6 SEO Tips for Better Image Search Results
Unlike the contemporary world, our current one is all visual. Everything has been reduced to images since today’s generation values pictures more than browsing through a long block text which could have been compressed under one or two images. There are many reasons why people value images:
- People have a lasting memory of images they saw in pictures in comparison to what they read. If people are to have the same exam, individuals who watched a short video of the content will remember more than those who read through writings.
- Images are attractive and appealing to the eyes. Users have a higher probability of staying on your page as they take time to view and analyze your image. This will have a positive contribution to your SEO.
Images are precious since they play a significant role in ranking. However, always optimize your images to increase the loading speed of your page. To have better image results, consider using these optimization tips discussed herein.
- Use original and quality images
To work on user experience, always post original photos. Regarding originality, you can take pictures using a high-tech camera. Being the author of these images gives you a chance of being ranked higher in search engines. Let your clients see the image of your company. Never rely on internet photos to advertise your business since it may bring embarrassment. Always show what you can realistically offer and not in a fantasy. To build your brand’s personality, always have original photos which will attract more traffic in the end.
2. Let every image have a purpose
When we post anything on social media, we always have reasons behind the act. In the same way, let your image tell a story that people don’t know yet. Learn to communicate visually, since images have an emotional connection with your customers. However, never make the mistake of forcing images in the content you post.
Besides images, you can opt for screenshots. They are an excellent way to pass information especially when it is related. By using screenshots, you always get to the point since you don’t have to explain anything. Before posting an image, ensure that it complements the content, and gives your audience a deeper understanding of the concept.
3. Use tools to improve your images
In life, there are many ways to survive through a problem. If you can’t get an original image, downloading is an easier option. However, you have a choice of customizing the image to make it more unique. By using an image enhancer, you can make the photo more appealing to your users. Make the images have a personal touch as they will stand out from the rest. Despite being stock pictures, search engines will recognize your websites, which will, in turn, increase your SEO ranking.
4. Optimize file sizes
The bigger your image is, the longer the loading speed. For this reason, your pictures should be as small as possible. Nevertheless, the original quality of that image should be maintained despite the change in size. Once you realize your page has a problem with loading speed, reducing your image sizes should always be the first step. Always make sure that the files are compressed to increase user experience.
Using large files has a direct effect on image searches thus the more reason to avoid them by all means. There are many ways of compressing your images. Photoshop is a free tool that helps you with this. You can resize your image to any desired size while still maintaining the quality of the same. Always take caution when compressing the image to avoid making mistakes such as distorting the photo since it may lose pixels in the process.
5. Use Alt-Text on your images
This is a field ignored by most people since it looks less critical. However, the alternative text is helpful since it interprets the image to the blind and others who may fail to understand the picture. Alt texts are used by most web crawlers to summarize the photos. Without a caption or an Alt text, everyone can interpret the image in different ways thus distorting the primary meaning of the image. It is, therefore, necessary to remove the ‘guesswork’ option for the users. Once you use the keywords on your alternative text, you will get ranked higher in SEO.
6. Optimize thumbnails
Many people love thumbnail images since they are easy to get. Thumbnails look great on many pages. Unfortunately, these thumbnails are known to slow down the loading speed of many pages. They are known to pop up during critical moments when your customer is making final purchases. When this happens, the speed may disappoint your client leading to termination of the purchase. To optimize your thumbnails, make them as small as possible. Lastly, use a different or no alt-text on the thumbnails to index the main image rather than the thumbnail.
Getting to the top of every search engines requires a lot of efforts from you. However, once you start reaping the fruits of your hard work, the pain will soon be forgotten. To succeed, you are required to use that extra spark on your website; image optimization. This will help improve in SEO ranking and beat your competitors in the end. Follow the basic steps outlined above.
For more information, visit https://serpbook.com/blog/rank-tracking/.
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