as small as possible. Lastly, use a different or no alt-text on the thumbnails to index the main image rather than the thumbnail.

Conclusion

Getting to the top of every search engines requires a lot of efforts from you. However, once you start reaping the fruits of your hard work, the pain will soon be forgotten. To succeed, you are required to use that extra spark on your website; image optimization. This will help improve in SEO ranking and beat your competitors in the end. Follow the basic steps outlined above.

For more information, visit https://serpbook.com/blog/rank-tracking/.

Host blogger’s comments:

Readers, please share so bloggers learn these 6 tips for image SEO.

I look forward to your views in the comments section. Do you know any additional tips for improved image SEO?

 

 

 

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    • Janice Wald at 10:03 am

      Hi Jeanette,
      Monday I had tech trouble and Tuesday my blog was down while my technical helper tried to fix it. Thanks for letting me know.
      I’m relieved you are able to read my posts again. Thanks for your patience while we rectified the situation.
      Janice

  1. Alexa at 8:42 pm

    AAAAAHHHH! clarification needed.

    In reference to the “Image SEO” article, please, please, please DO NOT mistake “Use original and quality images” to mean uploading YOUR original RAW files with the honesty of uploading only those images YOU OWN. These are two very different subjects.

    NEVER upload your full sized RAW or other format images.

    Always upload reduced size/quality images that belong to you.

    Our RAW images equal or exceed 35 megabytes each. We reduce these 6048x4032px images to 1920 or 1600px on their longest side and compress them using specialized software (which is actually free!), the results are stunning depictions of our work (around 200-500kb in size), which can be downloaded and shared. Printing or claiming them as yours, well, that won’t work. There are two reasons for that. One, is that we compress them reducing print quality (not display), to 80-85% so no free wall murals for anyone.

    While my grandpa is a “semi-retired” photographer, he was also in the US military with a very high security clearance that allowed him access to some really cool stuff. With the advent and popularity of “QR CODES” he devised a method similar to George Washington’s version of steganography, a technique of hiding one thing within an image. In George’s case that would be words/codes in paintings. That is the second reason our images can’t be claimed by others as their own. it is also why we don’t use watermarks.

    Each of our images receives what is tantamount to spy craft ‘microdots’ slipped under a postage stamp. We generate QR codes, shrink them to micro size and embed them in all of our uploaded photos. Unlike the old fashioned way of ugly watermarks splattered across our images, you can’t see these codes. You’ll need special techniques and software to find them. And even then, they’re password protected. You can’t delete them w/o deleting the image.

    While image SEO is important – NEVER give away what belongs to you. NEVER use images you do not own, with exception to certain conditions where and when the law allows such to occur. I can explain further on the topic of image usage if you ask Janice nicely!

    Always give credit to the OWNER when doing so.
    ==========================================================
    Free versions of the software we use:

    For Compression:
    https://saerasoft.com/caesium/

    For Size Reduction:
    https://www.fotosizer.com/Download

    For Barcode/QR Code Generation:
    https://sourceforge.net/projects/zint/

    Enjoy!
    Alexa

    • Janice Wald at 9:28 pm

      Hi Alexa,
      I consider you an expert when it comes to photography. For this reason, I’m grateful that you brought us these additional details about photography and the rights of the photographer.
      Although I didn’t write this article (it was written by a guest author), I’ve published other posts that deal with the issue of copyright infringement.
      This post includes the rights of photographers not to get their work stolen.
      Although this was also written by a guest author, you’ll see in the post we have dealt with these important issues that you raise on this blog.
      https://www.mostlyblogging.com/how-to-know-if-you-have-committed-plagiarism/.
      Thanks again for sharing your wisdom with us.
      Janice

  2. Thehotskills at 1:27 am

    Hi Janice,

    All the tips are informative and as well as important for image SEO. As you know the web is full of billions of web page URLs and each & every URL is unique. There is no chance that we can access the same URL with 2 different content or information. Also, the search results will not show you duplicate content.

    Similarly, there are billions of images available on the web but search results will not show your 2 same images at the same time whether both have different URLs. Let me try to explain if you’re using an image in your blog post downloaded from Google without doing any changes in the image then there is no chance your image will get ranked in search results whether you are following above image SEO tips or not.

    You have to make some changes (Color/Design/Text) in the image (downloaded from Google) that make it looks different and use the above tips for good results. Always keep in mind Google never display duplicate image in the search results.

    Always use the unique image and follow the above tips for better results.

    Thanks for sharing this an informative article with us.

    Cheers,
    Rajinder

    • Janice Wald at 7:27 am

      Hi,
      Thank you for coming by with this information. I use GIFs from GIFY sometimes in my blog posts. It keeps people scrolling longer on our blogs which improves our Bounce Rate. Are you advising against it?
      Janice

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